Corporate image is the external manifestation of a company’s cultural and spiritual essence,as well as the overall impression formed through its interactions with the public.Huawei,as a successful multinational enter...Corporate image is the external manifestation of a company’s cultural and spiritual essence,as well as the overall impression formed through its interactions with the public.Huawei,as a successful multinational enterprise,has established a robust corporate image in the international market through technological innovation and brand building.Moreover,Huawei’s development is closely aligned with national policies and strategies,making it a representative enterprise for showcasing China’s technological independence and national image.This study examines Huawei’s English press releases on product launches published between 2022 and 2024 and conducts a comparative analysis with similar materials from Apple’s official website.Based on Fairclough’s three-dimensional discourse analysis model,this research explores the linguistic features of Huawei’s corporate image construction from the perspectives of text,discourse practice,and social practice.The findings reveal that Huawei has successfully constructed a corporate image that emphasizes technological innovation,prioritizes user needs,and underscores its identity as a national enterprise.This study not only sheds light on Huawei’s strategies for image construction in international competition but also provides a valuable reference for Chinese enterprises in their cultural communication and brand building during the globalization process.展开更多
The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cogni...The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cognitive linguistics and corpus linguistics. The prospect of CDA is accordingly advanced.展开更多
Speaking is a productive skill and it is acknowledged to be hard for learners to master.Certain elements related to phonetics in discourse analysis,which play a significant role in EFL teaching of speaking,seem to be ...Speaking is a productive skill and it is acknowledged to be hard for learners to master.Certain elements related to phonetics in discourse analysis,which play a significant role in EFL teaching of speaking,seem to be neglected.This paper analyses three of these elements:pause,intonation and tonic syllable,and their application in the teaching of speaking.展开更多
Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by...Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.展开更多
The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quan...The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quantitative and comparative analysis.In this study,we collected reports on Trump’s and Biden’s policies on China to build two small corpora,with a total of 11,030 words in the Trump corpus and 17,566 words in the Biden corpus.The critical discourse analysis is combined with proximization theory.With the help of BFSU Qualitative Coder 1.2,Antconc 3.5.7,and Log-Likelihood and Chi-Square Calculator 1.0,a critical cognitive score of the relevant discourse was conducted from the perspective of proximization theory.It has been found that:(1)Both Trump and Biden administrations resort to a large number of spatial proximization strategies to build ODCs converging to IDCs with China as the ODC,posing a threat to internal physical IDCs;(2)in the use of temporal proximization strategy,both administrations use primarily modal verbs and various entities to construct ODCs that extend indefinitely into the present and future,emphasizing the urgency and the threat of the effect and reinforcing the legitimacy of their actions;(3)in terms of axiological proximization strategy,the two administrations differ greatly from each other,indicating that there are still discursive biases.展开更多
Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dime...Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dimensional model.As a research method of linguistics,critical discourse analysis(CDA)aims to reveal the the relationship among language,power and ideology hidden behind the language.This thesis adopts Prince’classification criteria of hedges to identify and count the different types of hedges in the research data selected from Chinese and American government websites.The analysis is conducted at the following three steps:description,interpretation and explanation.The first stage is to recognize and count the hedges in two languages,then to find their similarities and differences and the last step is to find possible reasons for those similarities and differences and the ideologies behind the hedges.Analysis results show that differences in culture values and diplomatic ideology contribute to the different ideologies.展开更多
In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a cr...In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a critical discourse analysis perspective(CDA), this article analyzes textual data from some news reports and interviews related to this heated topic. Norman Fairclough's Discourse and Social Change would provide some theoretical framework for this study. The findings reveal how this concept is constructed and how it influences our society.展开更多
Classroom discourse analysis plays a significant role in linguistics and language teaching. The present research is a case study, aiming to explore how the Interpersonal meta-function is reflected in the English class...Classroom discourse analysis plays a significant role in linguistics and language teaching. The present research is a case study, aiming to explore how the Interpersonal meta-function is reflected in the English classroom discourse, as well as to provide some suggestions for pedagogical improvement based on the findings. The results of the analysis indicate that in terms of Mood, the declarative clause is most frequently used, followed by the interrogative and imperative clause respectively; in terms of modality, the teacher uses modal verbs and Mood Adjuncts to express the degree of certainty; in terms of personal pronouns, the teacher prefers to use the first person plural pronouns. It is suggested that the class should be student-centered and that an equal teacher-student relationship should be established.展开更多
