This study explores the impact of perceived value,awe,and place attachment on tourists'environmentally responsible behavior(ERB)in desert tourism contexts,using the Singing Sands Mountain and Crescent Spring sceni...This study explores the impact of perceived value,awe,and place attachment on tourists'environmentally responsible behavior(ERB)in desert tourism contexts,using the Singing Sands Mountain and Crescent Spring scenic area in Dunhuang,China as a case study.Data were collected from 315 tourists using a structured questionnaire and analyzed through a structural equation model.Results show that perceived value and awe significantly influence ERB both directly and indirectly via place attachment.Specifically,perceived value has a stronger direct effect on ERB compared to awe,highlighting the importance of tourists'overall evaluation of the destination in promoting sustainable behaviors.The mediating role of place attachment underscores the significance of emotional connections to the environment in fostering ERB.These findings provide valuable insights for sustainable tourism management in fragile desert ecosystems.The study also highlights the importance of enhancing perceived value through high-quality services and leveraging awe-inspiring experiences to promote sustainable behaviors.展开更多
With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this s...With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this study constructs a model with four dimensions of perceived value as mechanism variables(namely,perceived functional value,perceived emotional value,perceived economic value,and perceived social value),and studies the influence of private domain consumers’perceived value on consumption sticky behavior in the digital age.The empirical study finds that private domain consumers’perceived functional value,perceived emotional value,and perceived economic value positively affect consumption sticky behavior,showing a relationship that sticky behavior increases with the increase of the above three dimensions,while private domain consumers’perceived social value has a negative effect.展开更多
Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral int...Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo.展开更多
Adolescence is the golden stage for developing reading ability.Reading ability is an important factor in promoting teenagers'know-how and cognitive structure.For teenagers who are at the stage of forming views on ...Adolescence is the golden stage for developing reading ability.Reading ability is an important factor in promoting teenagers'know-how and cognitive structure.For teenagers who are at the stage of forming views on the world,life,and values,reading is a key part of understanding the external world.This study is an empirical analysis conducted on 210 teenagers through questionnaires to explore the influence of perceived value of social reading on teenagers'reading ability by using the structural equation model.The results show that first,the perceived value of social reading affects teenagers'reading ability;second,social reading motivation is the mediator of the above relationship;third,the perceived value of social reading affects teenagers'reading ability through reading motivation.In regard to that,it is proposed that the characteristics of perceived value should be made use to stimulate students'learning motivation and improve teenagers'reading ability in the process of policy formulation of governmental departments and the teaching in schools.展开更多
The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The au...The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The authors have collected yield 268 questionnaires, by screening out 13 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 255 questionnaires were utilized in this study. The results show that experiential value, perceived quality and customer satisfaction have positive effects to customer lifetime value. Especially, experiential value has the strongest direct effect. Therefore, if resources are limited, the manager should focus on shaping the experiential value to increase customer lifetime value. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.展开更多
Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experienc...Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.展开更多
Taking mangrove cuisine in Zhanjiang as an example,this paper investigates the residents’perceived value of mangrove cuisine through questionnaire survey.The results show that the overall satisfaction of residents on...Taking mangrove cuisine in Zhanjiang as an example,this paper investigates the residents’perceived value of mangrove cuisine through questionnaire survey.The results show that the overall satisfaction of residents on the mangrove cuisine in Zhanjiang is high.The highest satisfaction of residents on the perceived value of mangrove cuisine is the historical and cultural heritage,and the lowest satisfaction is the local characteristics.The main factor affecting the satisfaction is the utility value.Based on the analysis of the present situation and existing problems of mangrove cuisine resources in Zhanjiang,this paper puts forward some countermeasures and suggestions for the sustainable development of mangrove food in Zhanjiang in terms of strengthening government support,increasing public participation awareness,increasing publicity channels,enhancing popularity and reputation,and paying attention to the inheritance of characteristic food culture.展开更多
