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Research on the Major Factors that Influence the Consumer Psychology in the Marketing Process
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作者 Yan Zhang 《International Journal of Technology Management》 2016年第2期73-76,共4页
In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as: the purpose of the enterpri... In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as: the purpose of the enterprise with the high quality products, fast and perfect service to attract new customers, maintain the good relationship between good and old customers. Many enterprises in the market in China in the process of economic transition has begun to attach importance to marketing strategic planning, but truly strategic decision making and planning is one of the few. Most enterprise pays attention to raise the level of the sales growth and profits in the eye of little concern for the future market of possession and the actual position in the market. Under this background, we propose the consumer psychology related research in this paper for enhancement. 展开更多
关键词 Major Factors Consumer Psychology marketing process INFLUENCE REVIEW
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Some Characters of <i>Cl. perfringens</i>Isolated from Fresh and Marketed Processed Meat
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作者 Khalid A. Alkheraije 《Open Journal of Veterinary Medicine》 2013年第2期187-191,共5页
This study was carried out a fresh meat immediately after slaughter and a marketed processed cattlemeat (sausage and minced meat). A total of 530 meat samples were examined for the presence of Cl. perfringens, 423 wer... This study was carried out a fresh meat immediately after slaughter and a marketed processed cattlemeat (sausage and minced meat). A total of 530 meat samples were examined for the presence of Cl. perfringens, 423 were from fresh meat obtained immediately after slaughtering (108 cattle meat, 101 sheep meat, 100 camel meat and 114 buffaloe meat) and 107 processed meat (57 from sausage and 50 from minced meat). Cl. perfringens was isolated from 204 (48.2%) of fresh meat samples, 61 (56.5%) from cattle, 53 (52.5%) from sheep meat, 45 (45%) from camel meat and 45 (39.5%) from buffaloe meat. The isolation rate of Cl. perfringens was higher in processed meat, it was isolated from 68 (63.6%) of which 45 (78.9%) from sausage and 23 (46%) in minced meat. The processed meat was found to harbour higher viable count ranging between 4 × 102 - 7 × 106 Cl. perfringens cells/gm meat than that Fresh meat in which the number ranged from 102:5 × 106 cells/gm meat. Typing of isolated strains revealed that the majority of it was of Cl. perfringens type A, 2 of type B, 3 of type C and one type D. Sixty strains of Cl. perfringens type A were randomized and tested for heat resistance at 100℃ and the results were recorded. Production of enterotoxin by 10 strains of Cl. perfringens was performed by ligated ileal loop test in rabbits. It was done by injection of whole culture in skimmed milk, cell extracts and concentrated culture filtrates of the organism in the ileal ligated loop of rabbits and the results were recorded. 展开更多
关键词 Cl. perfringens FRESH MEAT marketed processED MEAT
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Physicochemical Properties and Health Risks of Informal E-Waste Processing at Alaba International Market in Lagos, Nigeria
