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What Globalization and the Internet Give to Marketers
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作者 孙一帆 《海外英语》 2011年第5X期331-332,共2页
Marketing today is very different from what it used to be a few decades ago,mainly due to a rapidly changing world economy and the development of fast and virtually free knowledge distribution and exchange.Marketing f... Marketing today is very different from what it used to be a few decades ago,mainly due to a rapidly changing world economy and the development of fast and virtually free knowledge distribution and exchange.Marketing faces many new challenges in the 21st century but none for important than the surge of globalization and information technology,both which impact current businesses more than any other factors.These two challenges can make or break a business and it requires the implementation of brand new strategies to cope with the rapidly evolving global market we have today. 展开更多
关键词 MARKETING GLOBALIZATION internet COMPETITION TRADE information
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China’s National Carbon Price Trends and Outlook for 2025 被引量:1
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作者 Xu Dong Zhou Xinyuan 《China Oil & Gas》 2025年第4期25-32,共8页
At the beginning of 2025,China’s national carbon market carbon price trend exhibited a continuous unilateral downward trajectory,representing a departure from the overall steady upward trend in carbon prices since th... At the beginning of 2025,China’s national carbon market carbon price trend exhibited a continuous unilateral downward trajectory,representing a departure from the overall steady upward trend in carbon prices since the carbon market launched in 2021.The analysis suggests that the primary reason for the recent decline in carbon prices is the reversal of supply and demand dynamics in the carbon market,with increased quota supply amid a sluggish economy.It is expected that downward pressure on carbon prices will persist in the short term,but with more industries being included and continued policy optimization and improvement,a rise in China’s medium-to long-term carbon prices is highly probable.Recommendations for enterprises involved in carbon asset operations and management:first,refining carbon asset reserves and trading strategies;second,accelerating internal CCER project development;third,exploring carbon financial instrument applications;fourth,establishing and improving internal carbon pricing mechanisms;fifth,proactively planning for new industry inclusion. 展开更多
关键词 CCER project industrial inclusion reversal supply demand dynamics carbon price policy optimization supply demand dynamics carbon asset management carbon market
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Market Drivers in India’s Smart Grid:Responsibilities and Roles of Stakeholders
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作者 Abhay Sanatan Satapathy Suresh Kumar Sahoo +3 位作者 Asit Mohanty Yasser Fouad Manzoore Elahi Mohammad Soudagar Erdem Cuce 《Energy Engineering》 EI 2025年第1期101-128,共28页
The emergence of smart grids in India is propelled by an intricate interaction of market dynamics,regulatory structures,and stakeholder obligations.This study analyzes the primary factors that are driving the widespre... The emergence of smart grids in India is propelled by an intricate interaction of market dynamics,regulatory structures,and stakeholder obligations.This study analyzes the primary factors that are driving the widespread use of smart grid technologies and outlines the specific roles and obligations of different stakeholders,such as government entities,utility companies,technology suppliers,and consumers.Government activities and regulations are crucial in facilitating the implementation of smart grid technology by offering financial incentives,regulatory assistance,and strategic guidance.Utility firms have the responsibility of implementing and integrating smart grid infrastructure,with an emphasis on improving the dependability of the grid,minimizing losses in transmission and distribution,and integrating renewable energy sources.Technology companies offer the essential hardware and software solutions,which stimulate creativity and enhance efficiency.Consumers actively engage in the energy ecosystem by participating in demand response,implementing energy saving measures,and adopting distributed energy resources like solar panels and electric vehicles.This study examines the difficulties and possibilities in India’s smart grid industry,highlighting the importance of cooperation among stakeholders to build a strong,effective,and environmentally friendly energy future. 展开更多
关键词 Smart grid STAKEHOLDERS smart grid technology market drivers
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Overview and Prospect of Distributed Energy P2P Trading
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作者 Jiajia Liu Mingxing Tian Xusheng Mao 《Energy Engineering》 EI 2025年第1期379-404,共26页
After a century of relative stability in the electricity sector,the widespread adoption of distributed energy resources,along with recent advancements in computing and communication technologies,has fundamentally alte... After a century of relative stability in the electricity sector,the widespread adoption of distributed energy resources,along with recent advancements in computing and communication technologies,has fundamentally altered how energy is consumed,traded,and utilized.This change signifies a crucial shift as the power system evolves from its traditional hierarchical organization to a more decentralized approach.At the heart of this transformation are innovative energy distribution models,like peer-to-peer(P2P)sharing,which enable communities to collaboratively manage their energy resources.The effectiveness of P2P sharing not only improves the economic prospects for prosumers,who generate and consume energy,but also enhances energy resilience and sustainability.This allows communities to better leverage local resources while fostering a sense of collective responsibility and collaboration in energy management.However,there is still no extensive implementation of such sharing models in today’s electricitymarkets.Research on distributed energy P2P trading is still in the exploratory stage,and it is particularly important to comprehensively understand and analyze the existing distributed energy P2P trading market.This paper contributes with an overview of the P2P markets that starts with the network framework,market structure,technical approach for trading mechanism,and blockchain technology,moving to the outlook in this field. 展开更多
关键词 Distributed energy P2P market mechanisms classification and comparison
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Milking the Market
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作者 HOU JUAN 《China Today》 2025年第1期39-41,共3页
With climate change becoming direr and the WTO losing its teeth at 30,experts renew call for green collaboration among the world’s three largest economies.AS competition intensifies in the global dairy product market... With climate change becoming direr and the WTO losing its teeth at 30,experts renew call for green collaboration among the world’s three largest economies.AS competition intensifies in the global dairy product market,many foreign dairy companies are focusing on China."China is the best market to debut breakthrough products,"said Bruno Chevot,food and beverage multinational Danone China’s president for North Asia and Oceania. 展开更多
关键词 COMPANIES MARKET China.
