Digital infrastructure possesses dual attributes as both an international public good and a strategic communication tool for major countries. In recent years, the US has been active in the field of global digital infr...Digital infrastructure possesses dual attributes as both an international public good and a strategic communication tool for major countries. In recent years, the US has been active in the field of global digital infrastructure, showing a trend of deep coupling and mutual embedding with strategic communication. The US has built a strategic communication system for digital infrastructure. This system is designed to set the international agenda, collect information and intelligence, and deter its competitors. The system presents a three-way coherent infrastructure of a basic layer, application layer,and value layer. The mode of operation is characterized by commercial force collaboration, alliance system linkage, and global multi-domain network layout. However, to maintain its unipolar digital hegemony,the United States has over-instrumentalized its digital infrastructure and exploited and amplified the asymmetry of digital science and technology for a long period of time, which not only highlights its unilateral stance and exclusionary nature but also results in a global digital divide and trust deficit, which will pose constraints on its sustainability in the long term.展开更多
This comprehensive study investigates the multifaceted impact of AI-powered personalization on strategic communications, delving deeply into its opportunities, challenges, and future directions. Employing a rigorous m...This comprehensive study investigates the multifaceted impact of AI-powered personalization on strategic communications, delving deeply into its opportunities, challenges, and future directions. Employing a rigorous mixed-methods approach, we conduct an in-depth analysis of the effects of AI-driven personalization on audience engagement, brand perception, and conversion rates across various industries and communication channels. Our findings reveal that while AI-powered personalization significantly enhances communication effectiveness and offers unprecedented opportunities for audience connection, it also raises critical ethical considerations and implementation challenges. The study contributes substantially to the growing body of literature on AI in communications, offering both theoretical insights and practical guidelines for professionals navigating this rapidly evolving landscape. Furthermore, we propose a novel framework for ethical AI implementation in strategic communications and outline a robust agenda for future research in this dynamic field.展开更多
One big achievement in the last decade is the rapid development in transplantation medicine, enabling seriously ill people to live longer. However, in the year 2014, 12 people in the European Union have died every day...One big achievement in the last decade is the rapid development in transplantation medicine, enabling seriously ill people to live longer. However, in the year 2014, 12 people in the European Union have died every day because of the lack of available organs. Nearly, 70,000 people were waiting for a matching graft. An analysis of donation and transplantation variation across the European member states shows that since many years, Spain occupies a pioneer role, whereas Germany and Austria are lagging behind. From the legal and administrative perspective, Spain and Austria are quite similar with their presumed consent system （opting out）, whereas Germany has an informed consent system （opting in）. Hence, there must be other influencing factors like the way of multilevel communication leading to the following research question： How does multilevel communication influence organ donations in Spain, Germany, and Austria？ On the basis of a cross-country study, it can be shown that strategic communication on the （inter）personal and organizational level supported by the creation of public awareness on the national level is crucial for succeeding in closing the gap between demands and realized organ transplantation.展开更多
Cyberterrorism poses a significant threat to the national security of the United States of America (USA), with critical infrastructure, such as commercial facilities, dams, emergency services, food and agriculture, he...Cyberterrorism poses a significant threat to the national security of the United States of America (USA), with critical infrastructure, such as commercial facilities, dams, emergency services, food and agriculture, healthcare and public health, and transportation systems virtually at risk. Consequently, this is due primarily to the country’s heavy dependence on computer networks. With both domestic and international terrorists increasingly targeting any vulnerabilities in computer systems and networks, information sharing among security agencies has become critical. Cyberterrorism can be regarded as the purest form of information warfare. This literature review examines cyberterrorism and strategic communications, focusing on domestic cyberterrorism. Notable themes include the meaning of cyberterrorism, how cyberterrorism differs from cybercrime, and the threat posed by cyberterrorism to the USA. Prevention and deterrence of cyberterrorism through information sharing and legislation are also key themes. Finally, gaps in knowledge are identified, and questions warranting additional research are outlined.展开更多
Many national governments have employed strategic communication in promoting their external images. Though somewhat a sub-nation since its handover to China in 1999, the Macao Special Administrative Region Government ...Many national governments have employed strategic communication in promoting their external images. Though somewhat a sub-nation since its handover to China in 1999, the Macao Special Administrative Region Government （MSARG） finds it imperative to apply strategic communication to its place branding in its regional and international communities. Taking on the former Portuguese colony for an in-depth analysis, this study describes the perception of, knowledge about, and practice on strategic communication by the MSARG communication officials. The findings, though limited, seem reconcilable with the analytical assumptions of strategic communication studies in the west.展开更多
