This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized cont...This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized content that enhances user experiences and increases conversion rates.However,the growing reliance on these technologies introduces significant risks,including privacy violations,algorithmic bias,and ethical concerns.This paper explores these challenges and provides recommendations for businesses to mitigate associated risks while optimizing marketing strategies.It highlights the importance of transparency,fairness,and user control in ensuring responsible and effective data-driven marketing.展开更多
Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Ins...Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Inspiration Island”and the“TopKlout Summit,”which showcased its technological breakthroughs and practical experience in the fields of intelligent content generation,cyber celebrity marketing,and cross-border digital marketing.展开更多
For thermal power enterprises,the traditional business model of scale expansion and a single product line restricts the development of electricity marketing.Therefore,to achieve the transformation and upgrading of the...For thermal power enterprises,the traditional business model of scale expansion and a single product line restricts the development of electricity marketing.Therefore,to achieve the transformation and upgrading of their electricity marketing,this study starts from the current situation of the electricity market and introduces in detail the market-oriented electricity marketing strategies of thermal power enterprises from four aspects:product strategy,price strategy,channel strategy,and promotion strategy.The analysis finds that a market-oriented electricity marketing strategy is not only an inevitable choice for thermal power enterprises to respond to current challenges but also an essential path for them to move toward high-quality development.Through continuous innovation and upgrading,thermal power enterprises will maintain a leading position in fierce market competition,achieve sustainable development,and make greater contributions to the prosperity and development of the energy industry.展开更多
Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastr...Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastructure,have become pivotal hubs for educational technology(EdTech)enterprises to expand their global presence.However,the unique characteristics of these markets,including cultural diversity,divergent consumer behaviors,and uneven digital maturity,pose challenges to traditional digital marketing strategies.This results in EdTech products facing issues such as inefficient user acquisition,insufficient brand awareness,and suboptimal conversion rates.To address these challenges,this paper focuses on optimizing digital marketing strategies for EdTech product sales in emerging international markets.This paper focuses on the optimization of digital marketing strategies for Ed Tech product sales in emerging international markets.Through analyzing the pain points in the application of current strategies,this paper proposes a systematic optimization path from four dimensions:localized content construction,multi-channel coordination and integration,user life cycle operation,and data-driven decision making.展开更多
In the context of the continuous deepening of the“Double Reduction”policy and the growing demand for quality education,leveled mathematics readers,as an emerging form of publishing that integrates subject education ...In the context of the continuous deepening of the“Double Reduction”policy and the growing demand for quality education,leveled mathematics readers,as an emerging form of publishing that integrates subject education and reading experience,face challenges such as unclear leveling logic,insufficient functional support,and weak user engagement.This paper introduces the 4V marketing theory and constructs an analytical framework from four dimensions:differentiation,functionality,added value,and resonance.Two representative products,“Climbing Mathematics”and“Spark Mathematics,”are selected for a typical case comparison to identify their strengths and weaknesses in content design,service systems,and brand operation,and to extract transferable strategic elements.The study finds that the user-value-oriented strategy based on the 4V model can effectively address the core issues in the market promotion and user relationship building of leveled mathematics readers,providing practical paths and theoretical support for educational publishing institutions to achieve product innovation and brand upgrading in this niche field.展开更多
With the rapid development of technology and fierce competition in the digital industry,integrated marketing plays a vital role in product promotion and sales.This article focuses on DJI OSMO Pocket 3,revealing the re...With the rapid development of technology and fierce competition in the digital industry,integrated marketing plays a vital role in product promotion and sales.This article focuses on DJI OSMO Pocket 3,revealing the reasons for its fiery“out of the circle”and the problems and challenges it faces by analyzing its marketing environment and marketing strategies,to provide useful references for DJI and similar brands to expand their brand awareness and enhance their market competitiveness in the future.展开更多