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IMS Debut at CAEXPO Empowers Overseas Marketing
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作者 Feng Jiahan 《China Report ASEAN》 2025年第9期34-35,共2页
Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Ins... Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Inspiration Island”and the“TopKlout Summit,”which showcased its technological breakthroughs and practical experience in the fields of intelligent content generation,cyber celebrity marketing,and cross-border digital marketing. 展开更多
关键词 debut marketing platform innovative achievements aigc marketing platform inspiration CAEXPO intelligent content generationcyber celebrity marketingand overseas marketing AIGC
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Research on China’s Carbon Market Development Path and Policy Strategies
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作者 Zhou Xinyuan Xu Dong 《China Oil & Gas》 2025年第5期26-32,共7页
With the in-depth advancement of China’s dual carbon goals,the national carbon emissions trading market has become a core policy tool for achieving emission reduction targets.However,the current carbon market remains... With the in-depth advancement of China’s dual carbon goals,the national carbon emissions trading market has become a core policy tool for achieving emission reduction targets.However,the current carbon market remains predominantly spot-based,facing challenges such as limited financial products,restricted market participants,immature carbon pricing mechanisms,and insufficient liquidity,which constrain its resource allocation and risk management functions.Based on the spirit of the“Opinions on Promoting Green Low-Carbon Transformation and Strengthening National Carbon Market Construction”issued by the General Office of the CPC Central Committee and the General Office of the State Council,this paper focuses on the challenges faced during the implementation of the dual control system for carbon emissions in the“Fifteenth Five-Year Plan”period,with emphasis on analyzing the development bottlenecks of the carbon market.It proposes accelerating the launch of carbon futures,carbon options and other derivatives,expanding the scope of financial institution participation,improving carbon market infrastructure,and establishing a cross-departmental coordinated policy framework.By drawing on international experience and combining domestic pilot practices,this aims to provide an operational and implementable pathway for the development of China’s carbon market,further enhancing the supporting role of the carbon market in green low-carbon transformation. 展开更多
关键词 financial products dual carbon goals national carbon emissions trading market LIQUIDITY financial productsrestricted carbon pricing mechanisms carbon market market participants
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Will sweaters be the next big success story in Bangladesh's apparel industry?
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《China Textile》 2025年第2期35-35,共1页
Bangladesh's apparel industry needs a sharpturnaround in business diversification.With thegrowing global demand for sweaters,especiallyin European markets,the country has a goldenopportunity to excel in this high-... Bangladesh's apparel industry needs a sharpturnaround in business diversification.With thegrowing global demand for sweaters,especiallyin European markets,the country has a goldenopportunity to excel in this high-value segment.Once considered a seasonal garment,sweatershave evolved into a year-round fashion itemn,fur-ther tncreasing their market potential. 展开更多
关键词 sweaters market potential apparel industry BANGLADESH European markets business diversificationwith business diversification
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CEN and CENELEC release the annual report for 2024
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《China Standardization》 2025年第4期56-56,共1页
2024 saw a lot of changes,marked by the European elections and the arrival of the new institutions.CEN and CENELEC reaffirmed the commitment to a strong and resilient European Standardization System,highlighting the s... 2024 saw a lot of changes,marked by the European elections and the arrival of the new institutions.CEN and CENELEC reaffirmed the commitment to a strong and resilient European Standardization System,highlighting the strategic role of standards in strengthening the Single Market and supporting Europe’s competitiveness. 展开更多
关键词 standardization system new institutions single market European elections strengthening single market COMPETITIVENESS
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A Stage for Common Development
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《ChinAfrica》 2025年第12期2-2,共1页
The annual China International Import Expo(CIIE)has become a platform for businesses to showcase their offerings to the world,and a gateway for their products to enter a larger market.China is now the world’s second-... The annual China International Import Expo(CIIE)has become a platform for businesses to showcase their offerings to the world,and a gateway for their products to enter a larger market.China is now the world’s second-largest market for consumption and imports,and the only developing country to host a national-level international import expo annually,continuously opening its market to the rest of the world. 展开更多
关键词 CIIE Consumption Market China International Import Expo Developing Country Market Access
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Where do billions of diapers end up every day?
