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Investigating the Mediating Role of Consumer Decision-Making Styles in the Effect of Marketing Components on Sports Consumer Satisfaction
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作者 Murat Başal Muhammet Salih Yigit 《Economics World》 2025年第2期162-174,共13页
People have been engaged in sports activities both individually and collectively for years.Sports consumption,which refers to the process that covers many issues related to sports in the form of playing,watching,liste... People have been engaged in sports activities both individually and collectively for years.Sports consumption,which refers to the process that covers many issues related to sports in the form of playing,watching,listening or reading,is a form of human behavior.The satisfaction of the four marketing components of product,price,distribution and promotion by using the leisure time of the sports consumer effectively and ensuring its continuity in the future process can be ensured by effective utilization of facilities and quality recreation activities.Consumer behaviors,which have a very complex structure,are seen in the form of choosing,buying,using and obtaining.With this study,it is aimed to determine the mediating role of consumer decision-making styles in determining the effect of marketing components in the consumption of sports activities on the satisfaction of sports consumers.In this direction,data were collected in the province of Istanbul,which was determined as the sample.Data were obtained with a questionnaire form created on Google Form.These data were analyzed in line with the model and hypotheses created with these data and it was determined that the marketing components of sports consumption have an impact on the sports consumer and it was concluded that consumer decision-making styles have a positive mediating effect in this regard. 展开更多
关键词 consumer decision sport consumption consumer satisfaction decision styles marketing components
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Comparative Study on the Impact of Short Videos on Young Consumers’Purchasing Behavior in Hanoi and Taipei
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作者 Nguyen Thi Phi Nga 《Management Studies》 2025年第3期105-108,共4页
Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers... Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan. 展开更多
关键词 short video consumer behavior HANOI Taipei perceived value celebrity endorsement Gen Z social media marketing
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Consumer products are important reservoirs and sources of organophosphate tri-esters and di-esters:Characteristics,mass inventory,and implication for waste management
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作者 Jie Zhou Chan Liang +3 位作者 Jinyun Li Jiayi Gu Amina Salamova Liangying Liu 《Journal of Environmental Sciences》 2025年第5期550-559,共10页
Numerous studies documented the occurrence of organophosphate tri-esters(tri-OPEs)and di-esters(di-OPEs)in the environment.Little information is available on their occurrence in waste consumer products,reservoirs and ... Numerous studies documented the occurrence of organophosphate tri-esters(tri-OPEs)and di-esters(di-OPEs)in the environment.Little information is available on their occurrence in waste consumer products,reservoirs and sources of these chemicals.This study collected and analyzed 92 waste consumer products manufactured from diverse polymers,including polyurethane foam(PUF),polystyrene(PS),acrylonitrile butadiene styrene(ABS),polypropylene(PP),and polyethylene(PE)to obtain information on the occurrence and profiles of 16 tri-OPEs and 10 di-OPEs.Total concentrations of di-OPEs(18−370,000 ng/g,median 1,700 ng/g)were one order of magnitude lower than those of tri-OPEs(94−4,500,000 ng/g,median 5,400 ng/g).The concentrations of both tri-and di-OPEs in products made of PUF,PS,and ABS were orders of magnitude higher than those made of PP and PE.The compositional patterns of OPEs varied among different polymer types but were generally dominated by bisphenol A bis(diphenyl phosphate),triphenyl phosphate,tris(1-chloro-2-propyl)phosphate,di-phenyl phosphate(DPHP),and bis(2-ethylhexyl)phosphate.Two industrially applied di-OPEs(di-n-butyl phosphate and DPHP)exhibited higher levels than their respective tri-OPEs,contrary to their production volumes.Some non-industrially applied chlorinated di-OPEs were also detected,with concentrations up to 97,000 ng/g.These findings suggest that degradation of tri-OPEs during the manufacturing and use of products is an important source of di-OPEs.The mass inventories of tri-OPEs and di-OPEs in consumer products were estimated at 3,100 and 750 tons/year,respectively.This study highlights the importance of consumer products as emission sources of a broad suite of OPEs. 展开更多
关键词 Organophosphate tri-esters Organophosphate di-esters Waste consumer products Source assessment Mass inventory
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Deterministic Modeling for Evaluating Consumers’ Purchasing Intentions Towards Cosmetic Brands in Bangladesh: Evidence from SEM Approach
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作者 Meher Neger Abu Obida Rahid Fahima Akter 《Chinese Business Review》 2025年第1期29-48,共20页
Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.T... Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.The study investigates the impact of content cues which influence on purchasing intention towards cosmetic brands in Bangladesh.Purpose:The basic purpose of this study was to evaluate the factors influencing consumers’purchasing intentions for cosmetic brands in Bangladesh.Specifically,the study explored the roles of various cosmetic-related attributes and their impact on purchasing intentions within the context of Bangladesh’s cosmetic industry.Research methods:A quantitative research approach was adopted,and data were collected through a structured survey targeting Bangladeshi consumers who frequently engage with cosmetic products.All the valid responses were analyzed using SmartPLS 4.0 to perform structural equation modeling.Research findings:The findings revealed that trust in cosmetic brands and competitive pricing significantly influence consumers’purchasing intentions,highlighting the importance of fostering trust and affordability.However,certain constructs,such as ethnocentric tendencies and concerns about ingredient safety,showed limited impact on consumers’decisions.Conclusion:This study contributes to the existing literature by offering empirical insights into the Bangladeshi context,particularly within the rapidly growing cosmetics market.The findings provide actionable recommendations for cosmetic brands aiming to strengthen their market position through trust-building initiatives,competitive pricing strategies,and educational campaigns to enhance consumer awareness.These insights are particularly relevant for marketing practitioners seeking to understand and respond to the unique dynamics of the Bangladeshi cosmetics industry. 展开更多
关键词 brand credibility consumer ethnocentrism ingredient safety price cosmetic brands purchasing intention
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A Two-Stage Feature Extraction Approach for Green Energy Consumers in Retail Electricity Markets Using Clustering and TF–IDF Algorithms
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作者 Wei Yang Weicong Tan +6 位作者 Zhijian Zeng Ren Li Jie Qin Yuting Xie Yongjun Zhang Runting Cheng Dongliang Xiao 《Energy Engineering》 2025年第5期1697-1713,共17页
The rapid development of electricity retail market has prompted an increasing number of electricity consumers to sign green electricity contracts with retail electricity companies,which poses greater challenges for th... The rapid development of electricity retail market has prompted an increasing number of electricity consumers to sign green electricity contracts with retail electricity companies,which poses greater challenges for the market service for green energy consumers.This study proposed a two-stage feature extraction approach for green energy consumers leveraging clustering and termfrequency-inverse document frequency(TF-IDF)algorithms within a knowledge graph framework to provide an information basis that supports the green development of the retail electricity market.First,the multi-source heterogeneous data of green energy consumers under an actual market environment is systematically introduced and the information is categorized into discrete,interval,and relational features.A clustering algorithm was employed to extract features of the trading behavior of green energy consumers in the first stage using the parameter data of green retail electricity contracts.Then,TF-IDF algorithm was applied in the second stage to extract features for green energy consumers in different clusters.Finally,the effectiveness of the proposed approach was validated based on the actual operational data in a southern province of China.It is shown that the most significant discrepancy between the retail trading behaviors of green energy consumers is the power share of green retail packages,whose averaged values are 25.64%,50%,39.66%,and 24.89%in four different clusters,respectively.Additionally,power supply bureaus and electricity retail companies affects the behavior of the green energy consumers most significantly. 展开更多
关键词 Green energy consumer feature extraction knowledge graph retail electricity market
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Consumer knowledge and perception of 3-MCPD and glycidyl esters in food and edible oils
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作者 Ain Norashyikin Sani Ali Rashidinejad Siva Raseetha 《Food and Health》 2025年第2期15-23,共9页
Background:In today’s context,vegetable oils,commonly used in culinary practices such as frying and baking,are integral to numerous daily dietary choices.Palm oil,a frequently employed vegetable oil,raises concerns s... Background:In today’s context,vegetable oils,commonly used in culinary practices such as frying and baking,are integral to numerous daily dietary choices.Palm oil,a frequently employed vegetable oil,raises concerns surrounding food safety,thus presenting a significant challenge.Methods:This research aims to enhance consumer awareness regarding the potential health risks associated with 3-monochloropropane-1,2-diol(3-MCPD)and glycidyl fatty acid esters(GEs)commonly found in food and edible oil products.The study endeavours to apprise consumers of these health risks through a comprehensive survey.The survey enlisted the participation of 120 respondents within the age bracket of 18 years to those above 36 years(capped at 50 years).Results:Strikingly,a significant proportion,ranging from 88%to 89%,demonstrated a lack of awareness concerning the potential risks associated with 3-MCPD and GEs in food products.Conclusion:This study underscores the urgency of augmenting consumer's awareness levels regarding 3-MCPD and GEs.Furthermore,it promotes a more detailed examination of Malaysian edible oils and food products available in the market to establish an appropriate Tolerable Daily Intake for the Malaysian population.This research contributes to the broader discourse on food safety and public health by highlighting these crucial facets. 展开更多
