According to a BBC report,2016 marked the year when virtual reality(VR)transitioned from concept to reality1.VR has emerged in various fields and is highly effective in many ways.The implementation of VR technology in...According to a BBC report,2016 marked the year when virtual reality(VR)transitioned from concept to reality1.VR has emerged in various fields and is highly effective in many ways.The implementation of VR technology in teaching and learning has gradually become popular.Through the 3D realistic learning environment,learners are immersed in the virtual environment.Language education needs to create an immersive English learning environment and atmosphere.Therefore,in order to understand the substantial benefits of integrating VR into English language acquisition,this research will adopt the VR teaching materials to Freshman English Courses.For students who will participate in the use of VR technology to learn English,the pre-test,post-test,and surveys will be analyzed.Through the analysis of questionnaire data,explore whether the VR model is effective in enhancing learning interest and motivation,and evaluate the effectiveness of enhancing language ability learning.This research is based on the Technology Acceptance Model,using Pivot Report and SPSS software to analyze the results of the tests.Pearson correlation coefficient analysis will be also adopted to explore the three aspects of the usage of VR:(a)Does VR really work for enhancing learning motivation and interest?;(b)To explore the feasibility of VR in the educational field analyzed by the Technology Acceptance Model(TAM,Technology Acceptance Model);and(c)Learning effectiveness of the participants.The results of this research will provide references for language teachers who would like to implement innovative teaching,enrich teaching materials,and enhance learning effectiveness.展开更多
Social media have emerged as an important component of technology-mediated communications and many companies have been supporting the development of social networking sites as a part of brand communities （Kaplan ＆ H...Social media have emerged as an important component of technology-mediated communications and many companies have been supporting the development of social networking sites as a part of brand communities （Kaplan ＆ Haenlein, 2010）. This study was undertaken to understand how private club general managers （GMs） and chief operating officers （COOs） perceive their ease of use, usefulness, and enjoyment of social media. Surveys were completed by attendees at the Club Managers Association of America Business Management Institute III （CMAA BMI III） executive development in Spring 2014 and Fall 2014. As one of a few empirical information technology （IT） studies in the context of the private club industry, the findings of this study are expected to provide baselines to academics and private club GMs/COOs in understanding the processes of social media technology adoption and acceptance in the private club industry.展开更多
Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users' motivation to participate in bl...Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users' motivation to participate in blog activities. This paper aims to construct a theoretical model about the blog adoption based on technology acceptance model(TAM theory), social capital theory and social exchange theory, and put forward 18 related hypotheses. Then the survey method is adopted to analyze the data from 208 questionnaires using the SPSS and LISREL tools, and to examine the theoretical model and hypotheses. Finally, the paper makes a discussion from five aspects due to the results of data analysis, including individual driving factors, group driving factors, community driving factors, technology acceptance factors and moderating variables. The results show that curiosity/enjoyment, user's experience, social interaction and social identification will greatly affect users' motivation to accept a blog; meanwhile, perceived ease of use, exchange cost and trust will partially influence users' intention to participate in blog activities. The results also suggest that age and education degrees have significant moderating effects on users' acceptance and updating of blogs.展开更多
This study investigates the adoption of carbon footprint tracking apps(CFAs)among Thai millennials,a critical element in addressing climate change.CFAs have yet to gain significant traction among users despite offerin...This study investigates the adoption of carbon footprint tracking apps(CFAs)among Thai millennials,a critical element in addressing climate change.CFAs have yet to gain significant traction among users despite offering personalized missions.Employing an extended Technology Acceptance Model(TAM)framework,we examine factors influencing CFA adoption intentions based on a sample of 30 environmentally conscious Thai millennials.Our findings indicate that perceived ease of use and enjoyment are crucial drivers of CFA adoption.Trust significantly impacts perceived usefulness,while enjoyment influences perceived ease of use.The study underscores the importance of user experience(UX)and enjoyment in driving adoption,highlighting the need for intuitive interfaces and engaging features.This research provides comprehensive insights into CFA adoption in Thailand by integrating TAM with external trust and perceived enjoyment factors.These findings offer valuable guidance for app developers,policymakers,and marketers,emphasizing the critical role of user experience and fun in fostering widespread CFA adoption.We discuss implications for stakeholders and suggest directions for future research,including larger-scale studies and cross-cultural comparisons within Southeast Asia.This research contributes to SDG 13(Climate Action)and SDG 12(Responsible Consumption and Production).展开更多
