This article focuses on the Hainan Wenbifeng Pangu Cultural Tourist Area in Ding’an County,Hainan Province.Network text analysis was used to collect internet promotion information about the Wenbifeng Scenic Area.Data...This article focuses on the Hainan Wenbifeng Pangu Cultural Tourist Area in Ding’an County,Hainan Province.Network text analysis was used to collect internet promotion information about the Wenbifeng Scenic Area.Data from five platforms—Xiaohongshu,Tiktok,WeChat Official Accounts,Headlines Today,and Baidu—are gathered to understand the current situation and existing problems in the tourism promotion of the Wenbifeng Scenic Area.This article summarizes and analyzes these issues.Finally,combined with on-site research,targeted suggestions are proposed for tourism promotion in theWenbifeng Scenic Area.展开更多
Using the Shenlong Gorge Scenic Area in Nanchuan as a case study,this research adopts a network text analysis approach to examine the current state of tourism service management within the scenic area.Through Python s...Using the Shenlong Gorge Scenic Area in Nanchuan as a case study,this research adopts a network text analysis approach to examine the current state of tourism service management within the scenic area.Through Python software,online review data from tourists on the Dianping platform was collected and analyzed using ROST CM 6 software,focusing on dimensions such as high-frequency words,social semantic networks,and tourist sentiments.The findings illuminate the present state of tourism service management in the Shenlong Gorge Scenic Area,providing critical theoretical support and practical guidance for the scenic area’s management authorities.Based on the analysis,an optimized pathway for tourism service management is proposed to facilitate the sustainable development of the Shenlong Gorge Scenic Area in Nanchuan,improve tourism service management,and enhance the quality of tourists’service experiences.展开更多
As the core element of the brand,brand personality is closely related to the personality of tourists.Unique and distinctive brand personality has become an important means for tourism destinations to enhance their cor...As the core element of the brand,brand personality is closely related to the personality of tourists.Unique and distinctive brand personality has become an important means for tourism destinations to enhance their core competitiveness.Through text analysis,the content of the online review content of three coastal tourist destinations in Yalong Bay,Silver Beach,and Gulangyu Islet were analyzed.The brand personality of coastal tourist destinations was identified from the perspective of tourist perception,and the selected 3 coastal tourist destinations were identified by correspondence analysis.Comparative analysis on a case-by-case basis.The research results show that the brand personality of coastal tourism destinations perceived by tourists is mainly concentrated in the two dimensions of“elegance”and“benevolence”,but different coastal tourism destinations have their own distinct and unique brand personalities.On this basis,directional suggestions for the development of brand personality in coastal tourism destinations are given.展开更多
基金supported by Sanya Science and Technology Special Fund,project number:2019YD23.
文摘This article focuses on the Hainan Wenbifeng Pangu Cultural Tourist Area in Ding’an County,Hainan Province.Network text analysis was used to collect internet promotion information about the Wenbifeng Scenic Area.Data from five platforms—Xiaohongshu,Tiktok,WeChat Official Accounts,Headlines Today,and Baidu—are gathered to understand the current situation and existing problems in the tourism promotion of the Wenbifeng Scenic Area.This article summarizes and analyzes these issues.Finally,combined with on-site research,targeted suggestions are proposed for tourism promotion in theWenbifeng Scenic Area.
文摘Using the Shenlong Gorge Scenic Area in Nanchuan as a case study,this research adopts a network text analysis approach to examine the current state of tourism service management within the scenic area.Through Python software,online review data from tourists on the Dianping platform was collected and analyzed using ROST CM 6 software,focusing on dimensions such as high-frequency words,social semantic networks,and tourist sentiments.The findings illuminate the present state of tourism service management in the Shenlong Gorge Scenic Area,providing critical theoretical support and practical guidance for the scenic area’s management authorities.Based on the analysis,an optimized pathway for tourism service management is proposed to facilitate the sustainable development of the Shenlong Gorge Scenic Area in Nanchuan,improve tourism service management,and enhance the quality of tourists’service experiences.
文摘As the core element of the brand,brand personality is closely related to the personality of tourists.Unique and distinctive brand personality has become an important means for tourism destinations to enhance their core competitiveness.Through text analysis,the content of the online review content of three coastal tourist destinations in Yalong Bay,Silver Beach,and Gulangyu Islet were analyzed.The brand personality of coastal tourist destinations was identified from the perspective of tourist perception,and the selected 3 coastal tourist destinations were identified by correspondence analysis.Comparative analysis on a case-by-case basis.The research results show that the brand personality of coastal tourism destinations perceived by tourists is mainly concentrated in the two dimensions of“elegance”and“benevolence”,but different coastal tourism destinations have their own distinct and unique brand personalities.On this basis,directional suggestions for the development of brand personality in coastal tourism destinations are given.
