This study takes the children’s animation IP“Brave Brother Ah Niu”as a case study,where the animation IP refers not merely to a single work,but rather to a core content asset capable of multi-dimensional developmen...This study takes the children’s animation IP“Brave Brother Ah Niu”as a case study,where the animation IP refers not merely to a single work,but rather to a core content asset capable of multi-dimensional development and possessing long-term commercial value,such as a well-known character,story,or worldview.This case is used to explore the path for children’s animation IP to empower the deep integration of cultural tourism based on Bourdieu’s field theory.In response to the current challenges of fragmentation,superficial symbolization,and capital feedback disruption in development,a three-field transformation framework of“cultural production-media practiceindustrial consumption”is constructed,and an integration mechanism of“empowerment-translation-feedback”is proposed.This study provides a replicable theoretical model and practical path for the Ah Niu IP and similar regional children’s animation IPs to overcome the bottleneck of cultural tourism integration,achieve cultural inheritance,and enhance the industrial value.展开更多
Promoting the deep integration of culture and tourism has become an important goal for the development of Rongchang District,Chongqing.With its rich intangible cultural heritage,Rongchang District has a great opportun...Promoting the deep integration of culture and tourism has become an important goal for the development of Rongchang District,Chongqing.With its rich intangible cultural heritage,Rongchang District has a great opportunity to drive the deep fusion of culture and tourism,using culture to promote tourism and vice versa,thereby vigorously developing the cultural tourism economy.From the perspective of all-for-one tourism,this paper takes the integration of“intangible cultural heritage(ICH)+”cultural tourism in Rongchang,Chongqing as an example,analyzes the advantages and disadvantages of the construction of the cultural tourism industry in Rongchang District,Chongqing,and explores the integration development mechanism of rural“ICH+”cultural tourism industry.Using literature research,case analysis,and field investigations,and based on the theories of sustainable development and cultural tourism integration,this paper extracts the achievements and shortcomings of the deep integration of“ICH+”cultural tourism in Rongchang District through data collation and analysis.This provides valuable reference and lessons for realizing the inheritance of ICH and the sustainable development of tourism.展开更多
In recent years,managing rural living environments has become a vital component of the rural revitalization strategy.Jiangsu Province,rich in economic and cultural resources,has accumulated valuable experience in expl...In recent years,managing rural living environments has become a vital component of the rural revitalization strategy.Jiangsu Province,rich in economic and cultural resources,has accumulated valuable experience in exploring rural environmental governance by integrating culture and tourism.This research analyzes the practical logic of rural environmental governance in Jiangsu from both theoretical and practical perspectives.It emphasizes the importance of integrating culture and tourism to enhance environmental governance while addressing the associated challenges.The results show that the integration of culture and tourism not only enhances rural ecological environments and living facilities but also boosts regional economic development and the preservation of cultural resources.Nevertheless,there are still challenges in aspects such as the collaboration of stakeholders,the establishment of long-term mechanisms,and the application of digital technologies.Based on real cases in Jiangsu,this study suggests optimization strategies and policy recommendations to improve rural environmental governance within the framework of cultural and tourism integration.展开更多
In order to better realize the development of cultural tourism products in Yuncheng County,this paper analyzed Water Margin cultural tourism resources,market demand and product design in Yuncheng County using the RMP(...In order to better realize the development of cultural tourism products in Yuncheng County,this paper analyzed Water Margin cultural tourism resources,market demand and product design in Yuncheng County using the RMP(Resource-Market-Product)theory,summarized existing problems in the development of Water Margin cultural tourism in Yuncheng County,and proposed countermeasures for its development.It is expected to achieve the integration of Water Margin culture and the tourism industry under the broader context of cultural and tourism integration,provide richly diverse and distinctive tourism products and services,and promote the economic development of the tourist destination.展开更多
As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism res...As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.展开更多
From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide correspon...From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.展开更多