In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing custome...In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI.展开更多
The advancement of generative AI has reshaped EFL education,particularly in EFL writing.This qualitative case study investigates the perceptions of Chinese college students and EFL teachers towards the integration of ...The advancement of generative AI has reshaped EFL education,particularly in EFL writing.This qualitative case study investigates the perceptions of Chinese college students and EFL teachers towards the integration of Gen AI in EFL writing.The research involved semi-structured interviews with 13 students and 10 EFL teachers.Thematic analysis,guided by the Technology Acceptance Model(TAM),was employed to analyze the qualitative data.The findings reveal the perceptions of students and teachers regarding the role of generative AI in EFL writing.Regarding usefulness,students appreciate Gen AI for reducing writing difficulty and enhancing efficiency,though some note that it may produce logical flaws and misinformation.Teachers share similar perceptions,but stress effectiveness depends on students’language level.Some teachers also advocate traditional writing initially to build foundational skills.On the ease of use,most students find it easy interacting with Gen AI but mention dialogical understanding challenges.Both students and teachers stress clear prompts are crucial,indicating“AI interaction literacy”should be part of teaching.Moreover,teachers worry that Gen AI’s ease of use may lead to over-reliance.These results reveal contradicting goals of using Gen AI:students value efficiency,while teachers focus on ability cultivation.These insights guide more effective integration of Gen AI in EFL writing education.展开更多
As one of the most widely accepted adoption models in information systems research, the technology acceptance model （TAM） focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceiv...As one of the most widely accepted adoption models in information systems research, the technology acceptance model （TAM） focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceived ease of use. This perspective may have limited the explanatory power of TAM when it is utilized in studying consumers’ adoption intentions of online shopping. Based on the contrasts between e-commerce systems and traditional workplace information systems as well as empirical findings from a variety of recent e-commerce research works, this paper analyzes an extended model which integrates three additional constructs： trust, social presence, and perceived enjoyment. The interrelationship between these constructs is also explained. Empirical validations of this extended model are expected in future research.展开更多
Two classical theories, the technology acceptance model （TAM） and the innovation diffusion theory （IDT）, were integrated into a model for analyzing individual information technology （IT） adoption behavior. In th...Two classical theories, the technology acceptance model （TAM） and the innovation diffusion theory （IDT）, were integrated into a model for analyzing individual information technology （IT） adoption behavior. In this IDT-TAM framework, the perceived characteristics of innovation are categorized as subjective evaluation, objective conditions, and interaction factors. The cognitive mechanisms that drive user IT acceptance are analyzed based on the patterns through which these characteristics influence individual user IT adoption behavior. The model was tested using an empirical survey regarding the adoption and use of e-mail in China. Results from a structural equation model analysis illustrate that the model provides meaningful insights for understanding, explaining, and predicting the IT adoption behavior of Chinese users.展开更多
Private shopping sites （PSSs） business model is developing rapidly both in the world and in Turkey since 2000s. However, studies related consumer attitudes towards private shopping sites in Turkey are limited in the...Private shopping sites （PSSs） business model is developing rapidly both in the world and in Turkey since 2000s. However, studies related consumer attitudes towards private shopping sites in Turkey are limited in the literature. So, the main aim of this paper is revealing variables that affect attitudes of PSSs customers in Turkey and conceptualizing these variables within the scope of a model that depends on Technology Acceptance Model （TAM） In this descriptive study, research population includes all of the consumers who made at least one shopping from PSSs in Turkey and ＂snowball sampling method＂ is used. In consequence of an online survey application 409 questionnaires are analyzed. As a result of regression analysis, all of the 14 hypotheses are accepted. In conclusion all of the variables in the model （product quality, delivery service, system quality, information quality, service quality, perceived usefulness, perceived ease of use, compatibility, privacy, and security） have significant relations with consumer attitudes. The most important variables in building positive attitudes towards PSSs are perceived usefulness and compatibility. Conversely the lowest variance prediction percentage belongs to privacy variable.展开更多
