Since China’s rural revitalization was established as a national strategy in 2017,numerous reports have emerged on the topic.This paper aims to uncover the discursive strategies employed in news reports on rural revi...Since China’s rural revitalization was established as a national strategy in 2017,numerous reports have emerged on the topic.This paper aims to uncover the discursive strategies employed in news reports on rural revitalization by analyzing a selected report on the relationship between digital commerce and rural revitalization,using the discourse-historical approach.The study seeks to interpret the discursive strategies used by the media to construct the discourse of rural revitalization and examine how these strategies shape the portrayal of the government,society,and individuals.The analysis reveals that the media predominantly employ nomination,predication,and argumentation strategies to frame the image of rural revitalization,while strategies such as perspectivization,intensification,and mitigation are rarely used.Through an examination of the media’s discursive choices,the active roles of the government,society,and individuals in promoting rural revitalization are made evident.展开更多
One of the main challenges facing many governmental and non-governmental agencies in many parts of the world is to provide transformative leadership from a discursive communication approach to address the political,ec...One of the main challenges facing many governmental and non-governmental agencies in many parts of the world is to provide transformative leadership from a discursive communication approach to address the political,economic,and social challenges to development.From the onset,I must say that leadership is a term that has received different and varying definitions in today’s literature from both leadership psychology and lately discursive leadership approach-meaning that there is no one definition that is considered classical.This article is an attempt illustrating how the discursive approach operates.Indeed,the role of communication in the leadership process can be looked at in different ways.The purpose of this article is to address the role of discursive communication in leadership and the challenges associated with leadership that does not apply discursive communication approaches,and how these challenges are managed to bring about development.展开更多
This article takes a discursive psychology approach to the analysis of Non-English major students' English learning experience narrative. The students took part in my survey are those just say goodbye to the high ...This article takes a discursive psychology approach to the analysis of Non-English major students' English learning experience narrative. The students took part in my survey are those just say goodbye to the high school and are freshmen in college now. The English learning experience narrative is in a form of diary. Through the students themselves' own point of views in recounting their English learning experiences, I want to find the reality hidden behind their failures in learning English. And hope this can give the most teachers who work for public English education in colleges or even universities some inspiration about teaching.展开更多
Teasing can be approached as a linguistic resource for examining the interpersonal issues of im/politeness and face,or as a discursive strategy for displaying relationships or constructing social identities.However,st...Teasing can be approached as a linguistic resource for examining the interpersonal issues of im/politeness and face,or as a discursive strategy for displaying relationships or constructing social identities.However,studies have underestimated the discursive constraints of teasing in specific contexts.Meanwhile,a majority of teasing studies were based on Western cultures and did not pay sufficient attention to the variety of teasing across cultures.By collecting data from two Chinese entertainment interviews,where the interviewer employs teasing frequently for performing institutional roles,this study examined how teasing functions to assist the interviewer to complete communicative goals,and explored the discursive constraints of teasing in media context.Data analysis exemplified how teasing helped the interviewer to manage an interview event,obtain the vip’s disclosure and seek audience involvement,helping to construct the interviewer’s professionality.Implications for understanding the discursive features of teasing in the Chinese media context were addressed.展开更多
Being able to respond effectively in the event a crisis is relevant to an organization's survival. Whether or not an organization is prepared for a potential crisis depends upon communications. Corporations with e...Being able to respond effectively in the event a crisis is relevant to an organization's survival. Whether or not an organization is prepared for a potential crisis depends upon communications. Corporations with established crisis management communication strategies are able to communicate and respond promptly at the advent of a crisis. This paper focuses on how to handle management crisis effectively from discursive perspective via a case study of the Johnson and Johnson TYLENOL? crisis.展开更多
