The surge in online shopping has resulted in an increased dependence on online product evaluations by consumers.However,the varying quality of reviews provided by businesses and consumers can introduce biased influenc...The surge in online shopping has resulted in an increased dependence on online product evaluations by consumers.However,the varying quality of reviews provided by businesses and consumers can introduce biased influences on consumer decision-making processes.To address this concern,Chinese online shopping platforms are introducing a“jury panel”mechanism to alleviate negative consumer experiences arising from inappropriate feedback.This research centers on the Meituan App case and utilizes an expanded Technology Acceptance Model(TAM)framework to explore concepts such as perceived ease of use,perceived usefulness,and usage intention within the framework of the assessment system.Furthermore,the study investigates external factors like perceived organizational support and perceived interactivity to comprehend their effects on system utilization.By analyzing how these elements impact perceived ease of use,perceived usefulness,and perceived playfulness,the research aims to construct a quantitative model that clarifies the factors influencing consumers'ongoing intention to use the assessment system.Through this investigation,the study aims to enrich the TAM theory,unveil the internal mechanisms influencing consumer engagement in the assessment system,and provide recommendations for enhancing the system and formulating strategies to promote a healthy e-commerce environment.展开更多
Background:Live streaming has become a globally prevalent form of digital entertainment,particularly among young audiences,fostering new modes of online engagement through real-time interaction.However,excessive use m...Background:Live streaming has become a globally prevalent form of digital entertainment,particularly among young audiences,fostering new modes of online engagement through real-time interaction.However,excessive use may lead to addictive behaviors in certain users.Current research on live-streaming addiction remains limited,with prior studies focusing primarily on socio-psychological drivers rather than the role of technological affordances.To address this gap,this study develops a conceptual model based on socio-technical systems and attachment theory to investigate how emotional and functional attachment mediate the relationship between platform features and addictive behavior.Methods:A total of 533 valid responses were collected in a cross-sectional survey(mean age=26.4 years,standard deviation[SD]=4.7;53.8%female).Data were analyzed using structural equation modeling(SEM)to test the hypothesized relationships.Additionally,the potential mediating effects of emotional and functional attachment between the platform features and live-streaming addiction were examined using the Bootstrap method.Results:Social factors(perceived interactivity,β=0.204,p<0.001;perceived confirmation,β=0.379,p<0.001)and technical factors(perceived customization,β=0.227,p<0.001;perceived amusement,β=0.252,p<0.001;vicarious expression,β=0.352,p<0.001)significantly strengthen both emotional and functional attachment,which in turn positively predict live-streaming addiction(emotional attachment:β=0.468,p<0.001;functional attachment:β=0.393,p<0.001).Furthermore,emotional attachment exerted a stronger influence on addiction than functional attachment.Conclusions:These findings deepen the understanding of live-streaming addiction by integrating socio-technical perspectives and offer practical implications for stakeholders to mitigate negative outcomes through effective strategies.展开更多
文摘The surge in online shopping has resulted in an increased dependence on online product evaluations by consumers.However,the varying quality of reviews provided by businesses and consumers can introduce biased influences on consumer decision-making processes.To address this concern,Chinese online shopping platforms are introducing a“jury panel”mechanism to alleviate negative consumer experiences arising from inappropriate feedback.This research centers on the Meituan App case and utilizes an expanded Technology Acceptance Model(TAM)framework to explore concepts such as perceived ease of use,perceived usefulness,and usage intention within the framework of the assessment system.Furthermore,the study investigates external factors like perceived organizational support and perceived interactivity to comprehend their effects on system utilization.By analyzing how these elements impact perceived ease of use,perceived usefulness,and perceived playfulness,the research aims to construct a quantitative model that clarifies the factors influencing consumers'ongoing intention to use the assessment system.Through this investigation,the study aims to enrich the TAM theory,unveil the internal mechanisms influencing consumer engagement in the assessment system,and provide recommendations for enhancing the system and formulating strategies to promote a healthy e-commerce environment.
基金funded by the Social Science Major Project of Tianjin Municipal Education Commission(Grant No.2025JWZD-GJ26).
文摘Background:Live streaming has become a globally prevalent form of digital entertainment,particularly among young audiences,fostering new modes of online engagement through real-time interaction.However,excessive use may lead to addictive behaviors in certain users.Current research on live-streaming addiction remains limited,with prior studies focusing primarily on socio-psychological drivers rather than the role of technological affordances.To address this gap,this study develops a conceptual model based on socio-technical systems and attachment theory to investigate how emotional and functional attachment mediate the relationship between platform features and addictive behavior.Methods:A total of 533 valid responses were collected in a cross-sectional survey(mean age=26.4 years,standard deviation[SD]=4.7;53.8%female).Data were analyzed using structural equation modeling(SEM)to test the hypothesized relationships.Additionally,the potential mediating effects of emotional and functional attachment between the platform features and live-streaming addiction were examined using the Bootstrap method.Results:Social factors(perceived interactivity,β=0.204,p<0.001;perceived confirmation,β=0.379,p<0.001)and technical factors(perceived customization,β=0.227,p<0.001;perceived amusement,β=0.252,p<0.001;vicarious expression,β=0.352,p<0.001)significantly strengthen both emotional and functional attachment,which in turn positively predict live-streaming addiction(emotional attachment:β=0.468,p<0.001;functional attachment:β=0.393,p<0.001).Furthermore,emotional attachment exerted a stronger influence on addiction than functional attachment.Conclusions:These findings deepen the understanding of live-streaming addiction by integrating socio-technical perspectives and offer practical implications for stakeholders to mitigate negative outcomes through effective strategies.
