The World Sustainability Standards Organization(WSSO)was established in October 2023.This organization aims to unify various standards in the fields of sustainable development such as energy,carbon sinks,green finance...The World Sustainability Standards Organization(WSSO)was established in October 2023.This organization aims to unify various standards in the fields of sustainable development such as energy,carbon sinks,green finance,ecological environment industries,energy conservation and environmental protection,carbon neutrality-related technologies,and ESG.WSSO supports the implementation of projects stipulated in the Paris Agreement such as the carbon market,and enhance the global coordination efforts in areas such as the digital currency of central banks and the carbon payment settlement system by connecting the digital currencies of various countries.展开更多
Sensors are the source of information technology and the first unit of intelligent systems,providing real-world"data"for artificial intelligence.They play a crucial role in various aspects of the national ec...Sensors are the source of information technology and the first unit of intelligent systems,providing real-world"data"for artificial intelligence.They play a crucial role in various aspects of the national economy and the people's livelihood,such as national defense security and the development of new quality productive forces.This paper provides a comprehensive survey of how sensors should adapt to the current upsurge of artificial intelligence,analyzing their technical connotations,application characteristics,and inherent limitations.Furthermore,with a sensor-oriented mindset,it is proposed that sensors will dominate information technology,upgrade connotations,advance ubiquitous bionic intelligence and engage in a"symbiotic dance"with artificial intelligence.This overview provides a promising direction for the higher-level development of sensors and artificial intelligence.展开更多
Software-related security aspects are a growing and legitimate concern,especially with 5G data available just at our palms.To conduct research in this field,periodic comparative analysis is needed with the new techniq...Software-related security aspects are a growing and legitimate concern,especially with 5G data available just at our palms.To conduct research in this field,periodic comparative analysis is needed with the new techniques coming up rapidly.The purpose of this study is to review the recent developments in the field of security integration in the software development lifecycle(SDLC)by analyzing the articles published in the last two decades and to propose a way forward.This review follows Kitchenham’s review protocol.The review has been divided into three main stages including planning,execution,and analysis.From the selected 100 articles,it becomes evident that need of a collaborative approach is necessary for addressing critical software security risks(CSSRs)through effective risk management/estimation techniques.Quantifying risks using a numeric scale enables a comprehensive understanding of their severity,facilitating focused resource allocation and mitigation efforts.Through a comprehensive understanding of potential vulnerabilities and proactive mitigation efforts facilitated by protection poker,organizations can prioritize resources effectively to ensure the successful outcome of projects and initiatives in today’s dynamic threat landscape.The review reveals that threat analysis and security testing are needed to develop automated tools for the future.Accurate estimation of effort required to prioritize potential security risks is a big challenge in software security.The accuracy of effort estimation can be further improved by exploring new techniques,particularly those involving deep learning.It is also imperative to validate these effort estimation methods to ensure all potential security threats are addressed.Another challenge is selecting the right model for each specific security threat.To achieve a comprehensive evaluation,researchers should use well-known benchmark checklists.展开更多
China-Indonesia cooperation has been growing steadily in recent years.While the two countries’collaboration in emerging fields such as energy,the digital economy,and new technologies is on the rise,cooperation in liv...China-Indonesia cooperation has been growing steadily in recent years.While the two countries’collaboration in emerging fields such as energy,the digital economy,and new technologies is on the rise,cooperation in livelihood,driven by shared governance philosophies,holds potential as the next key growth area for bilateral relations.展开更多
Strategic emerging industries represent the forefront of the new technological revolution and industrial transformation,serving as a critical domain for China to cultivate new growth drivers and establish competitive ...Strategic emerging industries represent the forefront of the new technological revolution and industrial transformation,serving as a critical domain for China to cultivate new growth drivers and establish competitive advantages.The development of these industries has become a major strategy for leading countries to attain competitive advantages in the new wave of economic and technological advancement.The ongoing energy revolution is driving the transition of traditional energy systems toward green and low-carbon models,while simultaneously fostering emerging industrial clusters such as new energy equipment manufacturing,energy storage,and energy internet.Energy companies are accelerating the deployment of innovative models that integrate new and traditional energy systems through technological and business model innovation.This study systematically analyzes the current status,trends,opportunities,and challenges faced by energy companies venturing into strategic emerging industries.The findings aim to guide energy companies in navigating the dual imperatives of energy transition and industrial upgrading,thereby contributing to sustainable development and global competitiveness.展开更多
