The identity system depends on tangible architecture, landscape roads and so on, but it doesn＇ t equal to the supplement of its subject but an indispensable constituent part. As the finishing touch of the whole urban...The identity system depends on tangible architecture, landscape roads and so on, but it doesn＇ t equal to the supplement of its subject but an indispensable constituent part. As the finishing touch of the whole urban space, by means of design of elements such as symbols, graphs, characters and colors as well as integration of various factors, the identity system reflects the urban specialty, conveys urban features related to history, geography, culture and emotion. The identity system provides suitable space environment to people through application of concrete symbols, graphs, characters and colors, in addition, it also mirrors that the designing culture of a city equals to its design concept with the combination of the historical culture of this city. A modem city shall be provided with such function, that is, it shall possess a whole set of well-designed and scientific-planned indication mechanism to help those wandering pedestrians to indicate direction and find their way successfully. It shall not only serve the mass, realize inter-coordination among people, identity facility and space environment to make people＇ s living environment more comfortable and convenient, but also it constitutes the vital cartier to spread local culture and model urban brand.展开更多
This study proposes a comprehensive solution integrating digital archiving,semantic analysis,and design translation to customize a visual identity system for intangible cultural heritage.In collaboration with the inhe...This study proposes a comprehensive solution integrating digital archiving,semantic analysis,and design translation to customize a visual identity system for intangible cultural heritage.In collaboration with the inheritors,research is conducted,integrating image-aggregating artificial intelligence and text mining technologies to extract basic cultural symbols from mountain sacrificial music,simple embroidery techniques,and coastal festival dances.Through iterative design workshops,the symbols are transformed into unified logos,color matching systems,and font systems to ensure cultural authenticity.The expert committee evaluates the semantic fidelity of each component,while for the survey of local residents and tourists,it measures the recognition rate,participation rate,and purchase intention.The results show that the recognition rate of each visual system in the resident group reaches 90%,and in the tourist group it reaches 78%.The interest scores were all above 4.0 points(out of 5).After being applied to silk scarves,gift box packaging,interactive mobile applications,and festival-related products,it effectively increased product sales,the number of registrations for craft workshops,and the number of festival visitors.Empirical evidence shows that this three-step integration route promotes the commercial value of cultural tourism while preserving cultural authenticity,providing a replicable model for other regions to strengthen heritage and regional brand building through design.展开更多
文摘The identity system depends on tangible architecture, landscape roads and so on, but it doesn＇ t equal to the supplement of its subject but an indispensable constituent part. As the finishing touch of the whole urban space, by means of design of elements such as symbols, graphs, characters and colors as well as integration of various factors, the identity system reflects the urban specialty, conveys urban features related to history, geography, culture and emotion. The identity system provides suitable space environment to people through application of concrete symbols, graphs, characters and colors, in addition, it also mirrors that the designing culture of a city equals to its design concept with the combination of the historical culture of this city. A modem city shall be provided with such function, that is, it shall possess a whole set of well-designed and scientific-planned indication mechanism to help those wandering pedestrians to indicate direction and find their way successfully. It shall not only serve the mass, realize inter-coordination among people, identity facility and space environment to make people＇ s living environment more comfortable and convenient, but also it constitutes the vital cartier to spread local culture and model urban brand.
文摘This study proposes a comprehensive solution integrating digital archiving,semantic analysis,and design translation to customize a visual identity system for intangible cultural heritage.In collaboration with the inheritors,research is conducted,integrating image-aggregating artificial intelligence and text mining technologies to extract basic cultural symbols from mountain sacrificial music,simple embroidery techniques,and coastal festival dances.Through iterative design workshops,the symbols are transformed into unified logos,color matching systems,and font systems to ensure cultural authenticity.The expert committee evaluates the semantic fidelity of each component,while for the survey of local residents and tourists,it measures the recognition rate,participation rate,and purchase intention.The results show that the recognition rate of each visual system in the resident group reaches 90%,and in the tourist group it reaches 78%.The interest scores were all above 4.0 points(out of 5).After being applied to silk scarves,gift box packaging,interactive mobile applications,and festival-related products,it effectively increased product sales,the number of registrations for craft workshops,and the number of festival visitors.Empirical evidence shows that this three-step integration route promotes the commercial value of cultural tourism while preserving cultural authenticity,providing a replicable model for other regions to strengthen heritage and regional brand building through design.
