Chinese companies are transitioning from“manufacturing export”to brand export and from“value-for-money competition”to“value competition”,continuously expanding their presence in Russian-speaking markets.
Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.T...Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.The study investigates the impact of content cues which influence on purchasing intention towards cosmetic brands in Bangladesh.Purpose:The basic purpose of this study was to evaluate the factors influencing consumers’purchasing intentions for cosmetic brands in Bangladesh.Specifically,the study explored the roles of various cosmetic-related attributes and their impact on purchasing intentions within the context of Bangladesh’s cosmetic industry.Research methods:A quantitative research approach was adopted,and data were collected through a structured survey targeting Bangladeshi consumers who frequently engage with cosmetic products.All the valid responses were analyzed using SmartPLS 4.0 to perform structural equation modeling.Research findings:The findings revealed that trust in cosmetic brands and competitive pricing significantly influence consumers’purchasing intentions,highlighting the importance of fostering trust and affordability.However,certain constructs,such as ethnocentric tendencies and concerns about ingredient safety,showed limited impact on consumers’decisions.Conclusion:This study contributes to the existing literature by offering empirical insights into the Bangladeshi context,particularly within the rapidly growing cosmetics market.The findings provide actionable recommendations for cosmetic brands aiming to strengthen their market position through trust-building initiatives,competitive pricing strategies,and educational campaigns to enhance consumer awareness.These insights are particularly relevant for marketing practitioners seeking to understand and respond to the unique dynamics of the Bangladeshi cosmetics industry.展开更多
At the Tokyo Fashion Week 2025,the final show-case featured Tamme,a newly established Japanesedesigner brand,garnering significant attention from theglobal fashion community.Tamme utilized textile ma-terials from FLYT...At the Tokyo Fashion Week 2025,the final show-case featured Tamme,a newly established Japanesedesigner brand,garnering significant attention from theglobal fashion community.Tamme utilized textile ma-terials from FLYTEC,a Chinese company specializingin functional fabrics and smart wearable products.展开更多
In this era of full of challenges and opportunities,facing continuously differentiated consumer demands and increasingly fierce market competition,how should Chinese textile brands enhance their intrinsic value and sh...In this era of full of challenges and opportunities,facing continuously differentiated consumer demands and increasingly fierce market competition,how should Chinese textile brands enhance their intrinsic value and shape a high-end image?On May 6th,in order to explore this issue,many insiders from the textile and clothing industry gathered in Keqiao,Shaoxing for in-depth communication.展开更多
The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s n...The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s no profit.”“No one can make a single cent from Douyin—your return on investment in traffic will always be controlled at a fixed point.”By leveraging algorithms,platforms have gained the upper hand and control.展开更多
In the continuous“reshuffling”,the cosmetics industry has gone through the year of 2024.As dividends of the entire market vanish,the key to break the situation in the new year is to lay out new tracks and create new...In the continuous“reshuffling”,the cosmetics industry has gone through the year of 2024.As dividends of the entire market vanish,the key to break the situation in the new year is to lay out new tracks and create new products for brands.However,in 2024,the cosmetics filing market further declined,with a total of more than 550,000 new products registered and filed,a decrease of 3%compared to 2023.Specifically on the brand side,there were more“declining”:PROYA registered and filed 55 new products,down 9.8%year on year.展开更多
After the release of the No.1 central document in 2021,the process of rural revitalization has accelerated.In this context,the construction of agricultural industry brands has become a key measure to promote regional ...After the release of the No.1 central document in 2021,the process of rural revitalization has accelerated.In this context,the construction of agricultural industry brands has become a key measure to promote regional agricultural development and achieve rural economic prosperity.In this paper,Xixiangtang District in Nanning City is taken as the research object,and the paths and countermeasures of local universities in Guangxi to assist in the construction of regional agricultural industry brands are deeply analyzed.By analyzing the current situation of characteristic agricultural brand construction in Nanning City and Xixiangtang District,it is found that there are problems such as insufficient exploration of characteristic agricultural brands and regional cultural characteristics,insufficient support for agricultural industry production entities,needing to strengthen government guidance services,and insufficient utilization of scientific and technological research and development advantages.In response to this,assistance countermeasures and suggestions for local universities in Guangxi are proposed in building regional public brands for agricultural products,improving the modern agricultural industry service system,providing technical support and talent cultivation,promoting the development of characteristic agricultural industries through scientific research institution and enterprise linkage,and assisting enterprises in expanding sales channels in all aspects.展开更多