India and China, even though close in distance, but distant in relationship. Recently, the world has witnessed the improvement of the bilateral relations between the two big nations. The White Horse Temple, as a site ...India and China, even though close in distance, but distant in relationship. Recently, the world has witnessed the improvement of the bilateral relations between the two big nations. The White Horse Temple, as a site constructed by discourses has transformed from‘the first government-funded temple in China'to one of the symbols of China-India friendship in the cultural exchange between the two nations. Critical discourse analysis(CDA) is an interdisciplinary approach to the study of discourse that views language as a form of social practice and focuses on the ways social and political domination are reproduced in text and talk. This paper, starts from the perspective of critical discourse analysis, is exploratory in that it aims to see how the discursive practice of the White Horse Temple constitutes the discourse of China-India relationship and is constituted by the power relationship between the two nations.展开更多
This paper aims to explore and research the function of discursive construction to tourism resources through discourses.The textual introduction about tourism resources has become a remarkable and practical method to ...This paper aims to explore and research the function of discursive construction to tourism resources through discourses.The textual introduction about tourism resources has become a remarkable and practical method to publicize its fame and attract tourists at commercial economy time.Meanwhile,these discourses also produce function of discursive construction to tourism resources.Adopting Bhatia's multi-perspective model of discourse as theoretical framework,this paper explores how discourses have institutionalized scenery of West Lake,Hangzhou.And through genre analysis of two textual introductions of West Lake written in a different times,this research investigates how discourses play its role in constructing sightseeing resources to appeal to visitors.展开更多
Discourse is constitutive and socially constituted. The existence of national discrimination is the result of discourses. Luo Gang Event sharply reflects the contradiction between Japanese and Chinese, to which the di...Discourse is constitutive and socially constituted. The existence of national discrimination is the result of discourses. Luo Gang Event sharply reflects the contradiction between Japanese and Chinese, to which the discourse-historical approach is applied to analyze its intertextuality of discourses with other field of discourses and the formation of the "othering", therefore the discursive national discrimination come into展开更多
Since the 20th century, the subculture, once a marginal cultural phenomenon, has been transformed into a global post-subculture. In this process, subcultural groups have undergone profound changes in multiple aspects....Since the 20th century, the subculture, once a marginal cultural phenomenon, has been transformed into a global post-subculture. In this process, subcultural groups have undergone profound changes in multiple aspects. Hybridity, openness, and dissolution of depth become the keywords to understand youth subcultures. This paper is attempted to explore its discursive changes in comptemporary subcultures. By describing and interpreting the most popular subcultural discourse--hip-hop discourse, it is found that counter language often used in the subcultural discourse has been weakened and new strategies, such as code switching and semiotic games arise. The paper argues that with the transition of discursive strategies, subcultural groups attempt to weave the network of the global subcultures and create an interactive discursive space for global youth.展开更多
This study takes the image of China’s military as c onstructed in the British media’s military coverage of China as an object of study,and creates two reference corpora for comparative research.It is used to better ...This study takes the image of China’s military as c onstructed in the British media’s military coverage of China as an object of study,and creates two reference corpora for comparative research.It is used to better analyse and compare the ideologies hidden in the British media’s coverage of China’s milita ry.From the analysis of the corpus,it is concluded that due to China’s rapid military and economic development,Western countries have developed a sense of crisis and have used media reports to instigate China’s foreign relations and mislead public think ing.展开更多
In American Buffalo,the three characters regard language as a weapon,with a view to gaining superiority in power relations.Through discursive analysis,this paper aims to observe the process of power relations construc...In American Buffalo,the three characters regard language as a weapon,with a view to gaining superiority in power relations.Through discursive analysis,this paper aims to observe the process of power relations construction in a malicious world without moral norms.展开更多
Purpose:This study aims to analyze the blueprint for China's future education development outlined in China's National Education Conference of September 2024 and to examine the role of conference speeches in s...Purpose:This study aims to analyze the blueprint for China's future education development outlined in China's National Education Conference of September 2024 and to examine the role of conference speeches in shaping China's education policymaking.Design/Approach/Methods:This study thematically analyzed both the conference speech and therelatedpress releases.Findings:Regarding the speech content,five key tasks outlined in the conference speeches for building a strong education system by 2035 were identified.These tasks address the public's demand for high-quality education and the needs of national development.Regarding the speech structure,the conference speeches were structured into four main parts,each serving a distinct function in shaping education policy.OriginalityValue:This study contributes to a deeper understanding of China's recent policy directions for education development.It also sheds light on the discursive blueprinting function of conference speeches in China's education policymaking process.展开更多