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作者 Adedoyin Olubunmi Bankole Akinyemi Olufemi Ogunkeyede +5 位作者 Judith Ngoli Odionye Benjamin Giwa Oliver Chinonso Mbaoma Bamidele Honesty Akpeji Ekaette Akpan Fadairo Efe Jeffery Isukuru 《Journal of Geoscience and Environment Protection》 2023年第9期176-202,共27页
This study investigated the groundwater quality and health risks associated with informal e-waste processing in the Alaba International Market in Lagos, Nigeria. Twenty-two groundwater samples were collected from hand... This study investigated the groundwater quality and health risks associated with informal e-waste processing in the Alaba International Market in Lagos, Nigeria. Twenty-two groundwater samples were collected from hand-dug wells in the market area and analyzed for physicochemical properties and heavy metal concentrations. The results showed that the groundwater quality was poor, with high levels of heavy metals, including cadmium, lead, and chromium. The health index (HI) for children and adults was above the tolerable threshold levels, indicating a potential health risk to the population. Principal component analysis and hierarchical cluster analysis were used to identify the sources of metals in groundwater, and the results showed that informal e-waste processing was a significant source of contamination. The study highlights the need for effective management strategies to mitigate the potential health risks associated with informal e-waste processing and ensure public health and environmental safety. 展开更多
关键词 Groundwater-Quality Health Risks Informal E-Waste processing Alaba International market NIGERIA
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Study on the model of an insurer's solvency ratio in Markov-modulated Brownian markets 被引量:2
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作者 XIA Deng-feng FEI Wei-yin LIANG Yong 《Applied Mathematics(A Journal of Chinese Universities)》 SCIE CSCD 2011年第1期23-28,共6页
In this paper the insurer's solvency ratio model with or without jump diffusion process in the presence of financial distress cost is constructed, where an insurer's solvency ratio is characterized by a Markov-modul... In this paper the insurer's solvency ratio model with or without jump diffusion process in the presence of financial distress cost is constructed, where an insurer's solvency ratio is characterized by a Markov-modulated dynamics. By Girsanov's theorem and the option pricing formula, the expected present value of shareholders' terminal payoff is provided. 展开更多
关键词 Markov-modulated market jump diffusion process solvency ratio Girsanov's theorem financialdistress cost.
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Analysis and Thinking on Citrus Production and Marketing Situation of Hunan Province in 2017
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作者 Ruifeng YIN 《Asian Agricultural Research》 2018年第9期32-37,共6页