This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical sup...This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical support of the Critical discourse analysis and analysis of the sampleⅠof the discourses between an illiterate person and the literate.展开更多
Critical discourse methodology is an extremely significant and meaningful branch of systemic functional linguistics which pays more attentions in the formation,diffusion,and acceptability of acertain discourse,and als...Critical discourse methodology is an extremely significant and meaningful branch of systemic functional linguistics which pays more attentions in the formation,diffusion,and acceptability of acertain discourse,and also the investigation on social background;meanwhile it is always used to discuss and pin down those familiar perceptions and ideologies that have been overlooked by the public so that new re-examination can be carried out to dig out some other attractive points.In this paper some basic theoretical basis and methodologies will be explained and then,by applying the critical discourse analysis,the slogans in the protests from Minneapolis to the whole America.Racial discrimination has invariably been a severe social problem for more two centuries in the U.S.A.After the Emancipation Proclamation by Abraham Lincoln,157 years has passed;however this kind of serious social issue still haunts among every American people.Countless protests have happened in the development of America;thus by analyzing the different types of slogans in this recent protest,novel discovery and meaningful retrospect would emerge.展开更多
Over the past few years much has been written about the rapid spread of various types of firm networking, the area of women entrepreneurs＇ networks and small business entrepreneurship is still a challenging research ...Over the past few years much has been written about the rapid spread of various types of firm networking, the area of women entrepreneurs＇ networks and small business entrepreneurship is still a challenging research field. This paper reviews literature addressing women business owners from the network perspective of understanding their contribution to the existing knowledge. The paper makes use of a discourse analysis to examine a selection of empirical research articles from 2000 to 2012 on women networks in entrepreneurship research in order to convey the key concept, main findings, key contribution, and the methodology. Moreover, it identifies in a broader literature the hegemonic statements with regard to women and networks in entrepreneurship and default of the existing research. Main findings based on the discourse analysis reveal six hegemonic statements; women businesses have higher discontinuance rates and one suggested reason for this problem is that women lack of networking, women have a less diverse network, women are disadvantaged compared to men and therefore cannot network effectively, women are more likely to network with men, women favor ＂strong ties＂ and women network size is small. Methodologically, the current status of research on networks and entrepreneurship validates that most of the knowledge is gained through cross-sectional surveys. Entrepreneurs may reveal their thoughts, their experience and reflections only if the relationship between the researcher and the researched is symmetrical. Qualitative approaches are suggested in order to ＂tap＂ the voice. Moreover, researcher hopes that the literature review on women entrepreneurial network will give some inspiration to researchers.展开更多
Within a framework of Halliday＇s SFL （Systemic Functional Linguistics）, this paper takes a functional approach to the analysis of the fairy tale--＂The Little Match-Seller＂ （Andersen, 1846）. The analysis is carr...Within a framework of Halliday＇s SFL （Systemic Functional Linguistics）, this paper takes a functional approach to the analysis of the fairy tale--＂The Little Match-Seller＂ （Andersen, 1846）. The analysis is carried out in three respects： genre, register and language. Genre analysis indicates that the schematic structure of the fairy tale is very much in line with the one mentioned by Hasan. Register analysis shows that the material process is the most dominant one; the Finite in the clauses is predominantly in past tenses, and most of the Themes in the text are unmarked ones. Language analysis reveals that the lexical density in the fairy tale is relatively low. The findings in this paper can help deepen people＇s understanding of the textual features of English fairy tales.展开更多
As a new research field,multimodal discourse analysis is facing a lot of challenges.On the one hand,the status of multimodality in traditional linguistics is questioned.Many linguists argue that nonlinguistic signs su...As a new research field,multimodal discourse analysis is facing a lot of challenges.On the one hand,the status of multimodality in traditional linguistics is questioned.Many linguists argue that nonlinguistic signs such as gestures and visual images are out of the scope of linguistics.On the other hand,the theories and methods of multimodal discourse analysis are still at an early stage of development and have many limitations.Moreover,many researchers have misunderstandings of the field.In view of these,this article provides a brief explanation of the basic questions of multimodal discourse analysis,including why we analyze multimodal discourse,whether linguistic theories are applicable to nonlinguistic signs such as visual images and gesture,what is the scope of multimodal research,what are the main theories and methods,and what are the limitations and misunderstandings.It further points out that researchers need to have the awareness of making their research interdisciplinary,empirical,and application-oriented.It argues that multimodal research should be based on theoretical and methodological innovation,and should aim at solving real communication problems in the multimedia age.The accurate understanding of these questions is crucial for developing multimodal discourse analysis into a new discipline with strong theoretical and methodological support.展开更多
