With the holding of a series of largescale sports events, 2024 has become a big year for sports. Anta has launched a blockbuster new product, the Irving 1, and has fully entered the overseas market.Anta has been parti...With the holding of a series of largescale sports events, 2024 has become a big year for sports. Anta has launched a blockbuster new product, the Irving 1, and has fully entered the overseas market.Anta has been particularly cautious in choosing the right time to expand overseas. While Anta had previously ventured into Southeast Asia, Eastern Europe, and the Middle East, it remained primarily focused on the fiercely competitive domestic market. It wasn't until December 2021,when Anta Group announced its "New Ten-Year Strategy" and defined its goals as "single focus, multiple brands, and globalization," that it truly emphasized its strategic focus on globalization.展开更多
文摘With the holding of a series of largescale sports events, 2024 has become a big year for sports. Anta has launched a blockbuster new product, the Irving 1, and has fully entered the overseas market.Anta has been particularly cautious in choosing the right time to expand overseas. While Anta had previously ventured into Southeast Asia, Eastern Europe, and the Middle East, it remained primarily focused on the fiercely competitive domestic market. It wasn't until December 2021,when Anta Group announced its "New Ten-Year Strategy" and defined its goals as "single focus, multiple brands, and globalization," that it truly emphasized its strategic focus on globalization.
