The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The au...The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The authors have collected yield 268 questionnaires, by screening out 13 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 255 questionnaires were utilized in this study. The results show that experiential value, perceived quality and customer satisfaction have positive effects to customer lifetime value. Especially, experiential value has the strongest direct effect. Therefore, if resources are limited, the manager should focus on shaping the experiential value to increase customer lifetime value. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.展开更多
The successful bid for the 2022 Winter Olympics has provided a new opportunity for the popularization of ice-snow sports and making improvements in the efficiency of ice-snow tourism in China.Taking Zhangjiakou City i...The successful bid for the 2022 Winter Olympics has provided a new opportunity for the popularization of ice-snow sports and making improvements in the efficiency of ice-snow tourism in China.Taking Zhangjiakou City in Hebei Province as the research object and using questionnaire analysis and the structural equation model(SEM),this paper examined several hypotheses of the relationship between tourist experiential value and tourist loyalty in the context of ice-snow tourism,and a mediation analysis was conducted to explore the moderating role of travel companions.The results show that:(1)The functional value,emotional value and social value have significant positive effects on tourist loyalty;(2)Tourist satisfaction is a partial mediator between functional value,emotional value,social value and tourist loyalty,and a full mediator between cognitive value and tourist loyalty;and(3)Travel companions play a significant moderating role in the influence of emotional value on tourist loyalty.Based on these findings,several suggestions are put forward for the high-quality development of ice-snow tourism in China,including developing ice-snow family tourism products,building an ice-snow brand with winter Olympics characteristics,constructing the ice-snow industrial system,and cultivating ice-snow culture.展开更多
Purpose： This paper aims at an understanding of factors that influence the continuance intention to use mobile interest-based community applications, with a focus on the impacts of technology acceptance model （TAM）...Purpose： This paper aims at an understanding of factors that influence the continuance intention to use mobile interest-based community applications, with a focus on the impacts of technology acceptance model （TAM） constructs and experiential value. Design/methodology/approach： Taking a hybrid model combining TAM and extended expectation confirmation model （ECM） as foundation, this study integrated experiential value into the research model. A survey method was adopted and the sample was constituted by 347 Chinese undergraduates who were experienced users of mobile interest-based community applications. Structural equation modeling was used to test the research model. Findings： Our findings suggest that 1） key determinants of user satisfaction with mobile interest-based community applications are confirmation, perceived usefulness （PU）, perceived ease of use （PEU） and experiential value. Both satisfaction and PU are directly correlated with continuance intention; 2） PU＇s impact on satisfaction and continuance intention has been confirmed again in this study. Although PEU has no direct impact on satisfaction and continuance intention, it may indirectly affect them via PU; 3） all the perceived experiential values （aesthetics, playfulness, service excellence and return on investment） have a positive influence on satisfaction. Research limitations： We did not examine the effects of individual user differences that may also be important for understanding satisfaction and continuance intention. Practical implications： The study findings can help service providers improve the use of mobile interest-based community applications. Originality/value： Our study contributes to a more systematic understanding of factors that influence continuous use of mobile interest-based community applications.展开更多
The purpose of this paper is, first of all, to show what V. E. Frankl calls meanings rooted in three values： creativevalues, experiential values, and attitudinal values. Creative values are what one finds by creating...The purpose of this paper is, first of all, to show what V. E. Frankl calls meanings rooted in three values： creativevalues, experiential values, and attitudinal values. Creative values are what one finds by creating a work or doing adeed. Experiential values are realized by experiencing something or encountering someone. Attitudinal values arewhat a person discovers by the attitude she/he takes toward unavoidable suffering. The author points out that thesethree kinds of values have something in common： connectedness or relationship. Creative values （e.g., an artisticmasterpiece） show the worker＇s connectedness with the work accomplished. Experiential values also stand for therelationship between, say, a person and natural beauty. Frankl describes a person＇s attitudinal values by stating ＂Hemay turn a personal tragedy into a triumph.