关键词 vegetable oils 3-Monochloropropane-1 2-diol glycidyl fatty acid esters consumer awareness food safety
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Readiness,recovery,and strain:an evaluation of composite health scores in consumer wearables
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作者 Cailbhe Doherty Maximus Baldwin +2 位作者 Rory Lambe David Burke Marco Altini 《Translational Exercise Biomedicine》 2025年第2期128-144,共17页
Introduction:Consumer wearables increasingly provide users with Composite Health Scores(CHS)–integrated biometric indices that claim to quantify readiness,recovery,stress,or overall well-being.Despite their growing a... Introduction:Consumer wearables increasingly provide users with Composite Health Scores(CHS)–integrated biometric indices that claim to quantify readiness,recovery,stress,or overall well-being.Despite their growing adoption,the validity,transparency,and physiological relevance of these scores remain unclear.This study systematically evaluates CHS fromleading wearablemanufacturers to assess their underlying methodologies,contributors,and scientific basis.Content:Information was synthesised from publicly available company documentation,including technical white papers,user manuals,app interfaces,and research literature where available.We identified 14 CHS across 10 major wearable manufacturers,including Fitbit(Daily Readiness),Garmin(Body Battery^(TM)and Training Readiness),Oura(Readiness and Resilience),WHOOP(Strain,Recovery,and Stress Monitor),Polar(Nightly Recharge^(TM)),Samsung(Energy Score),Suunto(Body Resources),Ultrahuman(Dynamic Recovery),Coros(Daily Stress),and Withings(Health Improvement Score).The most frequently incorporated biometric contributors in this catalogue of CHS were heart rate variability(86%),resting heart rate(79%),physical activity(71%),and sleep duration(71%).However,significant discrepancies were identified in data collection timeframes,metric weighting,and proprietary scoring methodologies.None of the manufacturers disclosed their exact algorithmic formulas,and few provided empirical validation or peer-reviewed evidence supporting the accuracy or clinical relevance of their scores.Summary and outlook:While the concept of CHS represent a promising innovation in digital health,their scientific validity,transparency,and clinical applicability remain uncertain.Future research should focus on establishing standardized sensor fusion frameworks,improving algorithmic transparency,and evaluating CHS across diverse populations.Greater collaboration between industry,researchers,and clinicians is essential to ensure these indices serve as meaningful health metrics rather than opaque consumer tools. 展开更多
关键词 wearable technology digital health heart rate variability consumer wearables
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Consumer Attitudes and Purchase Intentions Toward Eco-Friendly Agricultural and Food Packaging:A Case Study in Chungnam Province,South Korea
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作者 Saem Lee 《Journal of Environmental & Earth Sciences》 2025年第3期47-57,共11页
This study aims to the factors influencing consumer intention to purchase eco-friendly,small-packaged agricultural products using the Theory of Planned Behavior(TPB).With increasing demand for sustainable consumption,... This study aims to the factors influencing consumer intention to purchase eco-friendly,small-packaged agricultural products using the Theory of Planned Behavior(TPB).With increasing demand for sustainable consumption,eco-friendly food packaging has become a critical focus within the circular economy.This study was conducted in Seoul,South Korea,a key marketplace for consumer trends,and surveyed 200 respondents to examine key TPB components—attitude,subjective norms,and perceived behavioral control—along with additional factors shaping sustainable purchasing behavior.The findings indicate that perceived behavioral control is the predictor of purchase intention(β=0.510,p<0.001),followed by attitude(β=0.236,p<0.05)and subjective norms(β=0.199,p<0.05).Moreover,the results suggest that while social influences play a role,individuals who perceive fewer barriers and have a stronger personal attitude toward sustainability are more likely to adopt eco-friendly purchasing behaviors.These results highlight the importance of consumer autonomy and confidence in making eco-friendly choices,suggesting that increasing accessibility and affordability of sustainable packaging can drive adoption.Despite social influences,urban consumers prioritize personal values and perceived control over purchasing behavior.The study might contribute to sustainability literature by offering insights into eco-conscious consumer behavior and implications for marketing strategies that promote sustainable agricultural products.Future research should explore cross-cultural comparisons and additional psychological determinants to enhance the understanding of sustainable consumption patterns. 展开更多
关键词 consumer Intentions Agricultural and Food Packaging Theory of Planned Behavior
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A Review of Content Marketing’s Influence on Consumers’ Purchase Intention in Live-streaming E-commerce
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作者 Yuan Wang 《Proceedings of Business and Economic Studies》 2025年第1期55-59,共5页
