Taha Bouqdib and Maranda Bames know luxury.Even before they started TWG Tea in 2008 in Singapore,they were strategiz-ing with the big guns of extravagance.The entrepreneurial duo didn't create tea-it has existed f...Taha Bouqdib and Maranda Bames know luxury.Even before they started TWG Tea in 2008 in Singapore,they were strategiz-ing with the big guns of extravagance.The entrepreneurial duo didn't create tea-it has existed for centuries,with 15,000 cups drunk every second.But it's the way in which they are putting the world’s oldest and most mundane brew in the spotlight that makes their brand so valuable,opulent and strikingly irresistible.展开更多
文摘Taha Bouqdib and Maranda Bames know luxury.Even before they started TWG Tea in 2008 in Singapore,they were strategiz-ing with the big guns of extravagance.The entrepreneurial duo didn't create tea-it has existed for centuries,with 15,000 cups drunk every second.But it's the way in which they are putting the world’s oldest and most mundane brew in the spotlight that makes their brand so valuable,opulent and strikingly irresistible.