In the era of big data,data has gradually become an important asset of enterprises,and the application of big data technology has gradually become the key to the optimization of enterprise marketing management mode.En...In the era of big data,data has gradually become an important asset of enterprises,and the application of big data technology has gradually become the key to the optimization of enterprise marketing management mode.Enterprises take the initiative to meet the development trend of the times,rely on big data technology to effectively process and analyze data,innovate decision-making methods and operation models,and achieve efficient marketing and fine management,which is an important way to improve their market competitiveness.Therefore,the author first analyzes the empowering role of big data technology on enterprise marketing management,and then discusses the difficulties faced by enterprise marketing management in the era of big data,and finally puts forward targeted improvement strategies,aiming to provide a reference for enterprises to innovate and change the marketing management mode.展开更多
This paper conducts clustering,potential semantic indexing,comparison,and inductive analysis of research papers on marketing between China and the UK from January 2020 to September 2024.The study found that the Chines...This paper conducts clustering,potential semantic indexing,comparison,and inductive analysis of research papers on marketing between China and the UK from January 2020 to September 2024.The study found that the Chinese marketing research focuses on digital transformation,policy impact,value co-creation,and emerging e-commerce models.In contrast,the UK marketing research focuses more on sustainability,technology integration,real-time research,and personalized marketing strategies.The study also found that there were few marketing articles published in Chinese and CSSCI journals in China,while the SSCI journals published in English were 62 times more than in Chinese.According to the research,digital marketing and data-driven decision-making,diversified marketing channels,sustainability and circular economy,technological innovation and cutting-edge technology application,meta-universe and blockchain technology,AI+marketing development,brand building,and international market expansion will become the research hotspots in the field of marketing in the future.The research suggests that China should strengthen the construction of an academic marketing platform,and China and the UK should strengthen cooperation in marketing research,learn from each other's strengths,and jointly give full play to their advantages in technology application,market and economy,strategy and innovation,and social media,to contribute to global economic development and marketing research.展开更多
The aim of this study was to provide insights into the current status and primary methodologies employed by marketing authorization holders(MAHs)for signal detection.These insights are intended to offer valuable refer...The aim of this study was to provide insights into the current status and primary methodologies employed by marketing authorization holders(MAHs)for signal detection.These insights are intended to offer valuable references for regulatory authorities in shaping pertinent regulatory policies.We conducted purposive sampling interviews with personnel responsible for pharmacovigilance(PV)within MAHs,in accordance with“Good Pharmacovigilance Practice(GVP)”.The interviews covered six predefined topics with open-ended discussions,including signal collection,signal detection,signal evaluation,clustered signal detection,and current challenges and issues.A total of 26 MAHs were interviewed,comprising 14 foreign-owned and 12 domestic enterprises.Foreign-owned enterprises,along with some local innovative pharmaceutical companies,utilized Oracle’s Argus and Empirica for adverse drug reaction information storage and computer-aided quantitative signal detection,respectively.The majority of domestic enterprises used the Taimei system for data storage and qualitative analysis,although a few employed other systems.Foreign-owned MAHs had comprehensive drug vigilance systems,aligning with established standards such as those of the European Union and the United States.Domestic innovative MAHs had more comprehensive drug vigilance systems compared to traditional domestic MAHs.Their signal detection approaches drew inspiration from the practices of foreign MAHs.This work synthesized findings related to the state of PV practices within these MAHs,shedding light on the challenges,achievements,and potential pathways for improvement.展开更多
Organizations often use sentiment analysis-based systems or even resort to simple manual analysis to try to extract useful meaning from their customers’general digital“chatter”.Driven by the need for a more accurat...Organizations often use sentiment analysis-based systems or even resort to simple manual analysis to try to extract useful meaning from their customers’general digital“chatter”.Driven by the need for a more accurate way to qualitatively extract valuable product and brand-oriented consumer-generated texts,this paper experimentally tests the ability of an NLP-based analytics approach to extract information from highly unstructured texts.The results show that natural language processing outperforms sentiment analysis for detecting issues from social media data.Surprisingly,the experiment shows that sentiment analysis is not only better than manual analysis of social media data for the goal of supporting organizational decision-making,but may also be disadvantageous for such efforts.展开更多
