A personalized outfit recommendation has emerged as a hot research topic in the fashion domain.However,existing recommendations do not fully exploit user style preferences.Typically,users prefer particular styles such...A personalized outfit recommendation has emerged as a hot research topic in the fashion domain.However,existing recommendations do not fully exploit user style preferences.Typically,users prefer particular styles such as casual and athletic styles,and consider attributes like color and texture when selecting outfits.To achieve personalized outfit recommendations in line with user style preferences,this paper proposes a personal style guided outfit recommendation with multi-modal fashion compatibility modeling,termed as PSGNet.Firstly,a style classifier is designed to categorize fashion images of various clothing types and attributes into distinct style categories.Secondly,a personal style prediction module extracts user style preferences by analyzing historical data.Then,to address the limitations of single-modal representations and enhance fashion compatibility,both fashion images and text data are leveraged to extract multi-modal features.Finally,PSGNet integrates these components through Bayesian personalized ranking(BPR)to unify the personal style and fashion compatibility,where the former is used as personal style features and guides the output of the personalized outfit recommendation tailored to the target user.Extensive experiments on large-scale datasets demonstrate that the proposed model is efficient on the personalized outfit recommendation.展开更多
This study introduces a fund recommendation system based on the ε-greedy algorithm and an incremental learning framework.This model simulates the interaction process when customers browse the web-pages of fund produc...This study introduces a fund recommendation system based on the ε-greedy algorithm and an incremental learning framework.This model simulates the interaction process when customers browse the web-pages of fund products.Customers click on their preferred fund products when visiting a fund recommendation web-page.The system collects customer click sequences to continually estimate and update their utility function.The system generates product lists using the ε-greedy algorithm,where each product on the list has the probability of 1-ε of being selected as an exploitation strategy,and the probability of ε is chosen as the exploration strategy.We perform a series of numerical tests to evaluate the estimation performance with different values of ε.展开更多
To promote information service ability of digital libraries, a browsing and searching personalized recommendation framework based on the use of ontology is described, where the advantages of ontology are exploited in ...To promote information service ability of digital libraries, a browsing and searching personalized recommendation framework based on the use of ontology is described, where the advantages of ontology are exploited in different parts of the retrieval cycle including query-based relevance measures, semantic user preference representation and automatic update, and personalized result ranking. Both the usage and information resources can be exploited to extract useful knowledge from the way users interact with a digital library. Through combination and mapping between the extracted knowledge and domain ontology, semantic content retrieval between queries and documents can be utilized. Furthermore, ontology-based conceptual vector of user preference can be applied in personalized recommendation feedback.展开更多
The application field of the Internet of Things(IoT)involves all aspects,and its application in the fields of industry,agriculture,environment,transportation,logistics,security and other infrastructure has effectively...The application field of the Internet of Things(IoT)involves all aspects,and its application in the fields of industry,agriculture,environment,transportation,logistics,security and other infrastructure has effectively promoted the intelligent development of these aspects.Although the IoT has gradually grown in recent years,there are still many problems that need to be overcome in terms of technology,management,cost,policy,and security.We need to constantly weigh the benefits of trusting IoT products and the risk of leaking private data.To avoid the leakage and loss of various user data,this paper developed a hybrid algorithm of kernel function and random perturbation method based on the algorithm of non-negative matrix factorization,which realizes personalized recommendation and solves the problem of user privacy data protection in the process of personalized recommendation.Compared to non-negative matrix factorization privacy-preserving algorithm,the new algorithm does not need to know the detailed information of the data,only need to know the connection between each data;and the new algorithm can process the data points with negative characteristics.Experiments show that the new algorithm can produce recommendation results with certain accuracy under the premise of preserving users’personal privacy.展开更多
Traditional e-commerce recommendation systems often struggle with dynamic user preferences and a vast array of products,leading to suboptimal user experiences.To address this,our study presents a Personalized Adaptive...Traditional e-commerce recommendation systems often struggle with dynamic user preferences and a vast array of products,leading to suboptimal user experiences.To address this,our study presents a Personalized Adaptive Multi-Product Recommendation System(PAMR)leveraging transfer learning and Bi-GRU(Bidirectional Gated Recurrent Units).Using a large dataset of user reviews from Amazon and Flipkart,we employ transfer learning with pre-trained models(AlexNet,GoogleNet,ResNet-50)to extract high-level attributes from product data,ensuring effective feature representation even with limited data.Bi-GRU captures both spatial and sequential dependencies in user-item interactions.The innovation of this study lies in the innovative feature fusion technique that combines the strengths of multiple transfer learning models,and the integration of an attention mechanism within the Bi-GRU framework to prioritize relevant features.Our approach addresses the classic recommendation systems that often face challenges such as cold start along with data sparsity difficulties,by utilizing robust user and item representations.The model demonstrated an accuracy of up to 96.9%,with precision and an F1-score of 96.2%and 96.97%,respectively,on the Amazon dataset,significantly outperforming the baselines and marking a considerable advancement over traditional configurations.This study highlights the effectiveness of combining transfer learning with Bi-GRU for scalable and adaptive recommendation systems,providing a versatile solution for real-world applications.展开更多
