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Perceived value,awe,and place attachment:Influencing tourists'environmentally responsible behavior in desert tourism
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作者 Shan Huang LiJuan Shi +3 位作者 DanHua Sheng TianTian He Xing Guo JianHua Xiao 《Research in Cold and Arid Regions》 2025年第4期261-268,共8页
This study explores the impact of perceived value,awe,and place attachment on tourists'environmentally responsible behavior(ERB)in desert tourism contexts,using the Singing Sands Mountain and Crescent Spring sceni... This study explores the impact of perceived value,awe,and place attachment on tourists'environmentally responsible behavior(ERB)in desert tourism contexts,using the Singing Sands Mountain and Crescent Spring scenic area in Dunhuang,China as a case study.Data were collected from 315 tourists using a structured questionnaire and analyzed through a structural equation model.Results show that perceived value and awe significantly influence ERB both directly and indirectly via place attachment.Specifically,perceived value has a stronger direct effect on ERB compared to awe,highlighting the importance of tourists'overall evaluation of the destination in promoting sustainable behaviors.The mediating role of place attachment underscores the significance of emotional connections to the environment in fostering ERB.These findings provide valuable insights for sustainable tourism management in fragile desert ecosystems.The study also highlights the importance of enhancing perceived value through high-quality services and leveraging awe-inspiring experiences to promote sustainable behaviors. 展开更多
关键词 perceived value AWE Place attachment Tourists'environmentally responsible behavior Desert tourism
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The Influence of Private Consumers’ Perceived Value on Sticky Behavior in the Digital Age
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作者 Ruiying Zhu 《Proceedings of Business and Economic Studies》 2025年第5期119-125,共7页
With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this s... With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this study constructs a model with four dimensions of perceived value as mechanism variables(namely,perceived functional value,perceived emotional value,perceived economic value,and perceived social value),and studies the influence of private domain consumers’perceived value on consumption sticky behavior in the digital age.The empirical study finds that private domain consumers’perceived functional value,perceived emotional value,and perceived economic value positively affect consumption sticky behavior,showing a relationship that sticky behavior increases with the increase of the above three dimensions,while private domain consumers’perceived social value has a negative effect. 展开更多
关键词 Private domain consumers perceived value Sticky behavior
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Impact of Tourists'Perceived Value on Behavioral Intention for Mega Events:Analysis of Inbound and Domestic Tourists at Shanghai World Expo 被引量:1
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作者 WANG Chaohui LU Lin XIA Qiaoyun 《Chinese Geographical Science》 SCIE CSCD 2012年第6期742-754,共13页
Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral int... Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo. 展开更多
关键词 mega events perceived value behavioral intention revisit intention Shanghai World Expo
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Research on the Influence of Perceived Value of Social Reading on Teenagers'Reading Ability 被引量:1
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作者 Jie Ma Wei Gong 《Journal of Contemporary Educational Research》 2021年第10期109-116,共8页
Adolescence is the golden stage for developing reading ability.Reading ability is an important factor in promoting teenagers'know-how and cognitive structure.For teenagers who are at the stage of forming views on ... Adolescence is the golden stage for developing reading ability.Reading ability is an important factor in promoting teenagers'know-how and cognitive structure.For teenagers who are at the stage of forming views on the world,life,and values,reading is a key part of understanding the external world.This study is an empirical analysis conducted on 210 teenagers through questionnaires to explore the influence of perceived value of social reading on teenagers'reading ability by using the structural equation model.The results show that first,the perceived value of social reading affects teenagers'reading ability;second,social reading motivation is the mediator of the above relationship;third,the perceived value of social reading affects teenagers'reading ability through reading motivation.In regard to that,it is proposed that the characteristics of perceived value should be made use to stimulate students'learning motivation and improve teenagers'reading ability in the process of policy formulation of governmental departments and the teaching in schools. 展开更多