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作者 Zhao Xinhua 《China Textile》 2025年第3期24-25,共2页
According to the"China Baby Diaper Industry Market Supply-Demand Survey and Investment Potential Research Report(2025-2030)"released by CIRN,China's baby diaper market is projected to reach RMB 41.2 bill... According to the"China Baby Diaper Industry Market Supply-Demand Survey and Investment Potential Research Report(2025-2030)"released by CIRN,China's baby diaper market is projected to reach RMB 41.2 billion in 2025,reflecting a 3.2% year-on-year contraction.However,the average unit price will exceed RMB 3.2 (a 42%increase from 2020),with penetration rates stabilizing at 9 8%in tier-1 cites and countylevel markets growing at 8% annually. 展开更多
关键词 DIAPERS China baby diaper market baby diaper unit price penetration rates market projection
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Critical factors influencing consumer purchases of new energy vehicles: Evidence from a hybrid simulation model and machine learning
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作者 Yong Liu Xin Chen 《Chinese Journal of Population,Resources and Environment》 2025年第4期494-504,共11页
New energy vehicles are distinguished by their environmentally friendly characteristics;however,their sales remain low compared with those of fossil fuel vehicles.This study identifies the key factors influencing cons... New energy vehicles are distinguished by their environmentally friendly characteristics;however,their sales remain low compared with those of fossil fuel vehicles.This study identifies the key factors influencing consumer purchases of new energy vehicles with the aim of increasing sales and promoting the development of the new energy vehicle industry.Machine learning(ML)techniques were employed to analyze more than 26000 consumer reviews of new energy vehicles and identify the factors influencing their purchasing decisions.Subsequently,a hybrid simulation model was constructed using the complex adaptive system framework.The model combines the strengths of ML,multi-agent modeling,and system dynamics modeling,thereby enhancing its capacity to identify key factors.The model comprises two categories of manufacturers:producers of new energy vehicles and producers of fossil fuel vehicles.Dynamic simulations were conducted using the AnyLogic simulation platform.The findings indicated a negative correlation between consumer income and demand for new energy vehicles.Conversely,expansions in the interior space of new energy vehicles and favorable consumer perceptions of their environmental benefits have contributed to increased demand for these vehicles.Therefore,rather than exclusively focusing on price advantages,it would be more beneficial to prioritize expanding new energy vehicles’interior space and disseminating information about their environmental benefits to consumers.It seems reasonable to posit that these strategies would increase consumer willingness to purchase new energy vehicles in the long term. 展开更多
关键词 New energy vehicles Market acceptance ML-ABSD Marketing countermeasures China
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CHINA SCENE
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《China Standardization》 2025年第5期8-11,共4页
Downloads of national standards exceed 10 million times in the first half of 2025 In response to social needs,State Administration for Market Regulation(SAMR)had steadily promoted the full-text disclosure and free dow... Downloads of national standards exceed 10 million times in the first half of 2025 In response to social needs,State Administration for Market Regulation(SAMR)had steadily promoted the full-text disclosure and free download of over 30,000 national standards that do not adopt international standards since the beginning of this year.In the first half of 2025,downloads exceeded 10 million times,providing strong support for the construction of a unified national market.Social groups accessing national standards for free increased significantly.In the first half of this year,the average monthly downloads of national standards surged tenfold from 190,000 times last year to 2.03 million times.Online reading reached nearly 15 million times,and page views hit 89 million times.The disclosure of national standards for free has effectively broken information barriers in standards,ensuring equal rights for business entities to read and download national standards. 展开更多
关键词 national standards construction unified national downloads market regulation information barriers unified national market
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Analysis of Optimizing Digital Marketing Strategies for EdTech Product Sales in Emerging International Markets
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作者 Tao Wang 《Proceedings of Business and Economic Studies》 2025年第6期32-38,共7页
Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastr... Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastructure,have become pivotal hubs for educational technology(EdTech)enterprises to expand their global presence.However,the unique characteristics of these markets,including cultural diversity,divergent consumer behaviors,and uneven digital maturity,pose challenges to traditional digital marketing strategies.This results in EdTech products facing issues such as inefficient user acquisition,insufficient brand awareness,and suboptimal conversion rates.To address these challenges,this paper focuses on optimizing digital marketing strategies for EdTech product sales in emerging international markets.This paper focuses on the optimization of digital marketing strategies for Ed Tech product sales in emerging international markets.Through analyzing the pain points in the application of current strategies,this paper proposes a systematic optimization path from four dimensions:localized content construction,multi-channel coordination and integration,user life cycle operation,and data-driven decision making. 展开更多
