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Layered Feature Engineering for E-Commerce Purchase Prediction:A Hierarchical Evaluation on Taobao User Behavior Datasets
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作者 Liqiu Suo Lin Xia +1 位作者 Yoona Chung Eunchan Kim 《Computers, Materials & Continua》 2026年第4期1865-1889,共25页
Accurate purchase prediction in e-commerce critically depends on the quality of behavioral features.This paper proposes a layered and interpretable feature engineering framework that organizes user signals into three ... Accurate purchase prediction in e-commerce critically depends on the quality of behavioral features.This paper proposes a layered and interpretable feature engineering framework that organizes user signals into three layers:Basic,Conversion&Stability(efficiency and volatility across actions),and Advanced Interactions&Activity(crossbehavior synergies and intensity).Using real Taobao(Alibaba’s primary e-commerce platform)logs(57,976 records for 10,203 users;25 November–03 December 2017),we conducted a hierarchical,layer-wise evaluation that holds data splits and hyperparameters fixed while varying only the feature set to quantify each layer’s marginal contribution.Across logistic regression(LR),decision tree,random forest,XGBoost,and CatBoost models with stratified 5-fold cross-validation,the performance improvedmonotonically fromBasic to Conversion&Stability to Advanced features.With LR,F1 increased from 0.613(Basic)to 0.962(Advanced);boosted models achieved high discrimination(0.995 AUC Score)and an F1 score up to 0.983.Calibration and precision–recall analyses indicated strong ranking quality and acknowledged potential dataset and period biases given the short(9-day)window.By making feature contributions measurable and reproducible,the framework complements model-centric advances and offers a transparent blueprint for production-grade behavioralmodeling.The code and processed artifacts are publicly available,and future work will extend the validation to longer,seasonal datasets and hybrid approaches that combine automated feature learning with domain-driven design. 展开更多
关键词 Hierarchical feature engineering purchase prediction user behavior dataset feature importance e-commerce platform TAOBAO
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Research on Purchasing Behavior on E-commerce Platforms of Low-income People of Vietnam
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作者 Pham Tu Linh Vu Thi Tung Chi +1 位作者 Nguyen Thi Minh Nguyet Tran Van Trung 《Economics World》 2025年第1期27-38,共12页
The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook communi... The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook community groups in Vietnam.Respondents to the questionnaires were consumers of those places in Vietnam,which were randomly selected.Finally,SEM analysis was used on the data to test the hypotheses of the study.The study identified that“Subjective norms”and“Consumer attitudes”have no effect on shopping behavior on e-commerce platforms,while“Perceived behavioral control”is most affected and“Perceived risks”are least affected on shopping behavior. 展开更多
关键词 B2C e-commerce e-commerce platforms low-income people purchasing behavior
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Analysis on BRICS Cybersecurity,New E-Commerce Platforms,and Digital Sovereignty:A Case Study of China and Pakistan
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作者 Lingbin Zhou 《Journal of Electronic Research and Application》 2025年第5期225-232,共8页
Taking the cooperation between China and Pakistan as an example,this paper expounds on the current situation,governance concept,obstacles to cooperation,and differentiated policies of Western countries in the areas of... Taking the cooperation between China and Pakistan as an example,this paper expounds on the current situation,governance concept,obstacles to cooperation,and differentiated policies of Western countries in the areas of cybersecurity,the role of new e-commerce platforms,and digital sovereignty of BRICS countries.It aims to promote inter-governmental cooperation through civil dialogue and lead information technology cooperation among developing countries through the BRICS mechanism,as well as to collaborate to establish guidelines for global cybersecurity,new e-commerce platforms,and digital sovereignty. 展开更多
关键词 BRICS CYBERSECURITY New e-commerce platform Digital sovereignty
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Optimal Pathways for the"Cooperative+E-commerce"Model in the Strawberry Industry in the Context of High-Quality Economic Development
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作者 Yanqiong PENG Sihan LYU +2 位作者 Xian SUN Sha LIU Wenjiao LU 《Asian Agricultural Research》 2025年第10期8-13,共6页