Against the backdrop of the strategies for rural revitalization and the integration of agriculture,culture,and tourism,farm stay,as a vital carrier,requires a systematic analysis of its resource integration effectiven...Against the backdrop of the strategies for rural revitalization and the integration of agriculture,culture,and tourism,farm stay,as a vital carrier,requires a systematic analysis of its resource integration effectiveness and the actual needs of tourists.Taking Chongqing City as an example,this study leverages tourist reviews from the Dianping platform(China’s leading consumer review site)and employs a combination of TF-IDF keyword extraction,SnowNLP sentiment analysis,and LDA topic modeling to dissect tourists’perception characteristics and latent demands for agritourism resources from the demand side.The findings reveal that agricultural and tourism elements garner significant attention,while cultural resources are notably underperceived,indicating an imbalanced integration structure.Sentiment is predominantly positive,yet negative feedback highlights issues in service management,transportation,and homogenized experiences.Latent demands converge on three dimensions:deepening agricultural experiences,enhancing cultural participation and interaction,and improving environmental and service quality.Based on these findings,this study proposes integration enhancement strategies,including agricultural branding,cultural vitalization,service intelligence,and multi-faceted collaboration,to drive experience upgrades and sustainable development in farm stays,offering theoretical references and practical pathways for rural tourism integration in similar regions.展开更多
In the context of the Hainan Free Trade Port,Haikou is committed to becoming an international consumer city,with the integration of culture,commerce,tourism,and sports as a key strategy.This article provides an in-dep...In the context of the Hainan Free Trade Port,Haikou is committed to becoming an international consumer city,with the integration of culture,commerce,tourism,and sports as a key strategy.This article provides an in-depth analysis of Haikou’s current status in building an international consumer city through the integration of culture,commerce,tourism,and sports,including its strengths and existing challenges.It explores the significance of this integration for Haikou and proposes targeted development strategies.These strategies aim to enhance the city’s appeal and international competitiveness by integrating resources,innovating business models,and optimizing the environment,thereby promoting the deep integration of culture,commerce,tourism,and sports in Haikou.展开更多
The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation ...The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.展开更多
Miao batik in Guizhou region of China has a long history,and the batik process is also a kind of inheritance of intangible cultural heritage,which contains the longing and pursuit of the minority people for a better l...Miao batik in Guizhou region of China has a long history,and the batik process is also a kind of inheritance of intangible cultural heritage,which contains the longing and pursuit of the minority people for a better life,and it is an indispensable treasure of the national folk culture,which is deeply loved by the people for its unique form showing its own unique value.At the same time,batik has become an important tourism resource to attract consumption because of its exquisite pattern modelling,iconic colour effect and deep cultural connotation.展开更多
Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sp...Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.展开更多
The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions with...The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.展开更多
Hainan boasts unique natural and cultural resources,offering tremendous potential for development in the tourism performance sector.This paper delves into the significance and value of creating a regional brand for Ha...Hainan boasts unique natural and cultural resources,offering tremendous potential for development in the tourism performance sector.This paper delves into the significance and value of creating a regional brand for Hainan’s tourism performances.Based on an analysis of the current state of Hainan’s tourism performance,it explores the challenges faced and proposes a multi-faceted approach to building a regional brand,including resource integration,product innovation,brand communication,and talent cultivation.The aim is to promote high-quality development in Hainan’s tourism performance industry,enhance the cultural appeal and market competitiveness of Hainan’s tourism,and support the construction of Hainan as an international center for tourism consumption.展开更多
Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of cultu...Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people’s lives.In the study,four paths of culture and tourism integration were proposed,including the integration of concepts and functions,integration of industry and market,integration of services and marketing,and cross-theoretical integration of culture and tourism.展开更多
Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of devel...Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.展开更多
Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing C...Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.展开更多
[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing vi...[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing villages through culture and tourism,agricultural cultural heritage has gradually attracted wide attention from all walks of life.This paper is intended to provide new ideas and strategies for the development of local cultural tourism through in-depth analysis of agricultural cultural heritage resources in Xiajin County.[Methods]Using the method of literature research,this paper systematically sorted out the historical background,current situation and value of agricultural cultural heritage in Xiajin County.Besides,the agricultural cultural heritage resources in Xiajin County were comprehensively evaluated using the 3-3-6 evaluation method.On this basis,combined with the theory of industrial convergence and sustainable development,it came up with some specific suggestions on the tourism development of agricultural cultural heritage in Xiajin County.