Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of ret...Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company＇s website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly展开更多
With the increasing popularity of the Internet and mobile Internet, the Virtual Community （VC） is becoming an important medium for person-to-person communication. To realise the potential of the VC, it is neces- sar...With the increasing popularity of the Internet and mobile Internet, the Virtual Community （VC） is becoming an important medium for person-to-person communication. To realise the potential of the VC, it is neces- sary to cultivate within it good group cohesion and vitality. Using empirical and experimental research methods, this study explores the ef- fect of users＇ trust in the VC Platform （VCP） on group cohesion and vitality and how brand and perceived privacy security can affect us- ers＇ trust in the VC. The research results indi- cate that the brand of the VCP can directly af- fect users＇ trust in the VC, and can also influe- nce it indirectly through users＇ perceived pri- vacy protection and perceived security protec- tion. Further, this study also confu＇ms that the performance of the VC （group cohesion and vitality） is significantly affected by users＇ trust in the VC. The results of this study can provide theoretical guidance for internet companies to maintain and enhance the value of VCs.展开更多
Clarifying the relationship between internet use and public information security risk perception helps us gain a better understanding of the factors influencing public risk perception.However,the relationship is still...Clarifying the relationship between internet use and public information security risk perception helps us gain a better understanding of the factors influencing public risk perception.However,the relationship is still under-explored.This paper empirically examines the relationship between internet use and information security risk perception based on data from the 2021 Chinese Social Survey.It was found that whether to use the internet and the frequency of use are both significantly positively correlated with the perception of information security risk.On this basis,the mechanism by which internet use affects public information security risk perceptions is verified from the perspective of interpersonal trust.The mechanism analysis found that interpersonal trust exerts an indirect effect between internet use and perceived information security risk.The findings of this study provide new insights for our further understanding of how internet use affects residents'perceptions of securityrisk.展开更多
Extreme weather events like floods,exacerbated by climate change,disrupt transportation systems and endanger the safety of the travellers.This study investigates how public perceptions of travel risks influence travel...Extreme weather events like floods,exacerbated by climate change,disrupt transportation systems and endanger the safety of the travellers.This study investigates how public perceptions of travel risks influence travel decisions during floods in Pakistan.In the context of urban floods and transportation,this study focuses on the perceived probability of a crash,perceived distraction,perceived security,perceived need for a companion and perceived possibility of getting stuck in traffic congestion,affecting people’s travel decisions during floods.A questionnaire survey was conducted in Pakistan after the 2022 floods.Results from the data analysis of 526 valid responses indicated that travel decisions during floods were sensitive to the various flooding situations and influenced by factors including sociodemographic and trip purposes.Furthermore,public perceptions varied in different flooding scenarios influenced by familiarity,available information and road conditions.The study suggests that real-time information sharing to ensure security,targeted education and training to enhance community resilience against floods,development of guidelines for shelter camps on roadsides and ensuring the availability of public transport and ride-sharing services during floods may help to fulfill the public’s mobility needs.Study findings will help to develop disaster risk management strategies to promote safe travel,improve urban planning for flood resilience and guide post-disaster recovery efforts.展开更多
文摘Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company＇s website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly
基金supported by the National Natural Science Foundation of China under Grants No.71201011,No.71301106,No.71103021the Ministry of Education in China under Grants No.13YJA630084,No.13YJC630034,No.20120005120001
文摘With the increasing popularity of the Internet and mobile Internet, the Virtual Community （VC） is becoming an important medium for person-to-person communication. To realise the potential of the VC, it is neces- sary to cultivate within it good group cohesion and vitality. Using empirical and experimental research methods, this study explores the ef- fect of users＇ trust in the VC Platform （VCP） on group cohesion and vitality and how brand and perceived privacy security can affect us- ers＇ trust in the VC. The research results indi- cate that the brand of the VCP can directly af- fect users＇ trust in the VC, and can also influe- nce it indirectly through users＇ perceived pri- vacy protection and perceived security protec- tion. Further, this study also confu＇ms that the performance of the VC （group cohesion and vitality） is significantly affected by users＇ trust in the VC. The results of this study can provide theoretical guidance for internet companies to maintain and enhance the value of VCs.
基金supported by the National Social Science Fund of China"Research on Urban Compound Risk Analysis and Governance Based on Large-Scale Survey Data"(23&ZD144).
文摘Clarifying the relationship between internet use and public information security risk perception helps us gain a better understanding of the factors influencing public risk perception.However,the relationship is still under-explored.This paper empirically examines the relationship between internet use and information security risk perception based on data from the 2021 Chinese Social Survey.It was found that whether to use the internet and the frequency of use are both significantly positively correlated with the perception of information security risk.On this basis,the mechanism by which internet use affects public information security risk perceptions is verified from the perspective of interpersonal trust.The mechanism analysis found that interpersonal trust exerts an indirect effect between internet use and perceived information security risk.The findings of this study provide new insights for our further understanding of how internet use affects residents'perceptions of securityrisk.
基金funded by the Natural Science Foundation of China(Grant No.72471249)Natural Science Foundation of Changsha(Grant No.kq2402221).
文摘Extreme weather events like floods,exacerbated by climate change,disrupt transportation systems and endanger the safety of the travellers.This study investigates how public perceptions of travel risks influence travel decisions during floods in Pakistan.In the context of urban floods and transportation,this study focuses on the perceived probability of a crash,perceived distraction,perceived security,perceived need for a companion and perceived possibility of getting stuck in traffic congestion,affecting people’s travel decisions during floods.A questionnaire survey was conducted in Pakistan after the 2022 floods.Results from the data analysis of 526 valid responses indicated that travel decisions during floods were sensitive to the various flooding situations and influenced by factors including sociodemographic and trip purposes.Furthermore,public perceptions varied in different flooding scenarios influenced by familiarity,available information and road conditions.The study suggests that real-time information sharing to ensure security,targeted education and training to enhance community resilience against floods,development of guidelines for shelter camps on roadsides and ensuring the availability of public transport and ride-sharing services during floods may help to fulfill the public’s mobility needs.Study findings will help to develop disaster risk management strategies to promote safe travel,improve urban planning for flood resilience and guide post-disaster recovery efforts.
