Background Social media listening is a new approach for gathering insights from social media platforms about users experiences.This approach has not been applied to analyse discussions about Alzheimer's disease(AD...Background Social media listening is a new approach for gathering insights from social media platforms about users experiences.This approach has not been applied to analyse discussions about Alzheimer's disease(AD)in China.Aims We aimed to leverage multisource Chinese data to gain deeper insights into the current state of the daily management of Chinese patients with AD and the burdens faced by their caregivers.Methods We searched ninemainstreampublic onlineplatforms in China fromSeptember2010 to March 2024.Natural language processing tools were used to identify patients and caregivers,and categorise patients by disease stage forfurther analysis.We analysed the current state of patient daily management,including diagnosis and treatment,choice oftreatment scenarios,patient safetyand caregiverconcerns.Results Atotal of 1211patientswithAD(66% female,82% aged 60-90)and 756caregiversfor patients with AD were identified from 107556 online sources.Most patients were derived from online consultation platforms(43%),followed by bulletin board system platforms(24%).Among the patients categorised into specific disease stages(n=382),42% were in the moderate stage.The most frequent diagnostic tools included medical history(97%)and symptoms(84%).Treatment options for patients with AD primarily included cholinesterase inhibitors,N-methyl-D-aspartate receptor antagonists and antipsychotics.Both quantitative and qualitative analysis of patients whoexperiencedwandering(n=92)indicated a higher incidence of wandering during the moderate stage of the disease.Most caregivers were family members,with their primary concerns focusing on disease management and treatment(90%),followed by daily life care(37%)and psychosocial support(25%).Conclusions Online platform data provide a broad spectrum of real-world insights into individuals affected byAD in China.This study enhances our understanding of the experiences of patients with AD and their caregivers,providing guidance for developing personalised interventions,providing advicefor caregivers and improving care for patients with AD.展开更多
As a follow-up to the successful International Conference on Biomaterials,Bio-Design and Manufacturing(BDMC)held at the National University of Singapore in 2023[1]and at the University of Tokyo in 2024[2],BDMC2025 too...As a follow-up to the successful International Conference on Biomaterials,Bio-Design and Manufacturing(BDMC)held at the National University of Singapore in 2023[1]and at the University of Tokyo in 2024[2],BDMC2025 took place at the University of Oxford in the UK from August 8th to August 10th this year.After the meeting,a participant from the University of Cambridge described his experience of attending BDMC2025 on the social media platform LinkedIn in the following terms:“Many thanks to the organizers for a fantastic event bringing together nearly everyone at the interface of Biofabrication,Materials Science,and Biomedical Engineering”[3].The conference was held on the campus of the University of Oxford and 190 researchers from 55 academic institutions across 10 countries and regions attended(Fig.1).展开更多
Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder h...Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder has posed a major burden on public health wherein patients with severe thalassemia need periodic therapy of iron chelation and blood transfusion for survival.Therefore,controlling thalassemia is extremely important and is made by promoting screening to the general population,particularly among thalassemia carriers.Today Twitter is one of the most influential social media platforms for sharing opinions and discussing different topics like people’s health conditions and major public health affairs.Exploring individuals’sentiments in these tweets helps the research centers to formulate strategies to promote thalassemia screening to the public.An effective Lexiconbased approach has been introduced in this study by highlighting a classifier called valence aware dictionary for sentiment reasoning(VADER).In this study applied twitter intelligence tool(TWINT),Natural Language Toolkit(NLTK),and VADER constitute the three main tools.VADER represents a gold-standard sentiment lexicon,which is basically tailored to attitudes that are communicated by using social media.The contribution of this study is to introduce an effective Lexicon-based approach by highlighting a classifier calledVADERto analyze the sentiment of the general population,particularly among thalassemia carriers on the social media platform Twitter.In this study,the results showed that the proposed approach achieved 0.829,0.816,and 0.818 regarding precision,recall,together with F-score,respectively.The tweets were crawled using the search keywords,“thalassemia screening,”thalassemia test,“and thalassemia diagnosis”.Finally,results showed that India and Pakistan ranked the highest in mentions in tweets by the public’s conversations on thalassemia screening with 181 and 164 tweets,respectively.展开更多