[Results]Through the in-depth evaluation of agricultural cultural heritage resources in Xiajin County,it is found that it has rich historical and cultural heritage and unique tourism value.However,there are still some problems in protection and utilization.In view of the problems,it recommended to attach importance to the inheritance of Xiajin agricultural cultural heritage,develop characteristic heritage tourism and improve relevant supporting facilities.[Conclusions]Deeply excavating the essence of agricultural cultural heritage in Xiajin County and organically combining it with modern tourism is an important way to realize the sustainable development of local cultural tourism.The recommendations are expected to provide reference for the development of agricultural heritage tourism in Xiajin County and other regions,and help to promote the deep integration of culture and tourism,and promote rural revitalization and cultural inheritance.展开更多
Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism h...Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism human resources,colleges and universities must conform to the requirements of the development of the times,solve problems existing in talent training at present,and innovate the ideas and ways of talent training.This paper summarized the new requirements of the integration of culture and tourism for the training of tourism management professionals in colleges and universities,and put forward a“four-in-one”tourism talent training system by optimizing the curriculum system,improving practical teaching,strengthening the construction of“double-qualified”teaching staff and reforming the evaluation system,in order to cultivate high-quality multi-skilled talents that meet the needs of the cultural tourism market.展开更多
Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The resul...Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.展开更多
The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data...The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.展开更多
基金The 2023 Basic Scientific Research Ability Improvement Project for Young and Middle-aged Teachers in Guangxi Universities(2023KY1884)。
文摘This study takes the children’s animation IP“Brave Brother Ah Niu”as a case study,where the animation IP refers not merely to a single work,but rather to a core content asset capable of multi-dimensional development and possessing long-term commercial value,such as a well-known character,story,or worldview.This case is used to explore the path for children’s animation IP to empower the deep integration of cultural tourism based on Bourdieu’s field theory.In response to the current challenges of fragmentation,superficial symbolization,and capital feedback disruption in development,a three-field transformation framework of“cultural production-media practiceindustrial consumption”is constructed,and an integration mechanism of“empowerment-translation-feedback”is proposed.This study provides a replicable theoretical model and practical path for the Ah Niu IP and similar regional children’s animation IPs to overcome the bottleneck of cultural tourism integration,achieve cultural inheritance,and enhance the industrial value.
基金Graduate Innovation Project of Chongqing University of Science and Technology 2024(YKJCX2420811)。
文摘Promoting the deep integration of culture and tourism has become an important goal for the development of Rongchang District,Chongqing.With its rich intangible cultural heritage,Rongchang District has a great opportunity to drive the deep fusion of culture and tourism,using culture to promote tourism and vice versa,thereby vigorously developing the cultural tourism economy.From the perspective of all-for-one tourism,this paper takes the integration of“intangible cultural heritage(ICH)+”cultural tourism in Rongchang,Chongqing as an example,analyzes the advantages and disadvantages of the construction of the cultural tourism industry in Rongchang District,Chongqing,and explores the integration development mechanism of rural“ICH+”cultural tourism industry.Using literature research,case analysis,and field investigations,and based on the theories of sustainable development and cultural tourism integration,this paper extracts the achievements and shortcomings of the deep integration of“ICH+”cultural tourism in Rongchang District through data collation and analysis.This provides valuable reference and lessons for realizing the inheritance of ICH and the sustainable development of tourism.
基金2022 Key Research Project of Philosophy and Social Sciences at Nanjing Tech University Pujiang Institute,“The Subject-Object Relationship and Its Coordination Mechanism in the Construction of Beautiful Countryside in Jiangsu”(Project No.:Njpj2022-2-01)。
文摘In recent years,managing rural living environments has become a vital component of the rural revitalization strategy.Jiangsu Province,rich in economic and cultural resources,has accumulated valuable experience in exploring rural environmental governance by integrating culture and tourism.This research analyzes the practical logic of rural environmental governance in Jiangsu from both theoretical and practical perspectives.It emphasizes the importance of integrating culture and tourism to enhance environmental governance while addressing the associated challenges.The results show that the integration of culture and tourism not only enhances rural ecological environments and living facilities but also boosts regional economic development and the preservation of cultural resources.Nevertheless,there are still challenges in aspects such as the collaboration of stakeholders,the establishment of long-term mechanisms,and the application of digital technologies.Based on real cases in Jiangsu,this study suggests optimization strategies and policy recommendations to improve rural environmental governance within the framework of cultural and tourism integration.