Under the background of"Digital Commerce for Rural Vitalization",rural E-commerce has experienced rapid development.However,agricultural products like strawberries,often produced by small-scale,fragmented,an... Under the background of"Digital Commerce for Rural Vitalization",rural E-commerce has experienced rapid development.However,agricultural products like strawberries,often produced by small-scale,fragmented,and less competitive individual farmers,struggle to meet the compliance and scalability demands of E-commerce,thereby constraining high-quality local economic development.Aiming to address this issue,this paper,guided by relevant policies and strategies,employs case analysis and logical deduction to explore the industrialization path of the"Cooperative+E-commerce"model for the strawberry industry.The research finds that by optimizing the cooperative's organizational structure,implementing multi-channel E-commerce strategies,upgrading the supply chain(including cold chain and quality traceability),and engaging in collaborative brand building,a robust industrial system can be formed.Supplemented by benefit evaluation,policy support,and regulatory oversight,this system can effectively bridge small-scale production with the broader market.This study concludes that this pathway can enhance the added value of the strawberry industry,increase farmer incomes,and provide practical insights for promoting high-quality local economic development. 展开更多
关键词 HIGH-QUALITY development of local ECONOMY STRAWBERRY industry Cooperative+e-commerce operation path
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Application of Big Data Technology in User Behavior Analysis of E-commerce Platforms
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作者 Yanzhao Jia 《Journal of Electronic Research and Application》 2025年第3期104-110,共7页
With the rapid development of the Internet and e-commerce,e-commerce platforms have accumulated huge amounts of user behavior data.The emergence of big data technology provides a powerful means for in-depth analysis o... With the rapid development of the Internet and e-commerce,e-commerce platforms have accumulated huge amounts of user behavior data.The emergence of big data technology provides a powerful means for in-depth analysis of these data and insight into user behavior patterns and preferences.This paper elaborates on the application of big data technology in the analysis of user behavior on e-commerce platforms,including the technical methods of data collection,storage,processing and analysis,as well as the specific applications in the construction of user profiles,precision marketing,personalized recommendation,user retention and churn analysis,etc.,and discusses the challenges and countermeasures faced in the application.Through the study of actual cases,it demonstrates the remarkable effectiveness of big data technology in enhancing the competitiveness of e-commerce platforms and user experience. 展开更多
关键词 Big data technology e-commerce platform User behavior analysis
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PETROLEUM E-COMMERCE SERVICE PLATFORM TO BE OPERATED
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《China Oil & Gas》 CAS 2000年第3期47-47,共1页
关键词 CNPC BE PETROLEUM e-commerce SERVICE platform TO BE operATED
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Optimization and Innovation of the Operation Model of Mobile Social E-commerce under AI Empowerment:Taking the Female Community Platform“Little Red Book”as an Example
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作者 Mi Liu Jia Yu +1 位作者 Yan Li Jun Zheng 《Proceedings of Business and Economic Studies》 2024年第4期269-274,共6页
This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Fi... This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises. 展开更多
关键词 Mobile social e-commerce Little Red Book Female community platform AI User experience UGC
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A Novel Named Entity Recognition Scheme for Steel E-Commerce Platforms Using a Lite BERT 被引量:3
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作者 Maojian Chen Xiong Luo +2 位作者 Hailun Shen Ziyang Huang Qiaojuan Peng 《Computer Modeling in Engineering & Sciences》 SCIE EI 2021年第10期47-63,共17页
In the era of big data,E-commerce plays an increasingly important role,and steel E-commerce certainly occupies a positive position.However,it is very difficult to choose satisfactory steel raw materials from diverse s... In the era of big data,E-commerce plays an increasingly important role,and steel E-commerce certainly occupies a positive position.However,it is very difficult to choose satisfactory steel raw materials from diverse steel commodities online on steel E-commerce platforms in the purchase of staffs.In order to improve the efficiency of purchasers searching for commodities on the steel E-commerce platforms,we propose a novel deep learning-based loss function for named entity recognition(NER).Considering the impacts of small sample and imbalanced data,in our NER scheme,the focal loss,the label smoothing,and the cross entropy are incorporated into a lite bidirectional encoder representations from transformers(BERT)model to avoid the over-fitting.Moreover,through the analysis of different classic annotation techniques used to tag data,an ideal one is chosen for the training model in our proposed scheme.Experiments are conducted on Chinese steel E-commerce datasets.The experimental results show that the training time of a lite BERT(ALBERT)-based method is much shorter than that of BERT-based models,while achieving the similar computational performance in terms of metrics precision,recall,and F1 with BERT-based models.Meanwhile,our proposed approach performs much better than that of combining Word2Vec,bidirectional long short-term memory(Bi-LSTM),and conditional random field(CRF)models,in consideration of training time and F1. 展开更多
关键词 Named entity recognition bidirectional encoder representations from transformers steel e-commerce platform annotation technique
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Dynamic Pricing Model of E-Commerce Platforms Based on Deep Reinforcement Learning 被引量:1
