With the popularization of social media,stickers have become an important tool for young students to express themselves and resist mainstream culture due to their unique visual and emotional expressiveness.Most existi...With the popularization of social media,stickers have become an important tool for young students to express themselves and resist mainstream culture due to their unique visual and emotional expressiveness.Most existing studies focus on the negative impacts of spoof stickers,while paying insufficient attention to their positive functions.From the perspective of multimodal metaphor,this paper uses methods such as virtual ethnography and image-text analysis to clarify the connotation of stickers,understand the evolution of their digital dissemination forms,and explore the multiple functions of subcultural stickers in the social interactions between teachers and students.Young students use stickers to convey emotions and information.Their expressive function,social function,and cultural metaphor function progress in a progressive manner.This not only shapes students’values but also promotes self-expression and teacher-student interaction.It also reminds teachers to correct students’negative thoughts by using stickers,achieving the effect of“cultivating and influencing people through culture.”展开更多
Traditional syntactic or semantic theories failed to provide a satistactory explanation for the unique features of non-restrictive relational clauses in people＇s daily use of English language. This paper would adopt ...Traditional syntactic or semantic theories failed to provide a satistactory explanation for the unique features of non-restrictive relational clauses in people＇s daily use of English language. This paper would adopt the theoretical framework of pragmatics and use relevance theory as well as face theory to discuss the unique pragmatic functions of non-restrictive relational clauses in English news report discourse. The three major pragmatic functions are： （1） optimizing the relevance of information; （2） seeking for the consistence with readers; and （3） avoiding imposing the author＇s opinion on readers.展开更多
Double negative in English has three functions： to strengthen the affirmatives, and to affirm euphemism and to strengthen the negative meaning, which are analyzed in the present paper.
This paper focuses on the pragmatic function of the discourse marker“well”in conversational interaction of second language learners.Based on the corpus,we divide the pragmatic functions of“well”into four levels:co...This paper focuses on the pragmatic function of the discourse marker“well”in conversational interaction of second language learners.Based on the corpus,we divide the pragmatic functions of“well”into four levels:content level,structural level,interpersonal level,and without level(interlanguage marker).This will help us understand the use of markers,such as“well”in interlanguage and provide references for improving the pragmatic competence of second language learners.展开更多
With the rapid development of social media,emojis have gradually become an indispensable communication tool in computer-mediated communication(CMC).In recent years,researchers have found that emojis not only have sema...With the rapid development of social media,emojis have gradually become an indispensable communication tool in computer-mediated communication(CMC).In recent years,researchers have found that emojis not only have semantic and syntax functions(e.g.,punctuation),but also perform pragmatic functions.Therefore,this thesis is to investigate the differences in pragmatic functions of“smile”emoji between people of different ages.And this paper is a small-scale quantitative research based on the eight pragmatic functions of emoticons proposed by Yus(2014).To find out similarities and differences of“smile”emoji between people of different ages,this paper compared the use frequency and pragmatic functions of“smile”emoji in two WeChat groups which are from youth and middle-aged people and did statistical analysis by Statistic Package for Social Science(SPSS).According to similarities and differences in frequency and pragmatic functions,“smile”emoji can be divided into four categories,which are:(1)similar frequency but different functions;(2)different frequency but similar function,(3)emojis exist only in one group;and(4)similar in both use frequency and function.So,the results suggest that there is a difference between people of different ages using“smile”emoji in WeChat communication.Thus,this study will provide insights into how to use emojis in WeChat when people at different ages communicate with each other can make a successful conversation.展开更多
Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adver...Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adverting creations, advertisers take pragmatic vagueness as the strategy in order to make the most effective to strengthen the advertising attention, memory and persuasion in the limited time and space. At the same time, the pragmatic vagueness strategy also strengthens the advertising flexibility and appropriateness, compresses information and produces advertising aesthetic effect. In most circumstances, advertising companies use pragmatic vagueness to realize their advertising purpose and pragmatic vagueness offers strangely psychological hint to customers. This paper will firstly state pragmatic vagueness and advertising activities, and then analysis the function of pragmatic vagueness in advertisements.展开更多