This paper employs system dynamics to explore how the synergy between technology management and technological capability affects new product development.The results show that the synergy between technology management ...This paper employs system dynamics to explore how the synergy between technology management and technological capability affects new product development.The results show that the synergy between technology management and technological capability has positive impact on new product development.Moreover, the leading synergy processes between technology management and technological capability in different new product development stages are different.This paper deepens the theoretical understanding of how to achieve new product development, and also provides useful guidance for firms to implement new product development.展开更多
During the evolution of the global economic, high and new technology industry has become the main driver to impel the global economy growth via technological advancement, and the main means to guarantee the sustainabl...During the evolution of the global economic, high and new technology industry has become the main driver to impel the global economy growth via technological advancement, and the main means to guarantee the sustainable development of the global economy. In the view of China’s situation, this article analyzes the experiences of OECD in high and new technology industry and gives a statistics index system along with the evaluation method to estimate the development of high and new technology industry.展开更多
China is a large developing country with rapid growth rate. To the year 2050, its electric power will be increased by six to eight times, reaching 1.5—1.8 TW total installed capacity. The development can not only rel...China is a large developing country with rapid growth rate. To the year 2050, its electric power will be increased by six to eight times, reaching 1.5—1.8 TW total installed capacity. The development can not only rely on the existing technology, it is crucial to accelerate the new technology development. This article discusses the perspective of various new technologies from the available energy resources and the required increase of electric power.展开更多
On December 9, 2014 the scientific research project "Developmentand commercial application of technology forultra-deep HDS of diesel (RTS)" jointly performed bythe SINOPEC Research Institute of Petroleum Processin...On December 9, 2014 the scientific research project "Developmentand commercial application of technology forultra-deep HDS of diesel (RTS)" jointly performed bythe SINOPEC Research Institute of Petroleum Processing(RIPP), the Yanshan Petrochemical Branch Company(YPBC), the Maoming Petrochemical Branch Companyand the Guangzhou Petrochemical Branch Company haspassed in Beijing the technical appraisal organized by theScience and Technology Division of the Sinopec Corp.展开更多
Although previous studies on Korean manufacturing firms have empirically analyzed the causal relationship between activities during the FFE(Fuzzy Front End)and success of NPD(New Product Development)of Korean manufact...Although previous studies on Korean manufacturing firms have empirically analyzed the causal relationship between activities during the FFE(Fuzzy Front End)and success of NPD(New Product Development)of Korean manufacturing firms,no study has concretely focused on Korean ICT(Information and Communications Technology)firms and their FFE activities.The main aim of this study is to identify the activities of these firms during their FFE and provide managerial insights into the other ICT firms.The authors conducted a survey(106 valid responses)that their FFE activities on new product development project managers in Korean ICT firms.The results showed that even though new product development managers of Korean ICT firms did not search for ideas systemically,they communicated with those departments/divisions that had frequent interaction with customers for idea assessment,with the active involvement of middle-or higher-level managers.They thoroughly established initial plans in the pre-development stages and seriously analyzed competitors’products and direct and indirect customer interactions in their market survey activities.展开更多
I.IntroductionIt is well known that China is rich in natural resources of tungsten.Before 1949 there was al-most no tungsten industry in our country except mining and ore dressing.Tremendous changeshave taken place af...I.IntroductionIt is well known that China is rich in natural resources of tungsten.Before 1949 there was al-most no tungsten industry in our country except mining and ore dressing.Tremendous changeshave taken place after 1949.We have built our metallurgical industry of tungsten.Especially start-ing from the last decade much progress has been made not only in production technologies and展开更多