Purpose–Connected vehicle-based variable speed limit(CV-VSL)systems in fog area use multi-source detection data to indicate drivers to make uniform change in speed when low visibility conditions suddenly occur.The pu...Purpose–Connected vehicle-based variable speed limit(CV-VSL)systems in fog area use multi-source detection data to indicate drivers to make uniform change in speed when low visibility conditions suddenly occur.The purpose of the speed limit is to make the driver’s driving behavior more consistent,so as to improve traffic safety and relieve traffic congestion.The on-road dynamic message sign(DMS)and on-board human–machine interface(HMI)are two types of warning technologies for CV-VSL systems.This study aims to analyze drivers’acceptance of the two types of warning technologies in fog area and its influencing factors.Design/methodology/approach–This study developed DMS and on-board HMI for the CV-VSL system in fog area on a driving simulator.The DMS and on-board HMI provided the driver with weather and speed limit information.In all,38 participants participated in the experiment and completed questionnaires on drivers’basic information,perceived usefulness and ease of use of the CV-VSL systems.Technology acceptance model(TAM)was developed to evaluate the drivers’acceptance of CV-VSL systems.A variance analysis method was used to study the influencing factors of drivers’acceptance including drivers’characteristics,technology types and fog density.Findings–The results showed that drivers’acceptance of on-road DMS was significantly higher than that of on-board HMI.The fog density had no significant effect on drivers’acceptance of on-road DMS or on-board HMI.Drivers’gender,age,driving year and driving personality were associated with the acceptance of the two CV-VSL technologies differently.This study is beneficial to the functional improvement of on-road DMS,on-board HMI and their market prospects.Originality/value–Previous studies have been conducted to evaluate the effectiveness of CV-VSL systems.However,there were rare studies focused on the drivers’attitude toward using which was also called as acceptance of the CV-VSL systems.Therefore,this research calculated the drivers’acceptance of two normally used CV-VSL systems including on-road DMS and on-board HMI using TAM.Furthermore,variance analysis was conducted to explore whether the factors such as drivers’characteristics(gender,age,driving year and driving personality),technology types and fog density affected the drivers’acceptance of the CV-VSL systems.展开更多
This study explores the impact of digital literacy on adopting e-government services in Rwanda, focusing on the Irembo platform. The study addresses key gaps in the literature related to the digital divide and applies...This study explores the impact of digital literacy on adopting e-government services in Rwanda, focusing on the Irembo platform. The study addresses key gaps in the literature related to the digital divide and applies the Technology Acceptance Model (TAM) and Rogers’ Diffusion of Innovations theory. Using data from 2022 and 2023, This study employs k-means and hierarchical clustering to analyze application attributes processed through Irembo, including types, states, and prices. The findings reveal that, despite advancements in digital service delivery, disparities in access and digital literacy persist, particularly in rural areas. The study concludes with recommendations for enhancing digital literacy initiatives and improving e-government platform usability, which is essential for promoting inclusive access to public services and supporting Rwanda’s socio-economic development goals.展开更多
Purpose： This study intends to examine the factors that influence Chinese college students＇ use of the lnternet for acquiring information. Design/methodology/approach： This paper developed the research model by usi...Purpose： This study intends to examine the factors that influence Chinese college students＇ use of the lnternet for acquiring information. Design/methodology/approach： This paper developed the research model by using the technology acceptance model （TAM） and information system success model as the theoretical foundation. The proposed model was empirically tested with the structural equation modeling technique based on data collected from a survey of 357 college students. Findings： The results show that 1） perceived ease of use, perceived usefulness and perceived playfulness all have a positive impact on the intention to use the Internet for acquiring information, 2） use context and system quality significantly influence perceived usefulness and perceived ease of use, and 3） service quality has a positive impact on perceived ease of use but not on perceived usefulness. Likewise information quality has no positive effect on perceived usefulness. Research limitations： The survey respondents were mainly from college students in Nanjing. We need to recruit college students in the western or other developing areas in China to further validate our findings. Practical implications： This study puts forward some feasible suggestions for university libraries to improve information organization and the use of digital library resources to better meet the needs of library users. Originality/value： This study provides insights into the understanding of the factors affecting college students＇ online information acquisition from multiple perspectives.展开更多
