Cloud computing is an increasingly popular paradigm for accessing computing resources. For marketing application, this paper proposes a dynamic model of customer interpurchase time with geometric distribution. This mo...Cloud computing is an increasingly popular paradigm for accessing computing resources. For marketing application, this paper proposes a dynamic model of customer interpurchase time with geometric distribution. This model considers that there is a change point in interpurchase time and two types of probability density functions are demonstrated (time decreasing before changing; time increasing after changing). With the description of change point, Bernoulli and Poisson distributions also are discussed in the model construction.展开更多
基金supported by the National Science Council of Taiwan under Grant No. NSC 99-2410-H-156-013 and NSC 98-2410-H-156-021
文摘Cloud computing is an increasingly popular paradigm for accessing computing resources. For marketing application, this paper proposes a dynamic model of customer interpurchase time with geometric distribution. This model considers that there is a change point in interpurchase time and two types of probability density functions are demonstrated (time decreasing before changing; time increasing after changing). With the description of change point, Bernoulli and Poisson distributions also are discussed in the model construction.