关键词 Social reading perceived value Reading motivation Reading ability TEENAGERS
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The effect of experiential value, perceived quality and customer satisfaction on customer lifetime value: An example using Star Cruises
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作者 Ming-Cheng Lai Feng-Sha Chou 《Chinese Business Review》 2010年第11期55-60,共6页
The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The au... The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The authors have collected yield 268 questionnaires, by screening out 13 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 255 questionnaires were utilized in this study. The results show that experiential value, perceived quality and customer satisfaction have positive effects to customer lifetime value. Especially, experiential value has the strongest direct effect. Therefore, if resources are limited, the manager should focus on shaping the experiential value to increase customer lifetime value. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched. 展开更多
关键词 experiential value perceived quality customer satisfaction Star Cruises customer lifetime value
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A Study on the Relationships Between Brand Experience,Perceived Value,and Behavioral Intention
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作者 HU Hong-ji GUO Ying-zhi +2 位作者 GAN Ning-yu BEH Yean-shan XU Ning-ning 《Journal of Tourism and Hospitality Management》 2021年第6期343-355,共13页
Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experienc... Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies. 展开更多
关键词 brand experience perceived value satisfactory behavioral intention Shanghai Disneyland
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Study on the Perceived Value of Zhanjiang Residents to Mangrove Cuisine
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作者 DENG Yuping HUANG Yafen 《Psychology Research》 2023年第6期266-275,共10页
Taking mangrove cuisine in Zhanjiang as an example,this paper investigates the residents’perceived value of mangrove cuisine through questionnaire survey.The results show that the overall satisfaction of residents on... Taking mangrove cuisine in Zhanjiang as an example,this paper investigates the residents’perceived value of mangrove cuisine through questionnaire survey.The results show that the overall satisfaction of residents on the mangrove cuisine in Zhanjiang is high.The highest satisfaction of residents on the perceived value of mangrove cuisine is the historical and cultural heritage,and the lowest satisfaction is the local characteristics.The main factor affecting the satisfaction is the utility value.Based on the analysis of the present situation and existing problems of mangrove cuisine resources in Zhanjiang,this paper puts forward some countermeasures and suggestions for the sustainable development of mangrove food in Zhanjiang in terms of strengthening government support,increasing public participation awareness,increasing publicity channels,enhancing popularity and reputation,and paying attention to the inheritance of characteristic food culture. 展开更多
关键词 Zhanjiang residents mangrove cuisine perceived value questionnaire survey
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Research on Community Fresh O2O Purchase Intention Based on Customer Perceived Value
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作者 Lixing Zhou 《Proceedings of Business and Economic Studies》 2020年第5期52-56,共5页
Based on the theory of customer perceived value,this paper makes an empirical analysis on the purchase intention of community fresh O2O,and proposes the customer perceived value concept including result,program,servic... Based on the theory of customer perceived value,this paper makes an empirical analysis on the purchase intention of community fresh O2O,and proposes the customer perceived value concept including result,program,service,social and emotional value.At the same time,the intermediary variable of consumption attitude is put forward and the theoretical model constructed.It is verified that perceived value significantly influences purchase intention and consumption attitude,and plays an intermediary role between them by regression analysis method.This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value. 展开更多
