Allusions drawn from ancient classics are the treasures of traditional Chinese culture.The allusions used in Xi Jinping:The Governance of China illustrate a distinctive feature of political discourse,and the publicati...Allusions drawn from ancient classics are the treasures of traditional Chinese culture.The allusions used in Xi Jinping:The Governance of China illustrate a distinctive feature of political discourse,and the publication of its English version provides a valuable opportunity for the study of allusions in translated political discourse.With the English translations of 241 allusions collected from two volumes of the book,we classified these allusions into three categories of history,culture,and literature based on their original sources.Then we analyzed the strategies used in translating the allusions,and provided typical examples to illustrate the use of such translation strategies for each category.Finally,we tried to account for the use of these strategies in light of the intertextuality theory.展开更多
The paper focuses on the analysis of the intertexts to show the reality hidden inside Barthelme＇s The glass mountain. Barthelme is a representative of postmodernism. He employs typical writing skills, such as collage...The paper focuses on the analysis of the intertexts to show the reality hidden inside Barthelme＇s The glass mountain. Barthelme is a representative of postmodernism. He employs typical writing skills, such as collage, fragments and discontinuous narratives, in The glass mountain to illustrate absurdity in the text. As a centerpiece of postmodernism, this fiction can be correctly interpreted by the way of intertextuality, which is a key to reveal the text＇s absurdity. Through such comparison, readers can understand that the purpose of absurd writing is to demonstrate reality in the modern world.展开更多
The WorM＇s Wife （1999）, written by Carol Ann Duffy, who is the first woman and first openly LGBT person appointed Britain＇s poet Laureate, is a collection of poems which makes full use of intertextuality to show D...The WorM＇s Wife （1999）, written by Carol Ann Duffy, who is the first woman and first openly LGBT person appointed Britain＇s poet Laureate, is a collection of poems which makes full use of intertextuality to show Duffy＇s subversion to patriarchy. In this collection, histories and myths are parodied, quoted, alluded and even rewritten. Women in her poems are given chances to speak out for themselves, which can be seen as a form of resistance against patriarchy. In this article, constitutive intertextuality as well as manifest intertextuality like parody, quotation and allusion in The WorM＇s Wife will be discussed specifically. By analyzing how those intertextual features are adopted as a form of resistance against patriarchy, this article aims to help readers form a better perception of the feminism Duffy raises, and tries to help more women who are being suppressed by men, to find and reconstruct their identities.展开更多
Jean Rhys' Wide Sargasso Sea is the classic revisionary novella of Charlotte Bronte's Jane Eyre. It rewrites the tragic story of Mr. Rochester's voiceless and lunatic ex-wife, Berthe Mason. This paper turn...Jean Rhys' Wide Sargasso Sea is the classic revisionary novella of Charlotte Bronte's Jane Eyre. It rewrites the tragic story of Mr. Rochester's voiceless and lunatic ex-wife, Berthe Mason. This paper turns to the intertextual relationship between the two texts and argues that the subversive rewriting of Wide Sargasso Sea destabilizes and deconstructs Mr. Rochester's English identity and masculinity, which are manifestly presented in the pre-text. It therefore renders the young Mr. Rochester problematic and insufficient, reveals"the other side"of the story and articulately tells the truth about who is really the mad one.展开更多
The translator's role is analyzed in this article from the perspective of intertextuality.He helps the dialogue go among the SL author,the TL reader and intertexts.His dual role,as a SL reader and a TL writer,is b...The translator's role is analyzed in this article from the perspective of intertextuality.He helps the dialogue go among the SL author,the TL reader and intertexts.His dual role,as a SL reader and a TL writer,is both active and passive.展开更多
By juxtaposing two of Robert Frost's poems—"The Road Not Taken"and"Stopping by Woods on a Snowy Evening"and using stylistic analysis method,this essay tries to make a comparative study on the ...By juxtaposing two of Robert Frost's poems—"The Road Not Taken"and"Stopping by Woods on a Snowy Evening"and using stylistic analysis method,this essay tries to make a comparative study on the poems from the perspective of intertextuality,so as to find out a trajectory of Robert Frost's meditations on life and the consistency and connectivity in the crafts and style of his poems,and thus acquire a deeper and multi-angle interpretation on the poems.展开更多