Based on the theory of customer perceived value,this paper makes an empirical analysis on the purchase intention of community fresh O2O,and proposes the customer perceived value concept including result,program,servic...Based on the theory of customer perceived value,this paper makes an empirical analysis on the purchase intention of community fresh O2O,and proposes the customer perceived value concept including result,program,service,social and emotional value.At the same time,the intermediary variable of consumption attitude is put forward and the theoretical model constructed.It is verified that perceived value significantly influences purchase intention and consumption attitude,and plays an intermediary role between them by regression analysis method.This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value.展开更多
With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a pl...With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user＇s point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research.展开更多
This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted...This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted in the context of the mobile phone market in Shanghai.The study establishes measurement scales of Confucian value,lifestyle,and customer perceived value for Chinese market.Relationships of multiple factors are tested in the structural equation model and their impacts on consumer behavior are elaborated.Findings indicate that Confucian values not only have a direct impact on Chinese consumer behavior but also indirectly influence this behavior through impacting people's lifestyles and perceived values.展开更多
Carpooling is a sustainable,economical,and environmentally friendly solution to reduce air pollution and ease traffic congestion in urban areas.However,existing regret theories lack consideration of the heterogeneity ...Carpooling is a sustainable,economical,and environmentally friendly solution to reduce air pollution and ease traffic congestion in urban areas.However,existing regret theories lack consideration of the heterogeneity of attribute perception in different ways and the psychological factors that affect regret,so they cannot accurately portray urban residents’carpool travel decisions and cannot provide a correct explanation of the actual carpool choice behavior.In this paper,based on the analysis of classical random regret minimization models and random regret minimization models considering heterogeneity,the concept of psychological distance is introduced to address shortcomings of the existing models and construct an improved random regret minimization model considering heterogeneity and psychological distance.The results show that the fit and explanatory effect of the improved model proposed in this paper is better than that of the other two models.The psychological distance of travel residents during the Corona Virus Disease 2019(COVID-19)affects the anticipated regret value and the willingness to carpool.The model can better describe the carpool travel choice mechanism of travelers and effectively explain the carpool travel choice behavior of travelers.展开更多
The objective of this paper is to institute farmers’ own perceptions of the on-and off-farm benefits of agroforestry systems (AFS). Using use value approach, this paper presents empirical evidence on the use values o...The objective of this paper is to institute farmers’ own perceptions of the on-and off-farm benefits of agroforestry systems (AFS). Using use value approach, this paper presents empirical evidence on the use values of three types of AFS practiced by the refugees and their hosting communities in Eastern Sudan. The total economic value (TEV) was applied as a framework to estimate the ecosystem values of AFS under study. Goods values were estimated using specific market values, while the services values were qualitatively described according to local perceived values of the local communities. Perceived TEV of AFS includes marketable and non-marketable goods and services. The main direct marketable and sustainable high value products include: food, cash crops, firewood, gum, fodder, NTFPs medicine, fodder, and honey. The valuation results reveal that AFS in the project sites have significantly contributed to the livelihoods of the local communities. Overall, the average net direct-use value of marketable products across all sites was estimated at 7,346,000.0 SDG (1,335,636.36 US$) HH/annum. Gum Arabic alone accounted for 38%, followed by sorghum grain and fodder 35%, and cash crops (sesame) 18%. This value would be many time higher if other indirect values (non-marketable) services such as shade, aesthetic and recreation, environmental protection, biodiversity and carbon sequestration are quantified. The goods and services mentioned above provide sustainable income to the farmer directly and viable benefits to the region indirectly. Hence, AFS in the study sites shows the way to reconcile two conflicting goals: short-term food and livelihood needs with long-term environmental conservation and improvement. The study provides evidence that the high local perceived values of AFS in the study sites constitute a central means of livelihood, whereas its contribution to the local economy. The study stresses the need to quantify the monetary values of non-marketed products to consistently account for resource availability and usage to further sound policy decisions. Tenure security, farmer support services and human capital development were major areas identified for policy development.展开更多