In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits... In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming. 展开更多
关键词 Content marketing E-commerce live streaming consumer purchase intention
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The Influence of Private Consumers’ Perceived Value on Sticky Behavior in the Digital Age
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作者 Ruiying Zhu 《Proceedings of Business and Economic Studies》 2025年第5期119-125,共7页
With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this s... With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this study constructs a model with four dimensions of perceived value as mechanism variables(namely,perceived functional value,perceived emotional value,perceived economic value,and perceived social value),and studies the influence of private domain consumers’perceived value on consumption sticky behavior in the digital age.The empirical study finds that private domain consumers’perceived functional value,perceived emotional value,and perceived economic value positively affect consumption sticky behavior,showing a relationship that sticky behavior increases with the increase of the above three dimensions,while private domain consumers’perceived social value has a negative effect. 展开更多
关键词 Private domain consumers Perceived value Sticky behavior
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Validation of Anti-Hair Loss Tonic Containing 1.0%Arctium Lappa Root Extract for Chinese Consumers
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作者 Zeng Haifeng Lin Xianting +2 位作者 Yang Jianzhong Iwano Hideki Sawaki Shigetoyo 《China Detergent & Cosmetics》 2025年第1期52-57,共6页
A hair tonic containing 1.0%Arctium lappa root extract(ALRE)was evaluated for its efficacy and tolerability in Chinese consumers.ALRE was selected based on its ability to promote Collagen Type XVII Alpha 1(COL17A1)syn... A hair tonic containing 1.0%Arctium lappa root extract(ALRE)was evaluated for its efficacy and tolerability in Chinese consumers.ALRE was selected based on its ability to promote Collagen Type XVII Alpha 1(COL17A1)synthesis,along with other active ingredients targeting scalp health and follicular regeneration.In vitro assays confirmed that ALRE significantly enhanced COL17A1 expression.A 28-day clinical trial involving Chinese participants demonstrated that the tonic reduced hair loss by 37.61%and increased local hair density by 26.63%,with no reported adverse effects.These findings validate the product’s effectiveness in a distinct consumer population and highlight the importance of integrating mechanistic insights with clinical validation.Further research should explore long-term efficacy and demographic-specific responses to optimize its application. 展开更多
关键词 Arctium lappa root extract hair loss hair outer root sheath cells Collagen Type XVII Alpha 1(COL17A1) clinical efficacy Chinese consumers
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Optimal targeted advertising strategies based on consumers' value attributes 被引量:1
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作者 赵江 梅姝娥 仲伟俊 《Journal of Southeast University(English Edition)》 EI CAS 2016年第1期119-124,共6页
To evaluate the effects of consumers' value attributes on a firm's marketing strategies with targeted advertising, each consumer's value is measured according to the consumer's consuming behavior and consumption f... To evaluate the effects of consumers' value attributes on a firm's marketing strategies with targeted advertising, each consumer's value is measured according to the consumer's consuming behavior and consumption features. The baseline model in which a firm sends targeted advertising to myopic consumers with constant valuations is established. The results showthat, when a firm sells products to consumers with distinct values using the strategies of targeted advertising and discriminative price, the firm's equilibrium profit with targeted advertising may not always be higher than that using mass advertising, which depends on the ratio of high-value and low-value consumers. Then, three extension models are constructed.First, the firm sends targeted advertising to consumers with different targeting precisions. Secondly, the firm invests in the targeting precision of targeted advertising. Finally, the deliberation cost of rational consumers accepting the discriminative price and targeted advertising is considered. The results indicate that it is profitable for a firm to send targeted advertising to consumers with different value attributes. 展开更多
关键词 targeted advertising myopic consumer rational consumer high-value consumer low-value consumer
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The Study of Consumer Brand Rumor Counteraction Behavior
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作者 HUANG Yu 《Management Studies》 2024年第5期297-300,共4页