As one of Shakespeare＇s four great tragedies, King Lear stands as a classic masterpiece firmly in world literary history. The Lear story goes through many retellings, among which Jane Smiley＇s A Thousand Acres prove...As one of Shakespeare＇s four great tragedies, King Lear stands as a classic masterpiece firmly in world literary history. The Lear story goes through many retellings, among which Jane Smiley＇s A Thousand Acres proves to be a successful one. Though exhibited from different perspectives, the two stories have something in common the ironies arising from father-daughter conflicts. In the way of an intertextual comparison, the paper analyzes the ironies from father-daughter conflicts with an aim of digging out deep meaning from behind in a new angle. It f＇mds out that the ironies shared by the two works help to increase the tragic atmosphere and reveal a lot of truths underneath the lines.展开更多
Often regarded as one crucial concept in the current of poststructrualistic thought,intertextuality is influential with regard to its application in discursive perspective and literary criticism.This paper argues that...Often regarded as one crucial concept in the current of poststructrualistic thought,intertextuality is influential with regard to its application in discursive perspective and literary criticism.This paper argues that the notion should also be understood in the theoretical backdrop of how the concept of subject is constructed in the 1960s.Two critics are specifically mentioned in the discussion:Julia Kristeva’s psychoanalytic understanding of the subject in process that stresses the transpositions of signs in both textual and contextual meanings complicates the once delimited register of textuality,while Roland Barthes,with his claim of the demise of the author,appeals for a reevaluation of the conventional grasp of the idea of the writer and the reader,and their relations with the text.This paper will conclude with one of the most significant derivations of intertextuality—hypertextuality.Relevant to how modern subjects in the era of digitalization read and write,this latter concept materializes,in cyberspace,the documents of printed media,and substantially demonstrates the liquification of information on the Internet.展开更多
In the wake of Richards Benton＇s ＂Keats and Zen＂ （published in Philosophy East and West （1966））, this paper sets out to examine Janet Frame＇s appropriation of Buddhist philosophy in Snowman, Snowman （1962）. ...In the wake of Richards Benton＇s ＂Keats and Zen＂ （published in Philosophy East and West （1966））, this paper sets out to examine Janet Frame＇s appropriation of Buddhist philosophy in Snowman, Snowman （1962）. The novella＇s allusions to a Buddhist-like epistemology, together with its subtle references to Scandinavian myths, however, have so far remained uncovered and are therefore best approached in the light of what has been called ＂the suppressed intertextuality in post-colonial writing＂. The author＇s intention in this paper is twofold： On the one hand, the author will suggest that post-colonial writers do not necessarily write against the Western canon and that maintaining the contrary amounts to vindicating the centrality of imperial texts in the contemporary literary scene--an endeavour which is hardly post-colonial. On the other hand, the author will go some way towards shifting eastward the core of Frame＇s ontology by suggesting that her poetics is anchored not only in Western thinking, but also, perhaps more importantly so, in Eastern philosophy. The author＇s primary impulse, however, in examining the interplay between canonical and peripheral intertextualities, is to illuminate in fundamental fashion the haunting beauty of the writer＇s universe and the lyricism of Snowman, Snowman.展开更多
The article is structured around a premise of intertextuality, which is suggested not only by McCarthy＇s own more or less overt allusions to Faulkner＇s writing but also by the very name of his protagonist Suttree, w...The article is structured around a premise of intertextuality, which is suggested not only by McCarthy＇s own more or less overt allusions to Faulkner＇s writing but also by the very name of his protagonist Suttree, which is evocative of the name of perhaps the best known Faulkner villain Thomas Sutpen. This supposition in turn leads to an argument that in his 1979 novel McCarthy does indeed reverse the life story of Thomas Sutpen by making Suttree descend down the very path that Sutpen ascended a century and a half before him, i.e., from the ranks of Southern aristocracy to the scum of the earth, and in defiance of the same ideology that Sutpen went to great lengths to embrace. Thus, an intertextual and comparative approach to McCarthy＇s novel not only in the context of Faulkner＇s Absalom, Absalom! but also his Light in August （cf. Joe Christmas） and The Sound and the Fury （cf. Quentin） as well as Ellen Glasgow＇s short story ＂Jordan＇s End＂ demonstrates that what Cormac McCarthy actually does in Suttree is to demythologize the South, complete with its aristocratic pretensions （＂doing pretty＂）, dubious morality （incest） and fear of miscegenation （obsession with time and the double）. Moreover, in doing so, he defamiliarizes it by reducing it to its Other （poor whites and African Americans）, whose authenticity, liveliness and charitability defy the affectation, lifelessness and decadence of the aristocratic South.展开更多