The present study shall be mainly concerned with logic flow and its expressions in academic paper. It examines Law, Law, What Law？ and intends to focus on two research goals： （1） to identify logic flow among claus...The present study shall be mainly concerned with logic flow and its expressions in academic paper. It examines Law, Law, What Law？ and intends to focus on two research goals： （1） to identify logic flow among clause complexes; （2） to figure out meanings and intentions of those logic expressions. The description and analysis shall demonstrate how the logic flow is achieved on two aspects of textual cohesive devices： grammatical cohesion and lexical cohesion. Any reader or translator ignores such devices of cohesion may not only get lost in the maze of language but miss subtle touches of irony, hence misreading the author＇s points of view.展开更多
Significant differences in tobacco-control initiatives and achievements between Australia and China have been witnessed in the world,despite the fact that thecountries share the Asia-pacific region and have intimate r...Significant differences in tobacco-control initiatives and achievements between Australia and China have been witnessed in the world,despite the fact that thecountries share the Asia-pacific region and have intimate relationships.The smoking rate in Australia has been on a downward trend since the 1980s and therefore Australia has been portrayed as a“dark market”by global tobacco industry companies.However in China,cigarette smoking is the chief killer that causes deadly health risks to both direct users of tobacco and people exposed to second-hand smoke.Non-communicable diseases due to this have caused great burden to the national medical resources.As a vital intervention tool of mass media campaign,public health advertisements on tobacco-control have played an important role in influencing the cognition and behavior of recipients.This study aims to compare the strategies adopted by the advertisements in Australia and China through corpus-driven multimodal discourse analysis to conduct quantitative analysis and qualitative case study.The results of comparative analysis indicate different pathways of tobacco-control advertisements constructions in the two countries that Australian tobacco-control advertisements achieved better in terms of health communication intervention to encourage cessation among smokers and reduce smoking initiation among potential smokers at the population level.To be compared,Chinese tobacco-control advertisements placed a heavier emphasis on the health hazards caused by second-hand smoking to protect people from the attributable morbidity and mortality.From the perspective of content theme,this study argues that Chinese tobacco-control advertisements should shift the focus to the health damage of smoking to smokers which is more targeted and fundamental.From the perspective of multimodal presentations of the video advertisements,a more prominent demonstration of the health damage is recommended.Moreover,this study argues that cultural-oriented strategies should be developed in the tobacco-control advertisements if considering the cigarette sharing and gifting social phenomenon in the Chinese society.展开更多
文摘Corporate image is the external manifestation of a company’s cultural and spiritual essence,as well as the overall impression formed through its interactions with the public.Huawei,as a successful multinational enterprise,has established a robust corporate image in the international market through technological innovation and brand building.Moreover,Huawei’s development is closely aligned with national policies and strategies,making it a representative enterprise for showcasing China’s technological independence and national image.This study examines Huawei’s English press releases on product launches published between 2022 and 2024 and conducts a comparative analysis with similar materials from Apple’s official website.Based on Fairclough’s three-dimensional discourse analysis model,this research explores the linguistic features of Huawei’s corporate image construction from the perspectives of text,discourse practice,and social practice.The findings reveal that Huawei has successfully constructed a corporate image that emphasizes technological innovation,prioritizes user needs,and underscores its identity as a national enterprise.This study not only sheds light on Huawei’s strategies for image construction in international competition but also provides a valuable reference for Chinese enterprises in their cultural communication and brand building during the globalization process.
文摘The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cognitive linguistics and corpus linguistics. The prospect of CDA is accordingly advanced.
文摘Speaking is a productive skill and it is acknowledged to be hard for learners to master.Certain elements related to phonetics in discourse analysis,which play a significant role in EFL teaching of speaking,seem to be neglected.This paper analyses three of these elements:pause,intonation and tonic syllable,and their application in the teaching of speaking.