The Yangtze River Economic Belt is the main rice producing area in China.The rice industry chain is the agricultural pillar industry chain of this economic belt and it is the key to ensuring national food security and...The Yangtze River Economic Belt is the main rice producing area in China.The rice industry chain is the agricultural pillar industry chain of this economic belt and it is the key to ensuring national food security and promoting comprehensive rural revitalization.This study discusses the entire rice industry chain in the Yangtze River Economic Belt from the national rice production functional zones,agricultural product quality and safety,national famous and excellent new agricultural products,national specialty agricultural products,"China's good grain and oil"products,and national advantageous characteristic industrial clusters.Then,it discusses the geographical indications of rice and its products in this economic belt from geographical indication products,geographical indication trademarks,agricultural geographical indications,geographical indication standards,geographical indication special indications,national geographical indication product protection demonstration zones,and Chinese geographical indication products protected by the European Union.In addition,it analyzes the five main problems between geographical indications and public brands,such as the limited use of geographical indication specific signs and the imperfect intellectual property protection system for geographical indications.Finally,it proposes eight strategies,including promoting the high-quality development of the entire rice industry chain,creating a geographical indication regional public brand for rice and its products,and implementing geographical indication protection projects.展开更多
Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and ...Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.展开更多
Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojia...Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojiao, a popular liquor with strong fragrant flavor, was used as the identified liquor brand (160 samples, negative, 52 vol alcoholicity). Liquors of 10 other brands with strong fragrant flavor were used as the interferential brands (200 samples, positive, 52 vol alcoholicity). The Kennard-Stone algorithm was used for the division of modeling samples to achieve uniformity and representativeness. Based on the MW-PLS-DA, a simplified optimal model set with 157 wavebands was further proposed. This set contained five types of wavebands corresponding to the NIR absorption bands of water, ethanol, and other micronutrients (i.e., acids, aldehydes, phenols, and aromatic compounds) in liquor for practical choice. Using five selected simple models with 4775 - 4239, 7804 - 6569, 6264 - 5844, 9435 - 7896, and 12066 - 10373 cm-1, the validation recognition rates were obtained as 99.3% or higher. Results show good prediction performance and low model complexity, and also provided a valuable reference for designing small dedicated instruments. The proposed method is a promising tool for large-scale inspection of liquor food safety.展开更多
The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for t...The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for the liquor brands with the same flavor and the same alcohol content is essential. However, it is also difficult because the components of such liquor samples are very similar. Near-infrared (NIR) spectroscopy combined with partial least squares discriminant analysis (PLS-DA) was applied to identification of liquor brands with the same flavor and alcohol content. A total of 160 samples of Luzhou Laojiao liquor and 200 samples of non-Luzhou Laojiao liquor with the same flavor and alcohol content were used for identification. Samples of each type were randomly divided into the modeling and validation sets. The modeling samples were further divided into calibration and prediction sets using the Kennard-Stone algorithm to achieve uniformity and representativeness. In the modeling and validation processes based on PLS-DA method, the recognition rates of samples achieved 99.1% and 98.7%, respectively. The results show high prediction performance for the identification of liquor brands, and were obviously better than those obtained from the principal component linear discriminant analysis method. NIR spectroscopy combined with the PLS-DA method provides a quick and effective means of the discriminant analysis of liquor brands, and is also a promising tool for large-scale inspection of liquor food safety.展开更多
This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional ident...This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.展开更多