In the era of digital communication and widespread use of social media,brand reputation management has become increasingly challenging.The rise of both positive and negative rumors surrounding brands has made it criti... In the era of digital communication and widespread use of social media,brand reputation management has become increasingly challenging.The rise of both positive and negative rumors surrounding brands has made it critical for companies to understand how consumers react to such information in order to safeguard their image and maintain customer loyalty.Brand rumors,often unverified or false,can spread rapidly through platforms like Twitter,Facebook,and online forums,significantly impacting consumer perceptions and market positions.The ability of consumers to counteract these rumors is a crucial aspect of modern brand management.This study aims to explore consumer brand rumor counteraction behavior,focusing on how consumers respond to rumors and how their actions can mitigate the negative effects of misinformation on brands.By analyzing key factors such as skepticism,fact-checking,and counter-narrative amplification,this paper provides valuable insights into consumer behaviors that influence brand reputation and offers practical implications for effective brand management strategies. 展开更多
关键词 consumer brand RUMOR BEHAVIOR digital era
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Consumer Culture in The Great Gatsby
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作者 ZHU Yuan-chen 《Journal of Literature and Art Studies》 2024年第2期124-127,共4页
F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of un... F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of unparalleled prosperity.However,in the context of consumer culture,individuals often transition from being masters of their possessions to becoming enslaved by them.As a result,their behaviours and values become increasingly associated with extravagance and consumption.This paper uses Baudrillard’s theory of consumer society and textual analysis to explore the impact of consumer culture on human beings through the symbolization of men and objectification of women in The Great Gatsby.The meanings embedded in the novel are revealed from a different perspective. 展开更多
关键词 consumer culture SYMBOLS OBJECTIFICATION The Great Gatsby
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Study on the Influence of Food Packaging on the Psychology of Different Groups of Consumers
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作者 CHEN Dai-yao 《Journal of Literature and Art Studies》 2024年第4期306-309,共4页
With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of s... With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of shape,color,style and other aspects of information transmission,which have the most direct impact on the audience’s food consumption needs.Driven by the consumption-oriented society,food packaging has shown very obvious comprehensive characteristics,is significantly interdisciplinary,and has close connections with other disciplines.This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives. 展开更多
关键词 packaging design food design consumer psychology
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Consumers’ Perception and Knowledge of Food Additives in Senegal: A Pilot Study
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作者 Alé Kane Hamidou Mbodji +4 位作者 Papa Mamadou Dit Doudou Sylla Alioune Sow Abdoulaye Tamba Malick Mbengue Mady Cissé 《Open Journal of Applied Sciences》 2024年第1期38-50,共13页
Food safety has become a major concern for consumers, as well as a priority for regulatory authorities. Faced with the growing industrial and domestic use of food additives, many questions are being asked and concerns... Food safety has become a major concern for consumers, as well as a priority for regulatory authorities. Faced with the growing industrial and domestic use of food additives, many questions are being asked and concerns are being felt by consumers around the world. Consumer perception defines the acceptability or rejection of food products, and has an impact on consumption patterns and behavior. To assess the level of knowledge and perception of food additives, a pilot study was carried out on a sample of 200 people in Dakar and Saint-Louis. A questionnaire was used to assess the acceptance or rejection, use and impact of food additives by consumers in Senegal. The results revealed several aspects. On the whole, the people surveyed expressed great mistrust and even rejection of these substances added to food products. This consumer perception is shared throughout the world, as indicated in numerous surveys. It also emerges from this study that, although most consumers are aware of the existence of these additives and their uses in the home, they feel that the use of these substances in industrial production is too excessive. What’s more, consumers associate food additives with numerous pathologies such as cancer, diabetes, hypertension, stroke and even sexual impotence. For some of these indexed pathologies, scientific studies have reached the same conclusions, although controversy still persists. On the other hand, for some of the other adverse effects mentioned, no cause-and-effect relationship has been scientifically demonstrated. In these latter cases, it seems that negative communication, misinformation and misconceptions have a major influence on consumer perception of food additives. 展开更多
关键词 consumer Survey Food Additives KNOWLEDGE PERCEPTION Senegal
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Consumer Psychology in the Digital Age:How Online Environments Shape Purchasing Habits
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作者 Yanbin Ni 《Proceedings of Business and Economic Studies》 2024年第5期20-29,共10页