This article explores the academic discourse on“Made in China”from the perspective of the Discourse-Historical Approach(DHA),aiming to understand how this discourse is constructed,evaluated,and transformed in the in...This article explores the academic discourse on“Made in China”from the perspective of the Discourse-Historical Approach(DHA),aiming to understand how this discourse is constructed,evaluated,and transformed in the international academic landscape.Drawing on a corpus of highly cited English academic papers,the study examines the discursive strategies used to shape the evolving image of“Made in China”.The findings indicate a clear shift in academic perception-from a label associated with cheap labor and low-end production to one increasingly linked to technological innovation,environmental responsibility,and global cooperation.Through keyword analysis,intertextual mapping,and discursive strategy identification,this article offers insights into how language reflects and reproduces broader geopolitical and ideological shifts.展开更多
This paper examines different modes of non-verbal communication deployed as discursive strategies/safety protocol measures during the Covid-19 crisis to warn people against contracting the disease and to contain its s...This paper examines different modes of non-verbal communication deployed as discursive strategies/safety protocol measures during the Covid-19 crisis to warn people against contracting the disease and to contain its spread.The data,which consist of forty purposively selected images used by the Nigerian Centre for Disease Control and remodified logos of some international brands shared on the social media space—NCDC website,Facebook and Twitter,are divided into four broad categories and analysed qualitatively using Kress and van Leeuwen’s Social Semiotic framework to examine their representational meanings.These non-verbal modes of communication are used as representations to create awareness about the pandemic,depict its manifestations(signs and symptoms)and educate people on the important guidelines to observe in order to prevent contracting the infectious disease.Thus,different semiotic resources are deployed as meaning-making processes to interrogate these thematic categories.The study concludes that the choice of the non-verbal modes/images are intentional and strategic as their specificity projects the intended meaning of the message,enhances wider reach and enables effective communication of proper management of the health crisis.展开更多
The population finds more and more difficulties to assess the scope and content of political declaration especially in terms of plausibility and the real intentions of the speakers. This is especially true for the Sen...The population finds more and more difficulties to assess the scope and content of political declaration especially in terms of plausibility and the real intentions of the speakers. This is especially true for the Senegalese public who more and more loses confidence in the political class. The public tends to look at the identity of the political personality and its personal values （morality credibility） to determine what to make of his/her words. On their side, politicians also begin promoting their image through their speeches. At this level, religious ethics seems to be unanimously considered a criterion of good morality among Senegalese politicians. We will try to look through Perelman＇s theory of argumentation, which Amossy redefined, how, in order to reach the audience, politicians adapt their words to the public, and enhance principles cherished by the populations to win the battle of the image and confidence.展开更多
In recent years, the cultural studies began to take a linguistic turn. This paper employed the three-dimensioned model of Fairclough, a critical discourse analysis （CDA） approach to explore youth subcultures. The cu...In recent years, the cultural studies began to take a linguistic turn. This paper employed the three-dimensioned model of Fairclough, a critical discourse analysis （CDA） approach to explore youth subcultures. The cultural discourse of youth in different periods was examined in terms of discursive strategies, discursive practices, and social practices. The analysis shows that the subcultural groups adopt various discursive strategies to resist mainstream ideologies and construct the subcultural ideology and their collective identity. Meanwhile, their discursive practices build effective interaction mode within the subcultural groups. The examples of subcultures reveal that subcultures often emerge in the time of the social and cultural change and reshape the mainstream ideologies and unreasonable social structure.展开更多
Based on Toohey’s(2007)interpretation on autonomy,I develop the notion learner autonomy from three perspectives—discursive practices,alternative positionings and interactive others.Through analyzing my observation o...Based on Toohey’s(2007)interpretation on autonomy,I develop the notion learner autonomy from three perspectives—discursive practices,alternative positionings and interactive others.Through analyzing my observation of an ESL class in a Canadian elementary school,this article mainly discusses three important factors associated with learner autonomy and how to better make use of them in teaching practices.展开更多
