The implementation of modern brand strategy is an inevitable means to promote the development of China's modern enterprises. As a comprehensive external embodiment of an enterprise, brand strategy has profound sig...The implementation of modern brand strategy is an inevitable means to promote the development of China's modern enterprises. As a comprehensive external embodiment of an enterprise, brand strategy has profound significance and connotation. Moreover, in the process of implementing the brand strategy and optimizing the operation and management of the enterprise, more attention should be paid to optimizing and perfecting the product quality and service, so as to create a professional brand with unique spiritual connotation. This paper mainly analyzes the management methods of Chinese enterprises after brand strategy optimization, and puts forward specific optimization strategies, hoping to lay a foundation for the good development of Chinese modern enterprises.展开更多
文摘The implementation of modern brand strategy is an inevitable means to promote the development of China's modern enterprises. As a comprehensive external embodiment of an enterprise, brand strategy has profound significance and connotation. Moreover, in the process of implementing the brand strategy and optimizing the operation and management of the enterprise, more attention should be paid to optimizing and perfecting the product quality and service, so as to create a professional brand with unique spiritual connotation. This paper mainly analyzes the management methods of Chinese enterprises after brand strategy optimization, and puts forward specific optimization strategies, hoping to lay a foundation for the good development of Chinese modern enterprises.