The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Tech...The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research.展开更多
Currently,there is an increasing trend in the shift from the use of traditional technologies,such as a desktop computer towards the use of mobile technologies,such as a mobile phone.Therefore,students are nowadays wel...Currently,there is an increasing trend in the shift from the use of traditional technologies,such as a desktop computer towards the use of mobile technologies,such as a mobile phone.Therefore,students are nowadays well equipped for mobile learning.The aim of this review is to explore the use of mobile phones and/or smart phones and their apps for learning English as a foreign language,and highlight their benefits and limitations for their use in the learning of English as a foreign language.展开更多
The cyberspace has simultaneously presented opportunities and challenges alike for personal data security and privacy, as well as the process of research and learning. Moreover, information such as academic data, rese...The cyberspace has simultaneously presented opportunities and challenges alike for personal data security and privacy, as well as the process of research and learning. Moreover, information such as academic data, research data, personal data, proprietary knowledge, complex equipment designs and blueprints for yet to be patented products has all become extremely susceptible to Cybersecurity attacks. This research will investigate factors that affect that may have an influence on perceived ease of use of Cybersecurity, the influence of perceived ease of use on the attitude towards using Cybersecurity, the influence of attitude towards using Cybersecurity on the actual use of Cybersecurity and the influences of job positions on perceived ease of use of Cybersecurity and on the attitude towards using Cybersecurity and on the actual use of Cybersecurity. A model was constructed to investigate eight hypotheses that are related to the investigation. An online questionnaire was constructed to collect data and results showed that hypotheses 1 to 7 influence were significant. However, hypothesis 8 turned out to be insignificant and no influence was found between job positions and the actual use of Cybersecurity.展开更多
The technology acceptance model （TAM） is an important tool in information technology research. Many scholars have applied the classical TAM to various research domains. However, the relationships between variables i...The technology acceptance model （TAM） is an important tool in information technology research. Many scholars have applied the classical TAM to various research domains. However, the relationships between variables in these TAM models are not strongly desired. Thirty-four articles selected from international journals were analyzed to show that most of the relationships in the classical TAM are significant, but the stabilities of these relationships differ. The significant positive relationships between perceived ease of use and its independent variables are more stable than the others. Various factors can strengthen or weaken these relationships.展开更多
To get a better understanding of user behavior towards online learning systems, the technology acceptance model （TAM） was extended to include an intrinsic motivational factor. An online survey posted on a campus BBS...To get a better understanding of user behavior towards online learning systems, the technology acceptance model （TAM） was extended to include an intrinsic motivational factor. An online survey posted on a campus BBS was conducted to collect research data with a total of 121 usable responses. The results support the motivational model and show that the explained variance of online learning system use behavior is 71.3% higher than that of the original TAM explanation.展开更多
文摘According to a BBC report,2016 marked the year when virtual reality(VR)transitioned from concept to reality1.VR has emerged in various fields and is highly effective in many ways.The implementation of VR technology in teaching and learning has gradually become popular.Through the 3D realistic learning environment,learners are immersed in the virtual environment.Language education needs to create an immersive English learning environment and atmosphere.Therefore,in order to understand the substantial benefits of integrating VR into English language acquisition,this research will adopt the VR teaching materials to Freshman English Courses.For students who will participate in the use of VR technology to learn English,the pre-test,post-test,and surveys will be analyzed.Through the analysis of questionnaire data,explore whether the VR model is effective in enhancing learning interest and motivation,and evaluate the effectiveness of enhancing language ability learning.This research is based on the Technology Acceptance Model,using Pivot Report and SPSS software to analyze the results of the tests.Pearson correlation coefficient analysis will be also adopted to explore the three aspects of the usage of VR:(a)Does VR really work for enhancing learning motivation and interest?;(b)To explore the feasibility of VR in the educational field analyzed by the Technology Acceptance Model(TAM,Technology Acceptance Model);and(c)Learning effectiveness of the participants.The results of this research will provide references for language teachers who would like to implement innovative teaching,enrich teaching materials,and enhance learning effectiveness.