关键词 Digital marketing EdTech products Emerging international markets LOCALIZATION Strategy optimization
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MEDIA WATCH
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《ChinAfrica》 2025年第9期7-7,共1页
THE BUSINESS OF EMOTION Neweekly 1 August From lucky charms promising safety to addictive blind boxes,from milk tea-fuelled social frenzies to concert tickets fetching 10 times their original price,a new wave of consu... THE BUSINESS OF EMOTION Neweekly 1 August From lucky charms promising safety to addictive blind boxes,from milk tea-fuelled social frenzies to concert tickets fetching 10 times their original price,a new wave of consumption is reshaping our daily lives.At the heart of this trend is the“emotion economy,”a rapidly expanding industry that turns feelings into marketable goods. 展开更多
关键词 lucky charms marketable goods turns feelings marketable goods addictive blind boxesfrom consumption trend concert tickets emotion economy
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Construction of a Marketing System for Leveled Mathematics Readers from a User-Oriented Perspective: A Strategy Optimization Study Based on the 4V Marketing Model
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作者 Zhaoyong Ouyang Guanlin Liu 《Proceedings of Business and Economic Studies》 2025年第5期39-44,共6页
In the context of the continuous deepening of the“Double Reduction”policy and the growing demand for quality education,leveled mathematics readers,as an emerging form of publishing that integrates subject education ... In the context of the continuous deepening of the“Double Reduction”policy and the growing demand for quality education,leveled mathematics readers,as an emerging form of publishing that integrates subject education and reading experience,face challenges such as unclear leveling logic,insufficient functional support,and weak user engagement.This paper introduces the 4V marketing theory and constructs an analytical framework from four dimensions:differentiation,functionality,added value,and resonance.Two representative products,“Climbing Mathematics”and“Spark Mathematics,”are selected for a typical case comparison to identify their strengths and weaknesses in content design,service systems,and brand operation,and to extract transferable strategic elements.The study finds that the user-value-oriented strategy based on the 4V model can effectively address the core issues in the market promotion and user relationship building of leveled mathematics readers,providing practical paths and theoretical support for educational publishing institutions to achieve product innovation and brand upgrading in this niche field. 展开更多
关键词 4V marketing theory Leveled mathematics readers Educational publishing Typical case analysis Marketing strategy
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POLICIES
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《China's Foreign Trade》 2025年第2期4-5,共2页
China will step up market diversification and reduce reliance on the United States market,as Washington’s volatile tariff policy has become a major source of global economic uncertainty,officials and exporters said r... China will step up market diversification and reduce reliance on the United States market,as Washington’s volatile tariff policy has become a major source of global economic uncertainty,officials and exporters said recently. 展开更多
关键词 economic uncertainty United States market market diversification tariff policy
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The billion-dollar business hidden in stockings:How the silver economy influences medical textile industry
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作者 Zhong Mengxia 《China Textile》 2025年第4期24-25,共2页
Driven by the accelerating global aging population and increasing health consciousness, compression stocking market is experiencing rapid growth. According to the latest data from Grand View Research, the global compr... Driven by the accelerating global aging population and increasing health consciousness, compression stocking market is experiencing rapid growth. According to the latest data from Grand View Research, the global compression therapy market reached $4.25 billion in 2024, with medical compression stockings, as a core segment, boasting a compound annual growth rate(CAGR) of nearly 6%. 展开更多
关键词 silver economy compression therapy medical textile industry compression stocking market global compression therapy market health consciousness aging population compound annual growth rate
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Briefings
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《China Rare Earth Information》 2025年第2期25-31,共7页
The National Development and Reform Commission issued the Negative List for Market Access(2025 Edition),which covers rare earth-related areas On April 24,2025,the National Development and Reform Commission(NDRC)issued... The National Development and Reform Commission issued the Negative List for Market Access(2025 Edition),which covers rare earth-related areas On April 24,2025,the National Development and Reform Commission(NDRC)issued the Negative List for Market Access(2025 Edition).Therein,it is specified in the Item 94 from the nineteenth part of the Permit Access Category,the Catalogue of Government Approved Investment Projects(2016 Edition). 展开更多
关键词 market access negative list market access government approved investment projects permit access national development reform commission rare earth development reform negative list
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