People have been engaged in sports activities both individually and collectively for years.Sports consumption,which refers to the process that covers many issues related to sports in the form of playing,watching,liste...People have been engaged in sports activities both individually and collectively for years.Sports consumption,which refers to the process that covers many issues related to sports in the form of playing,watching,listening or reading,is a form of human behavior.The satisfaction of the four marketing components of product,price,distribution and promotion by using the leisure time of the sports consumer effectively and ensuring its continuity in the future process can be ensured by effective utilization of facilities and quality recreation activities.Consumer behaviors,which have a very complex structure,are seen in the form of choosing,buying,using and obtaining.With this study,it is aimed to determine the mediating role of consumer decision-making styles in determining the effect of marketing components in the consumption of sports activities on the satisfaction of sports consumers.In this direction,data were collected in the province of Istanbul,which was determined as the sample.Data were obtained with a questionnaire form created on Google Form.These data were analyzed in line with the model and hypotheses created with these data and it was determined that the marketing components of sports consumption have an impact on the sports consumer and it was concluded that consumer decision-making styles have a positive mediating effect in this regard.展开更多
In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits...In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.展开更多
Danxia Mountain scenic area is a famous world natural heritage site and national 5A tourist attraction in China.It is renowned for its unique Danxia landform and rich biodiversity,and it has high ecological,scientific...Danxia Mountain scenic area is a famous world natural heritage site and national 5A tourist attraction in China.It is renowned for its unique Danxia landform and rich biodiversity,and it has high ecological,scientific research,and tourism value.In recent years,the upgrading of consumption,the promotion of personalized and in-depth tourism,and the wide application of digital technology in culture and tourism have presented many challenges to the current marketing strategy of scenic spots.Based on the 7P marketing mix theory,this paper systematically analyzes the marketing strategy of the Danxia Mountain scenic area in seven dimensions:product,price,channel,promotion,personnel,tangible display,and service process.The analysis reveals several issues,including a limited product selection and a significant tendency toward homogenization.There is insufficient diversity in online and offline marketing channels,a lack of emotional resonance and international vision in promotional content,an imperfect professional talent echelon,traditional and interactive tangible displays,and an unbalanced service process system.These issues make it difficult to fully meet the needs of different customer groups.Based on this analysis,and considering the characteristics of the scenic spot’s resources and the tourism market’s trends,the paper offers targeted optimization suggestions.These include innovating experience projects,expanding marketing channels,strengthening talent cultivation,enriching tangible displays,and improving the service system.The aim is to enhance the market competitiveness and tourist satisfaction of scenic spots,promote the integration of culture and tourism while protecting natural heritage,and provide a reference for optimizing the marketing strategies of similar natural heritage sites.展开更多
This article first comprehensively analyzes the current development status of creative agriculture in Qinhuangdao City,pointing out that it has unique advantages in terms of resource endowments and cultural heritage.A...This article first comprehensively analyzes the current development status of creative agriculture in Qinhuangdao City,pointing out that it has unique advantages in terms of resource endowments and cultural heritage.Although it has achieved certain results in recent years,it still faces challenges such as low brand awareness,single marketing channels,and insufficient innovation in retail models.In terms of marketing strategy innovation,this article proposes innovative ideas such as digital marketing,cultural IP marketing,and experiential marketing.Regarding retail model innovation,this article explores models such as online and offline integration,community group buying,and live streaming sales.This article presents an outlook for the future development of creative agriculture in Qinhuangdao City based on the research findings.It is believed that with technological advancements and consumption upgrades,creative agriculture has broad prospects.展开更多
This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes...This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.展开更多