The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights ba...The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights based-on regulatory approach.This approach is premised on both freedom of speech and the right to private initiative protection in contemporary media environment.In the analysis,the recently structured Facebook and Instagram Oversight Board for Content Decisions are also discussed.The article presents arguments for the establishment of an internal body(arbitration)that can practically resolve disputes among participants and between participants and any social media platform on a regular basis.Such a body can also support the effective application of the media codes of conduct without governmental involvement and may strengthen self-regulation of platforms.展开更多
Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for whic...Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for which the platforms did not post women’s views prominently.From the perspective of women themselves,this paper adopted a questionnaire to study the misunderstanding of feminism and its impact on women’s expression on Weibo.展开更多
In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth an...In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.展开更多
“Other-creation”refers to the general recognition of a specific image by a third party,while“self-creation”refers to the active creation of an ideal image by an individual.Xiaohongshu,as a social media platform sh...“Other-creation”refers to the general recognition of a specific image by a third party,while“self-creation”refers to the active creation of an ideal image by an individual.Xiaohongshu,as a social media platform showcasing the Paris Olympics,has shaped a series of female athlete images that are widely recognized by the public,though there are some differences between these two kinds of images.Based on the relevant theories of image shaping and social media,this paper selects 60 relevant posts on Xiaohongshu featuring Sun Yingsha and Zheng Qinwen,examines their main contents and thematic expressions,and analyzes various images of female athletes on the platform,thereby exploring the reasons behind the formation of image differences.The results demonstrate that the identity consists of both other-created and self-created images,and the two are mutually influential.The stronger the self-created image,the more closely the other-created image aligns with it,and the weaker the self-created image,the more it is dominated by the other-created image.展开更多
This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid e...This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.展开更多
With the development of digital media,feminist thought has demonstrated new modes of dissemination on new media platforms.This paper aims to analyze the interactions between female bloggers and users from a feminist p...With the development of digital media,feminist thought has demonstrated new modes of dissemination on new media platforms.This paper aims to analyze the interactions between female bloggers and users from a feminist perspective using discourse analysis as a tool.The study explores the deeper motivations and influencing factors behind interactive discourse to foster a more equitable and inclusive discussion on gender issues and a more harmonious social media discourse space.It also seeks to provide theoretical support and methodological reference for scholars studying the dissemination of feminism on new media platforms.The research finds that the pragmatic strategies of users and bloggers differ but are both influenced by subjective emotional tendencies.Furthermore,the study reveals that the discursive identities of users and bloggers in interactions are shaped by the discourse scenarios constructed by bloggers:the closer the content is to the users'lives,the tighter the connection between their discursive identities,and vice versa.Additionally,different types of content play varying roles in the operation of feminist blogger accounts.展开更多
On October 10,U.S.President Donald Trump announced on his social media platform Truth Social that the U.S.will impose a 100-percent tariff on all goods imported from China starting November 1,while also introducing ex...On October 10,U.S.President Donald Trump announced on his social media platform Truth Social that the U.S.will impose a 100-percent tariff on all goods imported from China starting November 1,while also introducing export controls on“all critical software.”His remarks quickly triggered sharp reactions in the U.S.stock market,with all three major New York stock indexes plunging that day.展开更多
