Utilizing data from 5,481 village-level service stations(VS)in Baoding,China,this study empirically investigates the impact of digital inclusive finance(DIF)and VS infrastructure on rural e-commerce(RE)development.Res...Utilizing data from 5,481 village-level service stations(VS)in Baoding,China,this study empirically investigates the impact of digital inclusive finance(DIF)and VS infrastructure on rural e-commerce(RE)development.Results demonstrate that DIF significantly promotes RE by reducing transaction and financing costs(β=0.783,P<0.01).VS as physical infrastructure significantly drives RE growth(β=0.654,P<0.01).Crucially,DIF and VS exhibit synergistic effects(interactionβ=0.421,P<0.01),producing a“1+1>2”enhancement.Regional economic development,population density,and education levels positively influence RE.Current challenges include financial misallocation,infrastructure deficits,and skill gaps.We propose a“One Core,Three Wings”framework—Core:Develop tailored financial products for specialty industries(luggage,textiles,mushrooms);Wings:(1)Upgrade digital infrastructure,(2)Optimize policy synergy,(3)Enhance inclusive capacity through elderly-friendly technologies and training.Implementation strategies include establishing risk-sharing mechanisms,expanding VS functionality,and creating DIF-RE-VS alliances to foster sustainable rural revitalization.展开更多
Continuously broadening the channels for farmers’income growth and effectively narrowing the urban-rural income gap is the central task in the new development stage to comprehensively promote rural revitalization and...Continuously broadening the channels for farmers’income growth and effectively narrowing the urban-rural income gap is the central task in the new development stage to comprehensively promote rural revitalization and achieve the common prosperity of farmers and rural areas.The promotion of rural e-commerce and the enhancement of farmers’digital skills provide potential for this endeavor.Taking Zhejiang province,a demonstration area for common prosperity,as the research object,this study collected 1,119 valid questionnaires through field surveys.Based on the reconstruction of a comprehensive evaluation index for farmers’digital skills using principal component analysis,this paper further investigates the relationship between the level of farmers’digital skills and their income by employing the CRITIC weighting method,mediating mechanism testing,and grouped regression analysis.The research finds that improving digital skills can significantly enhance farmers’income levels,with the income growth effect being more pronounced among older groups with lower educational levels and limited digital skills.Digital skills not only directly promote farmers’income growth but also indirectly further enhance their income level by increasing their use of rural e-commerce,and thus the use of rural e-commerce serves as a significant mediating variable in the relationship between digital skills and farmers’income growth.These conclusions remain valid after a series of robustness tests,including endogeneity tests,the replacement of weight designs for digital skills,and the exclusion of outlier samples.Finally,the paper proposes policy recommendations such as offering more digital skills and e-commerce training,encouraging the return of new rural elites to promote regional clusters of rural e-commerce,and providing targeted policy support for the development of rural e-commerce.展开更多
As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized da...As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized data from China Household Finance Survey(CHFS)and China Statistical Yearbook to construct a multi-dimensional relative poverty index system and an evaluation index system for rural e-commerce development.A fixed-effect model was employed to test the direct impact,and an intermediary-effect model was used to analyze the mechanism.The study found that rural e-commerce effectively alleviated multidimensional relative poverty among farmers,with varying effects across different dimensions.Notably,improving digital payment levels and non-agricultural employment were effective means by which rural e-commerce mitigated this poverty.However,the impact of rural e-commerce showed regional heterogeneity.Based on these findings,this research offered a series of countermeasures and suggestions.展开更多
This paper systematically reviews the development trajectory of rural e-commerce in China from the late 1990s to the present,categorizing it into three distinct phases:the embryonic stage,the growth stage,and the boom...This paper systematically reviews the development trajectory of rural e-commerce in China from the late 1990s to the present,categorizing it into three distinct phases:the embryonic stage,the growth stage,and the boom stage.It elaborates on the evolutionary process through which rural e-commerce,propelled by strong policy support,driven by market demand,and facilitated by infrastructure improvements,has progressed from providing information services to becoming a pivotal force in advancing rural revitalization.The paper summarizes governmental support measures encompassing policies,training,and logistics,while also conducting an in-depth analysis of the current challenges and opportunities,including infrastructure limitations,market competition,the digital divide,and the application of AI technologies.展开更多
