In the era of Big Data,the attention economy has emerged as a core logic of capital accumulation,yet behavioral economic explanations fail to penetrate the unconscious drives and desire structures underlying attention...In the era of Big Data,the attention economy has emerged as a core logic of capital accumulation,yet behavioral economic explanations fail to penetrate the unconscious drives and desire structures underlying attention investment.This paper adopts Lacan’s topological framework of the three orders(the Real,the Symbolic,and the Imaginary)to conduct a psychoanalytic dissection of the attention economy.It argues that Big Data-driven attention mechanisms essentially manipulate desire across these three orders:algorithms,functioning as the“digital big Other,”exploit the Real’s traumatic surplus and the deferred structure of desire through infinite scroll and traumatic stimuli;regulate identity production in the Symbolic via visibility laws,social currency,and datafication;and construct narcissistic illusions in the Imaginary through filters,filter bubbles,and illusions of hyperconnection.Ultimately,the paper proposes an ethics of lucid attention,calling for critical algorithmic literacy,confrontation with the Real’s lack,dismantling of Imaginary illusions,and reclaiming sovereignty over attention-essential for preserving subjective dignity and human freedom in the digital age.展开更多
Being one of the greatest 20thcentury writers,William Faulkner created many novels which were given high appraisal and remained popular up to today.The broad themes which are covered in Faulkner’s novels cannot be ne...Being one of the greatest 20thcentury writers,William Faulkner created many novels which were given high appraisal and remained popular up to today.The broad themes which are covered in Faulkner’s novels cannot be neglected,including the racial and religious belief in American society,the fading of the traditional Southern value and the corrosive influence of the rapid industrialization over the human being.Among these important themes,Faulkner also paid enough attention to the theme about how the individual can achieve his or her own identity.In the light of Lacan’s theory of Three Orders,this paper tries to evaluate Faulkner’s discussion over the formation of individual’s identity with Gail Hightower as the example.展开更多
Textual informativity is one of the seven standards of textuality. This paper focuses on the shift among three orders of textual informativity. And also probe into some strategies to compensate for the different level...Textual informativity is one of the seven standards of textuality. This paper focuses on the shift among three orders of textual informativity. And also probe into some strategies to compensate for the different level of informativity.展开更多
文摘In the era of Big Data,the attention economy has emerged as a core logic of capital accumulation,yet behavioral economic explanations fail to penetrate the unconscious drives and desire structures underlying attention investment.This paper adopts Lacan’s topological framework of the three orders(the Real,the Symbolic,and the Imaginary)to conduct a psychoanalytic dissection of the attention economy.It argues that Big Data-driven attention mechanisms essentially manipulate desire across these three orders:algorithms,functioning as the“digital big Other,”exploit the Real’s traumatic surplus and the deferred structure of desire through infinite scroll and traumatic stimuli;regulate identity production in the Symbolic via visibility laws,social currency,and datafication;and construct narcissistic illusions in the Imaginary through filters,filter bubbles,and illusions of hyperconnection.Ultimately,the paper proposes an ethics of lucid attention,calling for critical algorithmic literacy,confrontation with the Real’s lack,dismantling of Imaginary illusions,and reclaiming sovereignty over attention-essential for preserving subjective dignity and human freedom in the digital age.
文摘Being one of the greatest 20thcentury writers,William Faulkner created many novels which were given high appraisal and remained popular up to today.The broad themes which are covered in Faulkner’s novels cannot be neglected,including the racial and religious belief in American society,the fading of the traditional Southern value and the corrosive influence of the rapid industrialization over the human being.Among these important themes,Faulkner also paid enough attention to the theme about how the individual can achieve his or her own identity.In the light of Lacan’s theory of Three Orders,this paper tries to evaluate Faulkner’s discussion over the formation of individual’s identity with Gail Hightower as the example.
文摘Textual informativity is one of the seven standards of textuality. This paper focuses on the shift among three orders of textual informativity. And also probe into some strategies to compensate for the different level of informativity.