文摘Social media have emerged as an important component of technology-mediated communications and many companies have been supporting the development of social networking sites as a part of brand communities （Kaplan ＆ Haenlein, 2010）. This study was undertaken to understand how private club general managers （GMs） and chief operating officers （COOs） perceive their ease of use, usefulness, and enjoyment of social media. Surveys were completed by attendees at the Club Managers Association of America Business Management Institute III （CMAA BMI III） executive development in Spring 2014 and Fall 2014. As one of a few empirical information technology （IT） studies in the context of the private club industry, the findings of this study are expected to provide baselines to academics and private club GMs/COOs in understanding the processes of social media technology adoption and acceptance in the private club industry.
文摘Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users' motivation to participate in blog activities. This paper aims to construct a theoretical model about the blog adoption based on technology acceptance model(TAM theory), social capital theory and social exchange theory, and put forward 18 related hypotheses. Then the survey method is adopted to analyze the data from 208 questionnaires using the SPSS and LISREL tools, and to examine the theoretical model and hypotheses. Finally, the paper makes a discussion from five aspects due to the results of data analysis, including individual driving factors, group driving factors, community driving factors, technology acceptance factors and moderating variables. The results show that curiosity/enjoyment, user's experience, social interaction and social identification will greatly affect users' motivation to accept a blog; meanwhile, perceived ease of use, exchange cost and trust will partially influence users' intention to participate in blog activities. The results also suggest that age and education degrees have significant moderating effects on users' acceptance and updating of blogs.
文摘This study investigates the adoption of carbon footprint tracking apps(CFAs)among Thai millennials,a critical element in addressing climate change.CFAs have yet to gain significant traction among users despite offering personalized missions.Employing an extended Technology Acceptance Model(TAM)framework,we examine factors influencing CFA adoption intentions based on a sample of 30 environmentally conscious Thai millennials.Our findings indicate that perceived ease of use and enjoyment are crucial drivers of CFA adoption.Trust significantly impacts perceived usefulness,while enjoyment influences perceived ease of use.The study underscores the importance of user experience(UX)and enjoyment in driving adoption,highlighting the need for intuitive interfaces and engaging features.This research provides comprehensive insights into CFA adoption in Thailand by integrating TAM with external trust and perceived enjoyment factors.These findings offer valuable guidance for app developers,policymakers,and marketers,emphasizing the critical role of user experience and fun in fostering widespread CFA adoption.We discuss implications for stakeholders and suggest directions for future research,including larger-scale studies and cross-cultural comparisons within Southeast Asia.This research contributes to SDG 13(Climate Action)and SDG 12(Responsible Consumption and Production).
文摘In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI.
文摘The advancement of generative AI has reshaped EFL education,particularly in EFL writing.This qualitative case study investigates the perceptions of Chinese college students and EFL teachers towards the integration of Gen AI in EFL writing.The research involved semi-structured interviews with 13 students and 10 EFL teachers.Thematic analysis,guided by the Technology Acceptance Model(TAM),was employed to analyze the qualitative data.The findings reveal the perceptions of students and teachers regarding the role of generative AI in EFL writing.Regarding usefulness,students appreciate Gen AI for reducing writing difficulty and enhancing efficiency,though some note that it may produce logical flaws and misinformation.Teachers share similar perceptions,but stress effectiveness depends on students’language level.Some teachers also advocate traditional writing initially to build foundational skills.On the ease of use,most students find it easy interacting with Gen AI but mention dialogical understanding challenges.Both students and teachers stress clear prompts are crucial,indicating“AI interaction literacy”should be part of teaching.Moreover,teachers worry that Gen AI’s ease of use may lead to over-reliance.These results reveal contradicting goals of using Gen AI:students value efficiency,while teachers focus on ability cultivation.These insights guide more effective integration of Gen AI in EFL writing education.
文摘As one of the most widely accepted adoption models in information systems research, the technology acceptance model （TAM） focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceived ease of use. This perspective may have limited the explanatory power of TAM when it is utilized in studying consumers’ adoption intentions of online shopping. Based on the contrasts between e-commerce systems and traditional workplace information systems as well as empirical findings from a variety of recent e-commerce research works, this paper analyzes an extended model which integrates three additional constructs： trust, social presence, and perceived enjoyment. The interrelationship between these constructs is also explained. Empirical validations of this extended model are expected in future research.
