This paper explores the ideological and political education teaching practice in the new media marketing course based on Bandura’s triadic reciprocal determinism.It first analyzes the appropriateness of the triadic r...This paper explores the ideological and political education teaching practice in the new media marketing course based on Bandura’s triadic reciprocal determinism.It first analyzes the appropriateness of the triadic reciprocal determinism,then points out the issues in the ideological and political education of the new media marketing course in terms of“individual,”“behavior,”and“environment,”and finally proposes implementation paths for the ideological and political education teaching in the new media marketing course:curriculum ideological and political education content design based on individual cognition,curriculum ideological and political education participation based on behavioral patterns,and curriculum ideological and political education support based on environmental factors.展开更多
基金Research on the Teaching Practice of Ideological and Political Education in the New Media Marketing Course from a Three-Way Interactive Perspective under the 2024 Special Project for Curriculum-Based Ideological and Political Education at Hebei Normal University of Science and Technology(PX-2424813)Research on the Teaching Incentive of Xi Jinping’s Important Thoughts on Youth Work in Addressing College Students’Sense of“Powerlessness”under the 2023 General Teaching Research Project at Hebei Normal University of Science and Technology(PX-1923438)。
文摘This paper explores the ideological and political education teaching practice in the new media marketing course based on Bandura’s triadic reciprocal determinism.It first analyzes the appropriateness of the triadic reciprocal determinism,then points out the issues in the ideological and political education of the new media marketing course in terms of“individual,”“behavior,”and“environment,”and finally proposes implementation paths for the ideological and political education teaching in the new media marketing course:curriculum ideological and political education content design based on individual cognition,curriculum ideological and political education participation based on behavioral patterns,and curriculum ideological and political education support based on environmental factors.