According to demand and function of the e-commerce recommendation system demand, this paper analyze and design e-commerce and personalized recommendation, design and complete different system functions in different sy...According to demand and function of the e-commerce recommendation system demand, this paper analyze and design e-commerce and personalized recommendation, design and complete different system functions in different system level; then design in detail system process from the front and back office systems, and in detail descript the key data in the database and several tables. Finally, the paper respectively tests several main modules of onstage system and the backstage system. The paper designed electronic commerce recommendation based on personalized recommendation system, it can complete the basic function of the electronic commerce system, also can be personalized commodity recommendation for different users, the user data information and the user＇ s shopping records.展开更多
With time going on, the fact that pace of life becomes faster make more and more customers pay more attention to of clothing. In order to survive and develop better and to attract more customers, enterprisesmust have ...With time going on, the fact that pace of life becomes faster make more and more customers pay more attention to of clothing. In order to survive and develop better and to attract more customers, enterprisesmust have the ability to provide the personalized recommendations and the implementation of differentiated business strategy. This text aims to make enterprises understand the customers＇ personalized requirement by using the data processed though questionnaire and rough set theory. And enterprises can provide production and marketing auxiliary decision-making effectively. The feasibility and practicality of rough set theory is verified through the personalized recommendationseases.展开更多
Abstract： Taking the basic data and the log data of the various businesses of the automation integrated management system of the library in Jinan University as the research object this paper analyzes the internal rel...Abstract： Taking the basic data and the log data of the various businesses of the automation integrated management system of the library in Jinan University as the research object this paper analyzes the internal relationship between books and between the books and the readers, and designs a personalized book recommendation algorithm, the BookSimValue, on the basis of the user collaborative filteringtechnology. The experimental results show that the recommended book information produced by this algorithm can effectively help the readers to solve the problem of the book information overload, which can bring great convenience to the readers and effectively save the time of the readers＇ selection of the books, thus effectively improving the utilization of the library resources and the service levels.展开更多
This study innovatively built an intelligent analysis platform for learning behavior,which deeply integrated the cutting-edge technology of big data and Artificial Intelligence(AI),\mined and analyzed students’learni...This study innovatively built an intelligent analysis platform for learning behavior,which deeply integrated the cutting-edge technology of big data and Artificial Intelligence(AI),\mined and analyzed students’learning data,and realized the personalized customization of learning resources and the accurate matching of intelligent learning partners.With the help of advanced algorithms and multi-dimensional data fusion strategies,the platform not only promotes positive interaction and collaboration in the learning environment but also provides teachers with comprehensive and in-depth students’learning portraits,which provides solid support for the implementation of precision education and the personalized adjustment of teaching strategies.In this study,a recommender system based on user similarity evaluation and a collaborative filtering mechanism is carefully designed,and its technical architecture and implementation process are described in detail.展开更多
This study proposes a learner profile framework based on multi-feature fusion,aiming to enhance the precision of personalized learning recommendations by integrating learners’static attributes(e.g.,demographic data a...This study proposes a learner profile framework based on multi-feature fusion,aiming to enhance the precision of personalized learning recommendations by integrating learners’static attributes(e.g.,demographic data and historical academic performance)with dynamic behavioral patterns(e.g.,real-time interactions and evolving interests over time).The research employs Term Frequency-Inverse Document Frequency(TF-IDF)for semantic feature extraction,integrates the Analytic Hierarchy Process(AHP)for feature weighting,and introduces a time decay function inspired by Newton’s law of cooling to dynamically model changes in learners’interests.Empirical results demonstrate that this framework effectively captures the dynamic evolution of learners’behaviors and provides context-aware learning resource recommendations.The study introduces a novel paradigm for learner modeling in educational technology,combining methodological innovation with a scalable technical architecture,thereby laying a foundation for the development of adaptive learning systems.展开更多
Content-based filtering E-commerce recommender system was discussed fully in this paper. Users＇ unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products ...Content-based filtering E-commerce recommender system was discussed fully in this paper. Users＇ unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products informa tion, the recommender lists were obtained. Since the system can adapt to the users＇ feedback automatically, its performance were enhanced comprehensively. Finally the evaluation of the system and the experimental results were presented.展开更多
With the popularity of e-learning,personalization and ubiquity have become important aspects of online learning.To make learning more personalized and ubiquitous,we propose a learner model for a query-based personaliz...With the popularity of e-learning,personalization and ubiquity have become important aspects of online learning.To make learning more personalized and ubiquitous,we propose a learner model for a query-based personalized learning recommendation system.Several contextual attributes characterize a learner,but considering all of them is costly for a ubiquitous learning system.In this paper,a set of optimal intrinsic and extrinsic contexts of a learner are identified for learner modeling.A total of 208 students are surveyed.DEMATEL(Decision Making Trial and Evaluation Laboratory)technique is used to establish the validity and importance of the identified contexts and find the interdependency among them.The acquiring methods of these contexts are also defined.On the basis of these contexts,the learner model is designed.A layered architecture is presented for interfacing the learner model with a query-based personalized learning recommendation system.In a ubiquitous learning scenario,the necessary adaptive decisions are identified to make a personalized recommendation to a learner.展开更多