关键词 Customer perceived value Community fresh O2O Purchase intention ATTITUDE
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Research on Brand Perceived Value of Cruise Company Based on Online Comment
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作者 WANG Fengli YE Xinliang 《International English Education Research》 2017年第2期45-47,共3页
With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a pl... With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user's point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research. 展开更多
关键词 Online commentary Cruise company brand perceived value Nvivo software Research outlook
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Random Regret Minimization Model of Carpool Travel Choice for Urban Residents Considering Perceived Heterogeneity and Psychological Distance 被引量:1
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作者 XIAO Qiang HE Ruichun WANG Ziyi 《Journal of Shanghai Jiaotong university(Science)》 2024年第6期995-1008,共14页
Carpooling is a sustainable,economical,and environmentally friendly solution to reduce air pollution and ease traffic congestion in urban areas.However,existing regret theories lack consideration of the heterogeneity ... Carpooling is a sustainable,economical,and environmentally friendly solution to reduce air pollution and ease traffic congestion in urban areas.However,existing regret theories lack consideration of the heterogeneity of attribute perception in different ways and the psychological factors that affect regret,so they cannot accurately portray urban residents’carpool travel decisions and cannot provide a correct explanation of the actual carpool choice behavior.In this paper,based on the analysis of classical random regret minimization models and random regret minimization models considering heterogeneity,the concept of psychological distance is introduced to address shortcomings of the existing models and construct an improved random regret minimization model considering heterogeneity and psychological distance.The results show that the fit and explanatory effect of the improved model proposed in this paper is better than that of the other two models.The psychological distance of travel residents during the Corona Virus Disease 2019(COVID-19)affects the anticipated regret value and the willingness to carpool.The model can better describe the carpool travel choice mechanism of travelers and effectively explain the carpool travel choice behavior of travelers. 展开更多
关键词 carpool travel behavior random regret minimization theory anticipated regret value perceived heterogeneity psychological distance
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Influence of Traditional Chinese Values on Consumer Behavior:the Case of Mobile in Shanghai 被引量:4
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作者 潘煜 高丽 +1 位作者 陈小燕 Gérard Cliquet 《China Communications》 SCIE CSCD 2011年第3期118-132,共15页
This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted... This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted in the context of the mobile phone market in Shanghai.The study establishes measurement scales of Confucian value,lifestyle,and customer perceived value for Chinese market.Relationships of multiple factors are tested in the structural equation model and their impacts on consumer behavior are elaborated.Findings indicate that Confucian values not only have a direct impact on Chinese consumer behavior but also indirectly influence this behavior through impacting people's lifestyles and perceived values. 展开更多
关键词 measurement and scale development issues structural equation model China Confucian values customer perceived value LIFESTYLE
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Estimation of Economic Value of Agroforestry Systems at the Local Scale in Eastern Sudan
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作者 Bashir Awad El Tahir Akshay Vishwanath 《Journal of Geoscience and Environment Protection》 2015年第9期38-56,共19页
