近年来,互联网企业在海外运营浪潮席卷全球,从东南亚地区蔓延到美洲、欧洲。而中国的互联网公司在数字经济背景下也快速拓展海外市场,开启了从“copy to China”到“copy from China”的时代。海外运营的中国App以Tik Tok为例,在短短几...近年来,互联网企业在海外运营浪潮席卷全球,从东南亚地区蔓延到美洲、欧洲。而中国的互联网公司在数字经济背景下也快速拓展海外市场,开启了从“copy to China”到“copy from China”的时代。海外运营的中国App以Tik Tok为例,在短短几年内,用户下载量突破30亿大关,未来发展仍有较大空间。但Tik Tok在海外市场也会面临法律风险、政策风险、文化风险、数据风险。而仅仅从运营或内容层面进行本土化定制已经不能满足Tik Tok海外的快速扩张,要立足全球网络化视角,从本土化思维向全球网络化思维进行转型。展开更多
With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Research...With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Researching on the content,methods and effects of the hottest video APP Tik Tok,this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image,and explore how they can enhance urban image transmission in the new media era in a better way.展开更多
文摘近年来,互联网企业在海外运营浪潮席卷全球,从东南亚地区蔓延到美洲、欧洲。而中国的互联网公司在数字经济背景下也快速拓展海外市场,开启了从“copy to China”到“copy from China”的时代。海外运营的中国App以Tik Tok为例,在短短几年内,用户下载量突破30亿大关,未来发展仍有较大空间。但Tik Tok在海外市场也会面临法律风险、政策风险、文化风险、数据风险。而仅仅从运营或内容层面进行本土化定制已经不能满足Tik Tok海外的快速扩张,要立足全球网络化视角,从本土化思维向全球网络化思维进行转型。
基金supported by the Undergraduate Innovation Training Project of Guangdong University of Foreign Studies in 2019.
文摘With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Researching on the content,methods and effects of the hottest video APP Tik Tok,this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image,and explore how they can enhance urban image transmission in the new media era in a better way.
