Digital technology transforms and represents intangible cultural heritage(ICH)into shareable and reproducible digital forms,exerting a profound impact through digital platforms on its inheritance and development,which...Digital technology transforms and represents intangible cultural heritage(ICH)into shareable and reproducible digital forms,exerting a profound impact through digital platforms on its inheritance and development,which traditionally rely on immediacy and physical presence.Against the backdrop of the internet and accelerated social mobility,in which the fluidity of time and space has become a hallmark of modern society,the platform logic of digital ICH serves as a critical lens to examine the phenomena of“disembedding”and“re-embedding”in the digital era.From the perspective of“disembedding,”digital platforms facilitate the spatiotemporal displacement of ICH’s living spaces,the multidimensional expansion of ICH discourse narratives,and the popularization of regional group cultures.From the perspective of“re-embedding,”influenced by factors such as national strategic guidance,the prevalence of digital platforms,the rise of cultural consumption,and the awakening of local cultural consciousness,digital ICH undergoes value reconstruction in its contemporary inheritance and development.It transforms from remnants of lived experience into capital,culture,and emotion that resonate with contemporary individuals,thereby“re-embedding”into the daily lives of the public and achieving dynamic inheritance and development in the context of the new era.展开更多
Short-form dramas are rapidly occupying the global film and television market.In the current media context driven byalgorithms and the deep integration of audiovisual technologies,short-form dramas—with their fast-pa...Short-form dramas are rapidly occupying the global film and television market.In the current media context driven byalgorithms and the deep integration of audiovisual technologies,short-form dramas—with their fast-paced narratives andfragmented dissemination—constitute a new visual paradigm that structurally reshapes the traditional audiovisual ecosystem.Using Netflix’s Korean drama When the Phone Rings as a case study,this paper explores how short-form storytelling infiltrateslong-form narrative grammar in terms of textual structure,character development,and media logic,forming a multidimensionalpath of media collage and hybridized narration.In the pleasure-consumption mechanism shared by short dramas and shortvideos,platform algorithms and viewer psychology constitute a capital network of emotional circulation.Meanwhile,traditionallong-form dramas still exhibit irreplaceable cultural depth and reflective space through visual aesthetics and ethical storytelling.This paper advocates for a symbiotic model of audiovisual production based on the mutual embedding of long-and short-formnarratives,in order to resist the creative discipline and cultural homogenization induced by platform power.Amid the wave ofredefined viewing experiences,it becomes imperative to recalibrate the value coordinates of visual content between mediaefficiency and humanistic concern.展开更多
文摘Digital technology transforms and represents intangible cultural heritage(ICH)into shareable and reproducible digital forms,exerting a profound impact through digital platforms on its inheritance and development,which traditionally rely on immediacy and physical presence.Against the backdrop of the internet and accelerated social mobility,in which the fluidity of time and space has become a hallmark of modern society,the platform logic of digital ICH serves as a critical lens to examine the phenomena of“disembedding”and“re-embedding”in the digital era.From the perspective of“disembedding,”digital platforms facilitate the spatiotemporal displacement of ICH’s living spaces,the multidimensional expansion of ICH discourse narratives,and the popularization of regional group cultures.From the perspective of“re-embedding,”influenced by factors such as national strategic guidance,the prevalence of digital platforms,the rise of cultural consumption,and the awakening of local cultural consciousness,digital ICH undergoes value reconstruction in its contemporary inheritance and development.It transforms from remnants of lived experience into capital,culture,and emotion that resonate with contemporary individuals,thereby“re-embedding”into the daily lives of the public and achieving dynamic inheritance and development in the context of the new era.
文摘Short-form dramas are rapidly occupying the global film and television market.In the current media context driven byalgorithms and the deep integration of audiovisual technologies,short-form dramas—with their fast-paced narratives andfragmented dissemination—constitute a new visual paradigm that structurally reshapes the traditional audiovisual ecosystem.Using Netflix’s Korean drama When the Phone Rings as a case study,this paper explores how short-form storytelling infiltrateslong-form narrative grammar in terms of textual structure,character development,and media logic,forming a multidimensionalpath of media collage and hybridized narration.In the pleasure-consumption mechanism shared by short dramas and shortvideos,platform algorithms and viewer psychology constitute a capital network of emotional circulation.Meanwhile,traditionallong-form dramas still exhibit irreplaceable cultural depth and reflective space through visual aesthetics and ethical storytelling.This paper advocates for a symbiotic model of audiovisual production based on the mutual embedding of long-and short-formnarratives,in order to resist the creative discipline and cultural homogenization induced by platform power.Amid the wave ofredefined viewing experiences,it becomes imperative to recalibrate the value coordinates of visual content between mediaefficiency and humanistic concern.
