Implicit communication in advertising goes beyond the mere transmission of product information;it subtly engages the audience’s emotions,values,and sense of social identity through the strategic use of cultural symbo...Implicit communication in advertising goes beyond the mere transmission of product information;it subtly engages the audience’s emotions,values,and sense of social identity through the strategic use of cultural symbols,thereby influencing consumer beh avior.This paper aims to explore the mechanisms of implicit communication in advertising and its impact on consumer behavior,highlighting the critical role of cultural symbols in the communication process.By analyzing how advertisements skillfully emplo y symbols to resonate with the audience's emotions,values,and sense of belonging,this study reveals that advertising is not merely a vehicle for information dissemination but also a form of deep cultural and social ex change.Drawing on the theoretical f ramework of media semiotics,the paper provides analytical support for uncovering the hidden cultural meanings behind advertisements,offering insights into how symbols construct emotional resonance and social identity,ultimat ely shaping consumer decision-making.展开更多
文摘Implicit communication in advertising goes beyond the mere transmission of product information;it subtly engages the audience’s emotions,values,and sense of social identity through the strategic use of cultural symbols,thereby influencing consumer beh avior.This paper aims to explore the mechanisms of implicit communication in advertising and its impact on consumer behavior,highlighting the critical role of cultural symbols in the communication process.By analyzing how advertisements skillfully emplo y symbols to resonate with the audience's emotions,values,and sense of belonging,this study reveals that advertising is not merely a vehicle for information dissemination but also a form of deep cultural and social ex change.Drawing on the theoretical f ramework of media semiotics,the paper provides analytical support for uncovering the hidden cultural meanings behind advertisements,offering insights into how symbols construct emotional resonance and social identity,ultimat ely shaping consumer decision-making.