The application of new media technology in rural areas of China provides more convenient conditions for agricultural products publicity,transaction information dissemination and user feedback.In particular,e-commerce ...The application of new media technology in rural areas of China provides more convenient conditions for agricultural products publicity,transaction information dissemination and user feedback.In particular,e-commerce platform based on Internet technology provides more convenient sales channels for characteristic agricultural products.Through the research on the application of new media technology in rural areas of Anhui Province,this paper explores the actual effect of new media technology on the development of rural e-commerce.The questionnaire survey is used to understand the development status of new media in rural areas of China.They are:the development of"Internet government affairs"has begun to take shape;the official account of WeChat has shortened the time and space between the production and consumption of agricultural products.Live interaction gives full play to the powerful role of fan economy;digital media has not been widely used.Through the form of on-the-spot visits,this paper expounds the application effect of new media in the agricultural field of Anhui Province from three perspectives of the government,agricultural enterprises and farmers.It analyzes the problems existing in the application of new media in rural e-commerce in Anhui Province.They are:the new media market is still full of problems;The infrastructure construction of rural e-commerce is relatively poor;Farmers lack the guidance of professional talents;farmers' acceptance and learning ability is poor.The paper puts forward suggestions for the development status and problems of new media in rural areas of Anhui Province.They are:the provincial government should continue to promote the new media market order;all e-commerce enterprises should actively undertake social responsibility;rural e-commerce entrepreneurs should actively promote professional operation;farmers should actively change their views on new media.展开更多
On September 20,the Network+ rural innovation summit that highlights the number of Jingdong online stores surpassing 1,000 was held in Zunyi County.At the summit Jingdong Group and Guizhou Provincial Commercial Depart...On September 20,the Network+ rural innovation summit that highlights the number of Jingdong online stores surpassing 1,000 was held in Zunyi County.At the summit Jingdong Group and Guizhou Provincial Commercial Department signed a joint strategic contract to promote rural e-commerce.Both sides will make best use of '3F strategy' of Jindong rural e-commerce and the advantages of Guizhou Province,to launch a batch of rural e-commerce projects of the people and for the people,to help local rural residents gain wealth and promote the restructuring of the rural economy.展开更多
The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural indus...The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural industry,rural e-commerce is showing a vigorous momentum of development.Traditionally,agricultural products are mainly sold through traditional farmers’markets,which are subjected to geography and channel limitations,resulting in inefficient circulation of agricultural products.This paper analyzes the definition,the status quo,as well as the influencing factors of rural e-commerce development.On this basis,countermeasures for the advancement of rural e-commerce development are put forward.展开更多
With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from ...With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.展开更多
Taking the implementation of the"e-commerce entering villages and households"project in Jurong City as an example,a survey plan is formulated,and questionnaires are designed.Through questionnaires,a large nu...Taking the implementation of the"e-commerce entering villages and households"project in Jurong City as an example,a survey plan is formulated,and questionnaires are designed.Through questionnaires,a large number of agricultural households are visited,and the data are collected and collated;and using interviews and field trips,the help of e-commerce for agricultural products sales is understood.Then,the analysis on the entire survey is summarized.Finally,the survey is researched,and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect.For existing problems,corresponding solutions are put forward.展开更多
At present,rural e-commerce is characterized by obvious improvement in market prospect,development scale and development momentum,but there are also some problems,such as farmers’low acceptance of e-commerce,lack of ...At present,rural e-commerce is characterized by obvious improvement in market prospect,development scale and development momentum,but there are also some problems,such as farmers’low acceptance of e-commerce,lack of promotion and training of rural e-commerce,and lack of rural e-commerce talents.Based on these problems,the government needs to increase financial support for rural e-commerce,improve the distribution logistics system,and strengthen the training of rural e-commerce personnel to promote the sustainable development of rural e-commerce.展开更多
E-commerce has become a driver of economic development in China.Drawing on China Household Finance Survey data from 2013 to 2023,this study examined the impact of the National Rural E-commerce Comprehensive Demonstrat...E-commerce has become a driver of economic development in China.Drawing on China Household Finance Survey data from 2013 to 2023,this study examined the impact of the National Rural E-commerce Comprehensive Demonstration Project(NRECDP)on rural household consumption using a staggered difference-in-differences model.The results indicated that the NRECDP increased per capita consumption of rural households by RMB 321.Mechanism analysis revealed two main channels:First,the NRECDP promoted rural household participation in online sales,encouraged changes in planting structures,and raised income from agricultural sales,thereby easing liquidity constraints and stimulating consumption.Second,the project boosted online shopping,particularly in regions with limited market access and small market size,suggesting that it reduced transaction costs and geographic barriers,thereby unlocking latent consumption potential.Heterogeneity analysis showed that the digital economy had a stronger positive effect on households with lower education levels,those without formal loans,and the elderly.Further analysis demonstrated a synergistic effect between digital finance and the project in promoting rural consumption.展开更多