Mobile edge computing(MEC)is an emerging technolohgy that extends cloud computing to the edge of a network.MEC has been applied to a variety of services.Specially,MEC can help to reduce network delay and improve the s...Mobile edge computing(MEC)is an emerging technolohgy that extends cloud computing to the edge of a network.MEC has been applied to a variety of services.Specially,MEC can help to reduce network delay and improve the service quality of recommendation systems.In a MEC-based recommendation system,users’rating data are collected and analyzed by the edge servers.If the servers behave dishonestly or break down,users’privacy may be disclosed.To solve this issue,we design a recommendation framework that applies local differential privacy(LDP)to collaborative filtering.In the proposed framework,users’rating data are perturbed to satisfy LDP and then released to the edge servers.The edge servers perform partial computing task by using the perturbed data.The cloud computing center computes the similarity between items by using the computing results generated by edge servers.We propose a data perturbation method to protect user’s original rating values,where the Harmony mechanism is modified so as to preserve the accuracy of similarity computation.And to enhance the protection of privacy,we propose two methods to protect both users’rating values and rating behaviors.Experimental results on real-world data demonstrate that the proposed methods perform better than existing differentially private recommendation methods.展开更多
Personalized recommendation algorithms,which are effective means to solve information overload,are popular topics in current research.In this paper,a recommender system combining popularity and novelty(RSCPN)based on ...Personalized recommendation algorithms,which are effective means to solve information overload,are popular topics in current research.In this paper,a recommender system combining popularity and novelty(RSCPN)based on one-mode projection of weighted bipartite network is proposed.The edge between a user and item is weighted with the item’s rating,and we consider the difference in the ratings of different users for an item to obtain a reasonable method of measuring the similarity between users.RSCPN can be used in the same model for popularity and novelty recommendation by setting different parameter values and analyzing how a change in parameters affects the popularity and novelty of the recommender system.We verify and compare the accuracy,diversity and novelty of the proposed model with those of other models,and results show that RSCPN is feasible.展开更多
Location based social networks（ LBSNs） provide location specific data generated from smart phone into online social networks thus people can share their points of interest（ POIs）. POI collections are complex and c...Location based social networks（ LBSNs） provide location specific data generated from smart phone into online social networks thus people can share their points of interest（ POIs）. POI collections are complex and can be influenced by various factors,such as user preferences,social relationships and geographical influence. Therefore,recommending new locations in LBSNs requires to take all these factors into consideration. However,one problem is how to determine optimal weights of influencing factors in an algorithm in which these factors are combined. The user similarity can be obtained from the user check-in data,or from the user friend information,or based on the different geographical influences on each user＇s check-in activities. In this paper,we propose an algorithm that calculates the user similarity based on check-in records and social relationships,using a proposed weighting function to adjust the weights of these two kinds of similarities based on the geographical distance between users. In addition,a non-parametric density estimation method is applied to predict the unique geographical influence on each user by getting the density probability plot of the distance between every pair of user＇s check-in locations. Experimental results,using foursquare datasets,have shown that comparisons between the proposed algorithm and the other five baseline recommendation algorithms in LBSNs demonstrate that our proposed algorithm is superior in accuracy and recall,furthermore solving the sparsity problem.展开更多
The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recomme...The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recommendation systems based on mass data.This system not only increases the convenience of purchases and conversions but also alters the purchasing behavior of consumers,leading them to make choices subconsciously.Potential risks associated with large-scale data sharing and usage have heightened consumer concerns regarding privacy,thereby weakening the foundational trust in platforms and deterring them from shopping.Additionally,the rapid growth of e-commerce in the digital age,coupled with changing market circumstances,has intensified psychological pressure on consumers,making their decision-making processes more complex and difficult.Furthermore,the program will explore issues related to improving customer experience,developing individual marketing strategies,and designing customer loyalty plans.It will also address questions of privacy in a digital environment,the dilemmas of excessive or disruptive consumption behavior,and the complexity and diversity of consumer behavior in the face of digital change.The objective of this study is to develop a fear study that will enable a better understanding of the impact of online shopping on consumer behavior and provide a strategic guide for retailers to meet the challenges and opportunities presented by the digital age.展开更多
