In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits...In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.展开更多
In e-commerce live streaming,sellers choose the most suitable streamers to endorse their products.The streamer introduces the main functions of the goods,organizes marketing activities,improves the consumers’shopping...In e-commerce live streaming,sellers choose the most suitable streamers to endorse their products.The streamer introduces the main functions of the goods,organizes marketing activities,improves the consumers’shopping experience,and finally facilitates transactions and obtains gifts.However,the formation mechanism of guanxi between streamers and consumers remain unclear.Based on affordance theory,this study uses structural equations to empirically study the decision-making mechanism of consumer gift-giving and purchase behavior in ecommerce live streaming.The study finds that affective affordance and cognitive affordance have positive impacts on swift guanxi;swift guanxi is an antecedent of consumers’purchase intention and gift-giving intention.展开更多
Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all ...Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.展开更多
With the advent of the digital age,new e-commerce formats emerge one after another.As a new mode of e-commerce,live e-commerce plays an important role in helping economic development and increasing social welfare.Base...With the advent of the digital age,new e-commerce formats emerge one after another.As a new mode of e-commerce,live e-commerce plays an important role in helping economic development and increasing social welfare.Based on the current research situation of live broadcast e-commerce,this paper analyzes the problems of irregular behavior and ineffective supervision in the operation of live broadcast e-commerce,and puts forward that the government should strengthen the legislation of live broadcast e-commerce and rationally use blockchain to provide technical support to the government and regulatory agencies,aiming at standardizing the behavior of live broadcast e-commerce and promoting the sound development of live broadcast e-commerce.展开更多
Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new...Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.展开更多
Since June 2020, serious floods have occurred in the Yangtze River, Huaihe River and Taihu Lake basins in China, causing direct economic losses of 178.96 billion yuan. In response to the disaster, Anhui Province issue...Since June 2020, serious floods have occurred in the Yangtze River, Huaihe River and Taihu Lake basins in China, causing direct economic losses of 178.96 billion yuan. In response to the disaster, Anhui Province issued "Several Opinions on Striving to Solve the Problem of Poverty Return Caused by Disaster and Consolidate the Achievements of Poverty Alleviation", which requires to do a good job in post-disaster economic recovery and reconstruction in poor areas. This paper fully responds to the policy call, taking Datong town in Tongling city of Anhui province as an example, puts forward corresponding strategic suggestions, helps the local multi-industry development, opens up a new direction of economic development, injects new vitality into the post-disaster economic development, accelerates the transformation and upgrading, and promotes the poor areas to move towards comprehensive revitalization.展开更多
With the acceleration of global market integration,cross-border e-commerce live streaming has emerged as a new form of international trade,yet scholarly research on its cross-cultural communication remains limited.Thi...With the acceleration of global market integration,cross-border e-commerce live streaming has emerged as a new form of international trade,yet scholarly research on its cross-cultural communication remains limited.This study examines live streaming practices on Amazon and Alibaba International Station to analyze the cross-cultural characteristics of live streaming texts.Effective communication in this context requires anchors to possess solid cultural knowledge,adaptable communicative skills,and an open,inclusive mindset.Drawing on these findings,the paper proposes targeted optimization strategies:strengthening cultural awareness training,localizing live streaming content,and refining both linguistic and non-verbal communication strategies.These measures aim to enable practitioners to better meet the demands of diverse cultural markets,enhance communication effectiveness,and ultimately strengthen competitiveness in the global marketplace.展开更多
Located at the National University in Bogotá,Colombia,this paper presents the development of the integration of kinematics,simplified kinetic and zero-dimensional models of indicator diagram of a double-acting,si...Located at the National University in Bogotá,Colombia,this paper presents the development of the integration of kinematics,simplified kinetic and zero-dimensional models of indicator diagram of a double-acting,single-cylinder steam engine;the model integration is done for two configurations of the distribution system to simulate the instantaneous torque and the average.Two simulations are carried out at different steam entry conditions and an advance angle of 0°for the distribution system,fed with the data obtained from the characterization and metrological survey of the VE(vapor engine)parts in a CAD(computer-aided design)system.It is verified that integrating the models constitutes a simulation tool that allows for the instantaneous torque deliveries and average torque of the accurate operation’s VE.展开更多
文摘In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.
基金supported by the grant from the National Social Science Fund of China(Grant No.:19BGL262).
文摘In e-commerce live streaming,sellers choose the most suitable streamers to endorse their products.The streamer introduces the main functions of the goods,organizes marketing activities,improves the consumers’shopping experience,and finally facilitates transactions and obtains gifts.However,the formation mechanism of guanxi between streamers and consumers remain unclear.Based on affordance theory,this study uses structural equations to empirically study the decision-making mechanism of consumer gift-giving and purchase behavior in ecommerce live streaming.The study finds that affective affordance and cognitive affordance have positive impacts on swift guanxi;swift guanxi is an antecedent of consumers’purchase intention and gift-giving intention.
文摘Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.
文摘With the advent of the digital age,new e-commerce formats emerge one after another.As a new mode of e-commerce,live e-commerce plays an important role in helping economic development and increasing social welfare.Based on the current research situation of live broadcast e-commerce,this paper analyzes the problems of irregular behavior and ineffective supervision in the operation of live broadcast e-commerce,and puts forward that the government should strengthen the legislation of live broadcast e-commerce and rationally use blockchain to provide technical support to the government and regulatory agencies,aiming at standardizing the behavior of live broadcast e-commerce and promoting the sound development of live broadcast e-commerce.
文摘Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.
文摘Since June 2020, serious floods have occurred in the Yangtze River, Huaihe River and Taihu Lake basins in China, causing direct economic losses of 178.96 billion yuan. In response to the disaster, Anhui Province issued "Several Opinions on Striving to Solve the Problem of Poverty Return Caused by Disaster and Consolidate the Achievements of Poverty Alleviation", which requires to do a good job in post-disaster economic recovery and reconstruction in poor areas. This paper fully responds to the policy call, taking Datong town in Tongling city of Anhui province as an example, puts forward corresponding strategic suggestions, helps the local multi-industry development, opens up a new direction of economic development, injects new vitality into the post-disaster economic development, accelerates the transformation and upgrading, and promotes the poor areas to move towards comprehensive revitalization.
文摘With the acceleration of global market integration,cross-border e-commerce live streaming has emerged as a new form of international trade,yet scholarly research on its cross-cultural communication remains limited.This study examines live streaming practices on Amazon and Alibaba International Station to analyze the cross-cultural characteristics of live streaming texts.Effective communication in this context requires anchors to possess solid cultural knowledge,adaptable communicative skills,and an open,inclusive mindset.Drawing on these findings,the paper proposes targeted optimization strategies:strengthening cultural awareness training,localizing live streaming content,and refining both linguistic and non-verbal communication strategies.These measures aim to enable practitioners to better meet the demands of diverse cultural markets,enhance communication effectiveness,and ultimately strengthen competitiveness in the global marketplace.
文摘Located at the National University in Bogotá,Colombia,this paper presents the development of the integration of kinematics,simplified kinetic and zero-dimensional models of indicator diagram of a double-acting,single-cylinder steam engine;the model integration is done for two configurations of the distribution system to simulate the instantaneous torque and the average.Two simulations are carried out at different steam entry conditions and an advance angle of 0°for the distribution system,fed with the data obtained from the characterization and metrological survey of the VE(vapor engine)parts in a CAD(computer-aided design)system.It is verified that integrating the models constitutes a simulation tool that allows for the instantaneous torque deliveries and average torque of the accurate operation’s VE.