The State Science and Technology Commission, State Economic and Trade Commission, and State Planning Commission of China have jointly worked out the Program for the Development of Chinese New and Renewable Energy rece...The State Science and Technology Commission, State Economic and Trade Commission, and State Planning Commission of China have jointly worked out the Program for the Development of Chinese New and Renewable Energy recently.展开更多
With the continuous development of China's energy chemical technology, coal chemical technology is also in research, development and optimization. China is a large coal producing country. The development of petroc...With the continuous development of China's energy chemical technology, coal chemical technology is also in research, development and optimization. China is a large coal producing country. The development of petrochemical technology can provide power for optimizing the performance of chemicals. The application of new petrochemical technology can also promote the diversified utilization of China's coal resources. The analysis of commonly used coal chemical technology is helpful to explore the research direction of new petrochemical technology and study the development trend of petrochemical technology.展开更多
In order to meet the new requirements of sludge treatment and realize the effective treatment of sludge, the state has given the development idea of "reduction, recycling and innocuity". In order to maintain...In order to meet the new requirements of sludge treatment and realize the effective treatment of sludge, the state has given the development idea of "reduction, recycling and innocuity". In order to maintain the balance between environmental, social and economic benefits, the recycling sludge treatment technology has become a research hotspot. This paper mainly focuses on "reduction, recycling and innocuity" technology, analyzes the research status of new sludge treatment technology, and analyzes the advantages and disadvantages of new sludge treatment technology. Combining with the research status of new sludge treatment technology, it analyzes its development trend.展开更多
With the continuous improvement of national economic level, the development trend of all walks of life has changed. In terms of automobiles, new energy vehicles are vigorously promoted with the advantages of energy sa...With the continuous improvement of national economic level, the development trend of all walks of life has changed. In terms of automobiles, new energy vehicles are vigorously promoted with the advantages of energy saving and environmental protection, low consumption and broader development prospects, and have a very broad development space. At present, the research on new energy vehicles is in a vigorous trend all over the world, and this paper mainly analyzes the current situation of new energy vehicle technology development and its future development trend.展开更多
With the rapid development of e-commerce and big data, online work demand is higher and higher, need to website design is more and more talents. You need to improve students comprehensive practice ability in teaching,...With the rapid development of e-commerce and big data, online work demand is higher and higher, need to website design is more and more talents. You need to improve students comprehensive practice ability in teaching, let the students not only master knowledge, but also practice, can independently complete a complete project design. This paper takes a certain project as an example, and proposes a project-based task-driven teaching reform method, which can better improve the students comprehensive practical ability, and achieve the purpose of improving the teaching effect.展开更多
This study aims to evaluate the crowdfunding alternatives regarding new service development process pathways of clean energy investment projects.In this framework,a new model has been generated by considering the cons...This study aims to evaluate the crowdfunding alternatives regarding new service development process pathways of clean energy investment projects.In this framework,a new model has been generated by considering the consensus-based group decisionmaking with incomplete preferences,Pythagorean fuzzy decision-making trial and evaluation laboratory(DEMATEL)and technique for order preference by similarity to ideal solution(TOPSIS).Moreover,a comparative evaluation has been performed with Vise Kriterijumska Optimizacija I.Kompromisno Resenje methodology and sensitivity analysis has been made by considering 4 different cases.The main contribution is to identify appropriate crowdfunding-based funding alternatives for the improvement of the clean energy investments with a novel MCDM model.By considering the iteration technique and consensus-based analysis,the missing parts in the evaluations can be completed and opposite opinion problems can be reduced.Furthermore,with the help of hybrid MCDM model by combining DEMATEL and TOPSIS,more objective results can be reached.It is concluded that the analysis results are coherent and reliable.The findings indicate that the full launch is the most significant criterion for equity and debt-based crowdfunding alternatives.On the other side,the analysis has the highest weight for reward and donation-based alternatives whereas design is the most essential item regarding the royalty-based alternative.Additionally,it is also defined that equity-based crowdfunding alternative is the most significant for the service development process of clean energy investment projects.In this way,it will be possible to provide a continuous resource for clean energy investment projects.On the other hand,by providing financing with equity,there will be no fixed financing cost for clean energy investors.If these investors make a profit,they distribute dividends with the decision of their authorized bodies.展开更多