Aristotle＇s general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a mode...Aristotle＇s general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a model of how objects interact with signs and interpreters （C. S. Peirce） or how linguistic symbols are related to the objects they represent （Ogden and Richards 1923）. However, these triangles can be traced back to the 4th century BC, in Aristotle＇s Organon, when it was first mentioned the importance of images and signs in the creation of meaning. The nature of universals as mental images and their relation to the objects is still debated and, recently Lambert Wiesing＇s The Philosophy of Perception challenges current theories of perception. Taking perception to be real is in the core of the new debates about concept of mind. What the reality means for a subject is a central philosophical question （Meztinger, The Ego tunnel）. The new triangle of meaning is not only a relation among objects, realities, signs but a relation among real, objectified entities, irrespective if they are in the mind or outside it. In this new approach, the question of how human perception is possible is reformulated by questions about what perception induces us to be and do. Perceptions are embodied, to be visible, and to continually participate in the public and physical world we perceive. Looking back to Aristotle＇s work from these new approaches our paper argues that Aristotelian images were conceived by him as entities strongly related to action. As mind perceptions which determine us to act, they do not have a passive role but rather taking the lead in our life. This is very much in line with modem philosophical thinking. His thoughts about images and dynamics of reality based on perception and images had important consequences in economics, marketing and branding, giving to perceptions an active role in turning potential reality in actual reality. Brands are in fact images and perceptions in action and interaction and are built in order to compel us to act either to influence or to be influenced.展开更多
Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. App...Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. Apparently, the emerging fascination for imported brands impels distributers to leave enough space to shelf more ＂made in China＂ brands in their showrooms. The substantial increase in consumers＇ demand for imported goods with considerable attraction for ＂made in China＂ products inspired this study to explore the demand state for various types of Chinese products in the Indian regional markets. Divided into two stages, at first, with a primary survey, the study explores the consumers＇ perception towards selected five vastly available consumer durables such as electrical appliances, handicrafts, stationeries, toys and builds wares. Later, the demand matrix developed from the primary data defines the types of demand prevailing for each category of＂made in China＂ products based on their popularity and consumption in Kerala markets.展开更多
Under the national wave of ＂going global＂, more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innov...Under the national wave of ＂going global＂, more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation,展开更多
With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important r...With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.展开更多
World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China’s large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995...World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China’s large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995,the TCL King Brand colour TV notonly ranked first for its sales volume on theChinese market among the domestically-produced TVs of its kind,but also展开更多
文摘Chinese companies are transitioning from“manufacturing export”to brand export and from“value-for-money competition”to“value competition”,continuously expanding their presence in Russian-speaking markets.
基金Correspondence concerning this article should be addressed to Meher Neger,Comilla University,Comilla,Bangladesh.
文摘Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.The study investigates the impact of content cues which influence on purchasing intention towards cosmetic brands in Bangladesh.Purpose:The basic purpose of this study was to evaluate the factors influencing consumers’purchasing intentions for cosmetic brands in Bangladesh.Specifically,the study explored the roles of various cosmetic-related attributes and their impact on purchasing intentions within the context of Bangladesh’s cosmetic industry.Research methods:A quantitative research approach was adopted,and data were collected through a structured survey targeting Bangladeshi consumers who frequently engage with cosmetic products.All the valid responses were analyzed using SmartPLS 4.0 to perform structural equation modeling.Research findings:The findings revealed that trust in cosmetic brands and competitive pricing significantly influence consumers’purchasing intentions,highlighting the importance of fostering trust and affordability.However,certain constructs,such as ethnocentric tendencies and concerns about ingredient safety,showed limited impact on consumers’decisions.Conclusion:This study contributes to the existing literature by offering empirical insights into the Bangladeshi context,particularly within the rapidly growing cosmetics market.The findings provide actionable recommendations for cosmetic brands aiming to strengthen their market position through trust-building initiatives,competitive pricing strategies,and educational campaigns to enhance consumer awareness.These insights are particularly relevant for marketing practitioners seeking to understand and respond to the unique dynamics of the Bangladeshi cosmetics industry.