In 2017,both the planting area and yield of the citrus in Hunan Province increased,but some production areas suffered decline in yield due to abnormal climate. The sales price of citrus in the whole province increased... In 2017,both the planting area and yield of the citrus in Hunan Province increased,but some production areas suffered decline in yield due to abnormal climate. The sales price of citrus in the whole province increased compared with the previous year,and the sales progress was faster than the previous year. Due to the much increase of planting costs,the income of citrus growers declined. Therefore,it is recommended to promote the development of citrus industry in Hunan Province through strengthening the overall planning of the industry,consolidating the seed base,developing primary processing and deep processing,and enhancing brand building. 展开更多
关键词 柑橘 种植面积 农业 经济发展
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辽宁省果树产业发展优势、时空变化及对策 被引量:1
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作者 孙丽梅 王岩 +2 位作者 张硕 周美莲 李天宇 《北方果树》 2025年第4期59-65,68,共8页
辽宁省果树产业是推进乡村产业振兴的重要支柱,对果农增收致富具有重要作用。辽宁省地处环渤海温带地区,是我国落叶果树优势栽培区,有着悠久的果树种植历史与广泛的群众基础。作者对改革开放40余年来辽宁省果树产业的发展变化,以及当前... 辽宁省果树产业是推进乡村产业振兴的重要支柱,对果农增收致富具有重要作用。辽宁省地处环渤海温带地区,是我国落叶果树优势栽培区,有着悠久的果树种植历史与广泛的群众基础。作者对改革开放40余年来辽宁省果树产业的发展变化,以及当前面临的问题和挑战进行了详细分析,并从辽宁省果业结构调整、市场多样化需求、科技创新及产业链延伸等方面提出应对策略,以期为辽宁果业新质生产力提升和绿色高质量发展提供参考。 展开更多
关键词 辽宁 果树产业 种植 加工 市场 对策
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自贸区试点政策能否促进地区绿色技术创新——基于双重差分法的准自然实验证据 被引量:1
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作者 张伟 李欣彤 孙广斌 《商业经济》 2025年第9期37-43,共7页
以2009—2022年我国30个省市的面板数据,运用双重差分法实证检验了自贸区试点政策对地区绿色技术创新水平的影响效果。研究发现:自贸区试点政策的实施与地区绿色技术创新水平存在正相关关系,即自贸区试点政策能够有效促进地区绿色技术... 以2009—2022年我国30个省市的面板数据,运用双重差分法实证检验了自贸区试点政策对地区绿色技术创新水平的影响效果。研究发现:自贸区试点政策的实施与地区绿色技术创新水平存在正相关关系,即自贸区试点政策能够有效促进地区绿色技术创新水平的提高;中介效应检验结果表明,自贸区试点政策影响地区绿色技术创新水平的路径,主要是通过创新人才集聚与市场化进程发挥中介作用;异质性检验结果表明,在经济发达或人力资本水平较低的地区,自贸区试点政策实施更能显著促进地区绿色技术创新水平;而在专利类别属性上,自贸区试点政策主要促进了绿色实用新型专利的创新活动。 展开更多
关键词 自贸区 绿色技术创新 人才集聚 市场化进程 双重差分法
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阿胶行业的发展现状及困境分析 被引量:1
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作者 张恒文 廖天江 +2 位作者 杨劝生 李鹏 黄国军 《食品安全导刊》 2025年第7期181-183,共3页
随着时代的发展,阿胶行业面临着驴皮资源不足、企业生产成本高昂、产品竞争激烈等多重困境,严重制约了阿胶产业的可持续发展。本文深入分析了阿胶行业面临的困境,提出了解决驴皮资源短缺、降低生产成本和提高企业竞争力等措施,以期为阿... 随着时代的发展,阿胶行业面临着驴皮资源不足、企业生产成本高昂、产品竞争激烈等多重困境,严重制约了阿胶产业的可持续发展。本文深入分析了阿胶行业面临的困境,提出了解决驴皮资源短缺、降低生产成本和提高企业竞争力等措施,以期为阿胶行业的健康发展提供参考。 展开更多
关键词 阿胶 驴皮资源 生产工艺 市场需求 质量控制
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Present Situation and Developing Trend on Laser Processing Industry in China
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《光机电信息》 2005年第7期1-6,共6页
Developing trend and present situation on laser processing industry in China are mainly reviewed.The market analysis on laser processing systems are given,some new and rapidly developed laser processing systems are in... Developing trend and present situation on laser processing industry in China are mainly reviewed.The market analysis on laser processing systems are given,some new and rapidly developed laser processing systems are introduced.Finally,the paper also introduces some new kinds of laser systems and equipment. 展开更多
关键词 激光器 中国 发展趋势 处理设备 发展技术 市场分析
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基础设施投资对企业全要素生产率的增长效应
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作者 王亚飞 刘静 石铭 《系统工程学报》 北大核心 2025年第4期528-542,共15页
为探究交通运输类、信息传输类基础设施投资对企业全要素生产率的影响以及其作用机理,基于2011至2020年中国沪、深两市A股上市公司面板数据,采用固定效应模型展开实证分析.研究表明:两类基础设施投资在不同程度上促进了中国企业全要素... 为探究交通运输类、信息传输类基础设施投资对企业全要素生产率的影响以及其作用机理,基于2011至2020年中国沪、深两市A股上市公司面板数据,采用固定效应模型展开实证分析.研究表明:两类基础设施投资在不同程度上促进了中国企业全要素生产率,信息传输类基础设施投资的促进效应更为突出;消费品、劳动力、资本等三类市场化进程均在不同程度上强化了信息传输类基础设施投资的企业全要素生产率增长效应;而在交通运输类基础设施投资对企业全要素生产率的影响中,仅劳动力市场化进程发挥出正向调节作用.数字化转型显著强化了交通运输类基础设施投资的全要素生产率增长效应.以上研究结论能够为政府部门制定经济政策,实现经济高质量发展提供理论基础。 展开更多