As the oldest and largest religious political organization and a political opposition,the Muslim Brotherhood has long been active in the Egyptian political arena.The eruption of the‘January 25th Revolution’in 2011 e...As the oldest and largest religious political organization and a political opposition,the Muslim Brotherhood has long been active in the Egyptian political arena.The eruption of the‘January 25th Revolution’in 2011 enabled the Muslim Brotherhood to successfully move from behind the scenes to the stage,and the Freedom and Justice Party under the Muslim Brotherhood was highlighted in Egyptian politics and succeed in the administration of the Egyptian regime.The successful development model of the Muslim Brotherhood is closely related to its strategic communication tactics.This article explores the various strategic communication tactics of the Muslim Brotherhood targeting the internal public,the international community and the stakeholders,including vertical word-of-mouth strategic communications,joint organization strategic communications and social media strategic communications.After the‘January 25th Revolution’,the Muslim Brotherhood began to adjust to the previous strategic communications,focusing on accelerating the Islamization of the Egyptian legal system,government departments and official media,and new strategic communications have trapped it into a difficult position and it has been faced with more hurdles.展开更多
This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a co...This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a comprehensive literature review with case studies of five multinational corporations, allows us to investigate the applications, challenges, and ethical implications of leveraging predictive models in communication strategies. While our findings reveal significant potential for enhancing personalized content delivery, real-time sentiment analysis, and proactive crisis management, we stress the need for careful consideration of challenges such as data privacy concerns and algorithmic bias. This emphasis on ethical implementation is crucial in navigating the complex landscape of predictive analytics in corporate communications. To address these issues, we propose a framework that prioritizes ethical considerations. Furthermore, we identify key areas for future research, thereby contributing to the evolving field of data-driven communication management.展开更多
Communicative Competence （CC） has long been paid attention to by linguists and language teaching scholars in the past four decades. Strategic Competence （SC） as one of the important components of CC, also draws gr...Communicative Competence （CC） has long been paid attention to by linguists and language teaching scholars in the past four decades. Strategic Competence （SC） as one of the important components of CC, also draws great attention. But as to what the relationship between CC and SC is and whether they are teachable and how to teach, different linguists and researchers have various conclusions. This paper is to have a general comparison on the relationship between CC and SC and also focuses on how to be practical in the teaching of the two competences.展开更多
This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requir...This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.展开更多
基金a phased achievement of a major project of the National Social Science Fund of China,titled “Research on the Security Impact of the Situation in the Bay of Bengal Region on China’s East Data West Computing Project”(Project No.:22ZDA181)。
文摘Digital infrastructure possesses dual attributes as both an international public good and a strategic communication tool for major countries. In recent years, the US has been active in the field of global digital infrastructure, showing a trend of deep coupling and mutual embedding with strategic communication. The US has built a strategic communication system for digital infrastructure. This system is designed to set the international agenda, collect information and intelligence, and deter its competitors. The system presents a three-way coherent infrastructure of a basic layer, application layer,and value layer. The mode of operation is characterized by commercial force collaboration, alliance system linkage, and global multi-domain network layout. However, to maintain its unipolar digital hegemony,the United States has over-instrumentalized its digital infrastructure and exploited and amplified the asymmetry of digital science and technology for a long period of time, which not only highlights its unilateral stance and exclusionary nature but also results in a global digital divide and trust deficit, which will pose constraints on its sustainability in the long term.
文摘This comprehensive study investigates the multifaceted impact of AI-powered personalization on strategic communications, delving deeply into its opportunities, challenges, and future directions. Employing a rigorous mixed-methods approach, we conduct an in-depth analysis of the effects of AI-driven personalization on audience engagement, brand perception, and conversion rates across various industries and communication channels. Our findings reveal that while AI-powered personalization significantly enhances communication effectiveness and offers unprecedented opportunities for audience connection, it also raises critical ethical considerations and implementation challenges. The study contributes substantially to the growing body of literature on AI in communications, offering both theoretical insights and practical guidelines for professionals navigating this rapidly evolving landscape. Furthermore, we propose a novel framework for ethical AI implementation in strategic communications and outline a robust agenda for future research in this dynamic field.
