Business simulation games are considered as effective tools for the empowerment and mediation of business content learning. They act as serious games which contribute to learning through a simulation of real-life situ...Business simulation games are considered as effective tools for the empowerment and mediation of business content learning. They act as serious games which contribute to learning through a simulation of real-life situations and busi-ness environments. They are especially useful in the area of business management processes and business strategies. The blending of designed simulation technology and content curricula offers participants (players, students) a risk-free opportunity to test out a range of relevant strategies to drive business results. By customizing computer-based business simulations, participants can integrate key strategic and financial priorities. This paper provides a brief review of busi-ness simulations that serve learning purposes. The first part presents a short introduction and description of business games and their evaluation properties, and the second part provides a brief evaluation and analysis of selected business simulation games.展开更多
In response to the growing demand for data-driven competencies in the digital economy,this study develops and implements the“E-commerce Operations and Statistical Analysis Virtual Simula-tion Experiment”under the fr...In response to the growing demand for data-driven competencies in the digital economy,this study develops and implements the“E-commerce Operations and Statistical Analysis Virtual Simula-tion Experiment”under the framework of China’s“New Business Disciplines”initiative.Built on a B2B2C high-fidelity architecture,the platform integrates business operations with statistical modeling through a closed-loop“operate generate analyze decide”data sandbox.Grounded in situated learning and Legitimate Peripheral Participation(LPP),it establishes a digital apprenticeship pathway that guides students from peripheral operational tasks toward central roles as data-driven strategists.A dual-phase design combining case-based and project-based learning provides scaf-folding for this progression.Mixed-methods evaluation demonstrates significant improvements in students’data literacy,model application,and strategic interpretation skills,with both process and outcome assessments showing strong results.The study contributes a replicable simulation analysis integration paradigm that effectively bridges the gap between academic theory and practical indus-try requirements.It offers a scalable pedagogical model for digital curriculum reform and industry university collaboration,providing robust evidence for cultivating data-fluent business professionals in the era of digital transformation.展开更多
基金supported by FCT(INESC-ID multian-nual funding)through the PIDDAC Program fundsthe European funded Project UNITE(FP7 248583),namely its second-ment programme coordinated by UNINOVA-GRIS,that supported the development of various ideas and concepts presented in this paper.
文摘Business simulation games are considered as effective tools for the empowerment and mediation of business content learning. They act as serious games which contribute to learning through a simulation of real-life situations and busi-ness environments. They are especially useful in the area of business management processes and business strategies. The blending of designed simulation technology and content curricula offers participants (players, students) a risk-free opportunity to test out a range of relevant strategies to drive business results. By customizing computer-based business simulations, participants can integrate key strategic and financial priorities. This paper provides a brief review of busi-ness simulations that serve learning purposes. The first part presents a short introduction and description of business games and their evaluation properties, and the second part provides a brief evaluation and analysis of selected business simulation games.
文摘In response to the growing demand for data-driven competencies in the digital economy,this study develops and implements the“E-commerce Operations and Statistical Analysis Virtual Simula-tion Experiment”under the framework of China’s“New Business Disciplines”initiative.Built on a B2B2C high-fidelity architecture,the platform integrates business operations with statistical modeling through a closed-loop“operate generate analyze decide”data sandbox.Grounded in situated learning and Legitimate Peripheral Participation(LPP),it establishes a digital apprenticeship pathway that guides students from peripheral operational tasks toward central roles as data-driven strategists.A dual-phase design combining case-based and project-based learning provides scaf-folding for this progression.Mixed-methods evaluation demonstrates significant improvements in students’data literacy,model application,and strategic interpretation skills,with both process and outcome assessments showing strong results.The study contributes a replicable simulation analysis integration paradigm that effectively bridges the gap between academic theory and practical indus-try requirements.It offers a scalable pedagogical model for digital curriculum reform and industry university collaboration,providing robust evidence for cultivating data-fluent business professionals in the era of digital transformation.