The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recomme... The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recommendation systems based on mass data.This system not only increases the convenience of purchases and conversions but also alters the purchasing behavior of consumers,leading them to make choices subconsciously.Potential risks associated with large-scale data sharing and usage have heightened consumer concerns regarding privacy,thereby weakening the foundational trust in platforms and deterring them from shopping.Additionally,the rapid growth of e-commerce in the digital age,coupled with changing market circumstances,has intensified psychological pressure on consumers,making their decision-making processes more complex and difficult.Furthermore,the program will explore issues related to improving customer experience,developing individual marketing strategies,and designing customer loyalty plans.It will also address questions of privacy in a digital environment,the dilemmas of excessive or disruptive consumption behavior,and the complexity and diversity of consumer behavior in the face of digital change.The objective of this study is to develop a fear study that will enable a better understanding of the impact of online shopping on consumer behavior and provide a strategic guide for retailers to meet the challenges and opportunities presented by the digital age. 展开更多
关键词 Digital age consumer psychology Online shopping Purchasing habits Privacy protection Personalized recommendation
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Trust beyond Technology Algorithms: A Theoretical Exploration of Consumer Trust and Behavior in Technological Consumption and AI Projects
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作者 David Oyekunle Ugochukwu Okwudili Matthew +1 位作者 David Preston David Boohene 《Journal of Computer and Communications》 2024年第6期72-102,共31页
In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing custome... In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI. 展开更多
关键词 consumer Trust AI-Driven Projects TRANSPARENCY Ethical Accountability Structural Equation Modeling (SEM) Technology Acceptance Model (TAM) Interdisciplinary Study Organizational Factors Psychological Factors Behavioral Intention
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Modeling and Forecasting of Consumer Price Index of Foods and Non-Alcoholic Beverages in Kenya Using Autoregressive Integrated Moving Average Models
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作者 Michael Mbaria Chege 《Open Journal of Statistics》 2024年第6期677-688,共12页
Food and non-alcoholic beverages are highly important for individuals to continue staying alive and living healthy lives. The increase in the prices of food and non-alcoholic beverages experienced across the world ove... Food and non-alcoholic beverages are highly important for individuals to continue staying alive and living healthy lives. The increase in the prices of food and non-alcoholic beverages experienced across the world over years has continued to make food and non-alcoholic beverages not to be accessible and affordable to individuals and families having a low income. The aim of this particular research study was to identify how Kenya’s CPI of food and non-alcoholic beverages could be modelled using Autoregressive Integrated Moving Average (ARIMA) models for forecasting future values for the next two years. The data used for the study was that of Kenya’s CPI of food and non-alcoholic beverages for the period starting from February 2009 to April 2024 obtained from the International Monetary Fund (IMF) database. The best specification for the ARIMA model was identified using Akaike Information Criterion (AIC), root mean square error (RMSE), mean absolute error (MAE), mean absolute percentage error (MAPE) and mean absolute scaled error (MASE) and assessing whether residuals of the model were independent and normally distributed with a variance that is constant an whether the model has most of its coefficients being significant statistically. ARIMA (3, 1, 0) (1, 0, 0) model was identified as the best ARIMA model for modeling Kenya’s CPI of food and non-beverages for forecasting future values among the ARIMA models considered. Using this particular model, Kenya’s CPI of food and non-alcoholic beverages was forecasted to increase only slightly with time to reach a value of about 165.70 by March 2026. 展开更多
关键词 consumer Price Index Food and Non-Alcoholic Beverages Autoregressive Integrated Moving Averages Modeling and Forecasting
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The Prediction for the Consumer Price Index of Residents in Perspective of Time Series Method in Case of Chongqing
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作者 Chunhuan Xiang 《Journal of Applied Mathematics and Physics》 2024年第1期226-233,共8页
The consumer price index (CPI) measures the relative number of changes in the price level of consumer goods and services over time, reflecting the trend and degree of changes in the price level of goods and services p... The consumer price index (CPI) measures the relative number of changes in the price level of consumer goods and services over time, reflecting the trend and degree of changes in the price level of goods and services purchased by residents. This article uses the ARMA model to analyze the fluctuation trend of the CPI (taking Chongqing as an example) and make short-term predictions. To test the predictive performance of the model, the observation values from January to December 2023 were retained as the reference object for evaluating the predictive accuracy of the model. Finally, through trial predictions of the data from May to August 2023, it was found that the constructed model had good fitting performance. 展开更多
关键词 consumer Price Index of Residents PREDICTION ARMA Model
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