This study adopts a communication studies perspective,employing Lasswell’s“5W”model as the theoretical framework and integrating the“6W”elements of translation communication to systematically examine the translat...This study adopts a communication studies perspective,employing Lasswell’s“5W”model as the theoretical framework and integrating the“6W”elements of translation communication to systematically examine the translation and dissemination model of the English version of Mo Yan’s novel“Life and Death Are Wearing Me Out,”translated by Howard Goldblatt.By analyzing key elements such as communication content,translator strategies,dissemination channels,and reader reception,the study elucidates the intrinsic mechanisms behind the work’s successful overseas dissemination.The findings reveal that effective communication stems from the synergistic interplay of four dimensions:the intercultural adaptability of the work itself,the translator’s agential mediation,diversified dissemination channels,and reader-oriented translation strategies.This research provides theoretical and practical insights for promoting Chinese literature globally,demonstrating that successful intercultural communication requires an integrated approach encompassing the work,translator,channels,and reader research.展开更多
Vietnam ranks as one of the largest rice exporters in the world.Two major deltas,the Mekong River Delta and the Red River Delta,contribute around 70%of the country’s rice production and 90%of its rice exports,while p...Vietnam ranks as one of the largest rice exporters in the world.Two major deltas,the Mekong River Delta and the Red River Delta,contribute around 70%of the country’s rice production and 90%of its rice exports,while people in the mountainous areas of Central Vietnam still suffer from food shortage for three to four months per year.To combat this incongruous situation,the Foundation for International Development/Relief(FIDR),a Japan-based non-governmental organization(NGO),launched a project to introduce system of rice intensification(SRI)methods and developed the community-based dissemination(CBD)model.One of the difficulties that the government and aid agencies generally face is to create an effective and sustainable dissemination model,when the newly-introduced technology is totally unfamiliar to targeted region and residents.Vietnam consists of 54 ethnic groups,and 14%of the population is comprised of 53 ethnic minorities,mainly living in mountainous areas.Almost 50%of them still live below the poverty line and are threatened by food shortage.Within their cultural context,it is hard to adapt to the new concepts of farming,and they are not used to paddy rice cultivation yet.As the result of the project,the model successfully reduced the food shortage of 1.5 months less in average with more than 4,000 households involved.The model is now turned over to the local government as a case of sustainable management practices.This paper aimed to examine what made the model effectively function.展开更多
Online social network is increasingly showing a significant impact and role in many areas of social life. In the study of online social network related issues have become the consensus of the academic and industrial c...Online social network is increasingly showing a significant impact and role in many areas of social life. In the study of online social network related issues have become the consensus of the academic and industrial communities and the urgent need for. This paper mainly studies the problem of information dissemination in social network, the mode of communication, behavior, propagation paths and propagation characteristics are studied, and take the Tencent micro-blog as an example, based on the analysis of many examples, several main models and characteristics of information dissemination in social network platform.展开更多
基金2024 Jiangsu Normal University Postgraduate Research and Practice Innovation Program(Project No.:2024XKT1750)。
文摘This study adopts a communication studies perspective,employing Lasswell’s“5W”model as the theoretical framework and integrating the“6W”elements of translation communication to systematically examine the translation and dissemination model of the English version of Mo Yan’s novel“Life and Death Are Wearing Me Out,”translated by Howard Goldblatt.By analyzing key elements such as communication content,translator strategies,dissemination channels,and reader reception,the study elucidates the intrinsic mechanisms behind the work’s successful overseas dissemination.The findings reveal that effective communication stems from the synergistic interplay of four dimensions:the intercultural adaptability of the work itself,the translator’s agential mediation,diversified dissemination channels,and reader-oriented translation strategies.This research provides theoretical and practical insights for promoting Chinese literature globally,demonstrating that successful intercultural communication requires an integrated approach encompassing the work,translator,channels,and reader research.
文摘Vietnam ranks as one of the largest rice exporters in the world.Two major deltas,the Mekong River Delta and the Red River Delta,contribute around 70%of the country’s rice production and 90%of its rice exports,while people in the mountainous areas of Central Vietnam still suffer from food shortage for three to four months per year.To combat this incongruous situation,the Foundation for International Development/Relief(FIDR),a Japan-based non-governmental organization(NGO),launched a project to introduce system of rice intensification(SRI)methods and developed the community-based dissemination(CBD)model.One of the difficulties that the government and aid agencies generally face is to create an effective and sustainable dissemination model,when the newly-introduced technology is totally unfamiliar to targeted region and residents.Vietnam consists of 54 ethnic groups,and 14%of the population is comprised of 53 ethnic minorities,mainly living in mountainous areas.Almost 50%of them still live below the poverty line and are threatened by food shortage.Within their cultural context,it is hard to adapt to the new concepts of farming,and they are not used to paddy rice cultivation yet.As the result of the project,the model successfully reduced the food shortage of 1.5 months less in average with more than 4,000 households involved.The model is now turned over to the local government as a case of sustainable management practices.This paper aimed to examine what made the model effectively function.
文摘Online social network is increasingly showing a significant impact and role in many areas of social life. In the study of online social network related issues have become the consensus of the academic and industrial communities and the urgent need for. This paper mainly studies the problem of information dissemination in social network, the mode of communication, behavior, propagation paths and propagation characteristics are studied, and take the Tencent micro-blog as an example, based on the analysis of many examples, several main models and characteristics of information dissemination in social network platform.