基金Supported by the National Natural Science Foundation of China (Nos. 70231010 and 70621061)the Research Center for Con-temporary Management, Tsinghua University
文摘Two classical theories, the technology acceptance model （TAM） and the innovation diffusion theory （IDT）, were integrated into a model for analyzing individual information technology （IT） adoption behavior. In this IDT-TAM framework, the perceived characteristics of innovation are categorized as subjective evaluation, objective conditions, and interaction factors. The cognitive mechanisms that drive user IT acceptance are analyzed based on the patterns through which these characteristics influence individual user IT adoption behavior. The model was tested using an empirical survey regarding the adoption and use of e-mail in China. Results from a structural equation model analysis illustrate that the model provides meaningful insights for understanding, explaining, and predicting the IT adoption behavior of Chinese users.
文摘Private shopping sites （PSSs） business model is developing rapidly both in the world and in Turkey since 2000s. However, studies related consumer attitudes towards private shopping sites in Turkey are limited in the literature. So, the main aim of this paper is revealing variables that affect attitudes of PSSs customers in Turkey and conceptualizing these variables within the scope of a model that depends on Technology Acceptance Model （TAM） In this descriptive study, research population includes all of the consumers who made at least one shopping from PSSs in Turkey and ＂snowball sampling method＂ is used. In consequence of an online survey application 409 questionnaires are analyzed. As a result of regression analysis, all of the 14 hypotheses are accepted. In conclusion all of the variables in the model （product quality, delivery service, system quality, information quality, service quality, perceived usefulness, perceived ease of use, compatibility, privacy, and security） have significant relations with consumer attitudes. The most important variables in building positive attitudes towards PSSs are perceived usefulness and compatibility. Conversely the lowest variance prediction percentage belongs to privacy variable.
文摘Purpose–Connected vehicle-based variable speed limit(CV-VSL)systems in fog area use multi-source detection data to indicate drivers to make uniform change in speed when low visibility conditions suddenly occur.The purpose of the speed limit is to make the driver’s driving behavior more consistent,so as to improve traffic safety and relieve traffic congestion.The on-road dynamic message sign(DMS)and on-board human–machine interface(HMI)are two types of warning technologies for CV-VSL systems.This study aims to analyze drivers’acceptance of the two types of warning technologies in fog area and its influencing factors.Design/methodology/approach–This study developed DMS and on-board HMI for the CV-VSL system in fog area on a driving simulator.The DMS and on-board HMI provided the driver with weather and speed limit information.In all,38 participants participated in the experiment and completed questionnaires on drivers’basic information,perceived usefulness and ease of use of the CV-VSL systems.Technology acceptance model(TAM)was developed to evaluate the drivers’acceptance of CV-VSL systems.A variance analysis method was used to study the influencing factors of drivers’acceptance including drivers’characteristics,technology types and fog density.Findings–The results showed that drivers’acceptance of on-road DMS was significantly higher than that of on-board HMI.The fog density had no significant effect on drivers’acceptance of on-road DMS or on-board HMI.Drivers’gender,age,driving year and driving personality were associated with the acceptance of the two CV-VSL technologies differently.This study is beneficial to the functional improvement of on-road DMS,on-board HMI and their market prospects.Originality/value–Previous studies have been conducted to evaluate the effectiveness of CV-VSL systems.However,there were rare studies focused on the drivers’attitude toward using which was also called as acceptance of the CV-VSL systems.Therefore,this research calculated the drivers’acceptance of two normally used CV-VSL systems including on-road DMS and on-board HMI using TAM.Furthermore,variance analysis was conducted to explore whether the factors such as drivers’characteristics(gender,age,driving year and driving personality),technology types and fog density affected the drivers’acceptance of the CV-VSL systems.
