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Strategic Focus and Business Model Organization: The Mean Field Analysis Approach
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作者 Paola Pisano Daniele Manini +1 位作者 Marco Gribaudo Marco Pironti 《Journal of Modern Accounting and Auditing》 2011年第7期709-718,共10页
The objective of this research is to show a new methodology for modeling phenomena present in complex economic systems. The case study we analyzed is the adoption of open organization model among firms operating in a ... The objective of this research is to show a new methodology for modeling phenomena present in complex economic systems. The case study we analyzed is the adoption of open organization model among firms operating in a particular industry. A firm with an open system model creates and captures value taking advantage not only from the internal resource but also from external. The organization could approach to open model acquisition using different focus: external focus namely looking out of its boundary, acting and reacting to competitor innovation, costumers' changing, demand growth, or internal focus remaining inside its boundary improving its best capabilities ignoring what happened outside (Vagnani, Moran, & Simoni, 2010). The actors involved are firms, customers and suppliers linked together through a business to business model. The methodology is based on an Object-Oriented Analysis Field Model that allows to intuitively describe systems characterized by a large number of objects that interact, as in this case of a system composed by different organizational entities. The system simulation allows to analyze how the actors influence the acquisition and diffusion of the open organization model. This approach permits the generation of different classes of objects to represent all actors involved in the evolution of the system and to define the dynamics that determine their interaction. The solution of the model can be approximated using the Mean-Field analysis technique (Kurtz, 1978), following the results proposed in Bobbio, Gribaudo, and Yelek (2008). A qualitative result is illustrated in order to show the applicability of the proposed methodology and to emphasize its relevant features: flexible modeling approach, capacity of solving complex systems and output management facilities. The presented model is comprehensive and its scope is wide; it could be used to study the behavior of enterprises changing model in many different scenarios and situations. In future works quantitative results will be given, and different situations will be analyzed. 展开更多
关键词 DIFFUSION open organization model internal focus external focus mean field analysis
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