As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has...As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has been widely employed in tourism research in recent years,and improving the ski tourism experience value has become the focus of competition among ski tourism destinations.Taking the ski tourists in Chongli District of Zhangjiakou as an example,305 valid questionnaires were collected by using online and offline methods.Based on the theory of perceived value,this paper adopted principal component analysis and cluster analysis to conduct a preliminary study of ski tourism experience and market segmentation.In addition,this paper examined the differences in demographic and behavioral characteristics of different types of ski tourists.This study finds that:(1)The perceived value of ski tourism experience includes four dimensions:facility value,perceived price,safety value and service value.(2)Using the perceived value to segment ski tourists,three different customer segments are identified:comfort-pursuant,price-sensitive and safety-oriented.(3)There are significant differences in key metrics,such as number of visits and stay time,among different types of ski tourists according to their demographic characteristics such as gender,age,monthly income,and behavioral characteristics.These results reveal the different dimensions of the perceived value of ski tourism experience and determine the market segments and characteristics of ski tourists.Developing a corresponding marketing strategy based on the different market segments can better promote the perceived value of ski tourists,and ultimately strengthen the competitiveness of the enterprises.展开更多
Competition in the apparel market has developed from preliminary price competition, quality competition, and scale competition to the current state of brand competition. The phenomenon of brand overlap cannot be avoid...Competition in the apparel market has developed from preliminary price competition, quality competition, and scale competition to the current state of brand competition. The phenomenon of brand overlap cannot be avoided by apparel enterprises during the process of building and manufacturing their brands. This paper has selected nine identification elements of three dimensions, which we used to construct an apparel brand overlap identification model. This model is based on the theories of customer perceived value and brand identity and was constructed by taking consumer perspectives as the starting point. Two apparel brands from the representative international E Company have been selected as our empirical research objects. An apparel brand overlap identification model has been constructed based on questionnaire analysis and a cognitive experiment involving eye-tracking technology. In addition, the overlap elements among apparel brands, as well as the cognitive situation of consumers with regard to brand overlap, have been analyzed.展开更多
基金financed by 2024 Gansu Province College Teachers'Innovation Fund Project(2024B-051)Northwest Normal University Young Teachers'Research Ability Enhancement Program Project(NWNU-LKQN2019-25)Grant number Gansu Provincial Social Science Planning Youth Project"Research on the Construction of Tourism Safety Guarantee System for Scenic Spots in Gansu Province"(2021QN008).
文摘This study explores the impact of perceived value,awe,and place attachment on tourists'environmentally responsible behavior(ERB)in desert tourism contexts,using the Singing Sands Mountain and Crescent Spring scenic area in Dunhuang,China as a case study.Data were collected from 315 tourists using a structured questionnaire and analyzed through a structural equation model.Results show that perceived value and awe significantly influence ERB both directly and indirectly via place attachment.Specifically,perceived value has a stronger direct effect on ERB compared to awe,highlighting the importance of tourists'overall evaluation of the destination in promoting sustainable behaviors.The mediating role of place attachment underscores the significance of emotional connections to the environment in fostering ERB.These findings provide valuable insights for sustainable tourism management in fragile desert ecosystems.The study also highlights the importance of enhancing perceived value through high-quality services and leveraging awe-inspiring experiences to promote sustainable behaviors.
文摘With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this study constructs a model with four dimensions of perceived value as mechanism variables(namely,perceived functional value,perceived emotional value,perceived economic value,and perceived social value),and studies the influence of private domain consumers’perceived value on consumption sticky behavior in the digital age.The empirical study finds that private domain consumers’perceived functional value,perceived emotional value,and perceived economic value positively affect consumption sticky behavior,showing a relationship that sticky behavior increases with the increase of the above three dimensions,while private domain consumers’perceived social value has a negative effect.
基金Under the auspices of National Natural Science Foundation of China(No.41271171,41230631)
文摘Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo.
基金the Special Support Project for Humanities and Social Sciences of Guangzhou University of Chinese Medicine(2021SKZX04).