文摘At the Tokyo Fashion Week 2025,the final show-case featured Tamme,a newly established Japanesedesigner brand,garnering significant attention from theglobal fashion community.Tamme utilized textile ma-terials from FLYTEC,a Chinese company specializingin functional fabrics and smart wearable products.
文摘In this era of full of challenges and opportunities,facing continuously differentiated consumer demands and increasingly fierce market competition,how should Chinese textile brands enhance their intrinsic value and shape a high-end image?On May 6th,in order to explore this issue,many insiders from the textile and clothing industry gathered in Keqiao,Shaoxing for in-depth communication.
文摘The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s no profit.”“No one can make a single cent from Douyin—your return on investment in traffic will always be controlled at a fixed point.”By leveraging algorithms,platforms have gained the upper hand and control.
文摘In the continuous“reshuffling”,the cosmetics industry has gone through the year of 2024.As dividends of the entire market vanish,the key to break the situation in the new year is to lay out new tracks and create new products for brands.However,in 2024,the cosmetics filing market further declined,with a total of more than 550,000 new products registered and filed,a decrease of 3%compared to 2023.Specifically on the brand side,there were more“declining”:PROYA registered and filed 55 new products,down 9.8%year on year.
基金Special Project for Innovation and Entrepreneurship Education in Higher Education Institutions for 2023 in the"14 th Five-year"Plan of Guangxi Education Science(2023ZJY1860).
文摘After the release of the No.1 central document in 2021,the process of rural revitalization has accelerated.In this context,the construction of agricultural industry brands has become a key measure to promote regional agricultural development and achieve rural economic prosperity.In this paper,Xixiangtang District in Nanning City is taken as the research object,and the paths and countermeasures of local universities in Guangxi to assist in the construction of regional agricultural industry brands are deeply analyzed.By analyzing the current situation of characteristic agricultural brand construction in Nanning City and Xixiangtang District,it is found that there are problems such as insufficient exploration of characteristic agricultural brands and regional cultural characteristics,insufficient support for agricultural industry production entities,needing to strengthen government guidance services,and insufficient utilization of scientific and technological research and development advantages.In response to this,assistance countermeasures and suggestions for local universities in Guangxi are proposed in building regional public brands for agricultural products,improving the modern agricultural industry service system,providing technical support and talent cultivation,promoting the development of characteristic agricultural industries through scientific research institution and enterprise linkage,and assisting enterprises in expanding sales channels in all aspects.
基金Supported by Social Science Foundation of Hubei Province (HBSKJJ20243227),Doctoral Initiation Project of Hubei University of Science and Technology (BK201819).
文摘The Yangtze River Economic Belt is the main rice producing area in China.The rice industry chain is the agricultural pillar industry chain of this economic belt and it is the key to ensuring national food security and promoting comprehensive rural revitalization.This study discusses the entire rice industry chain in the Yangtze River Economic Belt from the national rice production functional zones,agricultural product quality and safety,national famous and excellent new agricultural products,national specialty agricultural products,"China's good grain and oil"products,and national advantageous characteristic industrial clusters.Then,it discusses the geographical indications of rice and its products in this economic belt from geographical indication products,geographical indication trademarks,agricultural geographical indications,geographical indication standards,geographical indication special indications,national geographical indication product protection demonstration zones,and Chinese geographical indication products protected by the European Union.In addition,it analyzes the five main problems between geographical indications and public brands,such as the limited use of geographical indication specific signs and the imperfect intellectual property protection system for geographical indications.Finally,it proposes eight strategies,including promoting the high-quality development of the entire rice industry chain,creating a geographical indication regional public brand for rice and its products,and implementing geographical indication protection projects.
文摘Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.