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作者 Chunli Yin Jinglong Han 《Computer Modeling in Engineering & Sciences》 SCIE EI 2021年第4期291-307,共17页
With the continuous development of artificial intelligence technology,its application field has gradually expanded.To further apply the deep reinforcement learning technology to the field of dynamic pricing,we build a... With the continuous development of artificial intelligence technology,its application field has gradually expanded.To further apply the deep reinforcement learning technology to the field of dynamic pricing,we build an intelligent dynamic pricing system,introduce the reinforcement learning technology related to dynamic pricing,and introduce existing research on the number of suppliers(single supplier and multiple suppliers),environmental models,and selection algorithms.A two-period dynamic pricing game model is designed to assess the optimal pricing strategy for e-commerce platforms under two market conditions and two consumer participation conditions.The first step is to analyze the pricing strategies of e-commerce platforms in mature markets,analyze the optimal pricing and profits of various enterprises under different strategy combinations,compare different market equilibriums and solve the Nash equilibrium.Then,assuming that all consumers are naive in the market,the pricing strategy of the duopoly e-commerce platform in emerging markets is analyzed.By comparing and analyzing the optimal pricing and total profit of each enterprise under different strategy combinations,the subgame refined Nash equilibrium is solved.Finally,assuming that the market includes all experienced consumers,the pricing strategy of the duopoly e-commerce platform in emerging markets is analyzed. 展开更多
关键词 Deep reinforcement learning e-commerce platform dynamic evaluation game model pricing strategy
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Effects of E-Commerce Platforms on Firm Export——Evidence from China’s Industrial Enterprises 被引量:1
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作者 Yue Yunsong Li Bing 《China Economist》 2019年第5期112-125,共14页
With deepening digital technology applications in international trade, e-commerce platforms have become a major avenue for firm export. Based on a multicountry, multi-product heterogeneous firms trade theory model, th... With deepening digital technology applications in international trade, e-commerce platforms have become a major avenue for firm export. Based on a multicountry, multi-product heterogeneous firms trade theory model, this paper investigates the firm export effects of e-commerce platforms, and empirically tests the inferences from the model using data from Alibaba China Station, China industrial enterprises data, and China customs data from 2000 to 2009. Our estimation result shows that overall, e-commerce platforms significantly increase firm export probability and volume;e-commerce platforms enable firms to export products of different types to more countries by reducing the cost of information and export markets threshold while raising trade efficiency. Further analysis of enterprise heterogeneity reveals that SMEs, firms in China's eastern region, and general exporters benefit more from e-commerce platforms than other types of firms do. 展开更多
关键词 e-commerce platform ALIBABA manufacturing FIRMS EXPORT
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Application of the E-commerce Platform in the International Trade
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作者 ZHOU Luzhao 《International English Education Research》 2019年第3期70-72,共3页
E-commerce is a new consumption mode, which develops rapidly and is welcomed by consumers. It also plays an important role in promoting the international trade. Through this analysis, we can understand that the influe... E-commerce is a new consumption mode, which develops rapidly and is welcomed by consumers. It also plays an important role in promoting the international trade. Through this analysis, we can understand that the influence of the e-commerce on the international market has both positive and negative aspects. We need to be aware of our shortcomings, understand the gap between them and the developed countries, and formulate the relevant policies. Let China's e-commerce continue to improve and innovate in the international trade, and find a suitable strategy for its own development. Relevant Chinese departments should actively and effectively participate in the construction of e-commerce. On the one hand, they can stabilize the status of e-commerce in the international trade, and on the other hand, they can expand the consumer groups and make the electronic goods better. 展开更多
关键词 e-commerce platform international TRADE APPLICATION system INNOVATION VALUE
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Research on the Development Model ofE - commerce Finance: A Case Study of the Cross-border Cooperation in Finance between banks and E-commerce companies
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作者 Chen Lin Wu Jingjing Wang Jingjing 《International English Education Research》 2015年第4期15-17,共3页