文摘Adolescence is the golden stage for developing reading ability.Reading ability is an important factor in promoting teenagers'know-how and cognitive structure.For teenagers who are at the stage of forming views on the world,life,and values,reading is a key part of understanding the external world.This study is an empirical analysis conducted on 210 teenagers through questionnaires to explore the influence of perceived value of social reading on teenagers'reading ability by using the structural equation model.The results show that first,the perceived value of social reading affects teenagers'reading ability;second,social reading motivation is the mediator of the above relationship;third,the perceived value of social reading affects teenagers'reading ability through reading motivation.In regard to that,it is proposed that the characteristics of perceived value should be made use to stimulate students'learning motivation and improve teenagers'reading ability in the process of policy formulation of governmental departments and the teaching in schools.
文摘The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The authors have collected yield 268 questionnaires, by screening out 13 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 255 questionnaires were utilized in this study. The results show that experiential value, perceived quality and customer satisfaction have positive effects to customer lifetime value. Especially, experiential value has the strongest direct effect. Therefore, if resources are limited, the manager should focus on shaping the experiential value to increase customer lifetime value. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.
基金This study was supported by a grant from the Projects of the National Natural Science Foundation of China(No.72074053)National Science Innovation Project of Fudan University(No.10246130).
文摘Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.
基金Guangdong Provincial Department of Education Project(2021ZDZX3003)Guangdong Coastal Economic Belt Research CenterSpecial Project of School-Level Talents in Lingnan Normal University(ZW22021).
文摘Taking mangrove cuisine in Zhanjiang as an example,this paper investigates the residents’perceived value of mangrove cuisine through questionnaire survey.The results show that the overall satisfaction of residents on the mangrove cuisine in Zhanjiang is high.The highest satisfaction of residents on the perceived value of mangrove cuisine is the historical and cultural heritage,and the lowest satisfaction is the local characteristics.The main factor affecting the satisfaction is the utility value.Based on the analysis of the present situation and existing problems of mangrove cuisine resources in Zhanjiang,this paper puts forward some countermeasures and suggestions for the sustainable development of mangrove food in Zhanjiang in terms of strengthening government support,increasing public participation awareness,increasing publicity channels,enhancing popularity and reputation,and paying attention to the inheritance of characteristic food culture.
基金2019 Guangdong University Youth Innovative Talent Project-Research on the Impact Mechanism of O2O Online Shopping in Fresh Community Based on Customer Perceived Value(2019GWQNCX017)Guangzhou Philosophy and Social Science Development“13th Five-Year Plan”Project in 2020--Research on promoting the development of Guangzhou’s private economy under the background of the integration of Guangdong,Hong Kong and Macao(2020GZGJ219).
文摘Based on the theory of customer perceived value,this paper makes an empirical analysis on the purchase intention of community fresh O2O,and proposes the customer perceived value concept including result,program,service,social and emotional value.At the same time,the intermediary variable of consumption attitude is put forward and the theoretical model constructed.It is verified that perceived value significantly influences purchase intention and consumption attitude,and plays an intermediary role between them by regression analysis method.This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value.
文摘With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user＇s point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research.
基金supported by National Natural Science Foundation of China under Grant No.70832004Ministry of Education of the People's Republic of China under Grant No. 09YJC630074East China University of Science and Technology under Grant No.WN0922015
文摘This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted in the context of the mobile phone market in Shanghai.The study establishes measurement scales of Confucian value,lifestyle,and customer perceived value for Chinese market.Relationships of multiple factors are tested in the structural equation model and their impacts on consumer behavior are elaborated.Findings indicate that Confucian values not only have a direct impact on Chinese consumer behavior but also indirectly influence this behavior through impacting people's lifestyles and perceived values.
基金the National Natural Science Foundation of China(No.52062026)the Educational Commission of Gansu Province of China(No.2019A-041)the Double-First Class Major Research Programs of Educational Department of Gansu Province(No.GSSYLXM-04)。
文摘Carpooling is a sustainable,economical,and environmentally friendly solution to reduce air pollution and ease traffic congestion in urban areas.However,existing regret theories lack consideration of the heterogeneity of attribute perception in different ways and the psychological factors that affect regret,so they cannot accurately portray urban residents’carpool travel decisions and cannot provide a correct explanation of the actual carpool choice behavior.In this paper,based on the analysis of classical random regret minimization models and random regret minimization models considering heterogeneity,the concept of psychological distance is introduced to address shortcomings of the existing models and construct an improved random regret minimization model considering heterogeneity and psychological distance.The results show that the fit and explanatory effect of the improved model proposed in this paper is better than that of the other two models.The psychological distance of travel residents during the Corona Virus Disease 2019(COVID-19)affects the anticipated regret value and the willingness to carpool.The model can better describe the carpool travel choice mechanism of travelers and effectively explain the carpool travel choice behavior of travelers.