The diffusion of e-commerce has played a significant role in recent rural economic development in China.E-commerce is also considered as an efficient channel to alleviate poverty in rural China.Voluminous studies have...The diffusion of e-commerce has played a significant role in recent rural economic development in China.E-commerce is also considered as an efficient channel to alleviate poverty in rural China.Voluminous studies have investigated the contribution of e-commerce to agricultural development,yet it is lacking empirical evidence as to the effects of e-commerce on rural poverty alleviation.Since the year of 2014,in order to develop rural e-commerce,Chinese government launched the National Rural E-commerce Comprehensive Demonstration Project.This gradual involvement policy offered a natural experiment for evaluation of e-commerce.Based on village-level survey data from rural China and Heckit method,our study finds that rural e-commerce has a significantly positive effect on rural income.Moreover,the effect is inverted U-shaped for the relative-poverty villages.The estimation of the propensity scores matching model confirms that the results are robust.The following policy recommendations are proposed:(1)policy support to rural e-commerce should prioritize the povertystricken villages.By doing so,the marginal income effects of e-commerce will be maximized.(2)Investment in internet infrastructure and establishment of human resources for e-commerce in rural areas will have spillover effects,increasing rural income through the"digital dividend".展开更多
This paper uses the Rural E-Commerce Demonstration County(REDC)policy to estimate the effect of e-commerce on poverty reduction.We discover that the REDC policy enhanced the gross regional product per capita by 8.4 pe...This paper uses the Rural E-Commerce Demonstration County(REDC)policy to estimate the effect of e-commerce on poverty reduction.We discover that the REDC policy enhanced the gross regional product per capita by 8.4 percent for the total sample of counties and 10.5 percent for a subsample of poor counties.Specifically,the REDC policy increased the aggregate final product in primary industry by 10.6 percent.The final product per capita in the secondary and service sectors was 13.1 percent and 3.3 percent higher in the REDCs than in other counties,respectively.The effects were even greater for the subsample of poor counties.The estimates demonstrate that e-commerce developed quickly in the REDCs since the implementation of the REDC policy.The income of those involved in e-commerce increased,yielding more aggregate savings deposits.The expansion of e-commerce induced more investment,suggesting that more aggregate loans are being made in REDCs.This evidence suggests new opportunities for poor people in the new digital economy.展开更多
E-commerce plays an essential role in modern trade today.It is expected that e-commerce volume amounted to 29 trillion USD in the world in 2017,and would grow with the spread of the Internet and information and commun...E-commerce plays an essential role in modern trade today.It is expected that e-commerce volume amounted to 29 trillion USD in the world in 2017,and would grow with the spread of the Internet and information and communication technologies(ICTs).Brazil,Russia,India,China and South Africa(BRICS),together with many others,consider e-commerce a means to facilitate rapid,inclusive and sustainable economic growth,improving the living standards and alleviating poverty.This article examines areas for potential cooperation by BRICS countries in e-commerce development across rural and remote areas to fight poverty.It analyses the current state of e-commerce development in rural and remote areas in each of the BRICS countries,including cases of public and private initiatives to support it.The article also defines the opportunities which e-commerce brings to people living in rural and remote areas.Moreover,it evaluates the existing challenges and risks.The article concludes that despite the rapid e-commerce development in BRICS countries,and significant opportunities created,there are still issues of disproportionate e-commerce in varied regions and the lack of BRICS cooperation in this sphere.Based on a comparative and normative in-depth,systematic analysis,the article develops a set of recommendations for deepening BRICS countries'cooperation in the following areas:infrastructure in rural and remote regions;education;consumer protection;online dispute resolution;coordinated policy in the international scene,including representation of BRICS countries in international indexes,such as the Organization of Economic Co-operation and Development(OECD)Digital Services Trade Restrictiveness Index(STRI).展开更多
With the proliferation of information and communication technology in rural areas,rural e-commerce has gradually become a new economic phenomenon in China. Usingthe national rural e-commerce comprehensive demonstratio...With the proliferation of information and communication technology in rural areas,rural e-commerce has gradually become a new economic phenomenon in China. Usingthe national rural e-commerce comprehensive demonstration policy as a quasi-naturalexperiment, this study examines the causal linkage between rural e-commerce andcounty-level economic development in China. Its findings, which draw on county-levelpanel data from 2011 to 2018, indicate that the policy had a positive effect on the countyleveleconomy in China, resulting in an overall increase in county GDP by 3.5 percent(0.7 percent annually). Our analysis further shows that the impact of the policy diferedalong the region and human capital dimensions. Further analysis reveals that industrialstructure and nonagricultural employment were the main channels for the policy toexert a county-level economic impact. Infrastructure improvement in China also playsan important role. The findings emphasize the importance of advancing e-commerce inrural areas to stimulate county-level economic development.展开更多
