1 The 12th Xitang Hanfu Culture Week came to a close on November 3,2024 in Xitang Ancient Town,located in Jiaxing,Zhejiang Province.This event mixed traditional Chinese culture with modern elements,attracting a divers...1 The 12th Xitang Hanfu Culture Week came to a close on November 3,2024 in Xitang Ancient Town,located in Jiaxing,Zhejiang Province.This event mixed traditional Chinese culture with modern elements,attracting a diverse audience.展开更多
With the rapid development of science and technology,video has become a very important way to demonstrate the city itself.This paper,based on Fairclough's three-dimensional conception of discourse to the video of ...With the rapid development of science and technology,video has become a very important way to demonstrate the city itself.This paper,based on Fairclough's three-dimensional conception of discourse to the video of Xitang,analyzes the on-screen titles of this video to reveal the ideology behind it.Through the analysis,it points out that this video,while protecting Xitang's own unique traditional characteristics,it tries to cater for the needs not only Chinese people but also foreigners.To some extent,it tries to promote Xitang itself.展开更多
文摘1 The 12th Xitang Hanfu Culture Week came to a close on November 3,2024 in Xitang Ancient Town,located in Jiaxing,Zhejiang Province.This event mixed traditional Chinese culture with modern elements,attracting a diverse audience.
文摘With the rapid development of science and technology,video has become a very important way to demonstrate the city itself.This paper,based on Fairclough's three-dimensional conception of discourse to the video of Xitang,analyzes the on-screen titles of this video to reveal the ideology behind it.Through the analysis,it points out that this video,while protecting Xitang's own unique traditional characteristics,it tries to cater for the needs not only Chinese people but also foreigners.To some extent,it tries to promote Xitang itself.