This paper analysed The Sound and the Fury with the theory of intertextuality, with the aim of going back tointersubjectivity, as promoted by Mikhail Bakhtin. Drawing insight from Susan Sontag’s opinion on“interpret...This paper analysed The Sound and the Fury with the theory of intertextuality, with the aim of going back tointersubjectivity, as promoted by Mikhail Bakhtin. Drawing insight from Susan Sontag’s opinion on“interpretation”, the author highlights the importance of openness and indeterminacy, as well as the significance ofthe “form”. The author argues that Faulkner found his own voice in the dialogue with previous writers and invitedreaders to interact with the texts as well.展开更多
At the end of the 20th century and beginning of the 21st century, Vietnamese literature witnessed unprecedented innovations in the aesthetic thinking of writers and the narrative structure of their works. One of the m...At the end of the 20th century and beginning of the 21st century, Vietnamese literature witnessed unprecedented innovations in the aesthetic thinking of writers and the narrative structure of their works. One of the most interesting manifestations of this new movement was not merely the introduction of new aesthetic materials and factors, but the adoption and positive ＂reprocessing＂ of traditional factors---especially historical factors and folk narrative factors. Based on intertextual theory, we would like to address the strong penetration, reproduction, and transformation of some folk storytelling models and historical materials in Vietnamese literature since 1986. Two corresponding phenomena we examine are ＂historical rewriting＂ and ＂alternative fairy tales＂--as part of the whole process of incredulity towards grand narratives and postmodernism in the contemporary Vietnamese prose.展开更多
Intertextuality theory is one of extremely important critical methods in a host of western literary theories and provides a new perspective for numerous research scholars and common readers to comprehend and elaborate...Intertextuality theory is one of extremely important critical methods in a host of western literary theories and provides a new perspective for numerous research scholars and common readers to comprehend and elaborate literature and literary works.This thesis uses multiple and comprehensive ways mainly based on the theory of intertextuality.Theory of symbolism and the method of close reading are also used to explored the internal connection of two short stories:The Tell-Tale Heart and The Yellow Wallpaper.The author attempts to build blocks to application practice of the intertextuality theory in specific works,and elaborate the value and significance of intertextuality comprehension from two aspects including literary reading and literary inheritance.展开更多
Based on intertextuality point of view, researching and studying Dickinson＇s background, education, her family, as well as the society where she lived. Analyzing the Dickinson＇s poets and other writers＇ or poets＇ ...Based on intertextuality point of view, researching and studying Dickinson＇s background, education, her family, as well as the society where she lived. Analyzing the Dickinson＇s poets and other writers＇ or poets＇ works in different contexts of classical inheritance, and philosophical thought. To break up the text of the solitary, put the text in the associative network of readers＇ experience, take the text as the link of the writer and the readers, and connect the inheritance, experience of the writer and the readers＇ reading. Use the method of intertextuality to interpret the non-meaning of the text, then to understand the significance of existence of Dickinson＇s works. This thesis mainly studies from the following aspects： It reveals the intertextuality of the works of Dickinson and Shakespeare, Isaac Watts and some Romantic poets from the point of classical context. By studying from the point of Transcendentalism and Existentialism, It explores the intertexutality relationship between Dickinson and Emerson, Thoreau as well as other writers. It also disserts the significance and influences of Dickinson＇s works through comparing and analyzing the intertextuality between Dickinson and Li Qingzhao, Xi Murong, as well as Annebaby.展开更多
T.S.Eliot was a leader of the Modernist movement in poetry.His early poem The Love Song of J.Alfred Prufrock reveals the disappointment,loss,confusion and lack of faith that prevailed in Western society after the Worl...T.S.Eliot was a leader of the Modernist movement in poetry.His early poem The Love Song of J.Alfred Prufrock reveals the disappointment,loss,confusion and lack of faith that prevailed in Western society after the World WarⅠ.In this paper,the text of Love Song will be assessed from the perspective of intertextuality through the connection of the fantasy world and the disconnection of the real world.展开更多
Ralph Ellison' s Invisible Man describes an unknown name Black man' s growth.It also penetrates African American' s history of struggling for survival.In the perspective of intertextuality,this paper analy...Ralph Ellison' s Invisible Man describes an unknown name Black man' s growth.It also penetrates African American' s history of struggling for survival.In the perspective of intertextuality,this paper analyzes the allusions of the historical figures and contexts;it explains the relation between this novel and other texts;it helps to clarify the author' s attitude after comparing Blacks' survival strategies.The paper argues that intertextualiy,as an important critical method,liberates readers.展开更多