The integration of the digital economy with the traditional sales industry has prompted the robust growth of e-commerce.Live-streaming e-commerce,as a novel business model,has gained immense popularity.However,is⁃sues...The integration of the digital economy with the traditional sales industry has prompted the robust growth of e-commerce.Live-streaming e-commerce,as a novel business model,has gained immense popularity.However,is⁃sues of regulatory loopholes and inefficacy continue to surface.In live-streaming e-commerce,the head anchor,as host of the live-streaming rooms,wields significant influence in determining the goods to be showcased and marketed.Such influence expands risks such as infringement of intellectual property rights.Yet the uncertainty in law concerning the identity of head anchors results in a lack of accountability.Current norms are inadequate in constraining the group of head anchors.Drawing on the principles of risk control,the alignment between benefit and risk,and the theory of so⁃cial cost control,this paper argues that it is both justifiable and feasible to impose a duty to exercise reasonable care on head anchors.To effectively enshrine this duty in law,it is of great importance to redefine the mechanism of identifying the duty of care of head anchors in live-streaming e-commerce.In particular,the contents of the duty of care under⁃taken by head anchors and the consequences of breaching such a duty of care should be clarified.展开更多
Cross-border e-commerce,as a new form of international trade,has shown great development potential in the context of the“Belt and Road”initiative.Based on the cross-border e-commerce export data from 2015 to 2024,th...Cross-border e-commerce,as a new form of international trade,has shown great development potential in the context of the“Belt and Road”initiative.Based on the cross-border e-commerce export data from 2015 to 2024,this paper analyzes the influencing factors of China's cross-border e-commerce exports to countries along the“Belt and Road”by constructing an econometric model.The study found that factors such as the perfection of digital infrastructure,the efficiency of logistics and transportation,the convenience of payment and settlement,and the penetration rate of consumers online shopping significantly affect the export scale of cross-border e-commerce.Institutional factors such as the development level of e-commerce platforms in countries along the route,market access thresholds,and tariff policies also play an important role.Based on the research results,suggestions are put forward to strengthen the construction of cross-border payment system,optimize the logistics distribution network,promote customs clearance facilitation,and deepen cooperation in the field of e-commerce,to provide references for promoting the development of China's crossborder e-commerce exports to countries along the“Belt and Road.”展开更多
Datong County has been developed for nearly 5 years since it was selected as a comprehensive demonstration county of e-commerce entering rural areas in 2017.In this context,this paper analyzes the development status o...Datong County has been developed for nearly 5 years since it was selected as a comprehensive demonstration county of e-commerce entering rural areas in 2017.In this context,this paper analyzes the development status of e-commerce in rural areas of Datong County,and provides feasible suggestions for the development of e-commerce entering rural areas in demonstration counties.展开更多
Sense of economic gain of e-commerce participation is an important aspect for evaluating the inclusiveness of e-commerce development.Based on the data of 6,242 rural households collected from the 2017 summer surveys c...Sense of economic gain of e-commerce participation is an important aspect for evaluating the inclusiveness of e-commerce development.Based on the data of 6,242 rural households collected from the 2017 summer surveys conducted by the China Institute for Rural Studies(CIRS),Tsinghua University,this paper evaluates the effects of e-commerce participation on rural households’sense of economic gain with the propensity score matching(PSM)method,and carries out grouped comparisons between poor and non-poor households.Speci fically,the“Self-evaluated income level relative to fellow villagers”measures respondents’sense of economic gain in the relative sense,and“Percentage of expected household income growth(reduction)in 2018 over 2017”measures future income growth expectation.Findings suggest that e-commerce participation signi ficantly increased sample households’sense of economic gain relative to their fellow villagers and their future income growth expectation.Yet grouped comparisons offer different conclusions:E-commerce participation increased poor households’sense of economic gain compared with fellow villagers more than it did for non-poor households.E-commerce participation did little to increase poor households’future income growth expectation.Like many other poverty reduction programs,pro-poor e-commerce helps poor households with policy preferences but have yet to help them foster skills to prosper in the long run.The sustainability and quality of perceived relative economic gain for poor households are yet to be further observed and examined.All poverty reduction initiatives including pro-poor e-commerce must help poor households develop endogenous growth momentum to prosper beyond the effects of short-term pro-poor policies.展开更多