文摘The objective of this paper is to institute farmers’ own perceptions of the on-and off-farm benefits of agroforestry systems (AFS). Using use value approach, this paper presents empirical evidence on the use values of three types of AFS practiced by the refugees and their hosting communities in Eastern Sudan. The total economic value (TEV) was applied as a framework to estimate the ecosystem values of AFS under study. Goods values were estimated using specific market values, while the services values were qualitatively described according to local perceived values of the local communities. Perceived TEV of AFS includes marketable and non-marketable goods and services. The main direct marketable and sustainable high value products include: food, cash crops, firewood, gum, fodder, NTFPs medicine, fodder, and honey. The valuation results reveal that AFS in the project sites have significantly contributed to the livelihoods of the local communities. Overall, the average net direct-use value of marketable products across all sites was estimated at 7,346,000.0 SDG (1,335,636.36 US$) HH/annum. Gum Arabic alone accounted for 38%, followed by sorghum grain and fodder 35%, and cash crops (sesame) 18%. This value would be many time higher if other indirect values (non-marketable) services such as shade, aesthetic and recreation, environmental protection, biodiversity and carbon sequestration are quantified. The goods and services mentioned above provide sustainable income to the farmer directly and viable benefits to the region indirectly. Hence, AFS in the study sites shows the way to reconcile two conflicting goals: short-term food and livelihood needs with long-term environmental conservation and improvement. The study provides evidence that the high local perceived values of AFS in the study sites constitute a central means of livelihood, whereas its contribution to the local economy. The study stresses the need to quantify the monetary values of non-marketed products to consistently account for resource availability and usage to further sound policy decisions. Tenure security, farmer support services and human capital development were major areas identified for policy development.
文摘As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has been widely employed in tourism research in recent years,and improving the ski tourism experience value has become the focus of competition among ski tourism destinations.Taking the ski tourists in Chongli District of Zhangjiakou as an example,305 valid questionnaires were collected by using online and offline methods.Based on the theory of perceived value,this paper adopted principal component analysis and cluster analysis to conduct a preliminary study of ski tourism experience and market segmentation.In addition,this paper examined the differences in demographic and behavioral characteristics of different types of ski tourists.This study finds that:(1)The perceived value of ski tourism experience includes four dimensions:facility value,perceived price,safety value and service value.(2)Using the perceived value to segment ski tourists,three different customer segments are identified:comfort-pursuant,price-sensitive and safety-oriented.(3)There are significant differences in key metrics,such as number of visits and stay time,among different types of ski tourists according to their demographic characteristics such as gender,age,monthly income,and behavioral characteristics.These results reveal the different dimensions of the perceived value of ski tourism experience and determine the market segments and characteristics of ski tourists.Developing a corresponding marketing strategy based on the different market segments can better promote the perceived value of ski tourists,and ultimately strengthen the competitiveness of the enterprises.
基金supported by Planned Project of Tianjin Art Science(No.C14057)
文摘Competition in the apparel market has developed from preliminary price competition, quality competition, and scale competition to the current state of brand competition. The phenomenon of brand overlap cannot be avoided by apparel enterprises during the process of building and manufacturing their brands. This paper has selected nine identification elements of three dimensions, which we used to construct an apparel brand overlap identification model. This model is based on the theories of customer perceived value and brand identity and was constructed by taking consumer perspectives as the starting point. Two apparel brands from the representative international E Company have been selected as our empirical research objects. An apparel brand overlap identification model has been constructed based on questionnaire analysis and a cognitive experiment involving eye-tracking technology. In addition, the overlap elements among apparel brands, as well as the cognitive situation of consumers with regard to brand overlap, have been analyzed.