文摘Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.
文摘The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quantitative and comparative analysis.In this study,we collected reports on Trump’s and Biden’s policies on China to build two small corpora,with a total of 11,030 words in the Trump corpus and 17,566 words in the Biden corpus.The critical discourse analysis is combined with proximization theory.With the help of BFSU Qualitative Coder 1.2,Antconc 3.5.7,and Log-Likelihood and Chi-Square Calculator 1.0,a critical cognitive score of the relevant discourse was conducted from the perspective of proximization theory.It has been found that:(1)Both Trump and Biden administrations resort to a large number of spatial proximization strategies to build ODCs converging to IDCs with China as the ODC,posing a threat to internal physical IDCs;(2)in the use of temporal proximization strategy,both administrations use primarily modal verbs and various entities to construct ODCs that extend indefinitely into the present and future,emphasizing the urgency and the threat of the effect and reinforcing the legitimacy of their actions;(3)in terms of axiological proximization strategy,the two administrations differ greatly from each other,indicating that there are still discursive biases.
文摘Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dimensional model.As a research method of linguistics,critical discourse analysis(CDA)aims to reveal the the relationship among language,power and ideology hidden behind the language.This thesis adopts Prince’classification criteria of hedges to identify and count the different types of hedges in the research data selected from Chinese and American government websites.The analysis is conducted at the following three steps:description,interpretation and explanation.The first stage is to recognize and count the hedges in two languages,then to find their similarities and differences and the last step is to find possible reasons for those similarities and differences and the ideologies behind the hedges.Analysis results show that differences in culture values and diplomatic ideology contribute to the different ideologies.
文摘In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a critical discourse analysis perspective(CDA), this article analyzes textual data from some news reports and interviews related to this heated topic. Norman Fairclough's Discourse and Social Change would provide some theoretical framework for this study. The findings reveal how this concept is constructed and how it influences our society.
文摘Classroom discourse analysis plays a significant role in linguistics and language teaching. The present research is a case study, aiming to explore how the Interpersonal meta-function is reflected in the English classroom discourse, as well as to provide some suggestions for pedagogical improvement based on the findings. The results of the analysis indicate that in terms of Mood, the declarative clause is most frequently used, followed by the interrogative and imperative clause respectively; in terms of modality, the teacher uses modal verbs and Mood Adjuncts to express the degree of certainty; in terms of personal pronouns, the teacher prefers to use the first person plural pronouns. It is suggested that the class should be student-centered and that an equal teacher-student relationship should be established.
文摘This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical support of the Critical discourse analysis and analysis of the sampleⅠof the discourses between an illiterate person and the literate.
文摘Critical discourse methodology is an extremely significant and meaningful branch of systemic functional linguistics which pays more attentions in the formation,diffusion,and acceptability of acertain discourse,and also the investigation on social background;meanwhile it is always used to discuss and pin down those familiar perceptions and ideologies that have been overlooked by the public so that new re-examination can be carried out to dig out some other attractive points.In this paper some basic theoretical basis and methodologies will be explained and then,by applying the critical discourse analysis,the slogans in the protests from Minneapolis to the whole America.Racial discrimination has invariably been a severe social problem for more two centuries in the U.S.A.After the Emancipation Proclamation by Abraham Lincoln,157 years has passed;however this kind of serious social issue still haunts among every American people.Countless protests have happened in the development of America;thus by analyzing the different types of slogans in this recent protest,novel discovery and meaningful retrospect would emerge.
文摘Over the past few years much has been written about the rapid spread of various types of firm networking, the area of women entrepreneurs＇ networks and small business entrepreneurship is still a challenging research field. This paper reviews literature addressing women business owners from the network perspective of understanding their contribution to the existing knowledge. The paper makes use of a discourse analysis to examine a selection of empirical research articles from 2000 to 2012 on women networks in entrepreneurship research in order to convey the key concept, main findings, key contribution, and the methodology. Moreover, it identifies in a broader literature the hegemonic statements with regard to women and networks in entrepreneurship and default of the existing research. Main findings based on the discourse analysis reveal six hegemonic statements; women businesses have higher discontinuance rates and one suggested reason for this problem is that women lack of networking, women have a less diverse network, women are disadvantaged compared to men and therefore cannot network effectively, women are more likely to network with men, women favor ＂strong ties＂ and women network size is small. Methodologically, the current status of research on networks and entrepreneurship validates that most of the knowledge is gained through cross-sectional surveys. Entrepreneurs may reveal their thoughts, their experience and reflections only if the relationship between the researcher and the researched is symmetrical. Qualitative approaches are suggested in order to ＂tap＂ the voice. Moreover, researcher hopes that the literature review on women entrepreneurial network will give some inspiration to researchers.
