This study is set against the backdrop of the experience economy,focusing on the offline clothing consumption scenarios of Generation Z(born between 1996 and 2010).It explores the impact mechanism of multi-dimensional...This study is set against the backdrop of the experience economy,focusing on the offline clothing consumption scenarios of Generation Z(born between 1996 and 2010).It explores the impact mechanism of multi-dimensional consumption experiences in physical stores on the arousal of positive emotions.Through a questionnaire survey,270 valid samples were collected,and structural equation modeling was employed for analysis.The findings reveal that sensory experience(visual and tactile stimuli),Feeling experience(staff service and theme activities),interactive experience(fitting room interaction),and Related experience(sense of community belonging to the brand)significantly stimulate consumers'positive emotions.However,olfactory and auditory experiences(music,fragrance)and Thinking Experiences(reflection on slogans)did not reach a significant level of impact.The study uncovers the"pleasure-arousal-control"Feeling synergy effect in offline consumption,filling the gap in traditional impulse buying theories,which have not adequately addressed multi-sensory integrated experiences and the Feeling uniqueness of Generation Z.In practice,it is recommended that clothing physical retail businesses enhance Feeling value delivery through immersive visual displays,AR fitting technology,community-oriented operations,and personalized service design to meet Generation Z's deep-seated needs for instant gratification,social identity,and self-expression.展开更多
This study explores the influence of emotional states on decision-making under risk,particularly examining how can emotions like happiness and sadness affect human risk-seeking behaviors.The experiment involved 53 Chi...This study explores the influence of emotional states on decision-making under risk,particularly examining how can emotions like happiness and sadness affect human risk-seeking behaviors.The experiment involved 53 Chinese participants divided into two groups,each subjected to an emotion manipulation through a short film clip to induce happiness or sadness.After verifying emotional states,participants engaged in a gamble game designed to measure risk-seeking versus risk-averse choices across various scenarios involving gains and losses.The results revealed that participants in the sad condition exhibited a higher propensity for risk-seeking behavior(60%)compared to those in the happy condition(44.44%).Moreover,a significant difference was observed between gain and loss sections within the sad group,with risk-seeking behavior being more pronounced in the loss section.The t-test results(t=2.66,p=0.0104)indicated a statistically significant difference in risk-seeking behavior between the two emotional states.These findings suggest that emotion significantly impacts decision-making processes under risky situations,with sadness promoting greater risk-seeking tendencies.The study contributes to understanding the emotional drivers behind decision-making and highlights the importance of accounting for emotional states in models of risk-based decision-making.展开更多
文摘This study is set against the backdrop of the experience economy,focusing on the offline clothing consumption scenarios of Generation Z(born between 1996 and 2010).It explores the impact mechanism of multi-dimensional consumption experiences in physical stores on the arousal of positive emotions.Through a questionnaire survey,270 valid samples were collected,and structural equation modeling was employed for analysis.The findings reveal that sensory experience(visual and tactile stimuli),Feeling experience(staff service and theme activities),interactive experience(fitting room interaction),and Related experience(sense of community belonging to the brand)significantly stimulate consumers'positive emotions.However,olfactory and auditory experiences(music,fragrance)and Thinking Experiences(reflection on slogans)did not reach a significant level of impact.The study uncovers the"pleasure-arousal-control"Feeling synergy effect in offline consumption,filling the gap in traditional impulse buying theories,which have not adequately addressed multi-sensory integrated experiences and the Feeling uniqueness of Generation Z.In practice,it is recommended that clothing physical retail businesses enhance Feeling value delivery through immersive visual displays,AR fitting technology,community-oriented operations,and personalized service design to meet Generation Z's deep-seated needs for instant gratification,social identity,and self-expression.
文摘This study explores the influence of emotional states on decision-making under risk,particularly examining how can emotions like happiness and sadness affect human risk-seeking behaviors.The experiment involved 53 Chinese participants divided into two groups,each subjected to an emotion manipulation through a short film clip to induce happiness or sadness.After verifying emotional states,participants engaged in a gamble game designed to measure risk-seeking versus risk-averse choices across various scenarios involving gains and losses.The results revealed that participants in the sad condition exhibited a higher propensity for risk-seeking behavior(60%)compared to those in the happy condition(44.44%).Moreover,a significant difference was observed between gain and loss sections within the sad group,with risk-seeking behavior being more pronounced in the loss section.The t-test results(t=2.66,p=0.0104)indicated a statistically significant difference in risk-seeking behavior between the two emotional states.These findings suggest that emotion significantly impacts decision-making processes under risky situations,with sadness promoting greater risk-seeking tendencies.The study contributes to understanding the emotional drivers behind decision-making and highlights the importance of accounting for emotional states in models of risk-based decision-making.