关键词 基础设施投资 全要素生产率 市场化进程 数字化转型
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中国茂金属聚乙烯市场现状及发展建议
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作者 张蔚 李新乐 +2 位作者 胡泓梵 陈诚 陈慧敏 《油气与新能源》 2025年第6期122-128,共7页
茂金属聚乙烯(mPE)是当前应用进展最快的茂金属聚合物之一,其借助单活性中心茂金属催化剂,可实现对结晶结构、相对分子量分布及共聚单体含量的精准调控,进而赋予产品优异的综合性能。综述了中国mPE市场的生产格局、供需动态、重点应用... 茂金属聚乙烯(mPE)是当前应用进展最快的茂金属聚合物之一,其借助单活性中心茂金属催化剂,可实现对结晶结构、相对分子量分布及共聚单体含量的精准调控,进而赋予产品优异的综合性能。综述了中国mPE市场的生产格局、供需动态、重点应用领域及核心产品牌号等;结合未来3年行业产能规划与需求预判,深入研判市场整体发展态势;基于行业数据,分析mPE产能扩张态势与产业演进方向,进而提出针对性发展建议:通过强化基础研究与关键技术突破持续降低mPE生产成本,同步提升产品质量性能指标,聚焦高端市场需求开发高附加值产品,并构建覆盖全链条的服务体系,推动国产mPE产业全面升级。 展开更多
关键词 茂金属聚乙烯 市场现状 生产工艺 应用近况
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Evaluation on the development degree of China's seven pilot carbon markets
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作者 Lan Yi Zhaopeng Li +2 位作者 Li Yang Jie Liu Michael Packianather 《Chinese Journal of Population,Resources and Environment》 2018年第1期28-35,共8页
China is preparing to establish a nationwide carbon market in 2017, and in order to facilitate this goal, seven pilot carbon markets have been under study for the past few years. This paper summarizes the operation ex... China is preparing to establish a nationwide carbon market in 2017, and in order to facilitate this goal, seven pilot carbon markets have been under study for the past few years. This paper summarizes the operation experience and challenges of the seven pilot carbon markets in China.It has been widely accepted that the essence of a carbon market is to solve environmental problems through market mechanisms, with environmental benefit being the fundamental purpose, market mechanism being the key measure, and policies and regulations being an important guarantee for an orderly carbon market. Therefore, this paper constructs an evaluation index system composed of 34 detailed sub-indexes in three dimensions, such as environmental constraint force, market resource allocation ability, and supporting policies and facility completeness. Through analyzing the operation data from 2013 to 2016, the weights of the sub-indexes are obtained. In addition, the study obtains experts' opinions from over 10 carbon permits exchanges, consultancy firms and research institutions in China, and conducts a comprehensive evaluation on the development degree of the seven pilot carbon markets. Results show that the pilot carbon markets that include private SMEs as the covered entities for emissions control present relatively higher environmental constraint force. But too many covered entities could increase the difficulty of market performance management, while the pilots that include high energy-consuming state-owned enterprises as the entities for emissions control demonstrate a phenomenon of "high market compliance rate with low trading volume". The resource allocation capability of China's carbon market has not been effectively brought into play, and low degree of market participation has become an important constraint factor for market development. Due to the lack of laws and regulations at the national macro-level, the legally binding force of the pilot markets construction is obviously insufficient, and the supporting policies are lacking foresights.Generally, the development of China's pilot carbon markets is still in such a fragmented state as in the