The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook communi...The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook community groups in Vietnam.Respondents to the questionnaires were consumers of those places in Vietnam,which were randomly selected.Finally,SEM analysis was used on the data to test the hypotheses of the study.The study identified that“Subjective norms”and“Consumer attitudes”have no effect on shopping behavior on e-commerce platforms,while“Perceived behavioral control”is most affected and“Perceived risks”are least affected on shopping behavior.展开更多
文摘Utilizing data from 5,481 village-level service stations(VS)in Baoding,China,this study empirically investigates the impact of digital inclusive finance(DIF)and VS infrastructure on rural e-commerce(RE)development.Results demonstrate that DIF significantly promotes RE by reducing transaction and financing costs(β=0.783,P<0.01).VS as physical infrastructure significantly drives RE growth(β=0.654,P<0.01).Crucially,DIF and VS exhibit synergistic effects(interactionβ=0.421,P<0.01),producing a“1+1>2”enhancement.Regional economic development,population density,and education levels positively influence RE.Current challenges include financial misallocation,infrastructure deficits,and skill gaps.We propose a“One Core,Three Wings”framework—Core:Develop tailored financial products for specialty industries(luggage,textiles,mushrooms);Wings:(1)Upgrade digital infrastructure,(2)Optimize policy synergy,(3)Enhance inclusive capacity through elderly-friendly technologies and training.Implementation strategies include establishing risk-sharing mechanisms,expanding VS functionality,and creating DIF-RE-VS alliances to foster sustainable rural revitalization.
文摘Continuously broadening the channels for farmers’income growth and effectively narrowing the urban-rural income gap is the central task in the new development stage to comprehensively promote rural revitalization and achieve the common prosperity of farmers and rural areas.The promotion of rural e-commerce and the enhancement of farmers’digital skills provide potential for this endeavor.Taking Zhejiang province,a demonstration area for common prosperity,as the research object,this study collected 1,119 valid questionnaires through field surveys.Based on the reconstruction of a comprehensive evaluation index for farmers’digital skills using principal component analysis,this paper further investigates the relationship between the level of farmers’digital skills and their income by employing the CRITIC weighting method,mediating mechanism testing,and grouped regression analysis.The research finds that improving digital skills can significantly enhance farmers’income levels,with the income growth effect being more pronounced among older groups with lower educational levels and limited digital skills.Digital skills not only directly promote farmers’income growth but also indirectly further enhance their income level by increasing their use of rural e-commerce,and thus the use of rural e-commerce serves as a significant mediating variable in the relationship between digital skills and farmers’income growth.These conclusions remain valid after a series of robustness tests,including endogeneity tests,the replacement of weight designs for digital skills,and the exclusion of outlier samples.Finally,the paper proposes policy recommendations such as offering more digital skills and e-commerce training,encouraging the return of new rural elites to promote regional clusters of rural e-commerce,and providing targeted policy support for the development of rural e-commerce.
基金Supported by General Project of the National Social Science Foundation(Topic 20BJY135)。
文摘As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized data from China Household Finance Survey(CHFS)and China Statistical Yearbook to construct a multi-dimensional relative poverty index system and an evaluation index system for rural e-commerce development.A fixed-effect model was employed to test the direct impact,and an intermediary-effect model was used to analyze the mechanism.The study found that rural e-commerce effectively alleviated multidimensional relative poverty among farmers,with varying effects across different dimensions.Notably,improving digital payment levels and non-agricultural employment were effective means by which rural e-commerce mitigated this poverty.However,the impact of rural e-commerce showed regional heterogeneity.Based on these findings,this research offered a series of countermeasures and suggestions.
基金Supported by 2023 Key Discipline Construction Project of Zhejiang Open University:E-commerce Major(ZDZY202301).
文摘This paper systematically reviews the development trajectory of rural e-commerce in China from the late 1990s to the present,categorizing it into three distinct phases:the embryonic stage,the growth stage,and the boom stage.It elaborates on the evolutionary process through which rural e-commerce,propelled by strong policy support,driven by market demand,and facilitated by infrastructure improvements,has progressed from providing information services to becoming a pivotal force in advancing rural revitalization.The paper summarizes governmental support measures encompassing policies,training,and logistics,while also conducting an in-depth analysis of the current challenges and opportunities,including infrastructure limitations,market competition,the digital divide,and the application of AI technologies.
基金Supported by Humanities and Social Sciences Project of Anhui Wenda University of Information Engineering—Research on E-commerce Marketing Strategy of Agricultural Products Based on Poverty Alleviation and Agricultural Support(XSK2021A04).