This purpose of this article is to provide an overview of the research situation and the development model of the E-commerce finance. This article takes the cross-border cooperation in finance between banks and E-comm... This purpose of this article is to provide an overview of the research situation and the development model of the E-commerce finance. This article takes the cross-border cooperation in finance between banks and E-commerce companies. This paper introduces three development models of E-commerce finance. Banks set up their own E-commerce platform. The banks take advantage of E-commerce platform. The E-commerce companies run financial business. The theoretical findings reported in this paper pave the way for embarking on the promising and relevant future research. 展开更多
关键词 e-commerce finance e-commerce platform Internet finance
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Discussion on the Design of E-commerce Automatic Operation Module
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作者 Qian Wang Mingke Gao 《International English Education Research》 2014年第6期60-61,共2页
E-commerce refers to a kind of business and trade activities, which are conducted under the situation that buyers and sellers do not meet each other by using a fast, easy and low-cost way. Along with the promotion and... E-commerce refers to a kind of business and trade activities, which are conducted under the situation that buyers and sellers do not meet each other by using a fast, easy and low-cost way. Along with the promotion and application of computer office automation, it is necessary for e-commerce module to develop towards automation, in which the core lies in making a good design for operation module. In this paper, the promotion of e-commerce in the information age is reviewed by the authors, the unique characteristics of e-commerce functional modules are analyzed, and also the most important point of the design of e-commerce automatic operation module is discussed. Hopefully, helps can be provided for relevant follow-up studies in the future. 展开更多
关键词 e-commerce Automatic operation Module DESIGN
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Discussion on the Design of E-commerce Automatic Operation Module
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作者 Qian Wang Mingke Gao 《International English Education Research》 2014年第7期102-103,共2页
E-commerce refers to a kind of business and trade activities, which are conducted under the situation that buyers and sellers do not meet each other by using a fast, easy and low-cost way. Along with the promotion and... E-commerce refers to a kind of business and trade activities, which are conducted under the situation that buyers and sellers do not meet each other by using a fast, easy and low-cost way. Along with the promotion and application of computer office automation, it is necessary for e-commerce module to develop towards automation, in which the core lies in making a good design for operation module. In this paper, the promotion of e-commerce in the information age is reviewed by the authors, the unique characteristics of e-commerce functional modules are analyzed, and also the most important point of the design of e-commerce automatic operation module is discussed. Hopefully, helps can be provided for relevant follow-up studies in the future. 展开更多
关键词 e-commerce Automatic operation Module DESIGN
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Predicting Purchasing Behavior on E-Commerce Platforms: A Regression Model Approach for Understanding User Features that Lead to Purchasing
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作者 Abraham Jallah Balyemah Sonkarlay J. Y. Weamie +2 位作者 Jiang Bin Karmue Vasco Jarnda Felix Jwakdak Joshua 《International Journal of Communications, Network and System Sciences》 2024年第6期81-103,共23页
This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the... This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms. 展开更多
关键词 e-commerce platform Purchasing Behavior Prediction Logistic Regression Algorithm
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Assumption of E-commerce Platform of Agricultural Products Based on F2C2B Mode
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作者 KeweiZhu 《International Journal of Technology Management》 2017年第4期86-88,共3页
This paper proposes the assumption of E-commerce platform of the agricultural products based on the F2C2B mode. The whole e-commerce model is guided by the idea of the supply chain management from the perspective of t... This paper proposes the assumption of E-commerce platform of the agricultural products based on the F2C2B mode. The whole e-commerce model is guided by the idea of the supply chain management from the perspective of the modern system, and the e-commerce integration model from customer to supplier is implemented, and the whole is optimized. E-commerce to cloud computing as the basic environment, the construction of public cloud services and private cloud resources, based on public cloud to the SaaS way to provide services to customers, focus on business search and business collaboration, make full use of the lnternet, modern communications technology to provide the real- service. The development of agricultural economy, no longer depends only on the number of some traditional agricultural resources, but also depends on the modern technology, information access and use. Through the development of basic network technology, by virtue of some modern electronic information technology and some other means that can improve the intelligence of agricultural use of the information resources, the proposed model provides the new methodology of the solution. 展开更多
关键词 F2C2B Mode e-commerce platform Agricultural Products.