Artificial Intelligence (AI) technology is profoundly transforming personalized marketing practices. This study employs a mixed-methods approach to explore the application effects of AI in personalized marketing. The ...Artificial Intelligence (AI) technology is profoundly transforming personalized marketing practices. This study employs a mixed-methods approach to explore the application effects of AI in personalized marketing. The research first outlines the primary forms of AI-driven personalized marketing, including intelligent recommendation systems, dynamic pricing, and personalized content generation. Through analysis across multiple industries, the study summarizes best practices and common pitfalls of AI applications. Results indicate that AI can significantly enhance marketing relevance and timeliness but may also raise concerns about privacy and algorithmic discrimination. The study compares the effectiveness of AI-driven and traditional methods in various marketing scenarios. AI excels in handling large-scale, real-time personalization needs but may be less effective than human intervention in scenarios requiring deep emotional connections. Finally, the study discusses the prospects of ethical AI in personalized marketing, emphasizing the importance of transparency and explainability. This research provides theoretical and practical guidance for enterprises to effectively leverage AI technology to improve personalized marketing effectiveness.展开更多
With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration ...With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry.Based on the data obtained from the ques-tionnaire survey,this paper makes an empirical analysis of the impact of the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry.The results showed that the questionnaire had good internal consistency and construct validity.Through empirical analysis,it can be found that the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees'marketing willingness.展开更多
In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among student...In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.展开更多
The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method,...The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.展开更多
Charcoal marketing is the main activity in the Gbegamey district of Cotonou. The aim of the study was to determine the effects of charcoal marketing on the environment and health of the Gbegamey population. A mixed de...Charcoal marketing is the main activity in the Gbegamey district of Cotonou. The aim of the study was to determine the effects of charcoal marketing on the environment and health of the Gbegamey population. A mixed descriptive and evaluative design was adopted. Data were collected using an interview guide, a structured non-participatory observation grid and air quality analysis equipment (PCE RCM 8 air quality detector;Carbon monoxide meter AS 87000A and Anemometer AM 4812) among charcoal traders, food vendors and residents living near charcoal sales outlets, selected by non-probabilistic purposive sampling, and were analysed with reference to national regulatory provisions and WHO recommendations (2022). 57 people, including 26 shopkeepers, were surveyed. Their average age was 45, with extremes of 25 and 65. The effects of charcoal marketing on health and the environment were known to 23 traders, who unfortunately did not adopt any protective measures. Some of the health effects mentioned were rheumatic and cardiovascular diseases. Pollutants (PM1: 96 µg/m3, PM2.5: 161 µg/m3, PM10: 206 µg/m3, CO: 185 mg/m3) were present in the coal-selling environment at Gbegamey. According to the respondents, respiratory diseases (42.31%), rheumatic diseases (30.77%) and cardiovascular diseases (11.54%) affected the traders, while respiratory diseases (51.61%) affected the general population. The marketing of charcoal in the Gbegamey district generates a high concentration of pollutants in the atmosphere. The activity needs to be monitored in order to limit its effects.展开更多
文摘This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized content that enhances user experiences and increases conversion rates.However,the growing reliance on these technologies introduces significant risks,including privacy violations,algorithmic bias,and ethical concerns.This paper explores these challenges and provides recommendations for businesses to mitigate associated risks while optimizing marketing strategies.It highlights the importance of transparency,fairness,and user control in ensuring responsible and effective data-driven marketing.
文摘Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Inspiration Island”and the“TopKlout Summit,”which showcased its technological breakthroughs and practical experience in the fields of intelligent content generation,cyber celebrity marketing,and cross-border digital marketing.
文摘For thermal power enterprises,the traditional business model of scale expansion and a single product line restricts the development of electricity marketing.Therefore,to achieve the transformation and upgrading of their electricity marketing,this study starts from the current situation of the electricity market and introduces in detail the market-oriented electricity marketing strategies of thermal power enterprises from four aspects:product strategy,price strategy,channel strategy,and promotion strategy.The analysis finds that a market-oriented electricity marketing strategy is not only an inevitable choice for thermal power enterprises to respond to current challenges but also an essential path for them to move toward high-quality development.Through continuous innovation and upgrading,thermal power enterprises will maintain a leading position in fierce market competition,achieve sustainable development,and make greater contributions to the prosperity and development of the energy industry.
