As an emerging media format with immense growth potential,micro-dramas(MDs)carry the critical mission of inheriting and innovating China’s fine traditional culture in the new era.From the three dimensions of time,spa...As an emerging media format with immense growth potential,micro-dramas(MDs)carry the critical mission of inheriting and innovating China’s fine traditional culture in the new era.From the three dimensions of time,space,and landscape in media geography,the pathways for cultural inheritance and innovation through MDs can be summarized as follows:Temporally,cultural MDs construct cultural narratives from the“past”to the“future;”spatially,they build immersive cultural spaces blending reality and imagination,enhancing viewers’audiovisual experiences;through the interplay of time and space,they create diversified cultural landscapes on new media platforms,revitalize enduring cultural memories and foster a sense of community for the Chinese nation through media innovation.展开更多
Driven by media technologies and consumerism,micro-dramas construct“simulacra subjectivity”through the symbolic portrayal of female characters,thereby obscuring the realities of women’s lived experiences.This study...Driven by media technologies and consumerism,micro-dramas construct“simulacra subjectivity”through the symbolic portrayal of female characters,thereby obscuring the realities of women’s lived experiences.This study adopts Baudrillard’s theory of simulacra as its analytical lens and uses Lacan’s theory of the three orders as a theoretical framework to conduct textual analysis of leading female-oriented micro-dramas.The analysis reveals that female protagonists face a triple dilemma:in the Imaginary Order,they construct a“to-be-gazed”mirror self-dependent on the male gaze,intensifying anxiety over appearance and body image;in the Symbolic Order,female roles are reduced to symbols such as the“virtuous wife and good mother,”internalizing patriarchal social norms;in the Real Order,singular,pleasure-driven narratives dissolve the diversity of female subjectivities.This study argues that such simulacra subjectivity is perpetuated through a closed loop of“symbolic production-data feedback,”which not only distorts the audience’s perception of real women but also risks reinforcing existing gender power structures.To promote gender equality within media and society,micro-dramas must strike a balance between the logic of traffic and the authentic portrayal of female characters,while recognizing their role as a new media form in shaping social values.展开更多
基金supported by“Reliable,Admirable,Respectable:The Inheritance and Innovation of Li Bai’s Image in ACG Media”(Project No.LB24-A05)funded by the Research Center of Libai,a Key Research Base for Philosophy and Social Sciences in Sichuan Province,“Mechanisms for Enhancing the Modern Dissemination of Three Kingdoms Figures Through Short-Form Dramas”(Project No.24ZGL05).
文摘As an emerging media format with immense growth potential,micro-dramas(MDs)carry the critical mission of inheriting and innovating China’s fine traditional culture in the new era.From the three dimensions of time,space,and landscape in media geography,the pathways for cultural inheritance and innovation through MDs can be summarized as follows:Temporally,cultural MDs construct cultural narratives from the“past”to the“future;”spatially,they build immersive cultural spaces blending reality and imagination,enhancing viewers’audiovisual experiences;through the interplay of time and space,they create diversified cultural landscapes on new media platforms,revitalize enduring cultural memories and foster a sense of community for the Chinese nation through media innovation.
文摘Driven by media technologies and consumerism,micro-dramas construct“simulacra subjectivity”through the symbolic portrayal of female characters,thereby obscuring the realities of women’s lived experiences.This study adopts Baudrillard’s theory of simulacra as its analytical lens and uses Lacan’s theory of the three orders as a theoretical framework to conduct textual analysis of leading female-oriented micro-dramas.The analysis reveals that female protagonists face a triple dilemma:in the Imaginary Order,they construct a“to-be-gazed”mirror self-dependent on the male gaze,intensifying anxiety over appearance and body image;in the Symbolic Order,female roles are reduced to symbols such as the“virtuous wife and good mother,”internalizing patriarchal social norms;in the Real Order,singular,pleasure-driven narratives dissolve the diversity of female subjectivities.This study argues that such simulacra subjectivity is perpetuated through a closed loop of“symbolic production-data feedback,”which not only distorts the audience’s perception of real women but also risks reinforcing existing gender power structures.To promote gender equality within media and society,micro-dramas must strike a balance between the logic of traffic and the authentic portrayal of female characters,while recognizing their role as a new media form in shaping social values.