Many international brands have a phenomenal Chinese name which,paradoxically,comes from a rather prosaic name.The reason for this may lie in the fact that they need an outstanding translation of their names in order t...Many international brands have a phenomenal Chinese name which,paradoxically,comes from a rather prosaic name.The reason for this may lie in the fact that they need an outstanding translation of their names in order to be successful in international marketing.Hence the translation of brand names is an important part of the advertisement.And a good translation is expected to bridge the differences of cultures,languages,spending habits,thinking patterns,etc.展开更多
As the third play in August Wilson’s ten-play series,Fences marks a milestone for Wilson in the commercial arena and unquestionably affirms his mastery of the art of play-writing.Under the theoretical framework of Ju...As the third play in August Wilson’s ten-play series,Fences marks a milestone for Wilson in the commercial arena and unquestionably affirms his mastery of the art of play-writing.Under the theoretical framework of Julia Kristeva’s broad-sensed intertextuality,this paper explores the intertextual features of Fences to reveal that to survive in a hostile white-dominated environment where the idea of melting pot was advocated and racial discrimination remained widespread in 1950s,African Americans must discover the value of their true self.展开更多
基金the University-Industry Collaborative Education Program of the Ministry of Education(No.230713065107241)the Advanced English Reading Three-Entry Model Course Construction Project of Zhejiang International Studies University.
文摘Allusions drawn from ancient classics are the treasures of traditional Chinese culture.The allusions used in Xi Jinping:The Governance of China illustrate a distinctive feature of political discourse,and the publication of its English version provides a valuable opportunity for the study of allusions in translated political discourse.With the English translations of 241 allusions collected from two volumes of the book,we classified these allusions into three categories of history,culture,and literature based on their original sources.Then we analyzed the strategies used in translating the allusions,and provided typical examples to illustrate the use of such translation strategies for each category.Finally,we tried to account for the use of these strategies in light of the intertextuality theory.
文摘The paper focuses on the analysis of the intertexts to show the reality hidden inside Barthelme＇s The glass mountain. Barthelme is a representative of postmodernism. He employs typical writing skills, such as collage, fragments and discontinuous narratives, in The glass mountain to illustrate absurdity in the text. As a centerpiece of postmodernism, this fiction can be correctly interpreted by the way of intertextuality, which is a key to reveal the text＇s absurdity. Through such comparison, readers can understand that the purpose of absurd writing is to demonstrate reality in the modern world.
文摘The WorM＇s Wife （1999）, written by Carol Ann Duffy, who is the first woman and first openly LGBT person appointed Britain＇s poet Laureate, is a collection of poems which makes full use of intertextuality to show Duffy＇s subversion to patriarchy. In this collection, histories and myths are parodied, quoted, alluded and even rewritten. Women in her poems are given chances to speak out for themselves, which can be seen as a form of resistance against patriarchy. In this article, constitutive intertextuality as well as manifest intertextuality like parody, quotation and allusion in The WorM＇s Wife will be discussed specifically. By analyzing how those intertextual features are adopted as a form of resistance against patriarchy, this article aims to help readers form a better perception of the feminism Duffy raises, and tries to help more women who are being suppressed by men, to find and reconstruct their identities.
文摘Jean Rhys' Wide Sargasso Sea is the classic revisionary novella of Charlotte Bronte's Jane Eyre. It rewrites the tragic story of Mr. Rochester's voiceless and lunatic ex-wife, Berthe Mason. This paper turns to the intertextual relationship between the two texts and argues that the subversive rewriting of Wide Sargasso Sea destabilizes and deconstructs Mr. Rochester's English identity and masculinity, which are manifestly presented in the pre-text. It therefore renders the young Mr. Rochester problematic and insufficient, reveals"the other side"of the story and articulately tells the truth about who is really the mad one.
文摘The translator's role is analyzed in this article from the perspective of intertextuality.He helps the dialogue go among the SL author,the TL reader and intertexts.His dual role,as a SL reader and a TL writer,is both active and passive.