文摘The application of new media technology in rural areas of China provides more convenient conditions for agricultural products publicity,transaction information dissemination and user feedback.In particular,e-commerce platform based on Internet technology provides more convenient sales channels for characteristic agricultural products.Through the research on the application of new media technology in rural areas of Anhui Province,this paper explores the actual effect of new media technology on the development of rural e-commerce.The questionnaire survey is used to understand the development status of new media in rural areas of China.They are:the development of"Internet government affairs"has begun to take shape;the official account of WeChat has shortened the time and space between the production and consumption of agricultural products.Live interaction gives full play to the powerful role of fan economy;digital media has not been widely used.Through the form of on-the-spot visits,this paper expounds the application effect of new media in the agricultural field of Anhui Province from three perspectives of the government,agricultural enterprises and farmers.It analyzes the problems existing in the application of new media in rural e-commerce in Anhui Province.They are:the new media market is still full of problems;The infrastructure construction of rural e-commerce is relatively poor;Farmers lack the guidance of professional talents;farmers' acceptance and learning ability is poor.The paper puts forward suggestions for the development status and problems of new media in rural areas of Anhui Province.They are:the provincial government should continue to promote the new media market order;all e-commerce enterprises should actively undertake social responsibility;rural e-commerce entrepreneurs should actively promote professional operation;farmers should actively change their views on new media.
文摘On September 20,the Network+ rural innovation summit that highlights the number of Jingdong online stores surpassing 1,000 was held in Zunyi County.At the summit Jingdong Group and Guizhou Provincial Commercial Department signed a joint strategic contract to promote rural e-commerce.Both sides will make best use of '3F strategy' of Jindong rural e-commerce and the advantages of Guizhou Province,to launch a batch of rural e-commerce projects of the people and for the people,to help local rural residents gain wealth and promote the restructuring of the rural economy.
基金Research on the Measurement of the Development Level of Rural E-commerce and the Enhancement of Profitability in Guangxi(Project No.2022KY0618).
文摘The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural industry,rural e-commerce is showing a vigorous momentum of development.Traditionally,agricultural products are mainly sold through traditional farmers’markets,which are subjected to geography and channel limitations,resulting in inefficient circulation of agricultural products.This paper analyzes the definition,the status quo,as well as the influencing factors of rural e-commerce development.On this basis,countermeasures for the advancement of rural e-commerce development are put forward.
基金Supported by Student Research Training(SRT)Program of Jiangsu Province,China(201410307007Y)
文摘With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.
文摘Taking the implementation of the"e-commerce entering villages and households"project in Jurong City as an example,a survey plan is formulated,and questionnaires are designed.Through questionnaires,a large number of agricultural households are visited,and the data are collected and collated;and using interviews and field trips,the help of e-commerce for agricultural products sales is understood.Then,the analysis on the entire survey is summarized.Finally,the survey is researched,and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect.For existing problems,corresponding solutions are put forward.
基金Supported by National Natural Science Foundation of China(31601235)CSC Scholarship(Overseas training program for young backbone teachers in Colleges and Universities,No.201806665009)+1 种基金Guangxi Natural Science Foundation(2017GXNSFBA198241)Bossco Innovative Talents Training Project for Young Teachers(BRP180251)。
文摘At present,rural e-commerce is characterized by obvious improvement in market prospect,development scale and development momentum,but there are also some problems,such as farmers’low acceptance of e-commerce,lack of promotion and training of rural e-commerce,and lack of rural e-commerce talents.Based on these problems,the government needs to increase financial support for rural e-commerce,improve the distribution logistics system,and strengthen the training of rural e-commerce personnel to promote the sustainable development of rural e-commerce.
基金support from the National Social Science Fund of China(No.21&ZD087).
文摘E-commerce has become a driver of economic development in China.Drawing on China Household Finance Survey data from 2013 to 2023,this study examined the impact of the National Rural E-commerce Comprehensive Demonstration Project(NRECDP)on rural household consumption using a staggered difference-in-differences model.The results indicated that the NRECDP increased per capita consumption of rural households by RMB 321.Mechanism analysis revealed two main channels:First,the NRECDP promoted rural household participation in online sales,encouraged changes in planting structures,and raised income from agricultural sales,thereby easing liquidity constraints and stimulating consumption.Second,the project boosted online shopping,particularly in regions with limited market access and small market size,suggesting that it reduced transaction costs and geographic barriers,thereby unlocking latent consumption potential.Heterogeneity analysis showed that the digital economy had a stronger positive effect on households with lower education levels,those without formal loans,and the elderly.Further analysis demonstrated a synergistic effect between digital finance and the project in promoting rural consumption.