The flourishing development of social media platforms based on cultivating user relationships to spread and share information has provided a breeding ground for cyberbullying.How to infer the evolution of public opini...The flourishing development of social media platforms based on cultivating user relationships to spread and share information has provided a breeding ground for cyberbullying.How to infer the evolution of public opinion propagation in an online bullying environment is of great significance to the governance of cyberbullying.In this paper,we propose a data-driven agent-based Model for Public Opinion Propagation Simulation(MPOPS)in cyberbullying.First,we design a Public Opinion Propagation Environment for Opinion Fusion and Polarization(OFP-POPE)in a cyber-physical-social space.Second,we conduct agent-based fine-grained modeling based on the OFP-POPE.Third,we define and quantify user interaction behaviors and improve the Susceptible-Exposed-Infected Removed(SEIR)model by taking these interaction behaviors as the factors influencing public opinion propagation.Finally,we take the“2022 Tangshan restaurant attack”incident as an empirical study case and conduct simulation experiments on the MPOPS driven by real-world data.The experimental results show that the MPOPS is superior to other baseline models,and can simulate the evolutionary trend of public opinion propagation in actual cyberbullying scenarios.In addition,the ablation experiment and parameter sensitivity analysis provide a reference for future cyberbullying intervention efforts.展开更多
1 In the last few years of his life,Zhang Fuqing,a farmer from North China's Shanxi Province,dedicated himself to leaving a rich record of his experiences on the walls of his home with a brush.2 Recently,the desir...1 In the last few years of his life,Zhang Fuqing,a farmer from North China's Shanxi Province,dedicated himself to leaving a rich record of his experiences on the walls of his home with a brush.2 Recently,the desire of Chinese elders to document their lives and share their stories with others has gained increasing attention.Posts about writing personalized life stories for the elderly have gained popularity on social media platforms.展开更多
Dedicated multi media platforms have the potential to enhance experiences and increase people’s awareness of cultural heritage.It is,however,not clear to what extent and by which functions these platforms accomplish ...Dedicated multi media platforms have the potential to enhance experiences and increase people’s awareness of cultural heritage.It is,however,not clear to what extent and by which functions these platforms accomplish this.Therefore,the aim of this research is to investigate the influence of functionalities offered by a well-designed multi-media web-platform on the awareness and experience of cultural heritage.The multi media platform used is focused on Strijp-S,an industrial cultural heritage in Eindhoven,the Netherlands.The platform was created as a prototype based on a study of users’preferences for contents and media types offered.To collect data,a sample of 302 respondents used the platform to explore and view Strijp-S.To test assumed relationships between different functionalities,awareness and experience in an integrated fashion,the data are analyzed using Structural Equation Modelling(SEM).The results show that information-collection funtionality plays a significant role in improving awareness of cultural heritage,whereas auxiliary functions are particularly helpful for enhancing experiences.The perceived helpfulness of these two sets of functions differ however between users depending on theitr level of prior knowledge.Policymakers and urban planners can use these results to create their own platform based on local heritage to increase the citizens’awareness of cultural heritage.展开更多
基金funded by the Ministry of Science and Technology of the People's Republic of China(2021ZD0201804,GW).
文摘Background Social media listening is a new approach for gathering insights from social media platforms about users experiences.This approach has not been applied to analyse discussions about Alzheimer's disease(AD)in China.Aims We aimed to leverage multisource Chinese data to gain deeper insights into the current state of the daily management of Chinese patients with AD and the burdens faced by their caregivers.Methods We searched ninemainstreampublic onlineplatforms in China fromSeptember2010 to March 2024.Natural language processing tools were used to identify patients and caregivers,and categorise patients by disease stage forfurther analysis.We analysed the current state of patient daily management,including diagnosis and treatment,choice oftreatment scenarios,patient safetyand caregiverconcerns.Results Atotal of 1211patientswithAD(66% female,82% aged 60-90)and 756caregiversfor patients with AD were identified from 107556 online sources.Most patients were derived from online consultation platforms(43%),followed by bulletin board system platforms(24%).Among the patients categorised into specific disease stages(n=382),42% were in the moderate stage.The most frequent diagnostic tools included medical history(97%)and symptoms(84%).Treatment options for patients with AD primarily included cholinesterase inhibitors,N-methyl-D-aspartate receptor antagonists and antipsychotics.Both quantitative and qualitative analysis of patients whoexperiencedwandering(n=92)indicated a higher incidence of wandering during the moderate stage of the disease.Most caregivers were family members,with their primary concerns focusing on disease management and treatment(90%),followed by daily life care(37%)and psychosocial support(25%).Conclusions Online platform data provide a broad spectrum of real-world insights into individuals affected byAD in China.This study enhances our understanding of the experiences of patients with AD and their caregivers,providing guidance for developing personalised interventions,providing advicefor caregivers and improving care for patients with AD.