文摘By juxtaposing two of Robert Frost's poems—"The Road Not Taken"and"Stopping by Woods on a Snowy Evening"and using stylistic analysis method,this essay tries to make a comparative study on the poems from the perspective of intertextuality,so as to find out a trajectory of Robert Frost's meditations on life and the consistency and connectivity in the crafts and style of his poems,and thus acquire a deeper and multi-angle interpretation on the poems.
文摘As one of Shakespeare＇s four great tragedies, King Lear stands as a classic masterpiece firmly in world literary history. The Lear story goes through many retellings, among which Jane Smiley＇s A Thousand Acres proves to be a successful one. Though exhibited from different perspectives, the two stories have something in common the ironies arising from father-daughter conflicts. In the way of an intertextual comparison, the paper analyzes the ironies from father-daughter conflicts with an aim of digging out deep meaning from behind in a new angle. It f＇mds out that the ironies shared by the two works help to increase the tragic atmosphere and reveal a lot of truths underneath the lines.
文摘Often regarded as one crucial concept in the current of poststructrualistic thought,intertextuality is influential with regard to its application in discursive perspective and literary criticism.This paper argues that the notion should also be understood in the theoretical backdrop of how the concept of subject is constructed in the 1960s.Two critics are specifically mentioned in the discussion:Julia Kristeva’s psychoanalytic understanding of the subject in process that stresses the transpositions of signs in both textual and contextual meanings complicates the once delimited register of textuality,while Roland Barthes,with his claim of the demise of the author,appeals for a reevaluation of the conventional grasp of the idea of the writer and the reader,and their relations with the text.This paper will conclude with one of the most significant derivations of intertextuality—hypertextuality.Relevant to how modern subjects in the era of digitalization read and write,this latter concept materializes,in cyberspace,the documents of printed media,and substantially demonstrates the liquification of information on the Internet.
文摘In the wake of Richards Benton＇s ＂Keats and Zen＂ （published in Philosophy East and West （1966））, this paper sets out to examine Janet Frame＇s appropriation of Buddhist philosophy in Snowman, Snowman （1962）. The novella＇s allusions to a Buddhist-like epistemology, together with its subtle references to Scandinavian myths, however, have so far remained uncovered and are therefore best approached in the light of what has been called ＂the suppressed intertextuality in post-colonial writing＂. The author＇s intention in this paper is twofold： On the one hand, the author will suggest that post-colonial writers do not necessarily write against the Western canon and that maintaining the contrary amounts to vindicating the centrality of imperial texts in the contemporary literary scene--an endeavour which is hardly post-colonial. On the other hand, the author will go some way towards shifting eastward the core of Frame＇s ontology by suggesting that her poetics is anchored not only in Western thinking, but also, perhaps more importantly so, in Eastern philosophy. The author＇s primary impulse, however, in examining the interplay between canonical and peripheral intertextualities, is to illuminate in fundamental fashion the haunting beauty of the writer＇s universe and the lyricism of Snowman, Snowman.
文摘The article is structured around a premise of intertextuality, which is suggested not only by McCarthy＇s own more or less overt allusions to Faulkner＇s writing but also by the very name of his protagonist Suttree, which is evocative of the name of perhaps the best known Faulkner villain Thomas Sutpen. This supposition in turn leads to an argument that in his 1979 novel McCarthy does indeed reverse the life story of Thomas Sutpen by making Suttree descend down the very path that Sutpen ascended a century and a half before him, i.e., from the ranks of Southern aristocracy to the scum of the earth, and in defiance of the same ideology that Sutpen went to great lengths to embrace. Thus, an intertextual and comparative approach to McCarthy＇s novel not only in the context of Faulkner＇s Absalom, Absalom! but also his Light in August （cf. Joe Christmas） and The Sound and the Fury （cf. Quentin） as well as Ellen Glasgow＇s short story ＂Jordan＇s End＂ demonstrates that what Cormac McCarthy actually does in Suttree is to demythologize the South, complete with its aristocratic pretensions （＂doing pretty＂）, dubious morality （incest） and fear of miscegenation （obsession with time and the double）. Moreover, in doing so, he defamiliarizes it by reducing it to its Other （poor whites and African Americans）, whose authenticity, liveliness and charitability defy the affectation, lifelessness and decadence of the aristocratic South.
文摘This paper analysed The Sound and the Fury with the theory of intertextuality, with the aim of going back tointersubjectivity, as promoted by Mikhail Bakhtin. Drawing insight from Susan Sontag’s opinion on“interpretation”, the author highlights the importance of openness and indeterminacy, as well as the significance ofthe “form”. The author argues that Faulkner found his own voice in the dialogue with previous writers and invitedreaders to interact with the texts as well.