In order to identify the effective decision-making factors at the individual NPD project manager level, a new effective decision-making model has been established by introducing the concept of decision-making effectiv...In order to identify the effective decision-making factors at the individual NPD project manager level, a new effective decision-making model has been established by introducing the concept of decision-making effectiveness, analyzing the role of expertise, and identifying the major role of expertise and insight with respect to the interfaces between a new product, an organization, customers, technologies and regulations, for the study of the effective decision-making facilitators and inhibitors for a NPD project. The analysis of the unique task conditions for individual decision-makers shows that perceived complexity, uncertainty and time pressure have their negative effect on the effective decision-making process. It is concluded that the flexible, balanced and appropriate use of rational analysis, common sense and intuition is a key effective decision-making factor, and the psychologically ‘active attitude’ of a manager is also an important factor for successful dealing with the difficult task conditions.展开更多
Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wea...Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.展开更多
文摘The World Sustainability Standards Organization(WSSO)was established in October 2023.This organization aims to unify various standards in the fields of sustainable development such as energy,carbon sinks,green finance,ecological environment industries,energy conservation and environmental protection,carbon neutrality-related technologies,and ESG.WSSO supports the implementation of projects stipulated in the Paris Agreement such as the carbon market,and enhance the global coordination efforts in areas such as the digital currency of central banks and the carbon payment settlement system by connecting the digital currencies of various countries.
基金funded by National Natural Science Foundation of China(52175492)Pilot Project for the Establishment of Virtual Teaching and Research Offices in Beijing's Higher Education Institutions(Grant No.4313054 and 4313055)Beijing Undergraduate Teaching Reform and Innovation Project of Higher Education(Grant No.ZF211B2002 and ZF211B2405).
文摘Sensors are the source of information technology and the first unit of intelligent systems,providing real-world"data"for artificial intelligence.They play a crucial role in various aspects of the national economy and the people's livelihood,such as national defense security and the development of new quality productive forces.This paper provides a comprehensive survey of how sensors should adapt to the current upsurge of artificial intelligence,analyzing their technical connotations,application characteristics,and inherent limitations.Furthermore,with a sensor-oriented mindset,it is proposed that sensors will dominate information technology,upgrade connotations,advance ubiquitous bionic intelligence and engage in a"symbiotic dance"with artificial intelligence.This overview provides a promising direction for the higher-level development of sensors and artificial intelligence.
文摘Software-related security aspects are a growing and legitimate concern,especially with 5G data available just at our palms.To conduct research in this field,periodic comparative analysis is needed with the new techniques coming up rapidly.The purpose of this study is to review the recent developments in the field of security integration in the software development lifecycle(SDLC)by analyzing the articles published in the last two decades and to propose a way forward.This review follows Kitchenham’s review protocol.The review has been divided into three main stages including planning,execution,and analysis.From the selected 100 articles,it becomes evident that need of a collaborative approach is necessary for addressing critical software security risks(CSSRs)through effective risk management/estimation techniques.Quantifying risks using a numeric scale enables a comprehensive understanding of their severity,facilitating focused resource allocation and mitigation efforts.Through a comprehensive understanding of potential vulnerabilities and proactive mitigation efforts facilitated by protection poker,organizations can prioritize resources effectively to ensure the successful outcome of projects and initiatives in today’s dynamic threat landscape.The review reveals that threat analysis and security testing are needed to develop automated tools for the future.Accurate estimation of effort required to prioritize potential security risks is a big challenge in software security.The accuracy of effort estimation can be further improved by exploring new techniques,particularly those involving deep learning.It is also imperative to validate these effort estimation methods to ensure all potential security threats are addressed.Another challenge is selecting the right model for each specific security threat.To achieve a comprehensive evaluation,researchers should use well-known benchmark checklists.
文摘China-Indonesia cooperation has been growing steadily in recent years.While the two countries’collaboration in emerging fields such as energy,the digital economy,and new technologies is on the rise,cooperation in livelihood,driven by shared governance philosophies,holds potential as the next key growth area for bilateral relations.