The advent of the digital era has provided unprecedented opportunities for businesses to collect and analyze customer behavior data. Precision marketing, as a key means to improve marketing efficiency, highly depends ...The advent of the digital era has provided unprecedented opportunities for businesses to collect and analyze customer behavior data. Precision marketing, as a key means to improve marketing efficiency, highly depends on a deep understanding of customer behavior. This study proposes a theoretical framework for multi-dimensional customer behavior analysis, aiming to comprehensively capture customer behavioral characteristics in the digital environment. This framework integrates concepts of multi-source data including transaction history, browsing trajectories, social media interactions, and location information, constructing a theoretically more comprehensive customer profile. The research discusses the potential applications of this theoretical framework in precision marketing scenarios such as personalized recommendations, cross-selling, and customer churn prevention. Through analysis, the study points out that multi-dimensional analysis may significantly improve the targeting and theoretical conversion rates of marketing activities. However, the research also explores theoretical challenges that may be faced in the application process, such as data privacy and information overload, and proposes corresponding conceptual coping strategies. This study provides a new theoretical perspective on how businesses can optimize marketing decisions using big data thinking while respecting customer privacy, laying a foundation for future empirical research.展开更多
Modern marketing strategies have transformed through the combined power of Artificial Intelligence(AI)and Business Intelligence(BI)which improve customer segmentation and personalize marketing activities.This research...Modern marketing strategies have transformed through the combined power of Artificial Intelligence(AI)and Business Intelligence(BI)which improve customer segmentation and personalize marketing activities.This research examines how AI recommendation systems alongside BI tools influence marketing performance through customer interaction and conversion metrics.The research shows how AI and BI technologies produce effective marketing initiatives by analyzing consumer behavior data from transaction histories,browsing patterns,and social media activities.The study shows major enhancements in essential performance metrics including click-through rates and conversion rates with increased customer satisfaction when businesses implement AI-based systems over traditional marketing techniques.The research indicates that businesses using BI tools to implement AI-based customer segmentation achieve better conversion rates across different consumer demographics.Organizations that utilize both AI and BI systems can develop market advantages by improving customer targeting methods and enhancing their advertising approaches.The study offers important information that helps businesses boost their marketing performance while keeping pace with changing consumer behaviors in a competitive environment.展开更多
Knowledge graphs(KGs)have garnered significant attention in recommender systems as auxiliary information.Most existing studies consider an item as an entity of a KG and utilize graph neural networks to learn item repr...Knowledge graphs(KGs)have garnered significant attention in recommender systems as auxiliary information.Most existing studies consider an item as an entity of a KG and utilize graph neural networks to learn item representations.However,two challenges exist regarding these algorithms:1)they provide recommended results but fail to explain the reason for which they are preferred by users;2)user vector representations are concentrated in a small area,thus resulting in similar mass recommendations.In this study,we focus on learning fine-grained user preferences(LFUP)via user-item interactions and using KGs that can capture the reason for which users interact with items.Additionally,a personalized recommendation task is achieved by optimizing the distribution of users in the vector space.User preferences are modeled by using historical interaction items pertaining to users and important relations within the KG.Subsequently,information from two views is aggregated to reduce the semantic differences between them.Finally,user preferences are personalized by maximizing the spatial distance between various user representations via contrastive learning.Experiments on public datasets prove that LFUP significantly benefits user-preference modeling and personalized recommendations.展开更多
Purpose-Recently,the number of online learners and learning resources has increased dramatically,and the knowledge network generated in the e-learning platform is getting vaster and more complex than ever.Analyzing le...Purpose-Recently,the number of online learners and learning resources has increased dramatically,and the knowledge network generated in the e-learning platform is getting vaster and more complex than ever.Analyzing learners’potential preferences by aggregating high-level semantic information from this network and accurately modeling their cognitive states is crucial for identifying similar learners.Combining similar learners’learning records helps recommend suitable exercises to improve the effectiveness of exercise recommendations.This article tackles the challenging problem of how to aggregate high-level semantic information in a huge graph and accurately model learners’cognitive states.Design/methodology/approach-Firstly,this approach constructs e-learning environments’knowledge graphs by integrating the difficulty of exercises and characteristics of answering behaviors,and the knowledge graph attention network(KGAT)is used to train the graph embedding model of the knowledge graph.Secondly,a score reevaluation method is designed based on the coefficient of completion quality to help accurately model learners’cognitive states.Then,the learners’actual cognitive states,obtained by the cognitive diagnosis model(CDM),are innovatively incorporated into graph matching for acquiring similar subgraphs.Finally,the personalized recommendation results are ranked according to learners’interaction probability on similar exercises.Findings-First,the proposed method has superior exercise recommendation performance.Experiments demonstrate that,compared to the existing approach,the proposed approach has an increase rate of 3.21%,3.32%,3.27%and 0.38%in precision,recall,F1 score and HR@10,respectively,in the large-scale graph data scenario.Second,aggregating high-level semantic information from the knowledge network helps explore learners’potential preferences.Finally,the fine-grained scoring mechanism based on learners’exercise completion quality can better reflect the actual mastery levels of learners,which improves the accuracy of modeling their cognitive states.Originality/value-First,an approach to personalized exercise recommendation is proposed via knowledge enhancement and fuzzy cognitive fusion.The experiments demonstrate the effectiveness and feasibility of this approach in a scenario with large-scale graph data.Second,this approach provides a flexible and adaptable framework.In it,the CDM can be replaced to explore for better accuracy of cognitive evaluation.Third,KGAT is employed to embed the knowledge graph in e-learning environments for aggregating high-level semantic information from the graph.Finally,a score reevaluation method is designed to analyze learners’learning behavior for accurately modeling their cognitive states.展开更多