Discourse markers are among the basic building blocks of spoken language.This study gauges the use of the discourse marker I mean in spoken English,specifically in the talk show setting,with the aim of providing a com...Discourse markers are among the basic building blocks of spoken language.This study gauges the use of the discourse marker I mean in spoken English,specifically in the talk show setting,with the aim of providing a comprehensive description of the pragmatic functions of I mean.After extracting large quantities of extended conversations from various talk shows,a corpus for fur⁃ther extensive discourse analysis will then be established.Our small-scale yet fine-grained study proposes that the core functions of I mean includes reformulation,elaboration,lexical search and interpersonal management.The wide use of discourse markers in TV talk shows serves to promote the logic and organization of interviewing language as well as the overall discourse setting whereby the talk shows proceed smoothly with the interlocutors’dynamic devotion into conversation.展开更多
Hyperbole is a very common rhetorical device which is widely used both in English and Chinese. In order to express his/her strong feelings and also to make his/her language more powerful, the writer/speaker exaggerate...Hyperbole is a very common rhetorical device which is widely used both in English and Chinese. In order to express his/her strong feelings and also to make his/her language more powerful, the writer/speaker exaggerates things on purpose. Yet in spite of the over-truth expression, employment of hyperbole does not affect the conversation flow between parties. Through an analysis of hyperbole from the perspective of pragrnatics, this article tries to explain the pragmatic functions of hyperbole.展开更多
In recent years, numerous scholars have attached much importance to the pragmatic function of hedges and associated it with daily life. Scholars have conducted a lot of research on how hedges function in news broadcas...In recent years, numerous scholars have attached much importance to the pragmatic function of hedges and associated it with daily life. Scholars have conducted a lot of research on how hedges function in news broadcast, interview, trial, commercial negotiation, language teaching, entertainment, etc. However, there is still no research on its application in Public Speaking Contest （hereinafter referred to as PSC ）. PSC is usually regarded as a great annual event for students. In order to analyze the efficiency of hedges in PSC to help students to he skirted in the application of different hedges, this article wiU analyze characteristics of hedges by the comparison with the relevant concept like probability and vagueness; then some scholars＇ approach of classifieation will be introduced; lastly, it will analyze different function of hedges under the context of some articles in＂Filter Cup＂English Public Speaking Contest. Adaptors can make the expression more polite and tact; rounders can make speaker＇ s information more believable and show his sincere attitude for judges; plausibility shields can show thoughtful and clear-headed property; attribution shields can help to avoid the responsibility for a fault.展开更多
Pragmatic vagueness is not only a universal phenomenon in daily life,but also an indispensable communicative strategy,especially in press conferences.This article analyzes pragmatic vagueness in Chinese Spokespersons...Pragmatic vagueness is not only a universal phenomenon in daily life,but also an indispensable communicative strategy,especially in press conferences.This article analyzes pragmatic vagueness in Chinese Spokespersons’four remarks from the perspective of Grice’s Cooperative Principle.The purpose of the article is to analyze the application of pragmatic vagueness in the remarks of Chinese spokespersons from the perspective of the Cooperative Principle and its pragmatic functions.The results show that pragmatic vagueness was an international communicative strategy in the remarks of Chinese spokespersons and through the use of pragmatic vagueness,the spokespersons violated the maxims of the Cooperative Principle,especially quantity maxim and manner maxim,in order to achieve different pragmatic functions:withholding information,being flexible,avoiding conflicts and safeguarding national interests.These findings have some implications for people to understand the application and functions of pragmatic vagueness in the remarks of Chinese spokespersons.展开更多
Some words may cause embarrassment in daily communication,and euphemism is a language type to avoid embarrassment.Euphemism is widely used in English expression.On the basis of exploring the characteristics of English...Some words may cause embarrassment in daily communication,and euphemism is a language type to avoid embarrassment.Euphemism is widely used in English expression.On the basis of exploring the characteristics of English euphemism in times,regionalism,register,and nationality,this paper discusses in detail the pragmatic functions of English euphemism from four dimensions,namely taboo,politeness,positivity,and concealment,in order to provide guidance for the proper use of English euphemism.展开更多
This study focuses on analyzing the pragmatic functions of the discourse marker look in casual conversations.Through the anal-ysis of the collected data from the American sitcom The Big Bang Theory(season eight),it is...This study focuses on analyzing the pragmatic functions of the discourse marker look in casual conversations.Through the anal-ysis of the collected data from the American sitcom The Big Bang Theory(season eight),it is found that look can act respectively as(1) astart marker of a new topic or a topic shift marker,(2) a coherence marker,(3) a repair marker in different contexts,(4) an emotionalmarker,and(5) a mitigator of face-threatening acts.These functions show that although look as a discourse marker is just a single word,it can improve the way of communicating in the conversation and help speakers express more than what they say.展开更多
The pun becomes the most popular language strategy for advertisers as a broadly used rhetorical device. Using pun words felicitously not only makes advertising language more humorous, implicative, and vivid but also l...The pun becomes the most popular language strategy for advertisers as a broadly used rhetorical device. Using pun words felicitously not only makes advertising language more humorous, implicative, and vivid but also leaves the audience a room to imagine and enjoy. The author summarizes pun＇s definitions, features, classifications, and how the pun procures a successful communicative activity in English advertisements based on Sperber and Wilson＇s Relevance Theory. At last, the pun＇s pragmatic functions are concluded.展开更多