文摘Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastructure,have become pivotal hubs for educational technology(EdTech)enterprises to expand their global presence.However,the unique characteristics of these markets,including cultural diversity,divergent consumer behaviors,and uneven digital maturity,pose challenges to traditional digital marketing strategies.This results in EdTech products facing issues such as inefficient user acquisition,insufficient brand awareness,and suboptimal conversion rates.To address these challenges,this paper focuses on optimizing digital marketing strategies for EdTech product sales in emerging international markets.This paper focuses on the optimization of digital marketing strategies for Ed Tech product sales in emerging international markets.Through analyzing the pain points in the application of current strategies,this paper proposes a systematic optimization path from four dimensions:localized content construction,multi-channel coordination and integration,user life cycle operation,and data-driven decision making.
文摘In the context of the continuous deepening of the“Double Reduction”policy and the growing demand for quality education,leveled mathematics readers,as an emerging form of publishing that integrates subject education and reading experience,face challenges such as unclear leveling logic,insufficient functional support,and weak user engagement.This paper introduces the 4V marketing theory and constructs an analytical framework from four dimensions:differentiation,functionality,added value,and resonance.Two representative products,“Climbing Mathematics”and“Spark Mathematics,”are selected for a typical case comparison to identify their strengths and weaknesses in content design,service systems,and brand operation,and to extract transferable strategic elements.The study finds that the user-value-oriented strategy based on the 4V model can effectively address the core issues in the market promotion and user relationship building of leveled mathematics readers,providing practical paths and theoretical support for educational publishing institutions to achieve product innovation and brand upgrading in this niche field.
文摘With the rapid development of technology and fierce competition in the digital industry,integrated marketing plays a vital role in product promotion and sales.This article focuses on DJI OSMO Pocket 3,revealing the reasons for its fiery“out of the circle”and the problems and challenges it faces by analyzing its marketing environment and marketing strategies,to provide useful references for DJI and similar brands to expand their brand awareness and enhance their market competitiveness in the future.
文摘In the era of big data,data has gradually become an important asset of enterprises,and the application of big data technology has gradually become the key to the optimization of enterprise marketing management mode.Enterprises take the initiative to meet the development trend of the times,rely on big data technology to effectively process and analyze data,innovate decision-making methods and operation models,and achieve efficient marketing and fine management,which is an important way to improve their market competitiveness.Therefore,the author first analyzes the empowering role of big data technology on enterprise marketing management,and then discusses the difficulties faced by enterprise marketing management in the era of big data,and finally puts forward targeted improvement strategies,aiming to provide a reference for enterprises to innovate and change the marketing management mode.
文摘This paper conducts clustering,potential semantic indexing,comparison,and inductive analysis of research papers on marketing between China and the UK from January 2020 to September 2024.The study found that the Chinese marketing research focuses on digital transformation,policy impact,value co-creation,and emerging e-commerce models.In contrast,the UK marketing research focuses more on sustainability,technology integration,real-time research,and personalized marketing strategies.The study also found that there were few marketing articles published in Chinese and CSSCI journals in China,while the SSCI journals published in English were 62 times more than in Chinese.According to the research,digital marketing and data-driven decision-making,diversified marketing channels,sustainability and circular economy,technological innovation and cutting-edge technology application,meta-universe and blockchain technology,AI+marketing development,brand building,and international market expansion will become the research hotspots in the field of marketing in the future.The research suggests that China should strengthen the construction of an academic marketing platform,and China and the UK should strengthen cooperation in marketing research,learn from each other's strengths,and jointly give full play to their advantages in technology application,market and economy,strategy and innovation,and social media,to contribute to global economic development and marketing research.
基金China National Key Research and Development Program(Grant No.2020YFC2009000 and 2020YFC2009001)National High Level Hospital Clinical Research Funding(Grant No.BJ-2023-200)the project funding from the Drug Evaluation Center of the National Medical Products Administration(Grant No.CDRW20214001).