Kenneth Burke＇s rhetoric on language as a symbolic action offers an enlightening perspective for revealing the connection between the motivations and actions of the characters in Thomas Kyd＇s The Spanish Tragedy. Th...Kenneth Burke＇s rhetoric on language as a symbolic action offers an enlightening perspective for revealing the connection between the motivations and actions of the characters in Thomas Kyd＇s The Spanish Tragedy. This work is a Renaissance drama that features hues of rhetorical language. Linguistic obfuscation, scapegoat mechanism, and the malfunction and dysfunction of language in victimization and revenge are thrown into relief through Burke＇s elaborate system of the symbolism of language. Analyzing the discursive performances of the main characters, readers could get clues of their motives that drive their actions, which are both a representation and an illustration of how language as a symbolic action works in literature展开更多
文摘Since China’s rural revitalization was established as a national strategy in 2017,numerous reports have emerged on the topic.This paper aims to uncover the discursive strategies employed in news reports on rural revitalization by analyzing a selected report on the relationship between digital commerce and rural revitalization,using the discourse-historical approach.The study seeks to interpret the discursive strategies used by the media to construct the discourse of rural revitalization and examine how these strategies shape the portrayal of the government,society,and individuals.The analysis reveals that the media predominantly employ nomination,predication,and argumentation strategies to frame the image of rural revitalization,while strategies such as perspectivization,intensification,and mitigation are rarely used.Through an examination of the media’s discursive choices,the active roles of the government,society,and individuals in promoting rural revitalization are made evident.
文摘One of the main challenges facing many governmental and non-governmental agencies in many parts of the world is to provide transformative leadership from a discursive communication approach to address the political,economic,and social challenges to development.From the onset,I must say that leadership is a term that has received different and varying definitions in today’s literature from both leadership psychology and lately discursive leadership approach-meaning that there is no one definition that is considered classical.This article is an attempt illustrating how the discursive approach operates.Indeed,the role of communication in the leadership process can be looked at in different ways.The purpose of this article is to address the role of discursive communication in leadership and the challenges associated with leadership that does not apply discursive communication approaches,and how these challenges are managed to bring about development.
文摘This article takes a discursive psychology approach to the analysis of Non-English major students' English learning experience narrative. The students took part in my survey are those just say goodbye to the high school and are freshmen in college now. The English learning experience narrative is in a form of diary. Through the students themselves' own point of views in recounting their English learning experiences, I want to find the reality hidden behind their failures in learning English. And hope this can give the most teachers who work for public English education in colleges or even universities some inspiration about teaching.
基金supported by the Department of Education of Guangdong Province entitled innovation project “An Interpersonal Pragmatic Study of Humor in Chinese Broadcasting Context” (No.: 2017WQNCX042)Center for Linguistics and Applied Linguistics at Guandong Univerisity of Foreign Studies, China for the project of the frontier research and its theoretical innovation in interpersonal pragmatics (2018WZDXM006)+2 种基金China Scholarship Council (2018)participated in the Hungarian Academy funded MTA Lendulet (LP2017/5) project of Professor Dániel Z.Kádárthe support from the Chinese MOE Research Project of Humanities and Social Science (Project No.: 16JJD740006) conducted by Center for Linguistics and Applied Linguistics, Guangdong University of Foreign Studies.
文摘Teasing can be approached as a linguistic resource for examining the interpersonal issues of im/politeness and face,or as a discursive strategy for displaying relationships or constructing social identities.However,studies have underestimated the discursive constraints of teasing in specific contexts.Meanwhile,a majority of teasing studies were based on Western cultures and did not pay sufficient attention to the variety of teasing across cultures.By collecting data from two Chinese entertainment interviews,where the interviewer employs teasing frequently for performing institutional roles,this study examined how teasing functions to assist the interviewer to complete communicative goals,and explored the discursive constraints of teasing in media context.Data analysis exemplified how teasing helped the interviewer to manage an interview event,obtain the vip’s disclosure and seek audience involvement,helping to construct the interviewer’s professionality.Implications for understanding the discursive features of teasing in the Chinese media context were addressed.
