Blockchain is a ground-breaking technology that is transforming supply chain management.This study aims to empirically investigate the impacts of blockchain technology on consumer behavior.We conduct this research in ...Blockchain is a ground-breaking technology that is transforming supply chain management.This study aims to empirically investigate the impacts of blockchain technology on consumer behavior.We conduct this research in collaboration with a Chinese e-commerce company that has introduced a blockchain platform for tracing.We use a multimethod design by combining natural experiment-and case study methods.First,we collected data from four industries(i.e.milk powder,seafood,alcohol and nutrition)to conduct the experiment,and the findings reveal that the firms that adopted the blockchain tracing system have an increase in product sales and a decrease in product returns compared to those that did not.Second,we conducted a multiple case study with four cases from the four industries.The findings reveal that the adoption of a blockchain tracing system improves supply chain transparency and process management,which then enhances consumer service and trust.This study contributes to the literature by providing empirical evidence that adopting blockchain technology can improve firms’marketing performance.The findings also reveal how the adoption of blockchain technology affects consumer behavior.展开更多
针对导弹总体优化设计中存在目标函数与变量之间没有显式关系式、优化方法与优化问题之间的优化特性不确定的问题,提出采用遗传算法、模式搜索法和Pow e ll法结合的多方法协作优化方法。算例研究表明,多方法协作优化可以取得优于单个优...针对导弹总体优化设计中存在目标函数与变量之间没有显式关系式、优化方法与优化问题之间的优化特性不确定的问题,提出采用遗传算法、模式搜索法和Pow e ll法结合的多方法协作优化方法。算例研究表明,多方法协作优化可以取得优于单个优化方法的全局最优特性,是一个可行的求解优化问题最优解的全局最优优化方法,适合于求解优化目标函数性质不确定的复杂优化问题。展开更多
文摘Blockchain is a ground-breaking technology that is transforming supply chain management.This study aims to empirically investigate the impacts of blockchain technology on consumer behavior.We conduct this research in collaboration with a Chinese e-commerce company that has introduced a blockchain platform for tracing.We use a multimethod design by combining natural experiment-and case study methods.First,we collected data from four industries(i.e.milk powder,seafood,alcohol and nutrition)to conduct the experiment,and the findings reveal that the firms that adopted the blockchain tracing system have an increase in product sales and a decrease in product returns compared to those that did not.Second,we conducted a multiple case study with four cases from the four industries.The findings reveal that the adoption of a blockchain tracing system improves supply chain transparency and process management,which then enhances consumer service and trust.This study contributes to the literature by providing empirical evidence that adopting blockchain technology can improve firms’marketing performance.The findings also reveal how the adoption of blockchain technology affects consumer behavior.
文摘针对导弹总体优化设计中存在目标函数与变量之间没有显式关系式、优化方法与优化问题之间的优化特性不确定的问题,提出采用遗传算法、模式搜索法和Pow e ll法结合的多方法协作优化方法。算例研究表明,多方法协作优化可以取得优于单个优化方法的全局最优特性,是一个可行的求解优化问题最优解的全局最优优化方法,适合于求解优化目标函数性质不确定的复杂优化问题。
