Among the few studies conducted on political participation in China,most, if not all, provided an urban-centric picture of participation with both Internet-based debate on certain topics or offline movement on a speci...Among the few studies conducted on political participation in China,most, if not all, provided an urban-centric picture of participation with both Internet-based debate on certain topics or offline movement on a specific issue.Little attention is paid to the role social media use which might play in rural politics in China. This paper takes it from here and looks at how factory nongmingong in China use social media to participate in rural politics, as well as the relationship between such use and political participation.We employ a processual approach to rural politics where rural politics is viewed as the interaction between individual participant and the structural forces,cultural or political, that comprise the current cultural nexus of power within the enlarged social landscape of rural politics. We will in this process examine the participation of their perception of rural politics, expression as well as action. By interviews and participant observation among nongmingong in this villa,ge, we demonstrated that their perception of the factory culture, the time limits imposed by the factory, and extant social networks on social media and the renting and mianzi principles attached to it are three important cultural forces shaping both their political use of social media and the observed political participation. The very affordance of friends and group chats offered by WeChat, when adopted by them, in our case, play a central role in this process.展开更多
在传播视域不断下沉的新媒体时代,要进行多元文化背景下的跨文化交际,文化移情成为有效交流的基石。该文以文化移情为理论依托,运用内容分析法和文本分析法,对YouTube博主Little Chinese Everywhere个人频道中播放量前9的视频及评论区...在传播视域不断下沉的新媒体时代,要进行多元文化背景下的跨文化交际,文化移情成为有效交流的基石。该文以文化移情为理论依托,运用内容分析法和文本分析法,对YouTube博主Little Chinese Everywhere个人频道中播放量前9的视频及评论区进行分析。研究发现其在传播的过程中以聚焦真实场景、打造情感叙事、立足小人物为手段,展现我国真实的民生景观,建立与海外受众的情感连接。并采用目的性随机抽样建立评论样本,通过对样本的整理分析发现,海外受众对视频内容表现出积极的情感倾向,传播内容引起了受众的共情效果。同时,该文通过对个体用户的分析,总结新媒体跨文化传播的可行路径。首先要做到跨文化传播内容的“基层化”,拉近与海外受众的心理距离;其次要宣传多方面的文化内容,高度发挥文化共情和共鸣的作用,坚持文化移情适度的原则。展开更多
文摘Among the few studies conducted on political participation in China,most, if not all, provided an urban-centric picture of participation with both Internet-based debate on certain topics or offline movement on a specific issue.Little attention is paid to the role social media use which might play in rural politics in China. This paper takes it from here and looks at how factory nongmingong in China use social media to participate in rural politics, as well as the relationship between such use and political participation.We employ a processual approach to rural politics where rural politics is viewed as the interaction between individual participant and the structural forces,cultural or political, that comprise the current cultural nexus of power within the enlarged social landscape of rural politics. We will in this process examine the participation of their perception of rural politics, expression as well as action. By interviews and participant observation among nongmingong in this villa,ge, we demonstrated that their perception of the factory culture, the time limits imposed by the factory, and extant social networks on social media and the renting and mianzi principles attached to it are three important cultural forces shaping both their political use of social media and the observed political participation. The very affordance of friends and group chats offered by WeChat, when adopted by them, in our case, play a central role in this process.
文摘在传播视域不断下沉的新媒体时代,要进行多元文化背景下的跨文化交际,文化移情成为有效交流的基石。该文以文化移情为理论依托,运用内容分析法和文本分析法,对YouTube博主Little Chinese Everywhere个人频道中播放量前9的视频及评论区进行分析。研究发现其在传播的过程中以聚焦真实场景、打造情感叙事、立足小人物为手段,展现我国真实的民生景观,建立与海外受众的情感连接。并采用目的性随机抽样建立评论样本,通过对样本的整理分析发现,海外受众对视频内容表现出积极的情感倾向,传播内容引起了受众的共情效果。同时,该文通过对个体用户的分析,总结新媒体跨文化传播的可行路径。首先要做到跨文化传播内容的“基层化”,拉近与海外受众的心理距离;其次要宣传多方面的文化内容,高度发挥文化共情和共鸣的作用,坚持文化移情适度的原则。