文摘Being able to respond effectively in the event a crisis is relevant to an organization's survival. Whether or not an organization is prepared for a potential crisis depends upon communications. Corporations with established crisis management communication strategies are able to communicate and respond promptly at the advent of a crisis. This paper focuses on how to handle management crisis effectively from discursive perspective via a case study of the Johnson and Johnson TYLENOL? crisis.
文摘India and China, even though close in distance, but distant in relationship. Recently, the world has witnessed the improvement of the bilateral relations between the two big nations. The White Horse Temple, as a site constructed by discourses has transformed from‘the first government-funded temple in China'to one of the symbols of China-India friendship in the cultural exchange between the two nations. Critical discourse analysis(CDA) is an interdisciplinary approach to the study of discourse that views language as a form of social practice and focuses on the ways social and political domination are reproduced in text and talk. This paper, starts from the perspective of critical discourse analysis, is exploratory in that it aims to see how the discursive practice of the White Horse Temple constitutes the discourse of China-India relationship and is constituted by the power relationship between the two nations.
文摘This paper aims to explore and research the function of discursive construction to tourism resources through discourses.The textual introduction about tourism resources has become a remarkable and practical method to publicize its fame and attract tourists at commercial economy time.Meanwhile,these discourses also produce function of discursive construction to tourism resources.Adopting Bhatia's multi-perspective model of discourse as theoretical framework,this paper explores how discourses have institutionalized scenery of West Lake,Hangzhou.And through genre analysis of two textual introductions of West Lake written in a different times,this research investigates how discourses play its role in constructing sightseeing resources to appeal to visitors.
文摘Discourse is constitutive and socially constituted. The existence of national discrimination is the result of discourses. Luo Gang Event sharply reflects the contradiction between Japanese and Chinese, to which the discourse-historical approach is applied to analyze its intertextuality of discourses with other field of discourses and the formation of the "othering", therefore the discursive national discrimination come into
文摘Since the 20th century, the subculture, once a marginal cultural phenomenon, has been transformed into a global post-subculture. In this process, subcultural groups have undergone profound changes in multiple aspects. Hybridity, openness, and dissolution of depth become the keywords to understand youth subcultures. This paper is attempted to explore its discursive changes in comptemporary subcultures. By describing and interpreting the most popular subcultural discourse--hip-hop discourse, it is found that counter language often used in the subcultural discourse has been weakened and new strategies, such as code switching and semiotic games arise. The paper argues that with the transition of discursive strategies, subcultural groups attempt to weave the network of the global subcultures and create an interactive discursive space for global youth.
文摘This study takes the image of China’s military as c onstructed in the British media’s military coverage of China as an object of study,and creates two reference corpora for comparative research.It is used to better analyse and compare the ideologies hidden in the British media’s coverage of China’s milita ry.From the analysis of the corpus,it is concluded that due to China’s rapid military and economic development,Western countries have developed a sense of crisis and have used media reports to instigate China’s foreign relations and mislead public think ing.
文摘In American Buffalo,the three characters regard language as a weapon,with a view to gaining superiority in power relations.Through discursive analysis,this paper aims to observe the process of power relations construction in a malicious world without moral norms.
文摘Purpose:This study aims to analyze the blueprint for China's future education development outlined in China's National Education Conference of September 2024 and to examine the role of conference speeches in shaping China's education policymaking.Design/Approach/Methods:This study thematically analyzed both the conference speech and therelatedpress releases.Findings:Regarding the speech content,five key tasks outlined in the conference speeches for building a strong education system by 2035 were identified.These tasks address the public's demand for high-quality education and the needs of national development.Regarding the speech structure,the conference speeches were structured into four main parts,each serving a distinct function in shaping education policy.OriginalityValue:This study contributes to a deeper understanding of China's recent policy directions for education development.It also sheds light on the discursive blueprinting function of conference speeches in China's education policymaking process.