The objective of this paper is to institute farmers’ own perceptions of the on-and off-farm benefits of agroforestry systems (AFS). Using use value approach, this paper presents empirical evidence on the use values o... The objective of this paper is to institute farmers’ own perceptions of the on-and off-farm benefits of agroforestry systems (AFS). Using use value approach, this paper presents empirical evidence on the use values of three types of AFS practiced by the refugees and their hosting communities in Eastern Sudan. The total economic value (TEV) was applied as a framework to estimate the ecosystem values of AFS under study. Goods values were estimated using specific market values, while the services values were qualitatively described according to local perceived values of the local communities. Perceived TEV of AFS includes marketable and non-marketable goods and services. The main direct marketable and sustainable high value products include: food, cash crops, firewood, gum, fodder, NTFPs medicine, fodder, and honey. The valuation results reveal that AFS in the project sites have significantly contributed to the livelihoods of the local communities. Overall, the average net direct-use value of marketable products across all sites was estimated at 7,346,000.0 SDG (1,335,636.36 US$) HH/annum. Gum Arabic alone accounted for 38%, followed by sorghum grain and fodder 35%, and cash crops (sesame) 18%. This value would be many time higher if other indirect values (non-marketable) services such as shade, aesthetic and recreation, environmental protection, biodiversity and carbon sequestration are quantified. The goods and services mentioned above provide sustainable income to the farmer directly and viable benefits to the region indirectly. Hence, AFS in the study sites shows the way to reconcile two conflicting goals: short-term food and livelihood needs with long-term environmental conservation and improvement. The study provides evidence that the high local perceived values of AFS in the study sites constitute a central means of livelihood, whereas its contribution to the local economy. The study stresses the need to quantify the monetary values of non-marketed products to consistently account for resource availability and usage to further sound policy decisions. Tenure security, farmer support services and human capital development were major areas identified for policy development. 展开更多
关键词 Local perceived valueS Marketable PRODUCTS Natural PRODUCTS Gum ARABIC Non-Timber Forest PRODUCTS
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Evaluation of perceived value and behavioral intentions of citizens in Chinese commercially open communities:A case study of Liuyun Community
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作者 Yuanyi Xie Zijian Miao +3 位作者 Xinyue Gu Wenchu Zhang Zipei Zhen Yi Huang 《Frontiers of Architectural Research》 CSCD 2024年第5期1022-1038,共17页
As urban development shifts from the incremental era to the stock era,urban design is becoming increasingly focused on high-quality living and human needs.However,the opening of traditional communities has been insuff... As urban development shifts from the incremental era to the stock era,urban design is becoming increasingly focused on high-quality living and human needs.However,the opening of traditional communities has been insufficiently examined.This study took Liuyun Community,a typical open community in Guangzhou(China)that has undergone a transformation from residential to commercial use,as its research object.First,more than 300 residents,tourists,and merchants were surveyed via questionnaires administered in field investigations and interviews.Next,the data from the completed questionnaires were used to construct a structural equation model consisting of five dimensions,namely commercial service value,cost value,risk value,perceptual value,and social value.The data were then analyzed to determine the correlations between perceived value and behavioral intention,satisfaction,and other psychological attributes.The following results were obtained:(1)As commercial activities in the community increased,the influence of social value,cost value,and commercial service value on behavioral intention decreased.(2)The open community inevitably had negative impacts on its citizens.However,these negative impacts were mitigated to some extent by high levels of social value.(3)Perceptions of commercial service value varied between groups. 展开更多
关键词 Residential area Commercial activity perceived value Citizens’behavioral intentions Open community Liuyun Community
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Perceived value of microfinance and SME performance: The role of exploratory innovation