This paper is a qualitative study of how and why English teachers in military academy use personal pronoun I and inclusive and exclusive we. Through analysis of teachers＇ use of/and we in the taped videos, some diffe...This paper is a qualitative study of how and why English teachers in military academy use personal pronoun I and inclusive and exclusive we. Through analysis of teachers＇ use of/and we in the taped videos, some differences in the frequency use of inclusive we and exclusive we have been found and a number of effects the inclusive pronouns create are illustrated. Specifically, the paper reveals how 1 and we help teachers create a sense of authority in the classroom, showing how teachers are aligning with the students. Inclusive pronouns can act as a positive politeness device by imparting knowledge, organizing the contents, and highlighting the important and difficult points. It is noticed that there is fuzziness between inclusive personal pronoun and exclusive pronoun, which can be manipulated by the teacher to create authority or closeness with students.展开更多
文摘With the popularization of social media,stickers have become an important tool for young students to express themselves and resist mainstream culture due to their unique visual and emotional expressiveness.Most existing studies focus on the negative impacts of spoof stickers,while paying insufficient attention to their positive functions.From the perspective of multimodal metaphor,this paper uses methods such as virtual ethnography and image-text analysis to clarify the connotation of stickers,understand the evolution of their digital dissemination forms,and explore the multiple functions of subcultural stickers in the social interactions between teachers and students.Young students use stickers to convey emotions and information.Their expressive function,social function,and cultural metaphor function progress in a progressive manner.This not only shapes students’values but also promotes self-expression and teacher-student interaction.It also reminds teachers to correct students’negative thoughts by using stickers,achieving the effect of“cultivating and influencing people through culture.”
文摘Traditional syntactic or semantic theories failed to provide a satistactory explanation for the unique features of non-restrictive relational clauses in people＇s daily use of English language. This paper would adopt the theoretical framework of pragmatics and use relevance theory as well as face theory to discuss the unique pragmatic functions of non-restrictive relational clauses in English news report discourse. The three major pragmatic functions are： （1） optimizing the relevance of information; （2） seeking for the consistence with readers; and （3） avoiding imposing the author＇s opinion on readers.
文摘Double negative in English has three functions： to strengthen the affirmatives, and to affirm euphemism and to strengthen the negative meaning, which are analyzed in the present paper.
文摘This paper focuses on the pragmatic function of the discourse marker“well”in conversational interaction of second language learners.Based on the corpus,we divide the pragmatic functions of“well”into four levels:content level,structural level,interpersonal level,and without level(interlanguage marker).This will help us understand the use of markers,such as“well”in interlanguage and provide references for improving the pragmatic competence of second language learners.
文摘With the rapid development of social media,emojis have gradually become an indispensable communication tool in computer-mediated communication(CMC).In recent years,researchers have found that emojis not only have semantic and syntax functions(e.g.,punctuation),but also perform pragmatic functions.Therefore,this thesis is to investigate the differences in pragmatic functions of“smile”emoji between people of different ages.And this paper is a small-scale quantitative research based on the eight pragmatic functions of emoticons proposed by Yus(2014).To find out similarities and differences of“smile”emoji between people of different ages,this paper compared the use frequency and pragmatic functions of“smile”emoji in two WeChat groups which are from youth and middle-aged people and did statistical analysis by Statistic Package for Social Science(SPSS).According to similarities and differences in frequency and pragmatic functions,“smile”emoji can be divided into four categories,which are:(1)similar frequency but different functions;(2)different frequency but similar function,(3)emojis exist only in one group;and(4)similar in both use frequency and function.So,the results suggest that there is a difference between people of different ages using“smile”emoji in WeChat communication.Thus,this study will provide insights into how to use emojis in WeChat when people at different ages communicate with each other can make a successful conversation.
文摘Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adverting creations, advertisers take pragmatic vagueness as the strategy in order to make the most effective to strengthen the advertising attention, memory and persuasion in the limited time and space. At the same time, the pragmatic vagueness strategy also strengthens the advertising flexibility and appropriateness, compresses information and produces advertising aesthetic effect. In most circumstances, advertising companies use pragmatic vagueness to realize their advertising purpose and pragmatic vagueness offers strangely psychological hint to customers. This paper will firstly state pragmatic vagueness and advertising activities, and then analysis the function of pragmatic vagueness in advertisements.
