Ancient traditions continue to shape modern consumer behavior and mindsets in\China.The Dragon Boat Festival holiday.which fell on May 31 to June 2 this year,provides a great example.Over two millennia ago,ancient Chi...Ancient traditions continue to shape modern consumer behavior and mindsets in\China.The Dragon Boat Festival holiday.which fell on May 31 to June 2 this year,provides a great example.Over two millennia ago,ancient Chinese people cast glutinous rice dumplings(zongzi)into rivers to prevent aquatic creatures from eating the body of Qu Yuan,the revered poet-patriot of the w arring States Period(475-221 B.C.)who drowned himself in the Miluo River in despair after leaming that the capital of his motherland had been captured by enemy troops.展开更多
文摘Ancient traditions continue to shape modern consumer behavior and mindsets in\China.The Dragon Boat Festival holiday.which fell on May 31 to June 2 this year,provides a great example.Over two millennia ago,ancient Chinese people cast glutinous rice dumplings(zongzi)into rivers to prevent aquatic creatures from eating the body of Qu Yuan,the revered poet-patriot of the w arring States Period(475-221 B.C.)who drowned himself in the Miluo River in despair after leaming that the capital of his motherland had been captured by enemy troops.
