This book is a transcription of an in terview between Li Xiang and Wang Ning,the founder of Pop Mart.It is divided into five sections and comprehensively showcases Wang Ning's entrepreneurial jou「ney,business acu...This book is a transcription of an in terview between Li Xiang and Wang Ning,the founder of Pop Mart.It is divided into five sections and comprehensively showcases Wang Ning's entrepreneurial jou「ney,business acumen,and the development of Pop Mart.The book not only explores bra nd positio nin g,IP-driven business models,a nd market operation strategies but also covers core management,gLobalization strategies,as well as Wang Ning's interview with Forbes mnd executive accounts.展开更多
文摘This book is a transcription of an in terview between Li Xiang and Wang Ning,the founder of Pop Mart.It is divided into five sections and comprehensively showcases Wang Ning's entrepreneurial jou「ney,business acumen,and the development of Pop Mart.The book not only explores bra nd positio nin g,IP-driven business models,a nd market operation strategies but also covers core management,gLobalization strategies,as well as Wang Ning's interview with Forbes mnd executive accounts.