文摘Discourse markers are among the basic building blocks of spoken language.This study gauges the use of the discourse marker I mean in spoken English,specifically in the talk show setting,with the aim of providing a comprehensive description of the pragmatic functions of I mean.After extracting large quantities of extended conversations from various talk shows,a corpus for fur⁃ther extensive discourse analysis will then be established.Our small-scale yet fine-grained study proposes that the core functions of I mean includes reformulation,elaboration,lexical search and interpersonal management.The wide use of discourse markers in TV talk shows serves to promote the logic and organization of interviewing language as well as the overall discourse setting whereby the talk shows proceed smoothly with the interlocutors’dynamic devotion into conversation.
文摘Hyperbole is a very common rhetorical device which is widely used both in English and Chinese. In order to express his/her strong feelings and also to make his/her language more powerful, the writer/speaker exaggerates things on purpose. Yet in spite of the over-truth expression, employment of hyperbole does not affect the conversation flow between parties. Through an analysis of hyperbole from the perspective of pragrnatics, this article tries to explain the pragmatic functions of hyperbole.
文摘In recent years, numerous scholars have attached much importance to the pragmatic function of hedges and associated it with daily life. Scholars have conducted a lot of research on how hedges function in news broadcast, interview, trial, commercial negotiation, language teaching, entertainment, etc. However, there is still no research on its application in Public Speaking Contest （hereinafter referred to as PSC ）. PSC is usually regarded as a great annual event for students. In order to analyze the efficiency of hedges in PSC to help students to he skirted in the application of different hedges, this article wiU analyze characteristics of hedges by the comparison with the relevant concept like probability and vagueness; then some scholars＇ approach of classifieation will be introduced; lastly, it will analyze different function of hedges under the context of some articles in＂Filter Cup＂English Public Speaking Contest. Adaptors can make the expression more polite and tact; rounders can make speaker＇ s information more believable and show his sincere attitude for judges; plausibility shields can show thoughtful and clear-headed property; attribution shields can help to avoid the responsibility for a fault.
文摘Pragmatic vagueness is not only a universal phenomenon in daily life,but also an indispensable communicative strategy,especially in press conferences.This article analyzes pragmatic vagueness in Chinese Spokespersons’four remarks from the perspective of Grice’s Cooperative Principle.The purpose of the article is to analyze the application of pragmatic vagueness in the remarks of Chinese spokespersons from the perspective of the Cooperative Principle and its pragmatic functions.The results show that pragmatic vagueness was an international communicative strategy in the remarks of Chinese spokespersons and through the use of pragmatic vagueness,the spokespersons violated the maxims of the Cooperative Principle,especially quantity maxim and manner maxim,in order to achieve different pragmatic functions:withholding information,being flexible,avoiding conflicts and safeguarding national interests.These findings have some implications for people to understand the application and functions of pragmatic vagueness in the remarks of Chinese spokespersons.
文摘Some words may cause embarrassment in daily communication,and euphemism is a language type to avoid embarrassment.Euphemism is widely used in English expression.On the basis of exploring the characteristics of English euphemism in times,regionalism,register,and nationality,this paper discusses in detail the pragmatic functions of English euphemism from four dimensions,namely taboo,politeness,positivity,and concealment,in order to provide guidance for the proper use of English euphemism.
文摘This study focuses on analyzing the pragmatic functions of the discourse marker look in casual conversations.Through the anal-ysis of the collected data from the American sitcom The Big Bang Theory(season eight),it is found that look can act respectively as(1) astart marker of a new topic or a topic shift marker,(2) a coherence marker,(3) a repair marker in different contexts,(4) an emotionalmarker,and(5) a mitigator of face-threatening acts.These functions show that although look as a discourse marker is just a single word,it can improve the way of communicating in the conversation and help speakers express more than what they say.
文摘The pun becomes the most popular language strategy for advertisers as a broadly used rhetorical device. Using pun words felicitously not only makes advertising language more humorous, implicative, and vivid but also leaves the audience a room to imagine and enjoy. The author summarizes pun＇s definitions, features, classifications, and how the pun procures a successful communicative activity in English advertisements based on Sperber and Wilson＇s Relevance Theory. At last, the pun＇s pragmatic functions are concluded.
文摘This paper is a qualitative study of how and why English teachers in military academy use personal pronoun I and inclusive and exclusive we. Through analysis of teachers＇ use of/and we in the taped videos, some differences in the frequency use of inclusive we and exclusive we have been found and a number of effects the inclusive pronouns create are illustrated. Specifically, the paper reveals how 1 and we help teachers create a sense of authority in the classroom, showing how teachers are aligning with the students. Inclusive pronouns can act as a positive politeness device by imparting knowledge, organizing the contents, and highlighting the important and difficult points. It is noticed that there is fuzziness between inclusive personal pronoun and exclusive pronoun, which can be manipulated by the teacher to create authority or closeness with students.