文摘One big achievement in the last decade is the rapid development in transplantation medicine, enabling seriously ill people to live longer. However, in the year 2014, 12 people in the European Union have died every day because of the lack of available organs. Nearly, 70,000 people were waiting for a matching graft. An analysis of donation and transplantation variation across the European member states shows that since many years, Spain occupies a pioneer role, whereas Germany and Austria are lagging behind. From the legal and administrative perspective, Spain and Austria are quite similar with their presumed consent system （opting out）, whereas Germany has an informed consent system （opting in）. Hence, there must be other influencing factors like the way of multilevel communication leading to the following research question： How does multilevel communication influence organ donations in Spain, Germany, and Austria？ On the basis of a cross-country study, it can be shown that strategic communication on the （inter）personal and organizational level supported by the creation of public awareness on the national level is crucial for succeeding in closing the gap between demands and realized organ transplantation.
文摘Cyberterrorism poses a significant threat to the national security of the United States of America (USA), with critical infrastructure, such as commercial facilities, dams, emergency services, food and agriculture, healthcare and public health, and transportation systems virtually at risk. Consequently, this is due primarily to the country’s heavy dependence on computer networks. With both domestic and international terrorists increasingly targeting any vulnerabilities in computer systems and networks, information sharing among security agencies has become critical. Cyberterrorism can be regarded as the purest form of information warfare. This literature review examines cyberterrorism and strategic communications, focusing on domestic cyberterrorism. Notable themes include the meaning of cyberterrorism, how cyberterrorism differs from cybercrime, and the threat posed by cyberterrorism to the USA. Prevention and deterrence of cyberterrorism through information sharing and legislation are also key themes. Finally, gaps in knowledge are identified, and questions warranting additional research are outlined.
文摘Many national governments have employed strategic communication in promoting their external images. Though somewhat a sub-nation since its handover to China in 1999, the Macao Special Administrative Region Government （MSARG） finds it imperative to apply strategic communication to its place branding in its regional and international communities. Taking on the former Portuguese colony for an in-depth analysis, this study describes the perception of, knowledge about, and practice on strategic communication by the MSARG communication officials. The findings, though limited, seem reconcilable with the analytical assumptions of strategic communication studies in the west.
基金The authors are indebted to the Shanghai Pujiang Talent Plan[13PJC097]to the‘A Study of the Current Situation and Mechanisms of Corporate Public Diplomacy under the Background of Building a Community with a Shared Future for Mankind[41002319].
文摘As the oldest and largest religious political organization and a political opposition,the Muslim Brotherhood has long been active in the Egyptian political arena.The eruption of the‘January 25th Revolution’in 2011 enabled the Muslim Brotherhood to successfully move from behind the scenes to the stage,and the Freedom and Justice Party under the Muslim Brotherhood was highlighted in Egyptian politics and succeed in the administration of the Egyptian regime.The successful development model of the Muslim Brotherhood is closely related to its strategic communication tactics.This article explores the various strategic communication tactics of the Muslim Brotherhood targeting the internal public,the international community and the stakeholders,including vertical word-of-mouth strategic communications,joint organization strategic communications and social media strategic communications.After the‘January 25th Revolution’,the Muslim Brotherhood began to adjust to the previous strategic communications,focusing on accelerating the Islamization of the Egyptian legal system,government departments and official media,and new strategic communications have trapped it into a difficult position and it has been faced with more hurdles.
文摘This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a comprehensive literature review with case studies of five multinational corporations, allows us to investigate the applications, challenges, and ethical implications of leveraging predictive models in communication strategies. While our findings reveal significant potential for enhancing personalized content delivery, real-time sentiment analysis, and proactive crisis management, we stress the need for careful consideration of challenges such as data privacy concerns and algorithmic bias. This emphasis on ethical implementation is crucial in navigating the complex landscape of predictive analytics in corporate communications. To address these issues, we propose a framework that prioritizes ethical considerations. Furthermore, we identify key areas for future research, thereby contributing to the evolving field of data-driven communication management.
文摘Communicative Competence （CC） has long been paid attention to by linguists and language teaching scholars in the past four decades. Strategic Competence （SC） as one of the important components of CC, also draws great attention. But as to what the relationship between CC and SC is and whether they are teachable and how to teach, different linguists and researchers have various conclusions. This paper is to have a general comparison on the relationship between CC and SC and also focuses on how to be practical in the teaching of the two competences.
文摘This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.