文摘At the end of the 20th century and beginning of the 21st century, Vietnamese literature witnessed unprecedented innovations in the aesthetic thinking of writers and the narrative structure of their works. One of the most interesting manifestations of this new movement was not merely the introduction of new aesthetic materials and factors, but the adoption and positive ＂reprocessing＂ of traditional factors---especially historical factors and folk narrative factors. Based on intertextual theory, we would like to address the strong penetration, reproduction, and transformation of some folk storytelling models and historical materials in Vietnamese literature since 1986. Two corresponding phenomena we examine are ＂historical rewriting＂ and ＂alternative fairy tales＂--as part of the whole process of incredulity towards grand narratives and postmodernism in the contemporary Vietnamese prose.
基金This paper is sponsored by the Postgraduate Creative Foundation of Gannan Normal University entitled“A Comparative Study on Intertextuality of The Tell-Tale Heart and The Yellow Wallpaper”(《泄密的心》与《黄色墙纸》的互文性研究)(YCX21A004 and“National Social Science Foundation of China western Project in 2018”(“2018年国家社科基金西部项目”)entitled“A study of Chinese Ci fu in the English-speaking world”“英语世界的中国辞赋研究”(18XZW017).
文摘Intertextuality theory is one of extremely important critical methods in a host of western literary theories and provides a new perspective for numerous research scholars and common readers to comprehend and elaborate literature and literary works.This thesis uses multiple and comprehensive ways mainly based on the theory of intertextuality.Theory of symbolism and the method of close reading are also used to explored the internal connection of two short stories:The Tell-Tale Heart and The Yellow Wallpaper.The author attempts to build blocks to application practice of the intertextuality theory in specific works,and elaborate the value and significance of intertextuality comprehension from two aspects including literary reading and literary inheritance.
文摘Based on intertextuality point of view, researching and studying Dickinson＇s background, education, her family, as well as the society where she lived. Analyzing the Dickinson＇s poets and other writers＇ or poets＇ works in different contexts of classical inheritance, and philosophical thought. To break up the text of the solitary, put the text in the associative network of readers＇ experience, take the text as the link of the writer and the readers, and connect the inheritance, experience of the writer and the readers＇ reading. Use the method of intertextuality to interpret the non-meaning of the text, then to understand the significance of existence of Dickinson＇s works. This thesis mainly studies from the following aspects： It reveals the intertextuality of the works of Dickinson and Shakespeare, Isaac Watts and some Romantic poets from the point of classical context. By studying from the point of Transcendentalism and Existentialism, It explores the intertexutality relationship between Dickinson and Emerson, Thoreau as well as other writers. It also disserts the significance and influences of Dickinson＇s works through comparing and analyzing the intertextuality between Dickinson and Li Qingzhao, Xi Murong, as well as Annebaby.
文摘T.S.Eliot was a leader of the Modernist movement in poetry.His early poem The Love Song of J.Alfred Prufrock reveals the disappointment,loss,confusion and lack of faith that prevailed in Western society after the World WarⅠ.In this paper,the text of Love Song will be assessed from the perspective of intertextuality through the connection of the fantasy world and the disconnection of the real world.
文摘Ralph Ellison' s Invisible Man describes an unknown name Black man' s growth.It also penetrates African American' s history of struggling for survival.In the perspective of intertextuality,this paper analyzes the allusions of the historical figures and contexts;it explains the relation between this novel and other texts;it helps to clarify the author' s attitude after comparing Blacks' survival strategies.The paper argues that intertextualiy,as an important critical method,liberates readers.
文摘Many international brands have a phenomenal Chinese name which,paradoxically,comes from a rather prosaic name.The reason for this may lie in the fact that they need an outstanding translation of their names in order to be successful in international marketing.Hence the translation of brand names is an important part of the advertisement.And a good translation is expected to bridge the differences of cultures,languages,spending habits,thinking patterns,etc.
文摘As the third play in August Wilson’s ten-play series,Fences marks a milestone for Wilson in the commercial arena and unquestionably affirms his mastery of the art of play-writing.Under the theoretical framework of Julia Kristeva’s broad-sensed intertextuality,this paper explores the intertextual features of Fences to reveal that to survive in a hostile white-dominated environment where the idea of melting pot was advocated and racial discrimination remained widespread in 1950s,African Americans must discover the value of their true self.