基金Shanghai Frontier Science Research Center for Modern Textiles,Donghua University,ChinaOpen Project of Henan Key Laboratory of Intelligent Manufacturing of Mechanical Equipment,Zhengzhou University of Light Industry,China(No.IM202303)National Key Research and Development Program of China(No.2019YFB1706300)。
文摘A personalized outfit recommendation has emerged as a hot research topic in the fashion domain.However,existing recommendations do not fully exploit user style preferences.Typically,users prefer particular styles such as casual and athletic styles,and consider attributes like color and texture when selecting outfits.To achieve personalized outfit recommendations in line with user style preferences,this paper proposes a personal style guided outfit recommendation with multi-modal fashion compatibility modeling,termed as PSGNet.Firstly,a style classifier is designed to categorize fashion images of various clothing types and attributes into distinct style categories.Secondly,a personal style prediction module extracts user style preferences by analyzing historical data.Then,to address the limitations of single-modal representations and enhance fashion compatibility,both fashion images and text data are leveraged to extract multi-modal features.Finally,PSGNet integrates these components through Bayesian personalized ranking(BPR)to unify the personal style and fashion compatibility,where the former is used as personal style features and guides the output of the personalized outfit recommendation tailored to the target user.Extensive experiments on large-scale datasets demonstrate that the proposed model is efficient on the personalized outfit recommendation.
基金This research was supported by National Key R&D Program of China under No.2022YFA1004000National Natural Science Foundation of China under No.11991023 and 12371324.
文摘This study introduces a fund recommendation system based on the ε-greedy algorithm and an incremental learning framework.This model simulates the interaction process when customers browse the web-pages of fund products.Customers click on their preferred fund products when visiting a fund recommendation web-page.The system collects customer click sequences to continually estimate and update their utility function.The system generates product lists using the ε-greedy algorithm,where each product on the list has the probability of 1-ε of being selected as an exploitation strategy,and the probability of ε is chosen as the exploration strategy.We perform a series of numerical tests to evaluate the estimation performance with different values of ε.
基金The Young Teachers Scientific Research Foundation(YTSRF) of Nanjing University of Science and Technology in the Year of2005-2006.
文摘To promote information service ability of digital libraries, a browsing and searching personalized recommendation framework based on the use of ontology is described, where the advantages of ontology are exploited in different parts of the retrieval cycle including query-based relevance measures, semantic user preference representation and automatic update, and personalized result ranking. Both the usage and information resources can be exploited to extract useful knowledge from the way users interact with a digital library. Through combination and mapping between the extracted knowledge and domain ontology, semantic content retrieval between queries and documents can be utilized. Furthermore, ontology-based conceptual vector of user preference can be applied in personalized recommendation feedback.
基金the National Natural Science Foundation of Chinaunder Grant No.61772280by the China Special Fund for Meteorological Research in the Public Interestunder Grant GYHY201306070by the Jiangsu Province Innovation and Entrepreneurship TrainingProgram for College Students under Grant No.201910300122Y.
文摘The application field of the Internet of Things(IoT)involves all aspects,and its application in the fields of industry,agriculture,environment,transportation,logistics,security and other infrastructure has effectively promoted the intelligent development of these aspects.Although the IoT has gradually grown in recent years,there are still many problems that need to be overcome in terms of technology,management,cost,policy,and security.We need to constantly weigh the benefits of trusting IoT products and the risk of leaking private data.To avoid the leakage and loss of various user data,this paper developed a hybrid algorithm of kernel function and random perturbation method based on the algorithm of non-negative matrix factorization,which realizes personalized recommendation and solves the problem of user privacy data protection in the process of personalized recommendation.Compared to non-negative matrix factorization privacy-preserving algorithm,the new algorithm does not need to know the detailed information of the data,only need to know the connection between each data;and the new algorithm can process the data points with negative characteristics.Experiments show that the new algorithm can produce recommendation results with certain accuracy under the premise of preserving users’personal privacy.
文摘Traditional e-commerce recommendation systems often struggle with dynamic user preferences and a vast array of products,leading to suboptimal user experiences.To address this,our study presents a Personalized Adaptive Multi-Product Recommendation System(PAMR)leveraging transfer learning and Bi-GRU(Bidirectional Gated Recurrent Units).Using a large dataset of user reviews from Amazon and Flipkart,we employ transfer learning with pre-trained models(AlexNet,GoogleNet,ResNet-50)to extract high-level attributes from product data,ensuring effective feature representation even with limited data.Bi-GRU captures both spatial and sequential dependencies in user-item interactions.The innovation of this study lies in the innovative feature fusion technique that combines the strengths of multiple transfer learning models,and the integration of an attention mechanism within the Bi-GRU framework to prioritize relevant features.Our approach addresses the classic recommendation systems that often face challenges such as cold start along with data sparsity difficulties,by utilizing robust user and item representations.The model demonstrated an accuracy of up to 96.9%,with precision and an F1-score of 96.2%and 96.97%,respectively,on the Amazon dataset,significantly outperforming the baselines and marking a considerable advancement over traditional configurations.This study highlights the effectiveness of combining transfer learning with Bi-GRU for scalable and adaptive recommendation systems,providing a versatile solution for real-world applications.