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On the Operation and Organization Mode of the Enterprise's E-commerce
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作者 Muyou Sun 《Chinese Business Review》 2005年第2期60-63,共4页
The E-business organization of enterprise comes into being due to the demand of era. With the development of the society, it has been developing from H type to U Mode, to the shape of matrix and then to the shape of t... The E-business organization of enterprise comes into being due to the demand of era. With the development of the society, it has been developing from H type to U Mode, to the shape of matrix and then to the shape of the network. The evolution of these modes is derived from the necessity to serve customers and society better. This is the current E-business organization mode. 展开更多
关键词 enterprises e-commerce operation organization mode
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Improved Roberts operator for detecting surface defects of heavy rails with superior precision and efficiency 被引量:7
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作者 石甜 Kong Jianyi +2 位作者 Wang Xingdong Liu Zhao Xiong Jianliang 《High Technology Letters》 EI CAS 2016年第2期207-214,共8页
An experimental platform accompanying with the improved Roberts algorithm has been developed to achieve accurate and real-time edge detection of surface defects on heavy rails.Detection results of scratching defects s... An experimental platform accompanying with the improved Roberts algorithm has been developed to achieve accurate and real-time edge detection of surface defects on heavy rails.Detection results of scratching defects show that the improved Roberts operator can attain accurate positioning to defect contour and get complete edge information.Meanwhile,a decreasing amount of interference noises as well as more precise characteristic parameters of the extracted defects can also be confirmed for the improved algorithm.Furthermore,the BP neural network adopted for defects classification with the improved Roberts operator can obtain the target training precision with 98 iterative steps and time of 2s while that of traditional Roberts operator is 118 steps and 4s.Finally,an enhanced defects identification rate of 13.33%has also been confirmed after the Roberts operator is improved.The proposed detecting platform will be positive in producing high-quality heavy rails and guaranteeing the national transportation safety. 展开更多
关键词 detecting platform Roberts operator defects detection heavy rails identificationrate
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Structural Stress Monitoring and FEM Analysis of the Cutting Operation of the Main Bracket of A Semi-Submersible Platform 被引量:1
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作者 KOU Yu-feng YANG Jian-min +3 位作者 XU Sheng-wen PENG Tao LIU Jun WU Zhuo-wei 《China Ocean Engineering》 SCIE EI CSCD 2019年第6期649-659,共11页
For a semi-submersible platform in repair, the eight old main brackets which connect columns with pontoons need to be replaced by new ones. In order to ensure the safety of the cutting operation of the old main bracke... For a semi-submersible platform in repair, the eight old main brackets which connect columns with pontoons need to be replaced by new ones. In order to ensure the safety of the cutting operation of the old main bracket and calculate the initial stress condition of new main bracket, the structural stress monitoring of eight key spots is carried out, and then the calibrated finite element model is established according to the field monitoring results. Before cutting the main bracket and all associated structures, eight rectangular rosettes were installed, and a tailored cutting scheme was proposed to release the initial stress, in which the main bracket and associated column and pontoon plates were partly cut. During the cutting procedure, the strains of the monitoring spots were measured, and then the structural stress of the monitored spots were obtained. The stress variation characteristics at different spots during the initial cutting operation were shown and the initial stress condition of the monitored spots was figured out. The loading and support conditions of the semi-submersible platform were calibrated based on the measured initial stress condition, which made the finite element model more credible. The stress condition with the main bracket and associated structures being entirely cut out is analyzed by the Finite Element Method (FEM), which demonstrates the cutting operation to be safe and feasible. In addition, the calibrated finite element model can be used to calculate the initial stress condition of the new main bracket, which will be very helpful for the long-term stress monitoring on the main bracket. 展开更多
关键词 semi-submersible platform main bracket cutting operation field stress monitoring FEM analysis
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Study on the Characteristics of A New Hybrid Mooring System for DualPlatform Joint Operations 被引量:1
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作者 SHEN Zhong-xiang YUAN Zhao-jun +1 位作者 LI Hong-bin ZHU Chen-yang 《China Ocean Engineering》 SCIE EI CSCD 2023年第3期506-518,共13页
As the sustainable exploitation of marine resources develops,dual-platform joint operation has caught increasing attention.Dual-platform joint operation requires smaller relative motion between the two sub-platforms,w... As the sustainable exploitation of marine resources develops,dual-platform joint operation has caught increasing attention.Dual-platform joint operation requires smaller relative motion between the two sub-platforms,which is normally difficult to be satisfied by the traditional mooring system.Therefore,a new hybrid mooring system is developed and studied in this article.To ensure safety during platform movements,both the number of anchor chains and the relative motion between the two sub-platforms are reduced in the new hybrid mooring system.By performing numerical simulations based on three-dimensional potential flow theory in AQWA and physical experiments,the performances of both the new hybrid and traditional mooring systems under two different wave conditions(i.e.,working wave and freak wave conditions) are systematically investigated.Regarding the new hybrid mooring system,the relative stability between the two sub-platforms of the new system is better,and the platforms can restore stability faster when affected by freak waves. 展开更多
关键词 dual-platform joint operation platform relative stability hybrid mooring system freak wave
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