aspects of environment, market and policy development, and the market operation has not yet achieved the purpose of solving environmental problems through market mechanisms.Accordingly, policy recommendations pointed out by this study are that tightening the allowance of free quota and progressively increasing the auction proportion, improving legal construction,increasing the services and products of carbon finance and standardizing the order of market transactions, enhancing capacity building of local governments and promoting the participation willingness and capability of emissions control entities, will be necessary. 展开更多
关键词 Carbon market development degree factor analysis-analytic hierarchy process comprehensive evaluation
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渡过卢比孔河:如何跨越冲动购买与实际出游间的鸿沟
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作者 吕兴洋 石珂蔚 +1 位作者 袁子昕 邱玮 《南开管理评论》 北大核心 2025年第9期124-135,共12页
对于旅游等无形产品,冲动购买并不是决策的终点。如果旅游者购买却不核销,仍无法形成企业收入。针对旅游产品销售后核销率低的问题,本研究通过对35位旅游者的访谈,利用扎根理论探索旅游者从产品购买到实际出游之间的决策过程,搭建起旅... 对于旅游等无形产品,冲动购买并不是决策的终点。如果旅游者购买却不核销,仍无法形成企业收入。针对旅游产品销售后核销率低的问题,本研究通过对35位旅游者的访谈,利用扎根理论探索旅游者从产品购买到实际出游之间的决策过程,搭建起旅游决策的卢比孔过程模型。具体而言,首先,依据访谈内容拆解意愿向行为发展的转化过程,找到阻碍出游行为产生的内外部限制因素;其次,解析限制因素影响下,旅游者在行动阶段可能出现的多条决策分支路径及产生的多种行为结果;再次,探讨促进旅游者实际行动的有效策略;最后,考虑到退货后的旅游产品更容易被再次消费的特点,进一步分析二次营销再次唤醒旅游者冲动的可能。综上,本研究不仅揭示了意愿与行为间存在的巨大鸿沟、打开了卢比孔过程“黑箱”、找到了促进意愿向行为转化的推动策略,更将退货后的营销补救纳入其中,延展了冲动决策研究的链条,使冲动性消费旅程更加完整,为解决旅游营销“销售多、核销少”的难题提供了新的思路和手段。 展开更多
关键词 冲动性旅游 行动阶段模型 卢比孔过程 旅游行为 二次营销
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EXISTENCE OF STOCHASTIC EQUILIBRIUM WITH INCOMPLETE FINANCIAL MARKETS
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作者 ZHANG SHUNMING 《Applied Mathematics(A Journal of Chinese Universities)》 SCIE CSCD 1998年第1期77-94,共18页
This paper analyzes the aritrage free security markets and the general equilibrium existence problem for a stochastic economy with incomplete financial markets. Information structure is given by an event tree. This pa... This paper analyzes the aritrage free security markets and the general equilibrium existence problem for a stochastic economy with incomplete financial markets. Information structure is given by an event tree. This paper restricts attention to purely financial securities. It is assume that trading takes place in the sequence of spot markets and futures markets for securities payable in units of account. Unlimited short selling in securities is allowed. Financial markets may be incomplete: some consumption streams may be impossible to obtain by any trading strategy. Securities may be individually precluded from trade at arbitrary states and dates. The security price process is arbitrage free the dividend process if and only if there exists a stochstic state price (present value) process: the present value of the security prices at every vertex is the present value of their dividend and capital values over the set of immediate successors; the current value of each security at every vertex is the present value of its future dividend stream over all succeeding vertices. The existence of such an equilibrium is proved under the following condition: continuous, weakly convex, strictly monotone and complete preferences, strictly positive endowments and dividends processes. 展开更多
关键词 Stochastic equilibrium security trading strategy arbitrage free price process incomplete financial markets.