文摘As a follow-up to the successful International Conference on Biomaterials,Bio-Design and Manufacturing(BDMC)held at the National University of Singapore in 2023[1]and at the University of Tokyo in 2024[2],BDMC2025 took place at the University of Oxford in the UK from August 8th to August 10th this year.After the meeting,a participant from the University of Cambridge described his experience of attending BDMC2025 on the social media platform LinkedIn in the following terms:“Many thanks to the organizers for a fantastic event bringing together nearly everyone at the interface of Biofabrication,Materials Science,and Biomedical Engineering”[3].The conference was held on the campus of the University of Oxford and 190 researchers from 55 academic institutions across 10 countries and regions attended(Fig.1).
基金The authors are thankful to the Deanship of Scientific Research at Najran University for funding this work under the Research Collaboration Funding program grant coder NU/RC/SERC/11/5.
文摘Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder has posed a major burden on public health wherein patients with severe thalassemia need periodic therapy of iron chelation and blood transfusion for survival.Therefore,controlling thalassemia is extremely important and is made by promoting screening to the general population,particularly among thalassemia carriers.Today Twitter is one of the most influential social media platforms for sharing opinions and discussing different topics like people’s health conditions and major public health affairs.Exploring individuals’sentiments in these tweets helps the research centers to formulate strategies to promote thalassemia screening to the public.An effective Lexiconbased approach has been introduced in this study by highlighting a classifier called valence aware dictionary for sentiment reasoning(VADER).In this study applied twitter intelligence tool(TWINT),Natural Language Toolkit(NLTK),and VADER constitute the three main tools.VADER represents a gold-standard sentiment lexicon,which is basically tailored to attitudes that are communicated by using social media.The contribution of this study is to introduce an effective Lexicon-based approach by highlighting a classifier calledVADERto analyze the sentiment of the general population,particularly among thalassemia carriers on the social media platform Twitter.In this study,the results showed that the proposed approach achieved 0.829,0.816,and 0.818 regarding precision,recall,together with F-score,respectively.The tweets were crawled using the search keywords,“thalassemia screening,”thalassemia test,“and thalassemia diagnosis”.Finally,results showed that India and Pakistan ranked the highest in mentions in tweets by the public’s conversations on thalassemia screening with 181 and 164 tweets,respectively.
基金The article has been prepared as a result of the research and discussions carried out within the Compact,Horizon 2020,EU project(Compact:from research to policy through raising awareness of the state of the art on social media and convergenceProject Number 762128,call:H2020-ICT-2016-2017,topic:ICT-19-2017).The authors are much indebted to Rosemary Aud Franklin,AssocSr Librarian,University of Cincinnati,for providing valuable insights and polishing the text in the process of work.
文摘The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights based-on regulatory approach.This approach is premised on both freedom of speech and the right to private initiative protection in contemporary media environment.In the analysis,the recently structured Facebook and Instagram Oversight Board for Content Decisions are also discussed.The article presents arguments for the establishment of an internal body(arbitration)that can practically resolve disputes among participants and between participants and any social media platform on a regular basis.Such a body can also support the effective application of the media codes of conduct without governmental involvement and may strengthen self-regulation of platforms.
文摘Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for which the platforms did not post women’s views prominently.From the perspective of women themselves,this paper adopted a questionnaire to study the misunderstanding of feminism and its impact on women’s expression on Weibo.
文摘In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.
文摘“Other-creation”refers to the general recognition of a specific image by a third party,while“self-creation”refers to the active creation of an ideal image by an individual.Xiaohongshu,as a social media platform showcasing the Paris Olympics,has shaped a series of female athlete images that are widely recognized by the public,though there are some differences between these two kinds of images.Based on the relevant theories of image shaping and social media,this paper selects 60 relevant posts on Xiaohongshu featuring Sun Yingsha and Zheng Qinwen,examines their main contents and thematic expressions,and analyzes various images of female athletes on the platform,thereby exploring the reasons behind the formation of image differences.The results demonstrate that the identity consists of both other-created and self-created images,and the two are mutually influential.The stronger the self-created image,the more closely the other-created image aligns with it,and the weaker the self-created image,the more it is dominated by the other-created image.