文摘According to demand and function of the e-commerce recommendation system demand, this paper analyze and design e-commerce and personalized recommendation, design and complete different system functions in different system level; then design in detail system process from the front and back office systems, and in detail descript the key data in the database and several tables. Finally, the paper respectively tests several main modules of onstage system and the backstage system. The paper designed electronic commerce recommendation based on personalized recommendation system, it can complete the basic function of the electronic commerce system, also can be personalized commodity recommendation for different users, the user data information and the user＇ s shopping records.
基金This work is supported by the National Natural Science Foundation of China （No. 71301100）, Innovation Program of Shanghai Municipal Education Commission（No. 14YZ140 and No. ZZGJD12036）, Innovation Program of ShanghaiUniversity of Engineering Science （NO. E1-0903-15-01143, Title： 15KY0354Research on personalizedrecommendafionof clothing based on Data Mining） and Doctorate Foundation of Shanghai（No. 11692191400）.
文摘With time going on, the fact that pace of life becomes faster make more and more customers pay more attention to of clothing. In order to survive and develop better and to attract more customers, enterprisesmust have the ability to provide the personalized recommendations and the implementation of differentiated business strategy. This text aims to make enterprises understand the customers＇ personalized requirement by using the data processed though questionnaire and rough set theory. And enterprises can provide production and marketing auxiliary decision-making effectively. The feasibility and practicality of rough set theory is verified through the personalized recommendationseases.
文摘Abstract： Taking the basic data and the log data of the various businesses of the automation integrated management system of the library in Jinan University as the research object this paper analyzes the internal relationship between books and between the books and the readers, and designs a personalized book recommendation algorithm, the BookSimValue, on the basis of the user collaborative filteringtechnology. The experimental results show that the recommended book information produced by this algorithm can effectively help the readers to solve the problem of the book information overload, which can bring great convenience to the readers and effectively save the time of the readers＇ selection of the books, thus effectively improving the utilization of the library resources and the service levels.
文摘This study innovatively built an intelligent analysis platform for learning behavior,which deeply integrated the cutting-edge technology of big data and Artificial Intelligence(AI),\mined and analyzed students’learning data,and realized the personalized customization of learning resources and the accurate matching of intelligent learning partners.With the help of advanced algorithms and multi-dimensional data fusion strategies,the platform not only promotes positive interaction and collaboration in the learning environment but also provides teachers with comprehensive and in-depth students’learning portraits,which provides solid support for the implementation of precision education and the personalized adjustment of teaching strategies.In this study,a recommender system based on user similarity evaluation and a collaborative filtering mechanism is carefully designed,and its technical architecture and implementation process are described in detail.
基金This work is supported by the Ministry of Education of Humanities and Social Science projects in China(No.20YJCZH124)Guangdong Province Education and Teaching Reform Project No.640:Research on the Teaching Practice and Application of Online Peer Assessment Methods in the Context of Artificial Intelligence.
文摘This study proposes a learner profile framework based on multi-feature fusion,aiming to enhance the precision of personalized learning recommendations by integrating learners’static attributes(e.g.,demographic data and historical academic performance)with dynamic behavioral patterns(e.g.,real-time interactions and evolving interests over time).The research employs Term Frequency-Inverse Document Frequency(TF-IDF)for semantic feature extraction,integrates the Analytic Hierarchy Process(AHP)for feature weighting,and introduces a time decay function inspired by Newton’s law of cooling to dynamically model changes in learners’interests.Empirical results demonstrate that this framework effectively captures the dynamic evolution of learners’behaviors and provides context-aware learning resource recommendations.The study introduces a novel paradigm for learner modeling in educational technology,combining methodological innovation with a scalable technical architecture,thereby laying a foundation for the development of adaptive learning systems.
基金Supported bythe Hunan Teaching Reformand Re-search Project of Colleges and Universities (2003-B72) the HunanBoard of Review on Philosophic and Social Scientific Pay-off Project(0406035) the Hunan Soft Science Research Project(04ZH6005)
文摘Content-based filtering E-commerce recommender system was discussed fully in this paper. Users＇ unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products informa tion, the recommender lists were obtained. Since the system can adapt to the users＇ feedback automatically, its performance were enhanced comprehensively. Finally the evaluation of the system and the experimental results were presented.
基金This work was supported by the College of Computer and Information Sciences,Prince Sultan University,Saudi Arabia.
