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Understanding advertisements from the perspective of relevance theory
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作者 韦晓保 《Sino-US English Teaching》 2009年第7期42-46,共5页
This paper approaches advertisements on the basis of relevant theory. It elaborates how the advertiser as addresser in communication succeed in conveying his intention for publicity and how the recipient as addressee ... This paper approaches advertisements on the basis of relevant theory. It elaborates how the advertiser as addresser in communication succeed in conveying his intention for publicity and how the recipient as addressee takes advantage of different types of relevant devices in reasoning out the communicative purposes from four different angles, namely, non-stereotypical interpretation of advertisements, psychological requirements of the recipient as addressee in advertisements, advertisements as explicit information and the situational approach to implicit meanings of advertisements. It aims at providing guidance for advertisement planning and translation by means of the exposure of rules underlying advertisements. 展开更多
关键词 relevance theory ADVERTISEMENT non-stereotypical relations explicit information implicit information
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Optimized Deep Learning Model for Fire Semantic Segmentation
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作者 Songbin Li Peng Liu +1 位作者 Qiandong Yan Ruiling Qian 《Computers, Materials & Continua》 SCIE EI 2022年第9期4999-5013,共15页
Recent convolutional neural networks(CNNs)based deep learning has significantly promoted fire detection.Existing fire detection methods can efficiently recognize and locate the fire.However,the accurate flame boundary... Recent convolutional neural networks(CNNs)based deep learning has significantly promoted fire detection.Existing fire detection methods can efficiently recognize and locate the fire.However,the accurate flame boundary and shape information is hard to obtain by them,which makes it difficult to conduct automated fire region analysis,prediction,and early warning.To this end,we propose a fire semantic segmentation method based on Global Position Guidance(GPG)and Multi-path explicit Edge information Interaction(MEI).Specifically,to solve the problem of local segmentation errors in low-level feature space,a top-down global position guidance module is used to restrain the offset of low-level features.Besides,an MEI module is proposed to explicitly extract and utilize the edge information to refine the coarse fire segmentation results.We compare the proposed method with existing advanced semantic segmentation and salient object detection methods.Experimental results demonstrate that the proposed method achieves 94.1%,93.6%,94.6%,95.3%,and 95.9%Intersection over Union(IoU)on five test sets respectively which outperforms the suboptimal method by a large margin.In addition,in terms of accuracy,our approach also achieves the best score. 展开更多
关键词 Fire semantic segmentation local segmentation errors global position guidance multi-path explicit edge information interaction feature fusion
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