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市场化进程、技术多元化与企业创新绩效 被引量:2
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作者 贺建风 吴慧 《经济经纬》 北大核心 2025年第1期106-119,共14页
基于2008—2021年中国上市公司数据,构建计量模型探究了市场化进程对企业创新绩效的影响及技术多元化的作用机制。研究发现,市场化进程能够显著提升企业创新绩效,尤其有利于提高利用式创新绩效,而对探索式创新绩效不存在显著影响,稳健... 基于2008—2021年中国上市公司数据,构建计量模型探究了市场化进程对企业创新绩效的影响及技术多元化的作用机制。研究发现,市场化进程能够显著提升企业创新绩效,尤其有利于提高利用式创新绩效,而对探索式创新绩效不存在显著影响,稳健性检验后结论依然成立。机制分析表明,技术多元化是市场化进程显著影响企业创新绩效的重要渠道,但该渠道仅在相关技术多元化中显著存在,非相关技术多元化并未呈现统计显著性,并且相关技术多元化与企业创新绩效存在倒U形关系。异质性分析发现,相较于民营企业、东部和西部地区企业,市场化进程对国有企业、中部地区企业的创新绩效促进效应更加显著。根据上述结论,立足创新驱动发展战略,从完善市场运行机制、引导企业进行突破创新、鼓励企业实施技术多元化战略等方面提出了政策建议。 展开更多
关键词 市场化进程 探索式创新 利用式创新 技术多元化
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桥梁还是壁垒?高等教育对体制内就业性别差异的影响研究
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作者 朱晓文 李玉磊 《陕西师范大学学报(哲学社会科学版)》 北大核心 2025年第3期156-169,共14页
在当下大学生“考公考编热”的现实背景下,探讨该群体体制内就业的性别差异及其影响机制对理解劳动力市场具有重要意义。基于陕西高校毕业生调查数据,分析了大学生体制内就业的性别差异,以及高等教育分层和过程在其中发挥的作用。研究发... 在当下大学生“考公考编热”的现实背景下,探讨该群体体制内就业的性别差异及其影响机制对理解劳动力市场具有重要意义。基于陕西高校毕业生调查数据,分析了大学生体制内就业的性别差异,以及高等教育分层和过程在其中发挥的作用。研究发现:男性进入体制内工作的机会显著大于女性。高等教育分层的不同维度均对该性别差异有显著的调节作用,无论是学历层级还是学校层次的提升均会缩小该性别差异,专业分层的影响表现为人文社科类大学生进入体制内工作的性别差异要显著小于理工农医类大学生。此外,高等教育过程中女性证书数量的优势缩小了体制内就业的性别差异,而男性实习经历的优势则扩大了该性别差异,虽然前者缩小的程度要大于后者扩大的程度,但男性在就业机会上仍然保持优势地位,这意味着还有一些人力资本之外的机制在发挥着作用。上述研究为进一步提升就业性别平等的相关政策提供了实证依据。 展开更多
关键词 劳动力市场 性别差异 高等教育分层 高等教育过程 大学生就业
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数智技术应用与企业信息披露质量——内部控制的中介效应与市场化进程的动态调节
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作者 宫婷婷 王积田 《工业技术经济》 北大核心 2025年第11期114-123,共10页
人工智能时代的快速发展使数智技术深度融入企业发展进程,实施数智化转型也已成为实体经济转型升级的重要战略方向。本文以2013~2024年沪深A股上市公司为研究对象,通过构建有调节的中介效应模型分析了数智技术应用、内部控制和信息披露... 人工智能时代的快速发展使数智技术深度融入企业发展进程,实施数智化转型也已成为实体经济转型升级的重要战略方向。本文以2013~2024年沪深A股上市公司为研究对象,通过构建有调节的中介效应模型分析了数智技术应用、内部控制和信息披露质量之间的作用机理,并进一步探究了市场化进程的调节作用。研究结果表明:数智技术应用对企业信息披露质量提升具有促进作用,且在国有企业、高新技术企业和集中度较低的行业中更加显著。作用机制检验发现,内部控制在数智技术应用和信息披露质量二者之间能够发挥部分中介作用;调节效应检验发现,市场化进程正向调节数智技术应用与信息披露质量间的关系,且其对内部控制中介作用的调节效应主要体现在前半路径,即促进数智技术应用对内部控制的提升作用。研究结论丰富了数智技术应用的经济后果和信息披露质量的影响因素研究,对推动企业实施数智化转型和创新商业模式具有重要意义。 展开更多