基金financial support from the National Natural Science Foundation of China(71673274)the Outstanding Innovative Talents Cultivation Funded Programs 2019 of Renmin University of China。
文摘The diffusion of e-commerce has played a significant role in recent rural economic development in China.E-commerce is also considered as an efficient channel to alleviate poverty in rural China.Voluminous studies have investigated the contribution of e-commerce to agricultural development,yet it is lacking empirical evidence as to the effects of e-commerce on rural poverty alleviation.Since the year of 2014,in order to develop rural e-commerce,Chinese government launched the National Rural E-commerce Comprehensive Demonstration Project.This gradual involvement policy offered a natural experiment for evaluation of e-commerce.Based on village-level survey data from rural China and Heckit method,our study finds that rural e-commerce has a significantly positive effect on rural income.Moreover,the effect is inverted U-shaped for the relative-poverty villages.The estimation of the propensity scores matching model confirms that the results are robust.The following policy recommendations are proposed:(1)policy support to rural e-commerce should prioritize the povertystricken villages.By doing so,the marginal income effects of e-commerce will be maximized.(2)Investment in internet infrastructure and establishment of human resources for e-commerce in rural areas will have spillover effects,increasing rural income through the"digital dividend".
基金the National Social Science Foundation of China(No.17BJL085)the National Natural Science Foundation of China(No.72003143).
文摘This paper uses the Rural E-Commerce Demonstration County(REDC)policy to estimate the effect of e-commerce on poverty reduction.We discover that the REDC policy enhanced the gross regional product per capita by 8.4 percent for the total sample of counties and 10.5 percent for a subsample of poor counties.Specifically,the REDC policy increased the aggregate final product in primary industry by 10.6 percent.The final product per capita in the secondary and service sectors was 13.1 percent and 3.3 percent higher in the REDCs than in other counties,respectively.The effects were even greater for the subsample of poor counties.The estimates demonstrate that e-commerce developed quickly in the REDCs since the implementation of the REDC policy.The income of those involved in e-commerce increased,yielding more aggregate savings deposits.The expansion of e-commerce induced more investment,suggesting that more aggregate loans are being made in REDCs.This evidence suggests new opportunities for poor people in the new digital economy.
文摘E-commerce plays an essential role in modern trade today.It is expected that e-commerce volume amounted to 29 trillion USD in the world in 2017,and would grow with the spread of the Internet and information and communication technologies(ICTs).Brazil,Russia,India,China and South Africa(BRICS),together with many others,consider e-commerce a means to facilitate rapid,inclusive and sustainable economic growth,improving the living standards and alleviating poverty.This article examines areas for potential cooperation by BRICS countries in e-commerce development across rural and remote areas to fight poverty.It analyses the current state of e-commerce development in rural and remote areas in each of the BRICS countries,including cases of public and private initiatives to support it.The article also defines the opportunities which e-commerce brings to people living in rural and remote areas.Moreover,it evaluates the existing challenges and risks.The article concludes that despite the rapid e-commerce development in BRICS countries,and significant opportunities created,there are still issues of disproportionate e-commerce in varied regions and the lack of BRICS cooperation in this sphere.Based on a comparative and normative in-depth,systematic analysis,the article develops a set of recommendations for deepening BRICS countries'cooperation in the following areas:infrastructure in rural and remote regions;education;consumer protection;online dispute resolution;coordinated policy in the international scene,including representation of BRICS countries in international indexes,such as the Organization of Economic Co-operation and Development(OECD)Digital Services Trade Restrictiveness Index(STRI).
基金the National Natural Science Foundation of China(No.72003170)the National Social Science Fund of China(No.21&ZD091)+1 种基金the Major Project of the Key Research Base for Humanities and Social Sciences of the Ministry of Education(No.22JJD790077)the Fundamental Research Funds for the Central Universities in China。
文摘With the proliferation of information and communication technology in rural areas,rural e-commerce has gradually become a new economic phenomenon in China. Usingthe national rural e-commerce comprehensive demonstration policy as a quasi-naturalexperiment, this study examines the causal linkage between rural e-commerce andcounty-level economic development in China. Its findings, which draw on county-levelpanel data from 2011 to 2018, indicate that the policy had a positive effect on the countyleveleconomy in China, resulting in an overall increase in county GDP by 3.5 percent(0.7 percent annually). Our analysis further shows that the impact of the policy diferedalong the region and human capital dimensions. Further analysis reveals that industrialstructure and nonagricultural employment were the main channels for the policy toexert a county-level economic impact. Infrastructure improvement in China also playsan important role. The findings emphasize the importance of advancing e-commerce inrural areas to stimulate county-level economic development.