基金The 2023 Anhui University of Finance and Economics teaching project“Construct the Intelligent Teaching Mode of New Media Marketing”(Project Number:acszhkt2023003)“Research on Ideological and Political Teaching Mode Based on Intelligent Classroom-Take the Course of New Media Marketing as An Example”(Project Number:acszjyyb2023003)。
文摘This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.
文摘With the development of digital media,feminist thought has demonstrated new modes of dissemination on new media platforms.This paper aims to analyze the interactions between female bloggers and users from a feminist perspective using discourse analysis as a tool.The study explores the deeper motivations and influencing factors behind interactive discourse to foster a more equitable and inclusive discussion on gender issues and a more harmonious social media discourse space.It also seeks to provide theoretical support and methodological reference for scholars studying the dissemination of feminism on new media platforms.The research finds that the pragmatic strategies of users and bloggers differ but are both influenced by subjective emotional tendencies.Furthermore,the study reveals that the discursive identities of users and bloggers in interactions are shaped by the discourse scenarios constructed by bloggers:the closer the content is to the users'lives,the tighter the connection between their discursive identities,and vice versa.Additionally,different types of content play varying roles in the operation of feminist blogger accounts.
文摘On October 10,U.S.President Donald Trump announced on his social media platform Truth Social that the U.S.will impose a 100-percent tariff on all goods imported from China starting November 1,while also introducing export controls on“all critical software.”His remarks quickly triggered sharp reactions in the U.S.stock market,with all three major New York stock indexes plunging that day.
基金supported by the National Key Research and Development Program of China(No.2021YFC3300202).
文摘The flourishing development of social media platforms based on cultivating user relationships to spread and share information has provided a breeding ground for cyberbullying.How to infer the evolution of public opinion propagation in an online bullying environment is of great significance to the governance of cyberbullying.In this paper,we propose a data-driven agent-based Model for Public Opinion Propagation Simulation(MPOPS)in cyberbullying.First,we design a Public Opinion Propagation Environment for Opinion Fusion and Polarization(OFP-POPE)in a cyber-physical-social space.Second,we conduct agent-based fine-grained modeling based on the OFP-POPE.Third,we define and quantify user interaction behaviors and improve the Susceptible-Exposed-Infected Removed(SEIR)model by taking these interaction behaviors as the factors influencing public opinion propagation.Finally,we take the“2022 Tangshan restaurant attack”incident as an empirical study case and conduct simulation experiments on the MPOPS driven by real-world data.The experimental results show that the MPOPS is superior to other baseline models,and can simulate the evolutionary trend of public opinion propagation in actual cyberbullying scenarios.In addition,the ablation experiment and parameter sensitivity analysis provide a reference for future cyberbullying intervention efforts.
文摘1 In the last few years of his life,Zhang Fuqing,a farmer from North China's Shanxi Province,dedicated himself to leaving a rich record of his experiences on the walls of his home with a brush.2 Recently,the desire of Chinese elders to document their lives and share their stories with others has gained increasing attention.Posts about writing personalized life stories for the elderly have gained popularity on social media platforms.
文摘Dedicated multi media platforms have the potential to enhance experiences and increase people’s awareness of cultural heritage.It is,however,not clear to what extent and by which functions these platforms accomplish this.Therefore,the aim of this research is to investigate the influence of functionalities offered by a well-designed multi-media web-platform on the awareness and experience of cultural heritage.The multi media platform used is focused on Strijp-S,an industrial cultural heritage in Eindhoven,the Netherlands.The platform was created as a prototype based on a study of users’preferences for contents and media types offered.To collect data,a sample of 302 respondents used the platform to explore and view Strijp-S.To test assumed relationships between different functionalities,awareness and experience in an integrated fashion,the data are analyzed using Structural Equation Modelling(SEM).The results show that information-collection funtionality plays a significant role in improving awareness of cultural heritage,whereas auxiliary functions are particularly helpful for enhancing experiences.The perceived helpfulness of these two sets of functions differ however between users depending on theitr level of prior knowledge.Policymakers and urban planners can use these results to create their own platform based on local heritage to increase the citizens’awareness of cultural heritage.