文摘Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojiao, a popular liquor with strong fragrant flavor, was used as the identified liquor brand (160 samples, negative, 52 vol alcoholicity). Liquors of 10 other brands with strong fragrant flavor were used as the interferential brands (200 samples, positive, 52 vol alcoholicity). The Kennard-Stone algorithm was used for the division of modeling samples to achieve uniformity and representativeness. Based on the MW-PLS-DA, a simplified optimal model set with 157 wavebands was further proposed. This set contained five types of wavebands corresponding to the NIR absorption bands of water, ethanol, and other micronutrients (i.e., acids, aldehydes, phenols, and aromatic compounds) in liquor for practical choice. Using five selected simple models with 4775 - 4239, 7804 - 6569, 6264 - 5844, 9435 - 7896, and 12066 - 10373 cm-1, the validation recognition rates were obtained as 99.3% or higher. Results show good prediction performance and low model complexity, and also provided a valuable reference for designing small dedicated instruments. The proposed method is a promising tool for large-scale inspection of liquor food safety.
文摘The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for the liquor brands with the same flavor and the same alcohol content is essential. However, it is also difficult because the components of such liquor samples are very similar. Near-infrared (NIR) spectroscopy combined with partial least squares discriminant analysis (PLS-DA) was applied to identification of liquor brands with the same flavor and alcohol content. A total of 160 samples of Luzhou Laojiao liquor and 200 samples of non-Luzhou Laojiao liquor with the same flavor and alcohol content were used for identification. Samples of each type were randomly divided into the modeling and validation sets. The modeling samples were further divided into calibration and prediction sets using the Kennard-Stone algorithm to achieve uniformity and representativeness. In the modeling and validation processes based on PLS-DA method, the recognition rates of samples achieved 99.1% and 98.7%, respectively. The results show high prediction performance for the identification of liquor brands, and were obviously better than those obtained from the principal component linear discriminant analysis method. NIR spectroscopy combined with the PLS-DA method provides a quick and effective means of the discriminant analysis of liquor brands, and is also a promising tool for large-scale inspection of liquor food safety.
基金The 2022 High-level Talents Research Launch Project of SPPC,2022RCKY10。
文摘This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.
文摘Aristotle＇s general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a model of how objects interact with signs and interpreters （C. S. Peirce） or how linguistic symbols are related to the objects they represent （Ogden and Richards 1923）. However, these triangles can be traced back to the 4th century BC, in Aristotle＇s Organon, when it was first mentioned the importance of images and signs in the creation of meaning. The nature of universals as mental images and their relation to the objects is still debated and, recently Lambert Wiesing＇s The Philosophy of Perception challenges current theories of perception. Taking perception to be real is in the core of the new debates about concept of mind. What the reality means for a subject is a central philosophical question （Meztinger, The Ego tunnel）. The new triangle of meaning is not only a relation among objects, realities, signs but a relation among real, objectified entities, irrespective if they are in the mind or outside it. In this new approach, the question of how human perception is possible is reformulated by questions about what perception induces us to be and do. Perceptions are embodied, to be visible, and to continually participate in the public and physical world we perceive. Looking back to Aristotle＇s work from these new approaches our paper argues that Aristotelian images were conceived by him as entities strongly related to action. As mind perceptions which determine us to act, they do not have a passive role but rather taking the lead in our life. This is very much in line with modem philosophical thinking. His thoughts about images and dynamics of reality based on perception and images had important consequences in economics, marketing and branding, giving to perceptions an active role in turning potential reality in actual reality. Brands are in fact images and perceptions in action and interaction and are built in order to compel us to act either to influence or to be influenced.
文摘Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. Apparently, the emerging fascination for imported brands impels distributers to leave enough space to shelf more ＂made in China＂ brands in their showrooms. The substantial increase in consumers＇ demand for imported goods with considerable attraction for ＂made in China＂ products inspired this study to explore the demand state for various types of Chinese products in the Indian regional markets. Divided into two stages, at first, with a primary survey, the study explores the consumers＇ perception towards selected five vastly available consumer durables such as electrical appliances, handicrafts, stationeries, toys and builds wares. Later, the demand matrix developed from the primary data defines the types of demand prevailing for each category of＂made in China＂ products based on their popularity and consumption in Kerala markets.
文摘Under the national wave of ＂going global＂, more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation,
文摘With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.
文摘World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China’s large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995,the TCL King Brand colour TV notonly ranked first for its sales volume on theChinese market among the domestically-produced TVs of its kind,but also