文摘The integration of the digital economy with the traditional sales industry has prompted the robust growth of e-commerce.Live-streaming e-commerce,as a novel business model,has gained immense popularity.However,is⁃sues of regulatory loopholes and inefficacy continue to surface.In live-streaming e-commerce,the head anchor,as host of the live-streaming rooms,wields significant influence in determining the goods to be showcased and marketed.Such influence expands risks such as infringement of intellectual property rights.Yet the uncertainty in law concerning the identity of head anchors results in a lack of accountability.Current norms are inadequate in constraining the group of head anchors.Drawing on the principles of risk control,the alignment between benefit and risk,and the theory of so⁃cial cost control,this paper argues that it is both justifiable and feasible to impose a duty to exercise reasonable care on head anchors.To effectively enshrine this duty in law,it is of great importance to redefine the mechanism of identifying the duty of care of head anchors in live-streaming e-commerce.In particular,the contents of the duty of care under⁃taken by head anchors and the consequences of breaching such a duty of care should be clarified.
文摘Cross-border e-commerce,as a new form of international trade,has shown great development potential in the context of the“Belt and Road”initiative.Based on the cross-border e-commerce export data from 2015 to 2024,this paper analyzes the influencing factors of China's cross-border e-commerce exports to countries along the“Belt and Road”by constructing an econometric model.The study found that factors such as the perfection of digital infrastructure,the efficiency of logistics and transportation,the convenience of payment and settlement,and the penetration rate of consumers online shopping significantly affect the export scale of cross-border e-commerce.Institutional factors such as the development level of e-commerce platforms in countries along the route,market access thresholds,and tariff policies also play an important role.Based on the research results,suggestions are put forward to strengthen the construction of cross-border payment system,optimize the logistics distribution network,promote customs clearance facilitation,and deepen cooperation in the field of e-commerce,to provide references for promoting the development of China's crossborder e-commerce exports to countries along the“Belt and Road.”
文摘Datong County has been developed for nearly 5 years since it was selected as a comprehensive demonstration county of e-commerce entering rural areas in 2017.In this context,this paper analyzes the development status of e-commerce in rural areas of Datong County,and provides feasible suggestions for the development of e-commerce entering rural areas in demonstration counties.
基金sponsored by the Youth Program of the National Social Sciences Fund of China (NSSFC)“Study on the Multidimensional Poverty of Rural Elderly Population and Targeted Poverty Reduction”(Grant No. 17CGL030)the Youth Research Start-Up Program of the Chinese Academy of Social Sciences (CASS)“Study on the Development Mechanism of Inclusive E-Commerce in the Countryside”Program of the National Natural Science Foundation of China (NSFC)“Research on the Mechanism and Effects of Precise Poverty Alleviation and Internet Poverty Alleviation in Rural China”(Grant No. 71661147001)。
文摘Sense of economic gain of e-commerce participation is an important aspect for evaluating the inclusiveness of e-commerce development.Based on the data of 6,242 rural households collected from the 2017 summer surveys conducted by the China Institute for Rural Studies(CIRS),Tsinghua University,this paper evaluates the effects of e-commerce participation on rural households’sense of economic gain with the propensity score matching(PSM)method,and carries out grouped comparisons between poor and non-poor households.Speci fically,the“Self-evaluated income level relative to fellow villagers”measures respondents’sense of economic gain in the relative sense,and“Percentage of expected household income growth(reduction)in 2018 over 2017”measures future income growth expectation.Findings suggest that e-commerce participation signi ficantly increased sample households’sense of economic gain relative to their fellow villagers and their future income growth expectation.Yet grouped comparisons offer different conclusions:E-commerce participation increased poor households’sense of economic gain compared with fellow villagers more than it did for non-poor households.E-commerce participation did little to increase poor households’future income growth expectation.Like many other poverty reduction programs,pro-poor e-commerce helps poor households with policy preferences but have yet to help them foster skills to prosper in the long run.The sustainability and quality of perceived relative economic gain for poor households are yet to be further observed and examined.All poverty reduction initiatives including pro-poor e-commerce must help poor households develop endogenous growth momentum to prosper beyond the effects of short-term pro-poor policies.
文摘The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook community groups in Vietnam.Respondents to the questionnaires were consumers of those places in Vietnam,which were randomly selected.Finally,SEM analysis was used on the data to test the hypotheses of the study.The study identified that“Subjective norms”and“Consumer attitudes”have no effect on shopping behavior on e-commerce platforms,while“Perceived behavioral control”is most affected and“Perceived risks”are least affected on shopping behavior.