基金Sponsored by Research Project of Inner Mongolia Autonomous Region Center for the Theoretical System of Socialism with Chinese Characteristics(2024ZZB018).
文摘In order to better realize the development of cultural tourism products in Yuncheng County,this paper analyzed Water Margin cultural tourism resources,market demand and product design in Yuncheng County using the RMP(Resource-Market-Product)theory,summarized existing problems in the development of Water Margin cultural tourism in Yuncheng County,and proposed countermeasures for its development.It is expected to achieve the integration of Water Margin culture and the tourism industry under the broader context of cultural and tourism integration,provide richly diverse and distinctive tourism products and services,and promote the economic development of the tourist destination.
基金Chongqing University of Science and Technology’s Master’s Degree Innovation Project“Research on Chongqing Digital Cultural Tourism Innovation and Development Based on Cyberpunk”(Project No.YKJCX2320906)。
文摘As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.
文摘From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.
基金Chongqing University of Science and Technology Graduate Innovation Program Project(YKJCX2420802)。
文摘Against the backdrop of the strategies for rural revitalization and the integration of agriculture,culture,and tourism,farm stay,as a vital carrier,requires a systematic analysis of its resource integration effectiveness and the actual needs of tourists.Taking Chongqing City as an example,this study leverages tourist reviews from the Dianping platform(China’s leading consumer review site)and employs a combination of TF-IDF keyword extraction,SnowNLP sentiment analysis,and LDA topic modeling to dissect tourists’perception characteristics and latent demands for agritourism resources from the demand side.The findings reveal that agricultural and tourism elements garner significant attention,while cultural resources are notably underperceived,indicating an imbalanced integration structure.Sentiment is predominantly positive,yet negative feedback highlights issues in service management,transportation,and homogenized experiences.Latent demands converge on three dimensions:deepening agricultural experiences,enhancing cultural participation and interaction,and improving environmental and service quality.Based on these findings,this study proposes integration enhancement strategies,including agricultural branding,cultural vitalization,service intelligence,and multi-faceted collaboration,to drive experience upgrades and sustainable development in farm stays,offering theoretical references and practical pathways for rural tourism integration in similar regions.
基金2025 Haikou Philosophy and Social Science Planning Project,Research on the Construction Path of Consumption Scenarios in Haikou International Tourism and Consumption Center City under the Perspective of Scene Theory(Project No.:2025-YBKT-10)。
文摘In the context of the Hainan Free Trade Port,Haikou is committed to becoming an international consumer city,with the integration of culture,commerce,tourism,and sports as a key strategy.This article provides an in-depth analysis of Haikou’s current status in building an international consumer city through the integration of culture,commerce,tourism,and sports,including its strengths and existing challenges.It explores the significance of this integration for Haikou and proposes targeted development strategies.These strategies aim to enhance the city’s appeal and international competitiveness by integrating resources,innovating business models,and optimizing the environment,thereby promoting the deep integration of culture,commerce,tourism,and sports in Haikou.
文摘The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.
文摘Miao batik in Guizhou region of China has a long history,and the batik process is also a kind of inheritance of intangible cultural heritage,which contains the longing and pursuit of the minority people for a better life,and it is an indispensable treasure of the national folk culture,which is deeply loved by the people for its unique form showing its own unique value.At the same time,batik has become an important tourism resource to attract consumption because of its exquisite pattern modelling,iconic colour effect and deep cultural connotation.
基金Key Research Base for Humanities and Social Sciences(Sports and Social Sciences)of the Education Department of the Sichuan Federation of Social Sciences Project:“Research on Development Strategies of Sichuan Local Sports Museums under the Background of Cultural and Tourism Integration”(Project No.TY2023210)。
文摘Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.
基金supported by the Philosophy and Social Science Foundation of China’s“Research on the Dynamic Mechanism and Realization Paths of High-Quality Development of Cultural Tourism Integration in Relatively Poor Areas of China”[Grant number.21BGL150].
文摘The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.
