In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the sam...In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.展开更多
The website philadelphianeighborhoods.com provides news coverage about more than 30 underreported and underserved communities in Philadelphia. Affiliated with Temple University, the website and bimonthly printed editi...The website philadelphianeighborhoods.com provides news coverage about more than 30 underreported and underserved communities in Philadelphia. Affiliated with Temple University, the website and bimonthly printed editions focus on hyperlocal journalism, or journalism at the street-by-street level. The website has won numerous state, regional, and national awards for its coverage. The goals focus on many aspects of journalism, but this paper will address the successes and failures of this hyperlocal approach and the potential applicability for other organizations.展开更多
文摘In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.
文摘The website philadelphianeighborhoods.com provides news coverage about more than 30 underreported and underserved communities in Philadelphia. Affiliated with Temple University, the website and bimonthly printed editions focus on hyperlocal journalism, or journalism at the street-by-street level. The website has won numerous state, regional, and national awards for its coverage. The goals focus on many aspects of journalism, but this paper will address the successes and failures of this hyperlocal approach and the potential applicability for other organizations.