文摘With the popularity of e-learning,personalization and ubiquity have become important aspects of online learning.To make learning more personalized and ubiquitous,we propose a learner model for a query-based personalized learning recommendation system.Several contextual attributes characterize a learner,but considering all of them is costly for a ubiquitous learning system.In this paper,a set of optimal intrinsic and extrinsic contexts of a learner are identified for learner modeling.A total of 208 students are surveyed.DEMATEL(Decision Making Trial and Evaluation Laboratory)technique is used to establish the validity and importance of the identified contexts and find the interdependency among them.The acquiring methods of these contexts are also defined.On the basis of these contexts,the learner model is designed.A layered architecture is presented for interfacing the learner model with a query-based personalized learning recommendation system.In a ubiquitous learning scenario,the necessary adaptive decisions are identified to make a personalized recommendation to a learner.
基金supported by National Natural Science Foundation of China(No.61871037)supported by Natural Science Foundation of Beijing(No.M21035).
文摘Mobile edge computing(MEC)is an emerging technolohgy that extends cloud computing to the edge of a network.MEC has been applied to a variety of services.Specially,MEC can help to reduce network delay and improve the service quality of recommendation systems.In a MEC-based recommendation system,users’rating data are collected and analyzed by the edge servers.If the servers behave dishonestly or break down,users’privacy may be disclosed.To solve this issue,we design a recommendation framework that applies local differential privacy(LDP)to collaborative filtering.In the proposed framework,users’rating data are perturbed to satisfy LDP and then released to the edge servers.The edge servers perform partial computing task by using the perturbed data.The cloud computing center computes the similarity between items by using the computing results generated by edge servers.We propose a data perturbation method to protect user’s original rating values,where the Harmony mechanism is modified so as to preserve the accuracy of similarity computation.And to enhance the protection of privacy,we propose two methods to protect both users’rating values and rating behaviors.Experimental results on real-world data demonstrate that the proposed methods perform better than existing differentially private recommendation methods.
基金Project funded by the National Science Foundation of China under Grant(Nos.61462091,61672020,U1803263,61866039,61662085)by the Data Driven Software Engineering innovation team of Yunnan province(No.2017HC012)+2 种基金by Scientific Research Foundation Project of Yunnan Education Department(No.2019J0008,2019J0010)by China Postdoctoral Science Foundation(Nos.2013M542560,2015T81129)A Project of Shandong Province Higher Educational Science and Technology Program(No.J16LN61).
文摘Personalized recommendation algorithms,which are effective means to solve information overload,are popular topics in current research.In this paper,a recommender system combining popularity and novelty(RSCPN)based on one-mode projection of weighted bipartite network is proposed.The edge between a user and item is weighted with the item’s rating,and we consider the difference in the ratings of different users for an item to obtain a reasonable method of measuring the similarity between users.RSCPN can be used in the same model for popularity and novelty recommendation by setting different parameter values and analyzing how a change in parameters affects the popularity and novelty of the recommender system.We verify and compare the accuracy,diversity and novelty of the proposed model with those of other models,and results show that RSCPN is feasible.
文摘Location based social networks（ LBSNs） provide location specific data generated from smart phone into online social networks thus people can share their points of interest（ POIs）. POI collections are complex and can be influenced by various factors,such as user preferences,social relationships and geographical influence. Therefore,recommending new locations in LBSNs requires to take all these factors into consideration. However,one problem is how to determine optimal weights of influencing factors in an algorithm in which these factors are combined. The user similarity can be obtained from the user check-in data,or from the user friend information,or based on the different geographical influences on each user＇s check-in activities. In this paper,we propose an algorithm that calculates the user similarity based on check-in records and social relationships,using a proposed weighting function to adjust the weights of these two kinds of similarities based on the geographical distance between users. In addition,a non-parametric density estimation method is applied to predict the unique geographical influence on each user by getting the density probability plot of the distance between every pair of user＇s check-in locations. Experimental results,using foursquare datasets,have shown that comparisons between the proposed algorithm and the other five baseline recommendation algorithms in LBSNs demonstrate that our proposed algorithm is superior in accuracy and recall,furthermore solving the sparsity problem.
文摘The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recommendation systems based on mass data.This system not only increases the convenience of purchases and conversions but also alters the purchasing behavior of consumers,leading them to make choices subconsciously.Potential risks associated with large-scale data sharing and usage have heightened consumer concerns regarding privacy,thereby weakening the foundational trust in platforms and deterring them from shopping.Additionally,the rapid growth of e-commerce in the digital age,coupled with changing market circumstances,has intensified psychological pressure on consumers,making their decision-making processes more complex and difficult.Furthermore,the program will explore issues related to improving customer experience,developing individual marketing strategies,and designing customer loyalty plans.It will also address questions of privacy in a digital environment,the dilemmas of excessive or disruptive consumption behavior,and the complexity and diversity of consumer behavior in the face of digital change.The objective of this study is to develop a fear study that will enable a better understanding of the impact of online shopping on consumer behavior and provide a strategic guide for retailers to meet the challenges and opportunities presented by the digital age.