关键词 数智技术应用 内部控制 信息披露质量 市场化进程 有调节的中介效应 数智化转型 人工智能 信息治理效应
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中药制剂生产过程质量控制研究及其在已上市中药制剂变更研究评估决策中的应用 被引量:6
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作者 陈浩 阳长明 +4 位作者 韩炜 曲建博 杨平 陈霞 王若瑾 《中国中药杂志》 北大核心 2025年第9期2589-2595,共7页
中药制剂的生产过程是赋予产品安全、有效的关键环节,用好符合中药特点的新技术、新方法、新设备以加强中药生产过程质量控制,有利于保障产品质量、促进产业高质量发展。该文分析了中药制剂生产过程质量控制特点和现状,结合《已上市中... 中药制剂的生产过程是赋予产品安全、有效的关键环节,用好符合中药特点的新技术、新方法、新设备以加强中药生产过程质量控制,有利于保障产品质量、促进产业高质量发展。该文分析了中药制剂生产过程质量控制特点和现状,结合《已上市中药药学变更研究技术指导原则(试行)》《中药口服制剂生产过程质量控制研究技术指导原则(试行)》相关要求,基于如何保证药品变更前后质量一致,探讨了生产过程质量控制在已上市中药制剂变更研究评估和实施决策中的应用,并就加强中药制剂生产过程质量控制研究、鼓励新技术和新方法应用等提出了建议,以供业界同仁参考。 展开更多
关键词 中药制剂 生产过程质量控制 已上市中药 中药监管科学
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数智赋能快时尚品牌服务营销过程模型研究 被引量:1
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作者 童洪志 彭湛礼 《四川轻化工大学学报(社会科学版)》 2025年第1期28-38,共11页
近年来,快时尚品牌在国内市场受到消费者的青睐。同时,由于大数据和人工智能等新技术的蓬勃发展,数智赋能快时尚品牌服务营销逐渐成为营销领域的热门话题。文章以数字经济为研究背景,运用扎根理论对快时尚服装品牌U公司进行探索性研究,... 近年来,快时尚品牌在国内市场受到消费者的青睐。同时,由于大数据和人工智能等新技术的蓬勃发展,数智赋能快时尚品牌服务营销逐渐成为营销领域的热门话题。文章以数字经济为研究背景,运用扎根理论对快时尚服装品牌U公司进行探索性研究,探究在此背景下快时尚服装品牌服务营销的动因、过程和结果。研究发现,资源错配、需求多元化和信息不对称是数智赋能快时尚品牌服务营销的内在动因,促使其通过数智赋能实现数字化服务和服务数字化,形成一个封闭有效的循环。弥合服务鸿沟是数智赋能快时尚品牌服务营销的结果,体现在企业服务能力的提升、顾客价值的提升和用户身份的构建上。最后构建数智赋能快时尚品牌服务营销过程模型,进一步丰富了快时尚品牌服务营销研究的理论体系,对中国本土服装品牌营销寻求改革创新具有一定的实践启示。 展开更多
关键词 数智赋能 数字经济 快时尚品牌 服务营销 过程模型 单案例
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碳交易政策对高耗能企业数字化转型的影响研究
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作者 庞帅奇 王君萍 《煤炭经济研究》 2025年第3期89-96,共8页
碳排放权交易制度,是以经济激励的形式鼓励企业致力减排、控制污染的政策性工具,有助于实现碳减排的目标。为了检验政策效应的影响,首先基于2009—2019年碳排放权交易试点地区上市企业的面板数据,运用双重差分模型实证研究该政策对高耗... 碳排放权交易制度,是以经济激励的形式鼓励企业致力减排、控制污染的政策性工具,有助于实现碳减排的目标。为了检验政策效应的影响,首先基于2009—2019年碳排放权交易试点地区上市企业的面板数据,运用双重差分模型实证研究该政策对高耗能企业数字化转型的影响,通过系列稳健性检验结果的可靠性。研究发现,碳交易政策可提高高耗能企业数字化转型水平,并逐年提高数字化转型程度;碳交易政策对企业数字化转型的影响在国有企业中较为显著。进一步分析其影响机制可知,市场化进程中的市场中介组织的发育程度和制度法律环境在高耗能企业的数字化转型过程中起到中介作用。 展开更多
关键词 碳交易政策 数字化转型 碳排放权交易 双重差分法模型 市场化进程
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