文摘This article explores the academic discourse on“Made in China”from the perspective of the Discourse-Historical Approach(DHA),aiming to understand how this discourse is constructed,evaluated,and transformed in the international academic landscape.Drawing on a corpus of highly cited English academic papers,the study examines the discursive strategies used to shape the evolving image of“Made in China”.The findings indicate a clear shift in academic perception-from a label associated with cheap labor and low-end production to one increasingly linked to technological innovation,environmental responsibility,and global cooperation.Through keyword analysis,intertextual mapping,and discursive strategy identification,this article offers insights into how language reflects and reproduces broader geopolitical and ideological shifts.
文摘This paper examines different modes of non-verbal communication deployed as discursive strategies/safety protocol measures during the Covid-19 crisis to warn people against contracting the disease and to contain its spread.The data,which consist of forty purposively selected images used by the Nigerian Centre for Disease Control and remodified logos of some international brands shared on the social media space—NCDC website,Facebook and Twitter,are divided into four broad categories and analysed qualitatively using Kress and van Leeuwen’s Social Semiotic framework to examine their representational meanings.These non-verbal modes of communication are used as representations to create awareness about the pandemic,depict its manifestations(signs and symptoms)and educate people on the important guidelines to observe in order to prevent contracting the infectious disease.Thus,different semiotic resources are deployed as meaning-making processes to interrogate these thematic categories.The study concludes that the choice of the non-verbal modes/images are intentional and strategic as their specificity projects the intended meaning of the message,enhances wider reach and enables effective communication of proper management of the health crisis.
文摘The population finds more and more difficulties to assess the scope and content of political declaration especially in terms of plausibility and the real intentions of the speakers. This is especially true for the Senegalese public who more and more loses confidence in the political class. The public tends to look at the identity of the political personality and its personal values （morality credibility） to determine what to make of his/her words. On their side, politicians also begin promoting their image through their speeches. At this level, religious ethics seems to be unanimously considered a criterion of good morality among Senegalese politicians. We will try to look through Perelman＇s theory of argumentation, which Amossy redefined, how, in order to reach the audience, politicians adapt their words to the public, and enhance principles cherished by the populations to win the battle of the image and confidence.
文摘In recent years, the cultural studies began to take a linguistic turn. This paper employed the three-dimensioned model of Fairclough, a critical discourse analysis （CDA） approach to explore youth subcultures. The cultural discourse of youth in different periods was examined in terms of discursive strategies, discursive practices, and social practices. The analysis shows that the subcultural groups adopt various discursive strategies to resist mainstream ideologies and construct the subcultural ideology and their collective identity. Meanwhile, their discursive practices build effective interaction mode within the subcultural groups. The examples of subcultures reveal that subcultures often emerge in the time of the social and cultural change and reshape the mainstream ideologies and unreasonable social structure.
文摘Based on Toohey’s(2007)interpretation on autonomy,I develop the notion learner autonomy from three perspectives—discursive practices,alternative positionings and interactive others.Through analyzing my observation of an ESL class in a Canadian elementary school,this article mainly discusses three important factors associated with learner autonomy and how to better make use of them in teaching practices.
文摘Kenneth Burke＇s rhetoric on language as a symbolic action offers an enlightening perspective for revealing the connection between the motivations and actions of the characters in Thomas Kyd＇s The Spanish Tragedy. This work is a Renaissance drama that features hues of rhetorical language. Linguistic obfuscation, scapegoat mechanism, and the malfunction and dysfunction of language in victimization and revenge are thrown into relief through Burke＇s elaborate system of the symbolism of language. Analyzing the discursive performances of the main characters, readers could get clues of their motives that drive their actions, which are both a representation and an illustration of how language as a symbolic action works in literature
