Technology affordances are a method for technology users to carry out actions based on the possibilities provided by a certain technology. In order to systematically grasp the research hotspots and evolution of techno...Technology affordances are a method for technology users to carry out actions based on the possibilities provided by a certain technology. In order to systematically grasp the research hotspots and evolution of technology affordances at home and abroad, and clarify the characteristics and development direction of technology affordances research in China, we use CiteSpace software to visualize and analyze the research literature on technology affordances at home and abroad. The research results of technology affordances at home and abroad are increasing, and the number of scholars who have researched technology affordances is large, but the cooperation among authors is generally scattered;among foreign research on technology affordances, information technology, knowledge technology, artificial intelligence, digital technology and web 2.0 are the hot spots of research;among domestic research on technology affordances, the connotation of technology affordances, social media, interaction design and user purchase are the hotspots;there are differences in the research frontiers of technology affordances research at home and abroad, but they all focus on the field of social media.展开更多
Mobile health apps(MHAs)provide users with exercise support and dietary recommendations.They also suggest a wide range of novel foods.However,some users may face food neophobia,a reluctance to try unfamiliar foods,as ...Mobile health apps(MHAs)provide users with exercise support and dietary recommendations.They also suggest a wide range of novel foods.However,some users may face food neophobia,a reluctance to try unfamiliar foods,as well as the“omnivore’s paradox”.Optimizing the features that promote novel food acceptance among consumers is important for enhancing the operational performance of MHAs.Drawing on technology affordance theory and mind perception theory,this study examines how technology affordance affects consumers’acceptance of novel foods in MHAs.Using survey data from 422 MHA users,this study employed the Partial Least Squares Structural Equation Modeling(PLS-SEM)analysis method.The findings reveal that MHAs’technology affordance positively impacts consumer perceptions of novel food characteristics and facilitates purchase decisions.Additionally,this study provides recommendations for improving the functioning of MHAs and online marketing efforts for novel foods.展开更多
文摘Technology affordances are a method for technology users to carry out actions based on the possibilities provided by a certain technology. In order to systematically grasp the research hotspots and evolution of technology affordances at home and abroad, and clarify the characteristics and development direction of technology affordances research in China, we use CiteSpace software to visualize and analyze the research literature on technology affordances at home and abroad. The research results of technology affordances at home and abroad are increasing, and the number of scholars who have researched technology affordances is large, but the cooperation among authors is generally scattered;among foreign research on technology affordances, information technology, knowledge technology, artificial intelligence, digital technology and web 2.0 are the hot spots of research;among domestic research on technology affordances, the connotation of technology affordances, social media, interaction design and user purchase are the hotspots;there are differences in the research frontiers of technology affordances research at home and abroad, but they all focus on the field of social media.
基金supported by the National Social Science Fund of China(Grant Nos.22VRC153,19BGL262)the Fundamental Research Funds for the Central Universities of China(Grant No.2023JGJC03).
文摘Mobile health apps(MHAs)provide users with exercise support and dietary recommendations.They also suggest a wide range of novel foods.However,some users may face food neophobia,a reluctance to try unfamiliar foods,as well as the“omnivore’s paradox”.Optimizing the features that promote novel food acceptance among consumers is important for enhancing the operational performance of MHAs.Drawing on technology affordance theory and mind perception theory,this study examines how technology affordance affects consumers’acceptance of novel foods in MHAs.Using survey data from 422 MHA users,this study employed the Partial Least Squares Structural Equation Modeling(PLS-SEM)analysis method.The findings reveal that MHAs’technology affordance positively impacts consumer perceptions of novel food characteristics and facilitates purchase decisions.Additionally,this study provides recommendations for improving the functioning of MHAs and online marketing efforts for novel foods.
