Using“catchphrases”as the keyword,this paper examines research literature(1995–2023)on catchphrases in China sourced from the China National Knowledge Infrastructure(CNKI).Utilizing CiteSpace for visualization anal...Using“catchphrases”as the keyword,this paper examines research literature(1995–2023)on catchphrases in China sourced from the China National Knowledge Infrastructure(CNKI).Utilizing CiteSpace for visualization analysis,it clarifies the current state of research on Chinese social catchphrases and identifies hotspots and evolution trends within the field.The findings reveal that the hotspots of research on social catchphrases in China involve text,discourse practice,and social practice,encompassing main research topics such as language structure,dissemination mechanisms,discourse meanings,and social mentality.However,current studies often focus on case analyses while ignoring the influence of macro social conditions on the production of catchphrases and neglecting the discourse production perspective regarding media events.Additionally,there is a lack of exploration of the subjects of discourse production.Future research should emphasize the long-term tracking of holistic research on catchphrases,focus on the intertextual influences between social context and the discourse production of catchphrases,place emphasis on the roles of Chinese mainstream media and digital media platforms in the discourse production and dissemination of catchphrases,attach importance to systematic investigations into the subjectivity of discourse production,and classify the research on the discourse governance of catchphrases as a key research field.展开更多
The internet catchphrases as products of modern science and networking technology is taking advantage of popular culture trend of development produced one of the emerging mass culture forms, it shows more direct relat...The internet catchphrases as products of modern science and networking technology is taking advantage of popular culture trend of development produced one of the emerging mass culture forms, it shows more direct relationship between language and culture, so the Internet Language is an art form with strong medium characteristic and the characteristics of the times. However, owing to the rich social and cultural background, the strong language features and cultural characteristics, the Internet Catchphrases' translation has been very tricky. The paper deems that the network popular words in English translation should take into account their context factors such as the social and cultural background, tap their particular semantic connotation, and at the same time consider the characteristics of the language itself, to make the graceful bearing of graphics primitives. This article by analyzing the main characteristics of the network buzzwords, describing the translation of its main guidance theory, and citing the prevalence of some words on the network analyzes and compares their various English translation methods to analyze a number of English translation skills and strategies.展开更多
As the Internet develops at a high speed in China, the use of Internet language has been widely accepted by the public.A large number of netizens use them on the digital media platforms, even in their daily communicat...As the Internet develops at a high speed in China, the use of Internet language has been widely accepted by the public.A large number of netizens use them on the digital media platforms, even in their daily communication, reflecting the impact on Internet language by modern society and diverse cultures to some degree. By exploring three types of language variation includingtransliteration from English, phonological variation from dialects and Chinese-English codeswitching, some specific Internet catchphrases are analysed from the perspective of sociolinguistics, in order to summarize their features and causesand further explore their influence on the society.展开更多
文摘Using“catchphrases”as the keyword,this paper examines research literature(1995–2023)on catchphrases in China sourced from the China National Knowledge Infrastructure(CNKI).Utilizing CiteSpace for visualization analysis,it clarifies the current state of research on Chinese social catchphrases and identifies hotspots and evolution trends within the field.The findings reveal that the hotspots of research on social catchphrases in China involve text,discourse practice,and social practice,encompassing main research topics such as language structure,dissemination mechanisms,discourse meanings,and social mentality.However,current studies often focus on case analyses while ignoring the influence of macro social conditions on the production of catchphrases and neglecting the discourse production perspective regarding media events.Additionally,there is a lack of exploration of the subjects of discourse production.Future research should emphasize the long-term tracking of holistic research on catchphrases,focus on the intertextual influences between social context and the discourse production of catchphrases,place emphasis on the roles of Chinese mainstream media and digital media platforms in the discourse production and dissemination of catchphrases,attach importance to systematic investigations into the subjectivity of discourse production,and classify the research on the discourse governance of catchphrases as a key research field.
文摘The internet catchphrases as products of modern science and networking technology is taking advantage of popular culture trend of development produced one of the emerging mass culture forms, it shows more direct relationship between language and culture, so the Internet Language is an art form with strong medium characteristic and the characteristics of the times. However, owing to the rich social and cultural background, the strong language features and cultural characteristics, the Internet Catchphrases' translation has been very tricky. The paper deems that the network popular words in English translation should take into account their context factors such as the social and cultural background, tap their particular semantic connotation, and at the same time consider the characteristics of the language itself, to make the graceful bearing of graphics primitives. This article by analyzing the main characteristics of the network buzzwords, describing the translation of its main guidance theory, and citing the prevalence of some words on the network analyzes and compares their various English translation methods to analyze a number of English translation skills and strategies.
文摘As the Internet develops at a high speed in China, the use of Internet language has been widely accepted by the public.A large number of netizens use them on the digital media platforms, even in their daily communication, reflecting the impact on Internet language by modern society and diverse cultures to some degree. By exploring three types of language variation includingtransliteration from English, phonological variation from dialects and Chinese-English codeswitching, some specific Internet catchphrases are analysed from the perspective of sociolinguistics, in order to summarize their features and causesand further explore their influence on the society.
