1.Introduction Sports mega-events should transcend mere celebrations and generate lasting societal impacts.The“post-Olympic”era legacies often become focal points of global interest.1,2 As the apex of international ...1.Introduction Sports mega-events should transcend mere celebrations and generate lasting societal impacts.The“post-Olympic”era legacies often become focal points of global interest.1,2 As the apex of international multi-sport events,the Olympics offer an unparalleled opportunity to shift societal health behaviors.When spectators are motivated to engage in sports and elevate their understanding of athletics through the event,it constitutes the Olympics’most significant legacy.3 The 2024 Paris Olympics emerged as a global showcase for pioneering health communication strategies,utilizing digital media to advance physical fitness and sports knowledge.This article delves into the digital health communication strategies employed during the Paris Olympics and proposes policy recommendations to amplify global public health benefits.展开更多
基金supported by the Ministry of Education in China Project of Humanities and Social Science(Grant No.23YJC860005).
文摘1.Introduction Sports mega-events should transcend mere celebrations and generate lasting societal impacts.The“post-Olympic”era legacies often become focal points of global interest.1,2 As the apex of international multi-sport events,the Olympics offer an unparalleled opportunity to shift societal health behaviors.When spectators are motivated to engage in sports and elevate their understanding of athletics through the event,it constitutes the Olympics’most significant legacy.3 The 2024 Paris Olympics emerged as a global showcase for pioneering health communication strategies,utilizing digital media to advance physical fitness and sports knowledge.This article delves into the digital health communication strategies employed during the Paris Olympics and proposes policy recommendations to amplify global public health benefits.