基金Philosophy and Social Planning Project of Haikou City in 2025‘An Exploratory Study on Accelerating the Construction of“International Performing Arts Capital”in Haikou Under the Background of Hainan Free Trade Port’(Project No.:2025-ZCKT-96)。
文摘Hainan boasts unique natural and cultural resources,offering tremendous potential for development in the tourism performance sector.This paper delves into the significance and value of creating a regional brand for Hainan’s tourism performances.Based on an analysis of the current state of Hainan’s tourism performance,it explores the challenges faced and proposes a multi-faceted approach to building a regional brand,including resource integration,product innovation,brand communication,and talent cultivation.The aim is to promote high-quality development in Hainan’s tourism performance industry,enhance the cultural appeal and market competitiveness of Hainan’s tourism,and support the construction of Hainan as an international center for tourism consumption.
基金Sponsored by Project from Federation of Social Science Circles of Zhaoqing City(16ZC-19)Project of Zhaoqing University(zlgc202023)Project of Zhaoqing University:Fundamentals of Management:Evolution and Practice of Management Thoughts。
文摘Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people’s lives.In the study,four paths of culture and tourism integration were proposed,including the integration of concepts and functions,integration of industry and market,integration of services and marketing,and cross-theoretical integration of culture and tourism.
基金Humanities and Social Sciences Research Planning Fund of the Ministry of Education of the People’s Republic of China“Research on the Application and Improvement of the PPP Model for the Construction of Sports and Leisure Characteristic Towns Based on Value Chain Theory”(Project No.18XJA890002)。
文摘Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.
基金Sponsored by National Social Science Fund of China General Project “Spatial Disequilibrium and Influencing Mechanism of Total Factor Productivity of Tourism in China from the Perspective of Technological Heterogeneity”(20BJY201)。
文摘Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.
文摘[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing villages through culture and tourism,agricultural cultural heritage has gradually attracted wide attention from all walks of life.This paper is intended to provide new ideas and strategies for the development of local cultural tourism through in-depth analysis of agricultural cultural heritage resources in Xiajin County.[Methods]Using the method of literature research,this paper systematically sorted out the historical background,current situation and value of agricultural cultural heritage in Xiajin County.Besides,the agricultural cultural heritage resources in Xiajin County were comprehensively evaluated using the 3-3-6 evaluation method.On this basis,combined with the theory of industrial convergence and sustainable development,it came up with some specific suggestions on the tourism development of agricultural cultural heritage in Xiajin County.[Results]Through the in-depth evaluation of agricultural cultural heritage resources in Xiajin County,it is found that it has rich historical and cultural heritage and unique tourism value.However,there are still some problems in protection and utilization.In view of the problems,it recommended to attach importance to the inheritance of Xiajin agricultural cultural heritage,develop characteristic heritage tourism and improve relevant supporting facilities.[Conclusions]Deeply excavating the essence of agricultural cultural heritage in Xiajin County and organically combining it with modern tourism is an important way to realize the sustainable development of local cultural tourism.The recommendations are expected to provide reference for the development of agricultural heritage tourism in Xiajin County and other regions,and help to promote the deep integration of culture and tourism,and promote rural revitalization and cultural inheritance.
基金Sponsored by Teaching Reform Project of Taishan University in 2022:Construction and Practice of Integrating Yellow River Culture into the Curriculum of Tourism Economics(JG202233)Phased Research Achievements of“Teaching Innovation Team of Tourism Industry Economy”in Taishan UniversityProject of Humanities and Social Sciences in Shandong Province(2020-NDJJ-23).
文摘Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism human resources,colleges and universities must conform to the requirements of the development of the times,solve problems existing in talent training at present,and innovate the ideas and ways of talent training.This paper summarized the new requirements of the integration of culture and tourism for the training of tourism management professionals in colleges and universities,and put forward a“four-in-one”tourism talent training system by optimizing the curriculum system,improving practical teaching,strengthening the construction of“double-qualified”teaching staff and reforming the evaluation system,in order to cultivate high-quality multi-skilled talents that meet the needs of the cultural tourism market.
基金Sponsored by National Social Science Fund of China(18BGL148)Natural Science Foundation of Inner Mongolia Autonomous Region(2019MS04019)。
文摘Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.
基金Sponsored by the Project of Research Center for Targeted Poverty Alleviation and Anti-poverty(Fujian Education Office 2018 No.50)Project of Eastern Fujian Tourism Poverty Alleviation Research Center(Fujian Education Office 2019 No.32)。
文摘The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.