文摘The aim of this study was to provide insights into the current status and primary methodologies employed by marketing authorization holders(MAHs)for signal detection.These insights are intended to offer valuable references for regulatory authorities in shaping pertinent regulatory policies.We conducted purposive sampling interviews with personnel responsible for pharmacovigilance(PV)within MAHs,in accordance with“Good Pharmacovigilance Practice(GVP)”.The interviews covered six predefined topics with open-ended discussions,including signal collection,signal detection,signal evaluation,clustered signal detection,and current challenges and issues.A total of 26 MAHs were interviewed,comprising 14 foreign-owned and 12 domestic enterprises.Foreign-owned enterprises,along with some local innovative pharmaceutical companies,utilized Oracle’s Argus and Empirica for adverse drug reaction information storage and computer-aided quantitative signal detection,respectively.The majority of domestic enterprises used the Taimei system for data storage and qualitative analysis,although a few employed other systems.Foreign-owned MAHs had comprehensive drug vigilance systems,aligning with established standards such as those of the European Union and the United States.Domestic innovative MAHs had more comprehensive drug vigilance systems compared to traditional domestic MAHs.Their signal detection approaches drew inspiration from the practices of foreign MAHs.This work synthesized findings related to the state of PV practices within these MAHs,shedding light on the challenges,achievements,and potential pathways for improvement.
文摘Organizations often use sentiment analysis-based systems or even resort to simple manual analysis to try to extract useful meaning from their customers’general digital“chatter”.Driven by the need for a more accurate way to qualitatively extract valuable product and brand-oriented consumer-generated texts,this paper experimentally tests the ability of an NLP-based analytics approach to extract information from highly unstructured texts.The results show that natural language processing outperforms sentiment analysis for detecting issues from social media data.Surprisingly,the experiment shows that sentiment analysis is not only better than manual analysis of social media data for the goal of supporting organizational decision-making,but may also be disadvantageous for such efforts.
文摘People have been engaged in sports activities both individually and collectively for years.Sports consumption,which refers to the process that covers many issues related to sports in the form of playing,watching,listening or reading,is a form of human behavior.The satisfaction of the four marketing components of product,price,distribution and promotion by using the leisure time of the sports consumer effectively and ensuring its continuity in the future process can be ensured by effective utilization of facilities and quality recreation activities.Consumer behaviors,which have a very complex structure,are seen in the form of choosing,buying,using and obtaining.With this study,it is aimed to determine the mediating role of consumer decision-making styles in determining the effect of marketing components in the consumption of sports activities on the satisfaction of sports consumers.In this direction,data were collected in the province of Istanbul,which was determined as the sample.Data were obtained with a questionnaire form created on Google Form.These data were analyzed in line with the model and hypotheses created with these data and it was determined that the marketing components of sports consumption have an impact on the sports consumer and it was concluded that consumer decision-making styles have a positive mediating effect in this regard.
文摘In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.
基金2024 Guangdong University of Science and Technology Institutional Quality Engineering Project:Integrated Marketing Course Development Combining Teaching,Learning,Practice,and Competition(Project No.:GKZLGC2024430)。
文摘Danxia Mountain scenic area is a famous world natural heritage site and national 5A tourist attraction in China.It is renowned for its unique Danxia landform and rich biodiversity,and it has high ecological,scientific research,and tourism value.In recent years,the upgrading of consumption,the promotion of personalized and in-depth tourism,and the wide application of digital technology in culture and tourism have presented many challenges to the current marketing strategy of scenic spots.Based on the 7P marketing mix theory,this paper systematically analyzes the marketing strategy of the Danxia Mountain scenic area in seven dimensions:product,price,channel,promotion,personnel,tangible display,and service process.The analysis reveals several issues,including a limited product selection and a significant tendency toward homogenization.There is insufficient diversity in online and offline marketing channels,a lack of emotional resonance and international vision in promotional content,an imperfect professional talent echelon,traditional and interactive tangible displays,and an unbalanced service process system.These issues make it difficult to fully meet the needs of different customer groups.Based on this analysis,and considering the characteristics of the scenic spot’s resources and the tourism market’s trends,the paper offers targeted optimization suggestions.These include innovating experience projects,expanding marketing channels,strengthening talent cultivation,enriching tangible displays,and improving the service system.The aim is to enhance the market competitiveness and tourist satisfaction of scenic spots,promote the integration of culture and tourism while protecting natural heritage,and provide a reference for optimizing the marketing strategies of similar natural heritage sites.