文摘Within a framework of Halliday＇s SFL （Systemic Functional Linguistics）, this paper takes a functional approach to the analysis of the fairy tale--＂The Little Match-Seller＂ （Andersen, 1846）. The analysis is carried out in three respects： genre, register and language. Genre analysis indicates that the schematic structure of the fairy tale is very much in line with the one mentioned by Hasan. Register analysis shows that the material process is the most dominant one; the Finite in the clauses is predominantly in past tenses, and most of the Themes in the text are unmarked ones. Language analysis reveals that the lexical density in the fairy tale is relatively low. The findings in this paper can help deepen people＇s understanding of the textual features of English fairy tales.
文摘As a new research field,multimodal discourse analysis is facing a lot of challenges.On the one hand,the status of multimodality in traditional linguistics is questioned.Many linguists argue that nonlinguistic signs such as gestures and visual images are out of the scope of linguistics.On the other hand,the theories and methods of multimodal discourse analysis are still at an early stage of development and have many limitations.Moreover,many researchers have misunderstandings of the field.In view of these,this article provides a brief explanation of the basic questions of multimodal discourse analysis,including why we analyze multimodal discourse,whether linguistic theories are applicable to nonlinguistic signs such as visual images and gesture,what is the scope of multimodal research,what are the main theories and methods,and what are the limitations and misunderstandings.It further points out that researchers need to have the awareness of making their research interdisciplinary,empirical,and application-oriented.It argues that multimodal research should be based on theoretical and methodological innovation,and should aim at solving real communication problems in the multimedia age.The accurate understanding of these questions is crucial for developing multimodal discourse analysis into a new discipline with strong theoretical and methodological support.
文摘The present study shall be mainly concerned with logic flow and its expressions in academic paper. It examines Law, Law, What Law？ and intends to focus on two research goals： （1） to identify logic flow among clause complexes; （2） to figure out meanings and intentions of those logic expressions. The description and analysis shall demonstrate how the logic flow is achieved on two aspects of textual cohesive devices： grammatical cohesion and lexical cohesion. Any reader or translator ignores such devices of cohesion may not only get lost in the maze of language but miss subtle touches of irony, hence misreading the author＇s points of view.
文摘Significant differences in tobacco-control initiatives and achievements between Australia and China have been witnessed in the world,despite the fact that thecountries share the Asia-pacific region and have intimate relationships.The smoking rate in Australia has been on a downward trend since the 1980s and therefore Australia has been portrayed as a“dark market”by global tobacco industry companies.However in China,cigarette smoking is the chief killer that causes deadly health risks to both direct users of tobacco and people exposed to second-hand smoke.Non-communicable diseases due to this have caused great burden to the national medical resources.As a vital intervention tool of mass media campaign,public health advertisements on tobacco-control have played an important role in influencing the cognition and behavior of recipients.This study aims to compare the strategies adopted by the advertisements in Australia and China through corpus-driven multimodal discourse analysis to conduct quantitative analysis and qualitative case study.The results of comparative analysis indicate different pathways of tobacco-control advertisements constructions in the two countries that Australian tobacco-control advertisements achieved better in terms of health communication intervention to encourage cessation among smokers and reduce smoking initiation among potential smokers at the population level.To be compared,Chinese tobacco-control advertisements placed a heavier emphasis on the health hazards caused by second-hand smoking to protect people from the attributable morbidity and mortality.From the perspective of content theme,this study argues that Chinese tobacco-control advertisements should shift the focus to the health damage of smoking to smokers which is more targeted and fundamental.From the perspective of multimodal presentations of the video advertisements,a more prominent demonstration of the health damage is recommended.Moreover,this study argues that cultural-oriented strategies should be developed in the tobacco-control advertisements if considering the cigarette sharing and gifting social phenomenon in the Chinese society.