＂ In short, we can say that attitudinal values indicate relationshipbetween the sufferer and suffering itself. The author states the core of Frankl＇s three values is the aforementionedconnectedness or relationship. In other words, what Frankl calls meanings indicates manifestation of connectednessor relationship in the form of creations, experiences, and attitudes. However, in this paper, the author insists thateven if Frankl＇s three kinds of values are not realized, there is another value to realize beyond Frankl＇s three kindsof values, which is coexistence. Within this context, Frankl fails to mention cases where one cannot find meaning inlife by a deed or work they does, an experience they encounter, or an attitude they takes in the midst of suffering.The three types of meanings in life need a skill, a chance, and/or ego-strength. We can discover meaning in life justby being together, and the author proposes the fourth meaning in life, or coexistent values. It can be defined as＂values realized by having meaningful relationships or togetherness with others.＂ Careful analysis of Frankl＇writings shows connectedness aspects of logotherapy, in addition to meaningfulness aspects of logotherapy whichare necessarily referred to by researchers on Frankl. The fourth meaning in life could shed new light on theunderstanding of logotherapy.展开更多
This study attempts to examine whether ＂trust＂ and ＂satisfaction＂ in a brand website are affected by the level of website interactivity as well as the four facets （aesthetics, playfulness, service excellence, and...This study attempts to examine whether ＂trust＂ and ＂satisfaction＂ in a brand website are affected by the level of website interactivity as well as the four facets （aesthetics, playfulness, service excellence, and customer return on investment） of the Experiential Value. Three interactive versions （low, medium, and high） of a website for a fictitious laptop brand were designed. An online experiment was conducted 180 students participated in the study. Data analysis indicated that higher levels of trust and satisfaction were generated when participants were exposed to the low interactive version of the website. Regarding the four facets of Experiential Value, aesthetics and customer return on investment （croi） have positive relationship with both trust and satisfaction in the brand website. Playfulness appears to have negative whereas excellence does not have significant relationship with trust and satisfaction. Limitations and guidelines for future research are provided.展开更多
This paper’s main purpose is to offer a better understanding of foreign tourists’culinary experience in Beijing,contributing theoretically to the current literature on culinary tourism as well as practically by givi...This paper’s main purpose is to offer a better understanding of foreign tourists’culinary experience in Beijing,contributing theoretically to the current literature on culinary tourism as well as practically by giving tourism marketing suggestions for the Chinese capital city.Culinary tourism is one of the emerging types of tourism nowadays.This type of tourism can be used by destinations to represent their own customs and culture.In today’s competing world,cuisine can be used by destinations as their Unique Selling Point(USP).In order to analyse the supply side for this type of tourism,this study analyses Beijing’s government’s official tourism website food section content and compares it with Barcelona’s(Spain)one.The results of the analysis show that Beijing’s website has a lack of information and useful functions that can be used by tourists during their trip.Regarding the demand side,it is examined making use of questionnaires to foreign tourists.Through the analyses of the data collected from foreign tourists in Beijing,the present performance of the promotion of Beijing’s cuisine is exposed,as well as what factors do tourists consider the most important when dining(aesthetics,consumer return on investment,service excellence,playfulness or novelty).The results from the questionnaire prove that novelty is a decisive element in the formation of place food image.展开更多
文摘The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The authors have collected yield 268 questionnaires, by screening out 13 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 255 questionnaires were utilized in this study. The results show that experiential value, perceived quality and customer satisfaction have positive effects to customer lifetime value. Especially, experiential value has the strongest direct effect. Therefore, if resources are limited, the manager should focus on shaping the experiential value to increase customer lifetime value. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.
基金The National Social Science Foundation of China(20BJY199).
文摘The successful bid for the 2022 Winter Olympics has provided a new opportunity for the popularization of ice-snow sports and making improvements in the efficiency of ice-snow tourism in China.Taking Zhangjiakou City in Hebei Province as the research object and using questionnaire analysis and the structural equation model(SEM),this paper examined several hypotheses of the relationship between tourist experiential value and tourist loyalty in the context of ice-snow tourism,and a mediation analysis was conducted to explore the moderating role of travel companions.The results show that:(1)The functional value,emotional value and social value have significant positive effects on tourist loyalty;(2)Tourist satisfaction is a partial mediator between functional value,emotional value,social value and tourist loyalty,and a full mediator between cognitive value and tourist loyalty;and(3)Travel companions play a significant moderating role in the influence of emotional value on tourist loyalty.Based on these findings,several suggestions are put forward for the high-quality development of ice-snow tourism in China,including developing ice-snow family tourism products,building an ice-snow brand with winter Olympics characteristics,constructing the ice-snow industrial system,and cultivating ice-snow culture.
