Against the backdrop of growing health awareness and a younger consumer market,healthcare brands face the dualchallenge of revitalizing their visual identity while preserving brand heritage.This is particularly pressi...Against the backdrop of growing health awareness and a younger consumer market,healthcare brands face the dualchallenge of revitalizing their visual identity while preserving brand heritage.This is particularly pressing for traditional Chinesemedicine brands,which urgently need to adopt innovative design approaches to develop brand IP identities that combine culturaldepth with contemporary appeal.This study centers on Yunnan Baiyao as a core case and integrates generative ArtificialIntelligence(AI)technology to explore strategies for updating brand identities that align with brand tonality while offeringconsistency and visual recognizability.First,the study conducts a literature review and case analysis to examine the developmenttrends in healthcare brand identity design.It then performs a Strengths,Weakness,Opportunities and Threats(SWOT)analysisof Yunnan Baiyao’s existing visual assets to clarify the strengths and areas for improvement in its brand identity.Based on thebrand’s core values and cultural background,prompt engineering and image generation experiments using generative AI arecarried out to explore systematic expressions of IP characters,graphic styles,and communication media.The research aims toconstruct a brand identity system that blends tradition and modernity through innovative applications of visual language,colorschemes,and narrative strategies—ultimately enhancing brand recognizability,emotional resonance,and marketcompetitiveness.展开更多
Humanity’s understanding of Earth has been a journey of continuous exploration and deepening insight.In response to the increasingly prominent global environmental issues arising from human activity,Anthropocene scie...Humanity’s understanding of Earth has been a journey of continuous exploration and deepening insight.In response to the increasingly prominent global environmental issues arising from human activity,Anthropocene science has emerged as an essential new frontier in Earth sciences,following the foundational theories of plate tectonics,global change,and Earth system science.1 In addition to this development,the rise of generative AI technology,exemplified by NVIDIA’s Earth-2 digital twin,heralds a new era of AI-driven scientific research.展开更多
文摘Against the backdrop of growing health awareness and a younger consumer market,healthcare brands face the dualchallenge of revitalizing their visual identity while preserving brand heritage.This is particularly pressing for traditional Chinesemedicine brands,which urgently need to adopt innovative design approaches to develop brand IP identities that combine culturaldepth with contemporary appeal.This study centers on Yunnan Baiyao as a core case and integrates generative ArtificialIntelligence(AI)technology to explore strategies for updating brand identities that align with brand tonality while offeringconsistency and visual recognizability.First,the study conducts a literature review and case analysis to examine the developmenttrends in healthcare brand identity design.It then performs a Strengths,Weakness,Opportunities and Threats(SWOT)analysisof Yunnan Baiyao’s existing visual assets to clarify the strengths and areas for improvement in its brand identity.Based on thebrand’s core values and cultural background,prompt engineering and image generation experiments using generative AI arecarried out to explore systematic expressions of IP characters,graphic styles,and communication media.The research aims toconstruct a brand identity system that blends tradition and modernity through innovative applications of visual language,colorschemes,and narrative strategies—ultimately enhancing brand recognizability,emotional resonance,and marketcompetitiveness.
基金supported by the National Natural Science Foundation of China(grant nos.41925007 and U21A2013).
文摘Humanity’s understanding of Earth has been a journey of continuous exploration and deepening insight.In response to the increasingly prominent global environmental issues arising from human activity,Anthropocene science has emerged as an essential new frontier in Earth sciences,following the foundational theories of plate tectonics,global change,and Earth system science.1 In addition to this development,the rise of generative AI technology,exemplified by NVIDIA’s Earth-2 digital twin,heralds a new era of AI-driven scientific research.
