In the space of new media, all sorts of new media events which imply oppositional moods are written, presented repeatedly, and therefore form oppositional discourse. Strangers are able to come together as netizens due...In the space of new media, all sorts of new media events which imply oppositional moods are written, presented repeatedly, and therefore form oppositional discourse. Strangers are able to come together as netizens due to their identification by antithesis, and construct an imagined community which allows them to "unite closely" and "speak in one voice". Based on their imagined community, netizens are able to co-construct discourse presentation. This article argues that the critical step in reproduction of oppositional discourse is the providing of scripts. In order to enhance the tension of oppositional discourse, the events representation needs to be processed with overstating, such as making a scary story. The scripts of new media events are usually written according to a preset imaginative chain of "good people-bad people" under the influence of identification by antithesis.展开更多
文摘In the space of new media, all sorts of new media events which imply oppositional moods are written, presented repeatedly, and therefore form oppositional discourse. Strangers are able to come together as netizens due to their identification by antithesis, and construct an imagined community which allows them to "unite closely" and "speak in one voice". Based on their imagined community, netizens are able to co-construct discourse presentation. This article argues that the critical step in reproduction of oppositional discourse is the providing of scripts. In order to enhance the tension of oppositional discourse, the events representation needs to be processed with overstating, such as making a scary story. The scripts of new media events are usually written according to a preset imaginative chain of "good people-bad people" under the influence of identification by antithesis.