基金supported by the National Natural Science Foundation of China(Grant No.:71303178)China Postdoctoral Science Foundation(Grant No.:2015M572202)
文摘Purpose： This paper aims at an understanding of factors that influence the continuance intention to use mobile interest-based community applications, with a focus on the impacts of technology acceptance model （TAM） constructs and experiential value. Design/methodology/approach： Taking a hybrid model combining TAM and extended expectation confirmation model （ECM） as foundation, this study integrated experiential value into the research model. A survey method was adopted and the sample was constituted by 347 Chinese undergraduates who were experienced users of mobile interest-based community applications. Structural equation modeling was used to test the research model. Findings： Our findings suggest that 1） key determinants of user satisfaction with mobile interest-based community applications are confirmation, perceived usefulness （PU）, perceived ease of use （PEU） and experiential value. Both satisfaction and PU are directly correlated with continuance intention; 2） PU＇s impact on satisfaction and continuance intention has been confirmed again in this study. Although PEU has no direct impact on satisfaction and continuance intention, it may indirectly affect them via PU; 3） all the perceived experiential values （aesthetics, playfulness, service excellence and return on investment） have a positive influence on satisfaction. Research limitations： We did not examine the effects of individual user differences that may also be important for understanding satisfaction and continuance intention. Practical implications： The study findings can help service providers improve the use of mobile interest-based community applications. Originality/value： Our study contributes to a more systematic understanding of factors that influence continuous use of mobile interest-based community applications.
文摘The purpose of this paper is, first of all, to show what V. E. Frankl calls meanings rooted in three values： creativevalues, experiential values, and attitudinal values. Creative values are what one finds by creating a work or doing adeed. Experiential values are realized by experiencing something or encountering someone. Attitudinal values arewhat a person discovers by the attitude she/he takes toward unavoidable suffering. The author points out that thesethree kinds of values have something in common： connectedness or relationship. Creative values （e.g., an artisticmasterpiece） show the worker＇s connectedness with the work accomplished. Experiential values also stand for therelationship between, say, a person and natural beauty. Frankl describes a person＇s attitudinal values by stating ＂Hemay turn a personal tragedy into a triumph.＂ In short, we can say that attitudinal values indicate relationshipbetween the sufferer and suffering itself. The author states the core of Frankl＇s three values is the aforementionedconnectedness or relationship. In other words, what Frankl calls meanings indicates manifestation of connectednessor relationship in the form of creations, experiences, and attitudes. However, in this paper, the author insists thateven if Frankl＇s three kinds of values are not realized, there is another value to realize beyond Frankl＇s three kindsof values, which is coexistence. Within this context, Frankl fails to mention cases where one cannot find meaning inlife by a deed or work they does, an experience they encounter, or an attitude they takes in the midst of suffering.The three types of meanings in life need a skill, a chance, and/or ego-strength. We can discover meaning in life justby being together, and the author proposes the fourth meaning in life, or coexistent values. It can be defined as＂values realized by having meaningful relationships or togetherness with others.＂ Careful analysis of Frankl＇writings shows connectedness aspects of logotherapy, in addition to meaningfulness aspects of logotherapy whichare necessarily referred to by researchers on Frankl. The fourth meaning in life could shed new light on theunderstanding of logotherapy.
文摘This study attempts to examine whether ＂trust＂ and ＂satisfaction＂ in a brand website are affected by the level of website interactivity as well as the four facets （aesthetics, playfulness, service excellence, and customer return on investment） of the Experiential Value. Three interactive versions （low, medium, and high） of a website for a fictitious laptop brand were designed. An online experiment was conducted 180 students participated in the study. Data analysis indicated that higher levels of trust and satisfaction were generated when participants were exposed to the low interactive version of the website. Regarding the four facets of Experiential Value, aesthetics and customer return on investment （croi） have positive relationship with both trust and satisfaction in the brand website. Playfulness appears to have negative whereas excellence does not have significant relationship with trust and satisfaction. Limitations and guidelines for future research are provided.
文摘This paper’s main purpose is to offer a better understanding of foreign tourists’culinary experience in Beijing,contributing theoretically to the current literature on culinary tourism as well as practically by giving tourism marketing suggestions for the Chinese capital city.Culinary tourism is one of the emerging types of tourism nowadays.This type of tourism can be used by destinations to represent their own customs and culture.In today’s competing world,cuisine can be used by destinations as their Unique Selling Point(USP).In order to analyse the supply side for this type of tourism,this study analyses Beijing’s government’s official tourism website food section content and compares it with Barcelona’s(Spain)one.The results of the analysis show that Beijing’s website has a lack of information and useful functions that can be used by tourists during their trip.Regarding the demand side,it is examined making use of questionnaires to foreign tourists.Through the analyses of the data collected from foreign tourists in Beijing,the present performance of the promotion of Beijing’s cuisine is exposed,as well as what factors do tourists consider the most important when dining(aesthetics,consumer return on investment,service excellence,playfulness or novelty).The results from the questionnaire prove that novelty is a decisive element in the formation of place food image.