文摘The advent of the digital era has provided unprecedented opportunities for businesses to collect and analyze customer behavior data. Precision marketing, as a key means to improve marketing efficiency, highly depends on a deep understanding of customer behavior. This study proposes a theoretical framework for multi-dimensional customer behavior analysis, aiming to comprehensively capture customer behavioral characteristics in the digital environment. This framework integrates concepts of multi-source data including transaction history, browsing trajectories, social media interactions, and location information, constructing a theoretically more comprehensive customer profile. The research discusses the potential applications of this theoretical framework in precision marketing scenarios such as personalized recommendations, cross-selling, and customer churn prevention. Through analysis, the study points out that multi-dimensional analysis may significantly improve the targeting and theoretical conversion rates of marketing activities. However, the research also explores theoretical challenges that may be faced in the application process, such as data privacy and information overload, and proposes corresponding conceptual coping strategies. This study provides a new theoretical perspective on how businesses can optimize marketing decisions using big data thinking while respecting customer privacy, laying a foundation for future empirical research.
文摘Modern marketing strategies have transformed through the combined power of Artificial Intelligence(AI)and Business Intelligence(BI)which improve customer segmentation and personalize marketing activities.This research examines how AI recommendation systems alongside BI tools influence marketing performance through customer interaction and conversion metrics.The research shows how AI and BI technologies produce effective marketing initiatives by analyzing consumer behavior data from transaction histories,browsing patterns,and social media activities.The study shows major enhancements in essential performance metrics including click-through rates and conversion rates with increased customer satisfaction when businesses implement AI-based systems over traditional marketing techniques.The research indicates that businesses using BI tools to implement AI-based customer segmentation achieve better conversion rates across different consumer demographics.Organizations that utilize both AI and BI systems can develop market advantages by improving customer targeting methods and enhancing their advertising approaches.The study offers important information that helps businesses boost their marketing performance while keeping pace with changing consumer behaviors in a competitive environment.
基金supported by the National Natural Science Foundation of China(No.72471236)the National Defense Science and Technology Basic Strengthening Project(No.2021-JCJQ-QT-050).
文摘Knowledge graphs(KGs)have garnered significant attention in recommender systems as auxiliary information.Most existing studies consider an item as an entity of a KG and utilize graph neural networks to learn item representations.However,two challenges exist regarding these algorithms:1)they provide recommended results but fail to explain the reason for which they are preferred by users;2)user vector representations are concentrated in a small area,thus resulting in similar mass recommendations.In this study,we focus on learning fine-grained user preferences(LFUP)via user-item interactions and using KGs that can capture the reason for which users interact with items.Additionally,a personalized recommendation task is achieved by optimizing the distribution of users in the vector space.User preferences are modeled by using historical interaction items pertaining to users and important relations within the KG.Subsequently,information from two views is aggregated to reduce the semantic differences between them.Finally,user preferences are personalized by maximizing the spatial distance between various user representations via contrastive learning.Experiments on public datasets prove that LFUP significantly benefits user-preference modeling and personalized recommendations.
文摘Purpose-Recently,the number of online learners and learning resources has increased dramatically,and the knowledge network generated in the e-learning platform is getting vaster and more complex than ever.Analyzing learners’potential preferences by aggregating high-level semantic information from this network and accurately modeling their cognitive states is crucial for identifying similar learners.Combining similar learners’learning records helps recommend suitable exercises to improve the effectiveness of exercise recommendations.This article tackles the challenging problem of how to aggregate high-level semantic information in a huge graph and accurately model learners’cognitive states.Design/methodology/approach-Firstly,this approach constructs e-learning environments’knowledge graphs by integrating the difficulty of exercises and characteristics of answering behaviors,and the knowledge graph attention network(KGAT)is used to train the graph embedding model of the knowledge graph.Secondly,a score reevaluation method is designed based on the coefficient of completion quality to help accurately model learners’cognitive states.Then,the learners’actual cognitive states,obtained by the cognitive diagnosis model(CDM),are innovatively incorporated into graph matching for acquiring similar subgraphs.Finally,the personalized recommendation results are ranked according to learners’interaction probability on similar exercises.Findings-First,the proposed method has superior exercise recommendation performance.Experiments demonstrate that,compared to the existing approach,the proposed approach has an increase rate of 3.21%,3.32%,3.27%and 0.38%in precision,recall,F1 score and HR@10,respectively,in the large-scale graph data scenario.Second,aggregating high-level semantic information from the knowledge network helps explore learners’potential preferences.Finally,the fine-grained scoring mechanism based on learners’exercise completion quality can better reflect the actual mastery levels of learners,which improves the accuracy of modeling their cognitive states.Originality/value-First,an approach to personalized exercise recommendation is proposed via knowledge enhancement and fuzzy cognitive fusion.The experiments demonstrate the effectiveness and feasibility of this approach in a scenario with large-scale graph data.Second,this approach provides a flexible and adaptable framework.In it,the CDM can be replaced to explore for better accuracy of cognitive evaluation.Third,KGAT is employed to embed the knowledge graph in e-learning environments for aggregating high-level semantic information from the graph.Finally,a score reevaluation method is designed to analyze learners’learning behavior for accurately modeling their cognitive states.