文摘Strategic emerging industries represent the forefront of the new technological revolution and industrial transformation,serving as a critical domain for China to cultivate new growth drivers and establish competitive advantages.The development of these industries has become a major strategy for leading countries to attain competitive advantages in the new wave of economic and technological advancement.The ongoing energy revolution is driving the transition of traditional energy systems toward green and low-carbon models,while simultaneously fostering emerging industrial clusters such as new energy equipment manufacturing,energy storage,and energy internet.Energy companies are accelerating the deployment of innovative models that integrate new and traditional energy systems through technological and business model innovation.This study systematically analyzes the current status,trends,opportunities,and challenges faced by energy companies venturing into strategic emerging industries.The findings aim to guide energy companies in navigating the dual imperatives of energy transition and industrial upgrading,thereby contributing to sustainable development and global competitiveness.
基金supported by the Heilongjiang Philosophy and Social Science Research Project (19GLB087)。
文摘This paper employs system dynamics to explore how the synergy between technology management and technological capability affects new product development.The results show that the synergy between technology management and technological capability has positive impact on new product development.Moreover, the leading synergy processes between technology management and technological capability in different new product development stages are different.This paper deepens the theoretical understanding of how to achieve new product development, and also provides useful guidance for firms to implement new product development.
文摘During the evolution of the global economic, high and new technology industry has become the main driver to impel the global economy growth via technological advancement, and the main means to guarantee the sustainable development of the global economy. In the view of China’s situation, this article analyzes the experiences of OECD in high and new technology industry and gives a statistics index system along with the evaluation method to estimate the development of high and new technology industry.
文摘China is a large developing country with rapid growth rate. To the year 2050, its electric power will be increased by six to eight times, reaching 1.5—1.8 TW total installed capacity. The development can not only rely on the existing technology, it is crucial to accelerate the new technology development. This article discusses the perspective of various new technologies from the available energy resources and the required increase of electric power.
文摘On December 9, 2014 the scientific research project "Developmentand commercial application of technology forultra-deep HDS of diesel (RTS)" jointly performed bythe SINOPEC Research Institute of Petroleum Processing(RIPP), the Yanshan Petrochemical Branch Company(YPBC), the Maoming Petrochemical Branch Companyand the Guangzhou Petrochemical Branch Company haspassed in Beijing the technical appraisal organized by theScience and Technology Division of the Sinopec Corp.
文摘Although previous studies on Korean manufacturing firms have empirically analyzed the causal relationship between activities during the FFE(Fuzzy Front End)and success of NPD(New Product Development)of Korean manufacturing firms,no study has concretely focused on Korean ICT(Information and Communications Technology)firms and their FFE activities.The main aim of this study is to identify the activities of these firms during their FFE and provide managerial insights into the other ICT firms.The authors conducted a survey(106 valid responses)that their FFE activities on new product development project managers in Korean ICT firms.The results showed that even though new product development managers of Korean ICT firms did not search for ideas systemically,they communicated with those departments/divisions that had frequent interaction with customers for idea assessment,with the active involvement of middle-or higher-level managers.They thoroughly established initial plans in the pre-development stages and seriously analyzed competitors’products and direct and indirect customer interactions in their market survey activities.
文摘I.IntroductionIt is well known that China is rich in natural resources of tungsten.Before 1949 there was al-most no tungsten industry in our country except mining and ore dressing.Tremendous changeshave taken place after 1949.We have built our metallurgical industry of tungsten.Especially start-ing from the last decade much progress has been made not only in production technologies and
文摘The State Science and Technology Commission, State Economic and Trade Commission, and State Planning Commission of China have jointly worked out the Program for the Development of Chinese New and Renewable Energy recently.
文摘With the continuous development of China's energy chemical technology, coal chemical technology is also in research, development and optimization. China is a large coal producing country. The development of petrochemical technology can provide power for optimizing the performance of chemicals. The application of new petrochemical technology can also promote the diversified utilization of China's coal resources. The analysis of commonly used coal chemical technology is helpful to explore the research direction of new petrochemical technology and study the development trend of petrochemical technology.