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作者 Christian Sarfo Jing A.Zhang +1 位作者 Conor O'Kane Paula O'Kane 《International Journal of Innovation Studies》 2024年第2期172-185,共14页
This study examines how perceived value of microfinance and exploratory innovation affect small and medium-sized enterprises(SME)performance in the context of a developing nation.Drawing on the strategic innovation an... This study examines how perceived value of microfinance and exploratory innovation affect small and medium-sized enterprises(SME)performance in the context of a developing nation.Drawing on the strategic innovation and microfinance literature,we hypothesize that(1)perceived value of microfinance affects exploratory innovation and SME performance,and(2)exploratory innovation serves as an effective mechanism through which microfinance enhances SME per-formance.We employ partial least squares structural equation modeling(PLS-SEM)to test our hypotheses.Using a sample of 581 Ghanaian SMEs with microfinance,the results of the PLS SEM support our hypotheses.We further conducted a qualitative analysis of comments provided by the SMEs(n=144)to gain a deeper understanding of exploratory innovation in developing econo-mies.Our findings show that SMEs purposefully attempt to strengthen their exploratory inno-vation in microfinance.We discuss the theoretical and practical implications of these findings as well as future research avenues. 展开更多
关键词 perceived value of microfinance Exploratory innovation SME performance
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创新性感知对新网购平台使用意愿的影响——基于感知风险与感知价值的链式中介视角 被引量:1
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作者 肖鹏 谷瑞寒 +1 位作者 龙伟 陈一飞 《武汉商学院学报》 2025年第1期29-37,共9页
平台型企业的快速发展导致网络购物平台间竞争日益激烈,创新已成为网络购物平台保持竞争优势的重要抓手。现有关于网络购物平台创新的研究大多从技术人员与组织架构的视角研究产品或服务创新、商业模式创新等对企业绩效的影响,忽视了消... 平台型企业的快速发展导致网络购物平台间竞争日益激烈,创新已成为网络购物平台保持竞争优势的重要抓手。现有关于网络购物平台创新的研究大多从技术人员与组织架构的视角研究产品或服务创新、商业模式创新等对企业绩效的影响,忽视了消费者对创新事物的认知和评判对创新成功的影响。本研究以创新扩散理论、感知风险理论及感知价值理论为理论基础,从感知风险与顾客感知价值的链式中介视角构建消费者新网购平台使用意愿的研究模型。结果表明,创新性感知对新平台使用意愿产生了直接的正面影响,同时通过提升顾客感知价值及降低感知风险产生了间接的影响。此外,顾客感知价值在感知风险与新平台使用意愿间发挥了部分中介作用。最后,本文为新网购平台运营及传统网购平台的创新提出了策略建议。 展开更多
关键词 平台创新性感知 使用意愿 感知风险 感知价值 平台型企业
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图文或视频:社交媒体旅游信息形式对旅游意愿的影响 被引量:1
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作者 魏宝祥 于奎双 《旅游学刊》 北大核心 2025年第6期42-54,共13页
社交媒体生成内容在文旅消费决策链中占据的地位越来越突出,引发了广泛关注。然而,较少有学者从信息价值角度出发,探讨其表现形式如何影响旅游者的态度。文章基于多模态理论、刺激-机体-反应模型和精细加工可能性模型,采用3组情景实验,... 社交媒体生成内容在文旅消费决策链中占据的地位越来越突出,引发了广泛关注。然而,较少有学者从信息价值角度出发,探讨其表现形式如何影响旅游者的态度。文章基于多模态理论、刺激-机体-反应模型和精细加工可能性模型,采用3组情景实验,通过模拟小红书App旅游分享页面,检验社交媒体旅游信息形式对旅游意愿影响机制及边界条件。研究表明:不同的旅游信息形式(图文或视频)对旅游意愿的影响效应存在显著差异,相比图文形式,视频形式能激发更高的旅游意愿;旅游信息形式通过感知信息价值的中介作用正向影响旅游意愿;用户卷入度正向调节旅游信息形式与旅游意愿的关系。研究结论丰富了感知信息价值的研究,为旅游景区通过社交媒体选择恰当的分享模式进行内容营销提供了管理启示。 展开更多
关键词 旅游信息 感知信息价值 卷入度 旅游意愿
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住院医师规范化培训感知价值及满意度分析 被引量:1
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作者 谢文照 仝蕊蕊 +2 位作者 肖睿 姜艳红 王杭 《中国毕业后医学教育》 2025年第1期10-15,共6页
目的该文拟构建住院医师规范化培训(简称住培)感知价值理论模型,分析住院医师对住培的满意度,探索住培感知价值、满意度与行为意向之间的关系。方法引入顾客感知价值理论模型,构建住培感知价值理论模型,提出研究假设,对住院医师进行感... 目的该文拟构建住院医师规范化培训(简称住培)感知价值理论模型,分析住院医师对住培的满意度,探索住培感知价值、满意度与行为意向之间的关系。方法引入顾客感知价值理论模型,构建住培感知价值理论模型,提出研究假设,对住院医师进行感知价值和满意度问卷调查。结果认知性价值得分最高,为(4.13±0.93)分,经济性价值得分最低,为(3.26±1.26)分;认知性价值、经济性价值、情感性价值、社会性价值均对住院医师满意度有直接的正向影响;住院医师的满意度直接正向影响其接受培训的行为意向;住培感知价值通过满意度,对住院医师接受培训的行为意向有间接的正向影响(均P<0.05)。结论住院医师通过参加住培对常见病多发病的处理能力有进步,但培训的经济性价值偏低。要加强住培的全面价值管理,尤其重视住院医师的认知性价值、经济性价值、情感性价值和社会性价值,对提升住培的满意度,强化住院医师参培意向,提高住培质量具有重要意义。 展开更多
关键词 住院医师规范化培训 感知价值 满意度 行为意向
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设计创新如何助力本土企业的高端产品开发?——基于顾客感知价值视角 被引量:1
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作者 薛捷 《科学学与科学技术管理》 北大核心 2025年第4期165-179,共15页
设计作为产品创新的关键驱动力,已经得到了越来越多本土企业的重视,基于设计创新来推出高端产品也成为国内企业从低端市场向中高端市场迈进的现实选择,但高端产品的设计创新对顾客价值感知和行为意向的影响仍不明确。基于设计驱动和顾... 设计作为产品创新的关键驱动力,已经得到了越来越多本土企业的重视,基于设计创新来推出高端产品也成为国内企业从低端市场向中高端市场迈进的现实选择,但高端产品的设计创新对顾客价值感知和行为意向的影响仍不明确。基于设计驱动和顾客感知价值理论,提出“设计创新(美学设计、功能设计和人体工学设计)→顾客感知价值(成本价值感知、质量价值感知、情感价值感知和社会价值感知)→顾客购买意愿”的概念框架,以国内汽车企业(长城汽车和吉利汽车)和手机企业(华为、小米、OPPO和VIVO)的产品高端化实践作为实例,分别开展调查研究获取数据并对理论框架进行检验。针对两份样本的实证分析结果显示,高端产品的美学设计和功能设计对于顾客成本价值感知、情感价值感知和社会价值感知均具有显著的正向影响,但对于顾客质量价值感知的积极影响仅在高端手机样本中存在;高端产品的人体工学设计在两份样本中对于消费者的不同价值感知均具有显著的正向影响;感知价值的四个维度对于顾客购买意愿均具有直接的正向影响。同时,高端产品的设计创新对于顾客购买意愿的影响要完全通过顾客感知价值的中介来发挥作用。其中,顾客对于高端产品的成本价值感知和情感价值感知在三个设计维度对于购买意愿的影响中均发挥着积极的中介效应;顾客质量价值感知仅在人体工学设计对于购买意向的影响中发挥着正向的中介效应;顾客社会价值感知在功能设计和人体工学设计对于购买意愿的影响中发挥着积极的中介作用,而在美学设计影响购买意愿时的中介作用仅在高端汽车样本中存在。多群组分析的结果显示,概念模型针对两份样本的路径系数并不存在显著差异,因此具有一般性和可推广性。 展开更多
关键词 设计创新 感知价值 购买意愿 本土企业 高端化
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