文摘This study explores the impact of digital literacy on adopting e-government services in Rwanda, focusing on the Irembo platform. The study addresses key gaps in the literature related to the digital divide and applies the Technology Acceptance Model (TAM) and Rogers’ Diffusion of Innovations theory. Using data from 2022 and 2023, This study employs k-means and hierarchical clustering to analyze application attributes processed through Irembo, including types, states, and prices. The findings reveal that, despite advancements in digital service delivery, disparities in access and digital literacy persist, particularly in rural areas. The study concludes with recommendations for enhancing digital literacy initiatives and improving e-government platform usability, which is essential for promoting inclusive access to public services and supporting Rwanda’s socio-economic development goals.
基金supported by the Special Fund for Fast Sharing of Science Paper in Net Era by the Chinese Ministry of Education, Science and Technology Development Center (Grant No.: FSSP2013044001)the Doctoral Fund of the Chinese Ministry of Education (Grant No.: 20130091110061)
文摘Purpose： This study intends to examine the factors that influence Chinese college students＇ use of the lnternet for acquiring information. Design/methodology/approach： This paper developed the research model by using the technology acceptance model （TAM） and information system success model as the theoretical foundation. The proposed model was empirically tested with the structural equation modeling technique based on data collected from a survey of 357 college students. Findings： The results show that 1） perceived ease of use, perceived usefulness and perceived playfulness all have a positive impact on the intention to use the Internet for acquiring information, 2） use context and system quality significantly influence perceived usefulness and perceived ease of use, and 3） service quality has a positive impact on perceived ease of use but not on perceived usefulness. Likewise information quality has no positive effect on perceived usefulness. Research limitations： The survey respondents were mainly from college students in Nanjing. We need to recruit college students in the western or other developing areas in China to further validate our findings. Practical implications： This study puts forward some feasible suggestions for university libraries to improve information organization and the use of digital library resources to better meet the needs of library users. Originality/value： This study provides insights into the understanding of the factors affecting college students＇ online information acquisition from multiple perspectives.
文摘The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research.
文摘Currently,there is an increasing trend in the shift from the use of traditional technologies,such as a desktop computer towards the use of mobile technologies,such as a mobile phone.Therefore,students are nowadays well equipped for mobile learning.The aim of this review is to explore the use of mobile phones and/or smart phones and their apps for learning English as a foreign language,and highlight their benefits and limitations for their use in the learning of English as a foreign language.
文摘The cyberspace has simultaneously presented opportunities and challenges alike for personal data security and privacy, as well as the process of research and learning. Moreover, information such as academic data, research data, personal data, proprietary knowledge, complex equipment designs and blueprints for yet to be patented products has all become extremely susceptible to Cybersecurity attacks. This research will investigate factors that affect that may have an influence on perceived ease of use of Cybersecurity, the influence of perceived ease of use on the attitude towards using Cybersecurity, the influence of attitude towards using Cybersecurity on the actual use of Cybersecurity and the influences of job positions on perceived ease of use of Cybersecurity and on the attitude towards using Cybersecurity and on the actual use of Cybersecurity. A model was constructed to investigate eight hypotheses that are related to the investigation. An online questionnaire was constructed to collect data and results showed that hypotheses 1 to 7 influence were significant. However, hypothesis 8 turned out to be insignificant and no influence was found between job positions and the actual use of Cybersecurity.
基金Supported by the National Natural Science Foundation of China (No. 70371056) the Special Research Fund for the Doctoral Pro-gram of Higher Education of MOE, P. R. C. (No. 20070013014)the Key Laboratory of Information Management and Informa-tion Economy of MOE, P. R. C. (No. F04-11)
文摘The technology acceptance model （TAM） is an important tool in information technology research. Many scholars have applied the classical TAM to various research domains. However, the relationships between variables in these TAM models are not strongly desired. Thirty-four articles selected from international journals were analyzed to show that most of the relationships in the classical TAM are significant, but the stabilities of these relationships differ. The significant positive relationships between perceived ease of use and its independent variables are more stable than the others. Various factors can strengthen or weaken these relationships.
文摘To get a better understanding of user behavior towards online learning systems, the technology acceptance model （TAM） was extended to include an intrinsic motivational factor. An online survey posted on a campus BBS was conducted to collect research data with a total of 121 usable responses. The results support the motivational model and show that the explained variance of online learning system use behavior is 71.3% higher than that of the original TAM explanation.