文摘In order to meet the new requirements of sludge treatment and realize the effective treatment of sludge, the state has given the development idea of "reduction, recycling and innocuity". In order to maintain the balance between environmental, social and economic benefits, the recycling sludge treatment technology has become a research hotspot. This paper mainly focuses on "reduction, recycling and innocuity" technology, analyzes the research status of new sludge treatment technology, and analyzes the advantages and disadvantages of new sludge treatment technology. Combining with the research status of new sludge treatment technology, it analyzes its development trend.
文摘With the continuous improvement of national economic level, the development trend of all walks of life has changed. In terms of automobiles, new energy vehicles are vigorously promoted with the advantages of energy saving and environmental protection, low consumption and broader development prospects, and have a very broad development space. At present, the research on new energy vehicles is in a vigorous trend all over the world, and this paper mainly analyzes the current situation of new energy vehicle technology development and its future development trend.
文摘With the rapid development of e-commerce and big data, online work demand is higher and higher, need to website design is more and more talents. You need to improve students comprehensive practice ability in teaching, let the students not only master knowledge, but also practice, can independently complete a complete project design. This paper takes a certain project as an example, and proposes a project-based task-driven teaching reform method, which can better improve the students comprehensive practical ability, and achieve the purpose of improving the teaching effect.
基金This work is supported by the project of Sichuan county economic development research center of Sichuan provincial key research base of social sciences,"research on the coordination mechanism of county economic,ecological and social coupling development of giant panda national park"(xy2020034)the social science special research project of Sichuan agricultural university"research on innovation of modern urban agricultural development mode"(035/03571600).
文摘This study aims to evaluate the crowdfunding alternatives regarding new service development process pathways of clean energy investment projects.In this framework,a new model has been generated by considering the consensus-based group decisionmaking with incomplete preferences,Pythagorean fuzzy decision-making trial and evaluation laboratory(DEMATEL)and technique for order preference by similarity to ideal solution(TOPSIS).Moreover,a comparative evaluation has been performed with Vise Kriterijumska Optimizacija I.Kompromisno Resenje methodology and sensitivity analysis has been made by considering 4 different cases.The main contribution is to identify appropriate crowdfunding-based funding alternatives for the improvement of the clean energy investments with a novel MCDM model.By considering the iteration technique and consensus-based analysis,the missing parts in the evaluations can be completed and opposite opinion problems can be reduced.Furthermore,with the help of hybrid MCDM model by combining DEMATEL and TOPSIS,more objective results can be reached.It is concluded that the analysis results are coherent and reliable.The findings indicate that the full launch is the most significant criterion for equity and debt-based crowdfunding alternatives.On the other side,the analysis has the highest weight for reward and donation-based alternatives whereas design is the most essential item regarding the royalty-based alternative.Additionally,it is also defined that equity-based crowdfunding alternative is the most significant for the service development process of clean energy investment projects.In this way,it will be possible to provide a continuous resource for clean energy investment projects.On the other hand,by providing financing with equity,there will be no fixed financing cost for clean energy investors.If these investors make a profit,they distribute dividends with the decision of their authorized bodies.
文摘In order to identify the effective decision-making factors at the individual NPD project manager level, a new effective decision-making model has been established by introducing the concept of decision-making effectiveness, analyzing the role of expertise, and identifying the major role of expertise and insight with respect to the interfaces between a new product, an organization, customers, technologies and regulations, for the study of the effective decision-making facilitators and inhibitors for a NPD project. The analysis of the unique task conditions for individual decision-makers shows that perceived complexity, uncertainty and time pressure have their negative effect on the effective decision-making process. It is concluded that the flexible, balanced and appropriate use of rational analysis, common sense and intuition is a key effective decision-making factor, and the psychologically ‘active attitude’ of a manager is also an important factor for successful dealing with the difficult task conditions.
基金The Key Research Base of Humanities and Social Sciences in Sichuan Province-Project Funded by China Salt Culture Research Center of Sichuan University of Science&Engineering,(No.:YWHY18-06)。
文摘Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.