基金Research on the Development of Creative Agriculture in Qinhuangdao City(202401A213)。
文摘This article first comprehensively analyzes the current development status of creative agriculture in Qinhuangdao City,pointing out that it has unique advantages in terms of resource endowments and cultural heritage.Although it has achieved certain results in recent years,it still faces challenges such as low brand awareness,single marketing channels,and insufficient innovation in retail models.In terms of marketing strategy innovation,this article proposes innovative ideas such as digital marketing,cultural IP marketing,and experiential marketing.Regarding retail model innovation,this article explores models such as online and offline integration,community group buying,and live streaming sales.This article presents an outlook for the future development of creative agriculture in Qinhuangdao City based on the research findings.It is believed that with technological advancements and consumption upgrades,creative agriculture has broad prospects.
文摘This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.
文摘Artificial Intelligence (AI) technology is profoundly transforming personalized marketing practices. This study employs a mixed-methods approach to explore the application effects of AI in personalized marketing. The research first outlines the primary forms of AI-driven personalized marketing, including intelligent recommendation systems, dynamic pricing, and personalized content generation. Through analysis across multiple industries, the study summarizes best practices and common pitfalls of AI applications. Results indicate that AI can significantly enhance marketing relevance and timeliness but may also raise concerns about privacy and algorithmic discrimination. The study compares the effectiveness of AI-driven and traditional methods in various marketing scenarios. AI excels in handling large-scale, real-time personalization needs but may be less effective than human intervention in scenarios requiring deep emotional connections. Finally, the study discusses the prospects of ethical AI in personalized marketing, emphasizing the importance of transparency and explainability. This research provides theoretical and practical guidance for enterprises to effectively leverage AI technology to improve personalized marketing effectiveness.
文摘With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry.Based on the data obtained from the ques-tionnaire survey,this paper makes an empirical analysis of the impact of the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry.The results showed that the questionnaire had good internal consistency and construct validity.Through empirical analysis,it can be found that the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees'marketing willingness.
文摘In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.
基金National Natural Science Foundation of China(72074053).
文摘The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.
文摘Charcoal marketing is the main activity in the Gbegamey district of Cotonou. The aim of the study was to determine the effects of charcoal marketing on the environment and health of the Gbegamey population. A mixed descriptive and evaluative design was adopted. Data were collected using an interview guide, a structured non-participatory observation grid and air quality analysis equipment (PCE RCM 8 air quality detector;Carbon monoxide meter AS 87000A and Anemometer AM 4812) among charcoal traders, food vendors and residents living near charcoal sales outlets, selected by non-probabilistic purposive sampling, and were analysed with reference to national regulatory provisions and WHO recommendations (2022). 57 people, including 26 shopkeepers, were surveyed. Their average age was 45, with extremes of 25 and 65. The effects of charcoal marketing on health and the environment were known to 23 traders, who unfortunately did not adopt any protective measures. Some of the health effects mentioned were rheumatic and cardiovascular diseases. Pollutants (PM1: 96 µg/m3, PM2.5: 161 µg/m3, PM10: 206 µg/m3, CO: 185 mg/m3) were present in the coal-selling environment at Gbegamey. According to the respondents, respiratory diseases (42.31%), rheumatic diseases (30.77%) and cardiovascular diseases (11.54%) affected the traders, while respiratory diseases (51.61%) affected the general population. The marketing of charcoal in the Gbegamey district generates a high concentration of pollutants in the atmosphere. The activity needs to be monitored in order to limit its effects.
